Homelink Property Management

What Homelink Property Management does

Homelink Property Management is a locally owned and operated private property management company based in Newnan, Georgia, serving Coweta and Fayette Counties for over 10 years. The company manages residential rental properties for individual investment property owners, providing leasing, tenant placement, contract administration, and accounting services, and operates a licensed real estate brokerage that represents both first-time home buyers and repeat real estate investors, including IRA-based rental property acquisitions.

The company has separated its HOA and community association management operations under a dedicated brand, Westward360 Ga., LLC (legal entity: Westward360 Ga., LLC, a Georgia LLC), while continuing to offer residential property management under the HomeLink name. HOA management covers both new and established communities, with an explicit specialization in aging communities that require budget-aligned pricing and elevated maintenance coordination. Technology infrastructure relies on the third-party PropertyWare platform for property, listing, and tenant management, supplemented by the Vantaca Home mobile app (available on the App Store and Google Play) for HOA dues collection via ACH auto-draft and an owner portal.

The revenue model is built on recurring property and association management fees (negotiated individually and not publicly disclosed) supplemented by transaction-based income from licensed real estate brokerage activity. The go-to-market approach is sales-led and locally focused, with customer acquisition driven by the company website, online rental listings, and word-of-mouth referrals within the Coweta and Fayette County real estate community. No external funding, institutional ownership, or headcount figures are disclosed.

Name

Homelink Property Management

Legal name

Westward360 Ga., LLC.

Website

https://investorslink.propertyware.com

Company type

Private

Operating status

Operating

Short description

Homelink Property Management is a locally owned Georgia property management company serving investment property owners, real estate investors, and HOA boards in Coweta and Fayette Counties, with rental management, HOA/community association management (via Westward360 Ga., LLC), and licensed real estate brokerage services.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

HOA / Condominium Association Management (BPAJAFAH), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential property management
• HOA management services
• Community association management
• Rental property leasing
• Real estate investor services

Headquarters

HQ city

Newnan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Management Services: Property management fees for investment property owners, including real estate management, leasing, contract administration and accounting services
2. HOA/Association Management: Community association management services under Westward 360 Ga. brand, including full management of new and established communities
3. Real Estate Sales: Licensed real estate agent services for home buyers and investors, including negotiation and discounted rates for investors who buy/sell multiple properties

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Homelink Property Management provides residential property management services for investment property owners in Coweta and Fayette Counties, Georgia, including leasing, contract administration, tenant placement, rent collection, and accounting. The company also manages condominium and homeowners associations under the Westward 360 Ga. brand and offers licensed real estate buyer representation for investors and first-time home buyers.

Product overview

Homelink Property Management operates as a locally owned property management company offering a portfolio of real estate and association management services. The core offering is residential property management for investment owners, while the company has expanded into HOA/Community Association Management under the brand Westward 360 Ga. LLC. Additional services include buyer representation, online payment processing via the Vantaca Home app, tenant and owner portals for rental management, and property listing search. The products operate across Coweta and Fayette Counties in Georgia, serving both rental investors and homeowners associations.

Differentiator

Problem solved

Functional benefit

Brands

• Westward360 Ga. Community Association Management company serving Coweta and Fayette Counties, formerly HomeLink Property Management

Products and services

• Residential Property Management Full-service residential property management for investment property owners in Coweta and Fayette counties, Georgia. Includes leasing, contract administration, tenant placement, rent collection, and accounting for rental properties.
• HOA/Community Association Management (Westward 360 Ga.) Condominium and Home Owners Association management services operated under the Westward 360 Ga., LLC brand. Includes full management bidding for new and existing communities with specialized services for aging communities including budget cost alignment and maintenance needs assessment.
• Real Estate Buyer Representation Licensed real estate agent services for home buyers, including investor clients seeking rental properties and first-time home buyers. Includes IRA-based rental property purchase guidance and investor-friendly negotiation including multiple offers and discounted rates for frequent transactions.
• Online HOA Payments (Vantaca Home App) Online payment system for HOA dues via ACH auto-draft through the owners portal, with mobile app availability on App Store and Google Play for associations and homeowners.
• Tenant Portal and Online Rental Payments Online tenant portal for rental payment processing, account management, and lease administration. Includes optional mail payment option for tenants with payments mailed to PO Box 536 Sharpsburg, GA 30277.
• Property Listing Search Platform Rental and for-sale property search functionality with filters for location, price, bedrooms, bathrooms, and amenities, integrated with mapping capabilities and brochure download options.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Westward 360 Ga., LLCcoreStrategic or Co-development PartnerWestward 360 Ga., LLC is the new operating name for HomeLink's HOA and Community Association Management services. Formerly HomeLink Property Management, the company transitioned to this dedicated brand to focus on improving property conditions and board-homeowner relationships in managed communities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Invitation Homes: Largest U.S. single-family rental operator with internal property management for its SFR portfolio. Comparable in serving the SFR rental customer, but as a principal/owner rather than a third-party management provider like HomeLink.
• Roofstock: Online SFR investment marketplace and property management platform (acquired Renters Warehouse). Comparable in serving single-family rental investors, but at national scale with proprietary marketplace technology HomeLink lacks.
• FirstService Residential: Major North American residential property and HOA management firm. Comparable in HOA management services to Westward 360 Ga. and in residential rental management to HomeLink core PM, but serving much larger portfolios.
• Associa: Largest U.S. community association management company, serving HOAs and condominium associations nationwide. Directly comparable to HomeLink's Westward 360 Ga. HOA sub-brand, but operating at vastly greater scale.
• American Homes for Rent (AMH): Institutional single-family rental REIT with internal property management. Comparable in customer/market overlap with HomeLink's investor-owner base, but operates at scale as a principal rather than a service provider.
• Mainstreet Renewal: National single-family rental property management company that acquires, renovates, and leases SFR homes. Overlaps with HomeLink's investor-focused residential PM model, but operates as an institutional SFR owner/operator rather than a third-party manager.

Direct peers

• Real Property Management: National property management franchise network offering residential property management services to investors and landlords. Highly comparable to HomeLink's core residential PM offering, with similar customer base (single-family rental investors) and recurring fee model.
• Allegiant Management Group: Regional residential property management company serving investors and homeowners in the Southeast U.S. Comparable mid-market investor focus and similar service line breadth (leasing, accounting, maintenance).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homelink Property Management