Betr Holdings
Betr Holdings operates a real-money gaming super app integrating fantasy pick'em (Picks), social sportsbook, social casino, and skill-based arcade under a single wallet, serving over one million paying U.S. users across 37 states plus DC.
- Company typePrivate
- Founded2022
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Betr Holdings does
Betr Holdings, Inc. operates a real-money gaming super app that consolidates five product verticals — Picks (fantasy pick'em), Social Sportsbook, Social Casino, Arcade (skill-based mobile gaming), and an upcoming Predictions product — inside a single mobile application with a unified wallet and account system. The platform serves over one million paying users across 37 U.S. states plus the District of Columbia, targeting sports fans, fantasy players, and casual gamers who want accessible real-money wagering experiences with low entry thresholds. Underlying technology includes a proprietary fractional scoring engine for fantasy contests, skill-matching algorithms for head-to-head arcade play, a Revive injury-insurance product backed by SportsData.io feeds, and a closed-loop promotional-hedging mechanism using Polymarket prediction markets.
Betr Holdings firmographics
Firmographics- Name
- Betr Holdings
- Legal name
- Betr Holdings, Inc.
- Website
- https://betr.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Betr Holdings operates a real-money gaming super app integrating fantasy pick'em (Picks), social sportsbook, social casino, and skill-based arcade under a single wallet, serving over one million paying U.S. users across 37 states plus DC.
- Ownership category
- akta.pro rank
Betr Holdings industry classification
Industry- Product category
- Real-Money Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Amusement Arcades (71312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industry
- Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)
Keywords
Where Betr Holdings is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Betr Holdings business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Fantasy Pick'em Entries: Users pay entry fees to enter Picks fantasy contests. Entry fees are split into $1 segments placed in peer-to-peer group leaderboards. Payout multipliers range from 3x (2-pick) up to 100x (8-pick Perfect Play). Revenue is generated from the spread between entry fees collected and prizes paid out.
- Social Sportsbook Entries: Users place entries on sports outcomes with multipliers starting from 1.01x with no maximum. Revenue generated from the house edge built into the odds/multipliers offered. Supports straight entries, combos, and same-game combos.
- Social Casino: Users play slot and table games on the Social Casino and can redeem real cash prizes. Revenue is generated from virtual currency purchases (Gold Coins / Betr Bucks) used to play casino games.
- Arcade Skill-Based Gaming: Users pay entry fees to compete in skill-based mobile games (Crossout 21, 21, Fruit Match, Tappy Dunk, Touchdown Rush, etc.) against real opponents. Revenue is generated from entry fees collected across Head-to-Head, Multiplayer, and Tournament formats.
- Prediction Markets: Betr plans to offer prediction markets powered by Polymarket across sports, politics, and culture. Revenue model will likely involve spreads on event contracts, pending CFTC-registered introducing broker launch later in 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 2-Pick entry = 3x multiplier; 3-Pick = 5x; 4-Pick = 10x; 5-Pick = 20x; 6-Pick = 30x; 7-Pick = 50x; 8-Pick = 100x (Perfect Play) |
| Freemium | Pay-as-you-go | New user offer: No Sweat Entries up to $200 |
| Other | Pay-as-you-go | Prediction markets - pricing not yet disclosed |
| Transaction based/ take rate | Pay-as-you-go | Arcade entry fees - variable by contest format |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels9 records
Betr Holdings product offering
Product offeringCore offering
Betr Holdings operates a real-money gaming super app that integrates five distinct products under a single app and wallet: Bets Picks (fantasy pick'em with up to 10,000x payouts), Social Sportsbook, Social Casino (with real cash prize redemption), Arcade (skill-based mobile games), and Predictions (Polymarket-powered event contracts). The platform enables users to place entry fees on sports outcomes, compete in skill-based games, play casino games, and make predictions across 37+ US states with geolocation verification.
Product overview
Betr Holdings operates the world's first real-money gaming super app, a unified platform offering five integrated products: Picks (fantasy pick'em with up to 10,000x payouts), Social Sportsbook (sports betting with live/in-game markets), Social Casino (slots and table games with real cash redemption), Arcade (skill-based mobile gaming competitions), and Predictions (upcoming Polymarket-powered prediction markets). The platform serves over one million paying users across a single app and wallet ecosystem, regulated through NFA and CFTC registration secured via acquisition of Ascent Capital Management.
Differentiator
Problem solved
Functional benefit
Brands
- Betr Picks: Fantasy pick'em contests where users select more or less on player stats and win up to 10,000x their money.
- Betr Social Sportsbook
- Betr Social Casino
- Betr Arcade
- Betr Ballers Club
Products and services
- Betr Picks Fantasy Pick'em product where users pick MORE or LESS on player statistics and can win up to 10,000x their entry fee. Features group play, flex play, and perfect play contest formats across NFL, NBA, NHL, MLB, UFC, Golf, CFB, and other leagues.
- Betr Social Sportsbook Social sportsbook where users make winning picks on the biggest games across favorite leagues. Offers moneyline, handicap, totals, player props, game props, and in-game betting with multipliers starting from 1.01x.
- Betr Social Casino Social casino offering slot and table games where users can redeem real cash prizes. Uses virtual currency (Gold Coins, Betr Cash) and includes promotions like the 10 Million Free Spins World Cup giveaway.
- Betr Arcade Skill-based mobile gaming platform featuring games like Crossout 21, 21, Fruit Match, 5 Across, Touchdown Rush, Shootout Saloon, and Tappy Dunk with real cash competition against opponents. Skill-matching pairs players of similar ability.
- Betr Predictions Coming soon prediction market product allowing users to make predictions on sports, politics, and culture events. Powered by Polymarket and regulated through CFTC-registered introducing broker status (acquired via Ascent Capital Management).
Quantifiable outcome
- Over $250M in winnings distributed to users across all products
- +3 more outcomes
Companies that use Betr Holdings
Customer profileSegments5 records
Ideal customer profiles5 records
Betr Holdings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Betr Holdings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ascent Capital Management Inc.coreBetr acquired Ascent Capital Management Inc., a National Futures Association (NFA)-registered introducing broker, securing Commodity Futures Trading Commission (CFTC) registration. This acquisition is foundational to Betr's ability to launch prediction markets powered by Polymarket within its super app, positioning it as a CFTC-registered introducing broker with established compliance infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Betr Holdings competitors and assessment
Company assessmentEmerging players
- Chalkboard: Social pick'em platform offering peer-to-peer contests on player props. Comparable to Betr's Group Play peer-to-peer fantasy format targeting similar casual sports-fan segments.
- Novig: US sweepstakes-based sports prediction and pick'em platform. Overlaps with Betr's pick'em and prediction-markets roadmap as a niche emerging competitor.
- Polymarket: Decentralized prediction market platform. While an integration partner rather than a competitor, Polymarket defines the prediction-market category Betr is entering.
- Fliff: US social sportsbook offering free-to-play and pick'em mechanics with sweepstakes-style real-prize redemption. Closely comparable to Betr's social sportsbook positioning.
Broad incumbents
- Caesars Sportsbook: US sportsbook and casino operator tied to Caesars Entertainment's land-based ecosystem. Competes across Betr's sportsbook and casino products as a broad incumbent.
- BetMGM: Major US sportsbook and casino brand backed by MGM Resorts and Entain. Competes with Betr Sportsbook and Casino verticals as a broad incumbent with established state footprint.
Direct peers
- Underdog Fantasy: Fast-growing US pick'em and best-ball fantasy operator. Directly comparable to Betr Picks in contest mechanics and prize structure.
- FanDuel: Top US sportsbook and fantasy operator (Flutter subsidiary). Competitor across Betr's Sportsbook and fantasy products with superior scale and liquidity.
- DraftKings: Largest US online sportsbook and daily fantasy operator. Directly competes with Betr's Sportsbook and Picks offerings and dwarfs Betr in scale, brand, and capital.
- PrizePicks: Leading US fantasy pick'em operator offering More/Less player stat contests. Closest direct competitor to Betr Picks in product format and target demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Betr Holdings social profiles
Digital presenceBetr Holdings compliance and trust
Trust signalCompliance2 records
Betr Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betr Holdings leadership team
Management profileNumber of profiles
Profiles2 records
Betr Holdings subsidiaries and ownership
Company hierarchySubsidiaries1 record
Betr Holdings funding detail
Funding detailFunding overview
Funding rounds6 records
Investors33 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betr Holdings M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betr Holdings
What does Betr Holdings do?
Betr Holdings operates a real-money gaming super app that integrates five distinct products under a single app and wallet: Bets Picks (fantasy pick'em with up to 10,000x payouts), Social Sportsbook, Social Casino (with real cash prize redemption), Arcade (skill-based mobile games), and Predictions (Polymarket-powered event contracts). The platform enables users to place entry fees on sports outcomes, compete in skill-based games, play casino games, and make predictions across 37+ US states with geolocation verification.
Is Betr Holdings a public or private company?
Betr Holdings is a private company. It is classified as venture growth investor backed and is currently operating.
When was Betr Holdings founded?
Betr Holdings was founded in 2022. It employs 101 to 250 people.
Where is Betr Holdings based?
Betr Holdings is headquartered in Miami, United States, in the North America region.
How does Betr Holdings make money?
Five revenue lines are on record. Fantasy Pick'em Entries are the primary driver. The others are social Sportsbook Entries, social Casino, arcade Skill-Based Gaming and prediction Markets.
Who are Betr Holdings's main competitors?
Emerging players on record are Chalkboard, Novig, Polymarket and Fliff. Broad incumbents are Caesars Sportsbook and BetMGM. Direct peers are Underdog Fantasy, FanDuel, DraftKings and PrizePicks.
Does Betr Holdings have an API?
No public API is recorded for Betr Holdings.
What industry is Betr Holdings in?
Betr Holdings's product category is Real-Money Gaming. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEACAG, Payments, Wallets & Cashiering for Sports Betting. Its NAICS code is 7132 and its SIC code is 7990.