TruEnergy

What TruEnergy does

TruEnergy is a privately held, Ofgem-licensed UK energy supplier founded in 2017 and headquartered in London (Gable House, 239 Regents Park Road). The company supplies renewable electricity and gas to domestic, micro-business, commercial, and industrial customers across England, Scotland, and Wales, with renewable energy sourced from wind, solar, and hydropower providers. Its core technology stack centers on Smets2 smart-metering infrastructure (over 70% portfolio coverage), wholesale-market access via direct procurement (TruAccess, TruStrategy), consolidated multi-property billing (TruView), and real-time usage monitoring; supporting products include TruGreen (renewable supply), TruSmart (smart metering), TruAccuracy, TruSavings, TruConvenience, and TruControl, with sub-brands TruRenew, TruEco, TruImpact, and TruFuture framing its sustainability proposition. The business model is a recurring subscription model with monthly billing for three customer tiers (domestic general, business, micro-business), supplemented by administration of the government-mandated Warm Home Discount (£150 rebate) and appliance-replacement initiatives delivered through partner Charis. Distribution is hybrid: a self-serve online customer portal for residential acquisition and account management, paired with dedicated field account managers for property-portfolio, industrial, and entrepreneur customers. The company employs 11-50 staff and has exceeded Ofgem smart-meter installation targets for four consecutive years, with 2,114 Smets2 electricity meters and 1,542 gas meters installed in 2025 and a stated target of 83.5% smart-meter coverage across its portfolio by end-2026.

Name

TruEnergy

Legal name

TruEnergy

Website

https://truenergy.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

TruEnergy is an Ofgem-licensed UK energy supplier founded in 2017, delivering 100% renewable electricity and gas plus Smets2 smart-meter installations to domestic, micro-business, commercial, industrial, and property-portfolio customers across England, Scotland, and Wales.

Ownership category

akta.pro rank

Product category

Electricity and Gas Retail (Renewable Energy Supply)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industries

Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC), Natural Gas Retail Supplier (Competitive) Marketing & Sales (EUAAADAB), Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD)

Keywords

• Energy supply services
• Renewable electricity
• Smart meter installation
• Business energy solutions
• Consolidated billing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Energy Supply (Electricity and Gas): Recurring revenue from supplying electricity and gas to domestic, commercial and industrial customers. Pricing is competitive through direct wholesale market access.
2. Government Scheme Administration: Administration of government-mandated schemes including Warm Home Discount, providing £150 rebates to eligible customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

TruEnergy is an Ofgem-licensed UK energy supplier that sells electricity and gas to domestic households, micro businesses, commercial customers, industrial sites, and property portfolios. Its core supply offering (TruAccess/TruStrategy wholesale market access and TruGreen 100% renewable electricity) is delivered alongside Smets2 smart meter installations (TruSmart), consolidated multi-property billing (TruView), and government scheme administration such as the £150 Warm Home Discount across England, Scotland and Wales.

Product overview

TruEnergy is a licensed UK energy supplier founded in 2017, offering a unified product portfolio centered on sustainable energy solutions. The core offering comprises TruGreen (100% renewable electricity from wind, solar, and hydropower), TruAccess, and TruStrategy (wholesale energy market access for competitive pricing). The company serves domestic, business, and micro-business customers across Property Portfolios, Industrial Sites, and Entrepreneur segments. Additional value-added services include TruSmart (smart metering achieving 70%+ coverage), TruView (consolidated multi-property billing), TruSupport, TruAccuracy, TruSavings, TruConvenience, and TruControl for energy management. Sustainability-focused sub-brands include TruRenew, TruEco, TruImpact, and TruFuture. The company also provides diagnostic tools (TruCompare, TruIdentify, TruCheck, TruUse) for meter supply verification.

Differentiator

Problem solved

Functional benefit

Brands

• TruAccess: Direct entry to wholesale energy markets for competitive pricing.
• TruGreen
• TruStrategy
• TruView
• TruSupport
• TruSmart
• TruAccuracy
• TruSavings
• TruConvenience
• TruControl
• TruRenew
• TruEco
• TruImpact
• TruFuture

Products and services

• TruGreen 100% renewable electricity product sourced from wind, solar and hydropower providers, supplying domestic, business and micro business customers across England, Scotland and Wales.
• TruAccess Direct entry to wholesale energy markets providing competitive pricing to TruEnergy customers through tailored purchasing strategies delivered by dedicated account managers.
• TruStrategy Consolidated billing and energy management solution delivering clear, concise statements for multi-property and multi-site business customers to streamline utility administration.
• TruSmart (Smets2 Smart Meter Installation) Smets2 smart meter installation and management service enabling automated meter readings, real-time consumption data, and accurate billing for domestic and non-domestic properties. TruEnergy has met Ofgem smart meter targets for four consecutive years.
• Domestic Energy Supply (Electricity and Gas) Licensed monthly metered supply of electricity and gas to UK households, with online account management, monthly billing, and access to the Warm Home Discount scheme for eligible Scottish customers.
• Business Energy Supply (Electricity and Gas) Licensed supply of electricity and gas to UK commercial and industrial customers, including tailored purchasing strategies, dedicated account management, and competitive wholesale-priced tariffs.
• Micro Business Energy Supply Simplified-terms electricity and gas supply for small and micro UK businesses, with separate T&C framework, competitive pricing, and streamlined billing.
• Warm Home Discount Scheme Administration (£150 rebate) Administration of the government-mandated Warm Home Discount scheme, providing £150 rebates to eligible customers in Scotland (2025–2026 applications open).
• Free Energy-Efficient Appliance Upgrade (via Charis partnership) Replacement of old or faulty white goods with new energy-efficient appliances for eligible vulnerable customers across England, Scotland and Wales, delivered via the Charis-managed Let's Talk Energy Fund as part of TruEnergy's Warm Home Discount commitment.
• Gas Meter Identification Service (TruCompare / TruIdentify / TruCheck / TruUse Burns Test) Diagnostic service and tools helping customers identify which gas meter belongs to their property, including photo documentation and controlled usage steps for accurate meter assignment.

Quantifiable outcome

• Over 70% smart meter installations achieved across portfolio
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SMS (Smart Metering Services)coreTechnology or IntegrationSMS provides third-party engineering services for smart meter installations. Their support has been instrumental in helping TruEnergy exceed Ofgem smart meter installation targets for four consecutive years. SMS assists with metering projects including Smets2 electricity and gas meter rollouts.
• ChariscoreStrategic or Co-development PartnerTruEnergy partners with Charis to offer eligible vulnerable customers free energy-efficient appliance replacements through the Let's Talk Energy Fund. This is part of TruEnergy's Warm Home Discount commitment. Charis manages the application process securely and confidentially for customers in England, Scotland, and Wales. The scheme is limited and allocated on a first-come, first-served basis.
• UK Power NetworksminorOthersElectricity network distributor handling power distribution for certain TruEnergy supply areas (Supply Numbers 10, 11, 12, 26). Part of the broader UK energy infrastructure network.
• Western Power DistributionminorOthersElectricity network distributor for certain TruEnergy supply areas (Supply Numbers 14, 27). Part of the UK's electricity distribution infrastructure.
• SP Energy NetworksminorOthersElectricity network distributor for certain supply areas (Supply Number 13). Part of the UK's electricity distribution infrastructure.
• Northern PowergridminorOthersElectricity network distributor for certain supply areas (Supply Number 15). Part of the UK's electricity distribution infrastructure.
• Electricity North WestminorOthersElectricity network distributor for certain supply areas (Supply Number 20). Part of the UK's electricity distribution infrastructure.
• Scottish Hydro Electric Power DistributionminorOthersElectricity network distributor for Scottish supply areas (Supply Numbers 18, 25). Part of the UK's electricity distribution infrastructure.
• Southern Electric Power DistributionminorOthersElectricity network distributor for certain supply areas (Supply Numbers 19, 21). Part of the UK's electricity distribution infrastructure.
• National Grid / National Gas Emergency ServicecoreOthersEmergency gas service provider (0800 111 999) and electrical emergency coordination (dial 105). Critical operational partner for handling gas leaks, power outages, and electrical emergencies.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• OVO Energy: Major UK energy retailer serving millions of residential and business accounts across multiple fuel types and tariff structures. Comparable to TruEnergy as a competing UK licensed supplier, though vastly broader in product portfolio and scale.
• EDF Energy: Major UK electricity supplier with significant residential and SMB customer base, including renewable and low-carbon tariff options. Comparable to TruEnergy as a licensed UK retail energy supplier with smart meter obligations.
• Shell Energy Retail: UK retail energy arm of Shell serving residential and business customers with renewable tariff options. Comparable as a licensed UK supplier with renewable offerings, though backed by a global integrated energy major.
• E.ON Next: UK retail energy brand of E.ON serving residential and business customers with smart meter programs and renewable tariffs. Comparable as a licensed UK supplier with smart metering and multi-segment offerings.
• British Gas: Largest UK incumbent energy supplier with full residential, business and smart meter capabilities. Comparable to TruEnergy as a competing licensed UK supplier across the same domestic and business segments, but with orders-of-magnitude greater scale.

Direct peers

• Good Energy: UK 100% renewable electricity supplier focused on residential and SMB customers. A direct niche competitor to TruEnergy, similarly small-scale and renewable-only, competing for the same sustainability-minded switcher segment.
• Ecotricity: UK green energy supplier built around renewable generation and sustainability branding. Closely comparable to TruEnergy's renewable positioning and small challenger profile in the UK residential and SMB market.
• Octopus Energy: UK-based renewable-focused retail energy supplier serving residential and business customers. Directly comparable to TruEnergy as both sell 100% renewable electricity with smart meter integration and target similar green-oriented customer segments, though Octopus operates at massively larger scale.

Emerging players

• Outfox the Market: UK challenger energy supplier targeting price-sensitive switchers with competitive tariffs. Comparable to TruEnergy as a smaller non-incumbent UK supplier competing primarily on price in the residential and SMB switching market.
• Utilita: UK challenger energy supplier with focus on prepayment customers and SMBs. Comparable to TruEnergy as a smaller UK licensed supplier serving price-sensitive and underserved customer segments rather than competing head-on with the Big Six.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/truenergy-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruEnergy