The Travel Agency

What The Travel Agency does

The Travel Agency is a multi-location adult-use cannabis dispensary operating four storefronts across New York City — Union Square (835 Broadway), Fifth Avenue/Midtown East (587 Fifth Ave), SoHo (598 Broadway), and Downtown Brooklyn (122 Flatbush Ave) — supplemented by a same-city delivery service. The company sells cannabis and cannabis-adjacent products across nine categories (vape, pre-roll, flower, edibles, topicals, tinctures, accessories, CBD, and concentrates), including a curated set of brands filtered by ownership demographics (Women-Led, Black-Led, LGBTQ-Led, Latine-Led, AAPI-Led, Veteran-Led). Two first-party accessory SKUs (Keychain Grinders in Black and White) extend the assortment into own-brand merchandise. Customers can browse and pre-order online for in-store pickup, place delivery orders, and join the Travel Club loyalty program, which offers a free tier (1 point per $1 spent) and a $125/year paid Frequent Flyer tier (2 points per $1 and 10% off $125+ purchases). Payments are restricted to debit and cash per NYC regulations, and stores operate daily 9AM-11PM with extended midnight hours on Fridays and Saturdays.

The business is structured as a multi-entity LLC platform: The Doe Store LLC is the primary operating and customer-support entity, with GMDSS LLC (license OCM-CAURD-24-000091), Terrapin Greens LLC (OCM-CAURD-24-000125), and THC Ventures LLC (OCM-RETL-25-000355) holding additional dispensary and retail licenses. The platform is BIPOC-founded and purpose-driven: the Downtown Brooklyn and Fifth Avenue stores are owned by individuals who have experienced cannabis-related injustices, the Union Square store directs over half of its profits to The Doe Fund (a non-profit serving people who have experienced homelessness and incarceration), and the company hires formerly incarcerated and legacy operators. The founder and CEO is Paul Yau. The operating technology is a standard e-commerce site with online ordering, in-store pickup routing, and a points-based loyalty engine; no public API, SDK, or AI features are disclosed. The Travel Agency generated no disclosed funding rounds, revenue, or headcount data outside the 51-100 employee band.

Name

The Travel Agency

Legal name

The Doe Store LLC

Website

https://thetravelagency.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

The Travel Agency is a BIPOC-founded, multi-entity cannabis dispensary operating four retail storefronts across Manhattan and Brooklyn with a delivery service, a paid loyalty program, and a social-equity mission that channels Union Square profits to The Doe Fund.

Ownership category

akta.pro rank

Product category

Cannabis Retail / Recreational Dispensary

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industries

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• Cannabis dispensary retail
• Recreational cannabis products
• Cannabis delivery service
• Cannabis loyalty program
• Social equity dispensary

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Cannabis Product Sales: In-store and online sales of cannabis products including flower, edibles, vapes, pre-rolls, concentrates, topicals, tinctures, and accessories. Products sold include own-brand merchandise (Keychain Grinders) and third-party cannabis brands.
2. Travel Club Frequent Flyer Membership: Paid annual membership at $125/year providing 2 points per $1 spent (vs 1 point for free members) and 10% discount on orders $125+. Revenue from membership fees.
3. Delivery Orders: Cannabis delivery service to customers, with separate contact number (888-836-6243) and email ([email protected]) for delivery inquiries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Travel Agency operates four licensed cannabis dispensary locations in New York City (Union Square, Downtown Brooklyn, Fifth Avenue, and SoHo) selling recreational cannabis products to adults 21+, including vapes, pre-rolls, flower, edibles, topicals, tinctures, CBD, concentrates, and accessories. The company offers online pre-order with in-store pickup, a local cannabis delivery service, and a Travel Club loyalty rewards program with free and paid membership tiers.

Product overview

The Travel Agency is a multi-location NYC cannabis dispensary offering a diverse portfolio of cannabis products across 14 product categories including Vape, Flower, Pre-Roll, Edibles, Topicals, Tinctures, Accessories, CBD, and Concentrates. The dispensary also features curated brand collections organized by ownership demographics (Women-Led, Black-Led, LGBTQ-Led, Latine-Led, AAPI-Led, Veteran-Led). Their staff-picked selection includes proprietary accessories (Keychain Grinder in Black/White by The Travel Agency) and third-party concentrates (Alchemy Pure Live Rosin, Mfny Live Resin). The company operates a loyalty program called Travel Club with free and paid Frequent Flyer tiers, and offers online pre-ordering for in-store pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Retail Dispensary (in-store) Walk-in adult-use cannabis retail at four NYC dispensary locations (Union Square, Downtown Brooklyn, Fifth Avenue, SoHo), offering a curated selection across vape, pre-roll, flower, edibles, topicals, tinctures, CBD, concentrates, and accessories.
• Online Pre-Order with In-Store Pickup Allows customers to browse products online and place pre-orders for pickup at any of the four NYC dispensary locations, with a separate pickup and delivery selector on the homepage.
• NYC Cannabis Delivery Service Same-day cannabis delivery across New York City for online and phone orders, with a dedicated delivery contact line and email.
• Travel Club Rewards Program Loyalty program with two tiers: a free Travel Club Membership earning 1 point per $1 spent, and a paid Travel Club Frequent Flyer Membership at $125/year earning 2 points per $1 spent plus a 10% discount on single purchases of $125+. Points are redeemable for products.

Quantifiable outcome

• Over half of Union Square profits directed to The Doe Fund for housing and support services
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The Doe FundcoreOthersThe Doe Fund provides transitional and permanent housing, employment, and support services to people who have experienced homelessness and incarceration. The Travel Agency's Union Square dispensary directs over half of its profits to The Doe Fund, making this a core element of the company's social equity mission.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Etain Health: Etain is a women-founded NY medical and adult-use cannabis dispensary chain operating multiple storefronts in New York City and upstate, making it one of the closest direct comparables in geography, licensing model, and multi-store retail format.
• STIIIZY: STIIIZY is a branded cannabis retailer with owned stores in California and expansion into other states. Comparable as a multi-store, brand-driven cannabis dispensary operator, though primarily West Coast rather than NYC.
• Cookies (cannabis retail): Cookies operates branded cannabis retail stores in multiple legal states, with a strong lifestyle brand identity. Comparable as a vertically minded multi-store cannabis retailer, though differentiated by brand-led (vs. equity-led) positioning.

Broad incumbents

• MedMen: MedMen is a legacy multi-state cannabis retailer with flagship urban stores, including former NYC locations. Comparable as a premium urban retail format, though it has retrenched and no longer operates in NY in the same form.
• Cresco Labs (Columbia Care): Cresco Labs merged with Columbia Care, giving it a meaningful NY retail footprint. Comparable as a multi-state incumbent operating dispensaries in NYC; differs in scale, capital access, and brand portfolio breadth.
• Curaleaf Holdings: Curaleaf is a publicly traded multi-state operator with adult-use dispensaries across the US, including a growing NYC footprint. It competes on breadth of menu, scale, and brand, but does not specialize in The Travel Agency's social-equity niche.
• Green Thumb Industries (Rise): GTI operates the Rise dispensary chain across multiple states and is expanding in New York. It is comparable as a multi-state cannabis retailer but competes on scale and standardized retail rather than social-equity differentiation.
• Trulieve Cannabis Corp. Trulieve is one of the largest US cannabis retailers with adult-use stores in several states, including recent NY entry. Comparable as a broad incumbent but lacks a social-equity-led brand positioning.
• Verano Holdings: Verano is a multi-state cannabis operator with retail banners (Zen Leaf, etc.) active in multiple states and expanding in NY. Comparable as a broad incumbent adult-use retailer competing for the same NYC customers.
• The Botanist (Acreage Holdings): The Botanist is Acreage Holdings' retail brand with stores across several states including New York. Comparable as a multi-state dispensary operator with NY storefronts, though broader portfolio-driven rather than social-equity-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/travelagencyco
• LinkedInlinkedin.com/company/thetravelagencyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Travel Agency