Agri-Éthique

What Agri-Éthique does

Agri-Éthique is a French fair-trade certification label founded in 2013 and operated as a private Société Anonyme under the ownership of agricultural cooperative CAVAC. It operates a certification and licensing model, certifying supply chains that meet fair-trade criteria (including a contractual price-fixing mechanism between producers and buyers) and granting brands the right to apply the Agri-Éthique label to certified products. The label is positioned as a French-origin alternative to international fair-trade schemes and, per company disclosure, holds a stated 70% market share of French fair-trade products.

By 2024, Agri-Éthique's labeled ecosystem encompassed 71 labeled supply chains across 8 product categories, 3,525 farms, 38 producer collectives, 57 industrial partners, 43 consumer brands, 1,050+ product references, and approximately 1,000 partner bakeries — totaling 4,554 engaged partners. Reported revenue from labeled products reached €911M in 2024, though this figure reflects GMV across certified SKUs rather than the certification body's direct fee revenue. Named counterparty brands and retailers include Monoprix, Sysco, Bonduelle, Biolait, and La Boulangère.

The business model is two-fold: (1) per-product certification and licensing fees charged to brands and industrial partners on labeled SKUs, and (2) association membership subscriptions from participating producers and supply-chain actors. The label is affiliated with Commerce Équitable France (COEF), aligning it with French public-procurement fair-trade frameworks. Distribution and operations are confined to France, with no disclosed international expansion.

Name

Agri-Éthique

Legal name

Agri-Éthique

Website

https://agriethique.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Agri-Éthique is a French fair-trade certification label, founded in 2013 under cooperative parent CAVAC, that licenses 71 supply chains, 1,050+ products, and ~4,550 partners across the French food industry.

Ownership category

akta.pro rank

Product category

Fair Trade Certification Services

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industries

Fair Trade & Ethical Sourcing Certification Services (AFALAMAD), Traceability & Chain-of-Custody Certification (Mass Balance, Segregation, Identity Preserved) (AFALAMAK)

Keywords

• Fair trade certification
• Agricultural supply chains
• Ethical sourcing labels
• Farmer income guarantee
• French agricultural commodities

Headquarters

HQ city

La Roche-sur-yon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Label Certification Fees: Agri-Éthique generates revenue through certification and licensing fees charged to partner companies (mills, bakeries, food manufacturers) for use of the Agri-Éthique label on their products. The label is applied across 1,050+ product references from 43 consumer brands.
2. Association Memberships: Partner companies pay membership/adhesion fees to participate in the Agri-Éthique fair trade system, contributing to the organization's operational funding.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Agri-Éthique licenses a French fair trade certification label to industrial partners (mills, bakeries, food manufacturers) who apply it to products across 71 supply chains in 8 categories. The label guarantees a remunerative price to French farmers through multi-year contractual price-fixing between producers, processors, and retailers, supported by a membership-based partner ecosystem of 4,554 stakeholders.

Product overview

Agri-Éthique is a French fair trade certification label founded in 2013 as a subsidiary of the Cavac agricultural cooperative. The company offers a single unified label that certifies fair trade practices across 71 labeled supply chains organized into 8 categories: cereals (including wheat, buckwheat, barley, rye, spelt, quinoa), legumes, vegetables, dairy products, meat, eggs, honey, and alcoholic beverages. The label operates on a model where prices for agricultural raw materials are fixed contractually across all supply chain actors, providing farmers with guaranteed fair prices, local employment preservation, and environmental sustainability. The company also runs an Ambassador Program to recruit local businesses to join the fair trade network.

Differentiator

Problem solved

Functional benefit

Products and services

• Agri-Éthique France Label A French fair trade certification label that guarantees fair prices for farmers, preserves local employment, and promotes environmentally sustainable agricultural practices through collective commitment across supply chain actors. Licensed to industrial partners (mills, bakeries, food manufacturers) who apply the label to products across 71 supply chains in 8 categories.
• Ambassador Program (Ambassadeurs Agri-Éthique) A community engagement program inviting citizens to recruit local businesses (bakeries, butcher shops, dairies, fromageries) to join the Agri-Éthique fair trade approach. Ambassadors receive a kit with t-shirt and hat and act as grassroots advocates for the label.

Quantifiable outcome

• 4,554 partners engaged in the Agri-Ethique ecosystem
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, strategic and minor.

• Bellot MinoteriescoreChannel Partner/ Reseller/ DistributorFlour milling company operating as a supply chain partner in the Agri-Ethique fair trade system. Processes labeled agricultural commodities into flour for use by partner bakeries.
• Moulin CalvetcoreChannel Partner/ Reseller/ DistributorFlour mill in Aveyron, France, that has labeled approximately 50 partner bakeries. Collaborates with Agri-Ethique on consumer engagement animations in stores.
• AlthocoreChannel Partner/ Reseller/ DistributorMilling company operating as a supply chain partner in the Agri-Ethique fair trade system.
• BiolaitcoreChannel Partner/ Reseller/ DistributorDairy cooperative partner in the Agri-Ethique supply chain, contributing to the dairy product category of labeled offerings.
• Axiane MeuneriecoreChannel Partner/ Reseller/ DistributorFlour milling company operating within the Agri-Ethique fair trade supply chain framework.
• CAVACcoreStrategic or Co-development PartnerAgricultural cooperative group that is the parent company of Agri-Ethique SA. While decisions are made autonomously, Agri-Ethique's approach was inspired by the cooperative's values of sharing and solidarity. CAVAC operates as a major producer collective in the network.
• MonoprixcoreChannel Partner/ Reseller/ DistributorMajor French retail chain that distributes Agri-Ethique labeled products as part of its 'Monoprix s'engage' sustainable development initiative, reaching mass-market consumers.
• BonduellecoreChannel Partner/ Reseller/ DistributorLarge vegetable processing company that distributes Agri-Ethique labeled vegetable products, contributing to the vegetables supply chain category.
• Commerce Equitable France (Coef)strategicStrategic or Co-development PartnerNational association for fair trade in France. Agri-Ethique is a member of Commerce Equitable France (COEF), which promotes fair trade principles and represents the sector in France.
• FAIRe (Fair Accessible Insurance)minorStrategic or Co-development PartnerAssociation partner working on fair and accessible practices. Listed alongside Commerce Equitable France as an associative partner of Agri-Ethique.
• Minoterie BertrandcoreChannel Partner/ Reseller/ DistributorMilling partner that organizes events to gather its committed bakers in the Blé Agri Ethique supply chain.
• SyscocoreChannel Partner/ Reseller/ DistributorMajor food service wholesale distributor that supplies Agri-Ethique labeled products to professional customers in the hospitality and food service sector.
• La BoulangerecoreChannel Partner/ Reseller/ DistributorBakery franchise chain operating as a partner in the Agri-Ethique fair trade supply chain.
• Huilerie la PalissecoreChannel Partner/ Reseller/ DistributorOil and spirits producer contributing to the beverages category, producing vodka from labeled quinoa.
• La FourchecoreChannel Partner/ Reseller/ DistributorFrench cooperative retailer specializing in organic and ethical products, distributing Agri-Ethique labeled products.
• FiersminorStrategic or Co-development PartnerNon-profit solidarity brand created in 2023 to support employment of people with disabilities. Agri-Ethique has expressed interest in exploring collaboration with Fiers, noting alignment in their missions of ensuring fair income for producers and workers. Fiers sold 110,114 Handisolidaire products in 2023 and generated 500,000 euros for partner workshops.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ethiquable: French fair trade cooperative brand selling certified products across similar categories (cereals, dairy, etc.). Operates a comparable producer-to-consumer fair trade model with French and international farmer partners.
• Alter Eco: French fair trade food brand with comparable categories (chocolate, cereals, beverages). Operates a producer-direct fair trade sourcing model with similar consumer positioning in ethical French food retail.
• Symbole Producteur Paysan: French certification guaranteeing fair remuneration to farmers through transparent pricing — very similar conceptual model to Agri-Éthique's contractual price-fixing approach, but with different governance.
• Bio Partenaire: French label combining organic and fair trade certification for French and international supply chains. Directly comparable certification model targeting French consumers seeking ethical sourcing.
• Fairtrade International / Max Havelaar France: The leading international fair trade certification label with a French chapter. Agri-Éthique and Max Havelaar both certify ethical supply chains, but Max Havelaar focuses on North/South (developing country) trade while Agri-Éthique pioneered the French domestic (North/North) model.

Broad incumbents

• Commerce Equitable France (COEF): National association promoting fair trade in France; Agri-Éthique is a member. Sets broader sector standards and advocacy, partially overlapping with Agri-Éthique's category definition role.
• Rainforest Alliance: Global sustainability certification body (merged with UTZ). Provides ethical sourcing certifications overlapping with Agri-Éthique's territory but at much larger international scale and broader category scope.
• Carrefour Filière Qualité: Retailer-led producer certification program from Carrefour, a major French grocer. Represents competitive retailer private-label fair trade schemes that could erode Agri-Éthique's category positioning.

Emerging players

• Bio Cohérence: French organic certification label with stricter social and economic criteria. Comparable niche French certification positioning with partial overlap in producer base and consumer segments.
• Biolait: French organic dairy cooperative and existing Agri-Éthique partner. Comparable mission (fair farmer pay), but operates as a producer cooperative rather than a certification label; representative of adjacent producer-led fair trade models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/AgriEthique
• YouTubeyoutube.com/channel/UCuUCfaCan-nH2zC8Wm5bVrQ
• Facebookfacebook.com/AgriEthique
• LinkedInlinkedin.com/company/agri-ethique
• Instagraminstagram.com/agriethique/?hl=fr
• TikToktiktok.com/@agriethique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri-Éthique