Betr Holdings

What Betr Holdings does

Betr Holdings, Inc. operates a real-money gaming super app that consolidates five product verticals — Picks (fantasy pick'em), Social Sportsbook, Social Casino, Arcade (skill-based mobile gaming), and an upcoming Predictions product — inside a single mobile application with a unified wallet and account system. The platform serves over one million paying users across 37 U.S. states plus the District of Columbia, targeting sports fans, fantasy players, and casual gamers who want accessible real-money wagering experiences with low entry thresholds. Underlying technology includes a proprietary fractional scoring engine for fantasy contests, skill-matching algorithms for head-to-head arcade play, a Revive injury-insurance product backed by SportsData.io feeds, and a closed-loop promotional-hedging mechanism using Polymarket prediction markets.

Name

Betr Holdings

Legal name

Betr Holdings, Inc.

Website

https://betr.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Betr Holdings operates a real-money gaming super app integrating fantasy pick'em (Picks), social sportsbook, social casino, and skill-based arcade under a single wallet, serving over one million paying U.S. users across 37 states plus DC.

Ownership category

akta.pro rank

Product category

Real-Money Gaming

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Real-money gaming
• Fantasy sports app
• Social sportsbook
• Social casino
• Prediction markets

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Fantasy Pick'em Entries: Users pay entry fees to enter Picks fantasy contests. Entry fees are split into $1 segments placed in peer-to-peer group leaderboards. Payout multipliers range from 3x (2-pick) up to 100x (8-pick Perfect Play). Revenue is generated from the spread between entry fees collected and prizes paid out.
2. Social Sportsbook Entries: Users place entries on sports outcomes with multipliers starting from 1.01x with no maximum. Revenue generated from the house edge built into the odds/multipliers offered. Supports straight entries, combos, and same-game combos.
3. Social Casino: Users play slot and table games on the Social Casino and can redeem real cash prizes. Revenue is generated from virtual currency purchases (Gold Coins / Betr Bucks) used to play casino games.
4. Arcade Skill-Based Gaming: Users pay entry fees to compete in skill-based mobile games (Crossout 21, 21, Fruit Match, Tappy Dunk, Touchdown Rush, etc.) against real opponents. Revenue is generated from entry fees collected across Head-to-Head, Multiplayer, and Tournament formats.
5. Prediction Markets: Betr plans to offer prediction markets powered by Polymarket across sports, politics, and culture. Revenue model will likely involve spreads on event contracts, pending CFTC-registered introducing broker launch later in 2026.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Betr Holdings operates a real-money gaming super app that integrates five distinct products under a single app and wallet: Bets Picks (fantasy pick'em with up to 10,000x payouts), Social Sportsbook, Social Casino (with real cash prize redemption), Arcade (skill-based mobile games), and Predictions (Polymarket-powered event contracts). The platform enables users to place entry fees on sports outcomes, compete in skill-based games, play casino games, and make predictions across 37+ US states with geolocation verification.

Product overview

Betr Holdings operates the world's first real-money gaming super app, a unified platform offering five integrated products: Picks (fantasy pick'em with up to 10,000x payouts), Social Sportsbook (sports betting with live/in-game markets), Social Casino (slots and table games with real cash redemption), Arcade (skill-based mobile gaming competitions), and Predictions (upcoming Polymarket-powered prediction markets). The platform serves over one million paying users across a single app and wallet ecosystem, regulated through NFA and CFTC registration secured via acquisition of Ascent Capital Management.

Differentiator

Problem solved

Functional benefit

Brands

• Betr Picks: Fantasy pick'em contests where users select more or less on player stats and win up to 10,000x their money.
• Betr Social Sportsbook
• Betr Social Casino
• Betr Arcade
• Betr Ballers Club

Products and services

• Betr Picks Fantasy Pick'em product where users pick MORE or LESS on player statistics and can win up to 10,000x their entry fee. Features group play, flex play, and perfect play contest formats across NFL, NBA, NHL, MLB, UFC, Golf, CFB, and other leagues.
• Betr Social Sportsbook Social sportsbook where users make winning picks on the biggest games across favorite leagues. Offers moneyline, handicap, totals, player props, game props, and in-game betting with multipliers starting from 1.01x.
• Betr Social Casino Social casino offering slot and table games where users can redeem real cash prizes. Uses virtual currency (Gold Coins, Betr Cash) and includes promotions like the 10 Million Free Spins World Cup giveaway.
• Betr Arcade Skill-based mobile gaming platform featuring games like Crossout 21, 21, Fruit Match, 5 Across, Touchdown Rush, Shootout Saloon, and Tappy Dunk with real cash competition against opponents. Skill-matching pairs players of similar ability.
• Betr Predictions Coming soon prediction market product allowing users to make predictions on sports, politics, and culture events. Powered by Polymarket and regulated through CFTC-registered introducing broker status (acquired via Ascent Capital Management).

Quantifiable outcome

• Over $250M in winnings distributed to users across all products
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• Ascent Capital Management Inc.coreStrategic or Co-development Partner · 1 May 2025Betr acquired Ascent Capital Management Inc., a National Futures Association (NFA)-registered introducing broker, securing Commodity Futures Trading Commission (CFTC) registration. This acquisition is foundational to Betr's ability to launch prediction markets powered by Polymarket within its super app, positioning it as a CFTC-registered introducing broker with established compliance infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Chalkboard: Social pick'em platform offering peer-to-peer contests on player props. Comparable to Betr's Group Play peer-to-peer fantasy format targeting similar casual sports-fan segments.
• Novig: US sweepstakes-based sports prediction and pick'em platform. Overlaps with Betr's pick'em and prediction-markets roadmap as a niche emerging competitor.
• Polymarket: Decentralized prediction market platform. While an integration partner rather than a competitor, Polymarket defines the prediction-market category Betr is entering.
• Fliff: US social sportsbook offering free-to-play and pick'em mechanics with sweepstakes-style real-prize redemption. Closely comparable to Betr's social sportsbook positioning.

Broad incumbents

• Caesars Sportsbook: US sportsbook and casino operator tied to Caesars Entertainment's land-based ecosystem. Competes across Betr's sportsbook and casino products as a broad incumbent.
• BetMGM: Major US sportsbook and casino brand backed by MGM Resorts and Entain. Competes with Betr Sportsbook and Casino verticals as a broad incumbent with established state footprint.

Direct peers

• Underdog Fantasy: Fast-growing US pick'em and best-ball fantasy operator. Directly comparable to Betr Picks in contest mechanics and prize structure.
• FanDuel: Top US sportsbook and fantasy operator (Flutter subsidiary). Competitor across Betr's Sportsbook and fantasy products with superior scale and liquidity.
• DraftKings: Largest US online sportsbook and daily fantasy operator. Directly competes with Betr's Sportsbook and Picks offerings and dwarfs Betr in scale, brand, and capital.
• PrizePicks: Leading US fantasy pick'em operator offering More/Less player stat contests. Closest direct competitor to Betr Picks in product format and target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Betr
• YouTubeyoutube.com/betr
• Instagraminstagram.com/betr
• TikToktiktok.com/betr
• Facebookfacebook.com/betrtoday
• LinkedInlinkedin.com/company/betrhq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors33 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betr Holdings