Waco Association of REALTORS

What Waco Association of REALTORS does

The Waco Association of REALTORS® (WAOR) is a nonprofit professional trade association founded in 1926, headquartered at 2025 N 44th St, Waco, Texas, and operating under the legal name Waco Association of REALTORS®, Inc. It functions as a local chapter of the National Association of REALTORS (NAR) and Texas REALTORS, serving licensed real estate professionals and select affiliated service providers across six Central Texas counties: McLennan, Limestone, Falls, Hill, Bosque, and Coryell. The association's remit spans continuing education, ethics enforcement, MLS access, advocacy, networking, and consumer-facing REALTOR directories.

Core deliverables include a tiered membership structure — Primary REALTOR Membership ($160 annually), Secondary REALTOR Membership, Affiliate Membership, and MLS Service-Only subscriptions — along with free TREC-approved continuing education classes, bundled Property Shield listing protection and Forewarn safety screening, and a suite of consumer-facing directories (REALTOR, Office, Affiliate, Appraiser). Underlying technology is fully third-party: NTREIS for MLS, Growthzone for member management, directories, event calendar, and storefront, ZipForms for contracts, RPR and Realist Tax for property data, and Showing Time, Broker Bay, and Supra for showing and lockbox access. The proprietary surface is limited to two registered brand-identity marks (the WAR100 logo and the "Waco Association of REALTORS®" trademark), with no internally developed technology platforms.

Revenue is generated almost entirely through recurring subscription-style annual membership dues and event/CE fees. Operational scale is lean — three paid staff (Association Executive, Association Support Specialist, and Teams) supported by an elected volunteer Board of Directors and cross-functional WAOR Teams. Direct-to-consumer onboarding via the wacorealtors.net website and Growthzone portal is the sole go-to-market motion, with inflow supplemented by referrals from NAR and Texas REALTORS and consumer traffic from public directories. No revenue figures, member counts, or financial filings are disclosed in the source materials.

Name

Waco Association of REALTORS

Legal name

Waco Association of REALTORS®, Inc.

Website

https://wacorealtors.net

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Nonprofit local chapter of the National Association of REALTORS, serving licensed real estate professionals and affiliated service providers across six Central Texas counties with membership, MLS access, continuing education, advocacy, and consumer-facing REALTOR directories.

Ownership category

akta.pro rank

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Primary REALTOR Membership Dues: Annual membership dues of $160 per year for primary members, providing access to Property Shield listing protection, Forewarn safety screening, free continuing education classes, networking events, committee and team opportunities, and MLS access through NTREIS.
2. Secondary REALTOR Membership Dues: Secondary members who have their primary membership with another association pay local dues to receive WAOR benefits including all member perks.
3. Affiliate Membership Dues: Annual affiliate membership for mortgage companies, title companies, inspectors, photographers, and other real estate service providers, offering networking access, sponsor opportunities, and member roster access.
4. MLS Service Subscriptions: MLS access-only subscriptions for agents requiring NTREIS MLS services, requiring completion of online MLS Orientation.
5. Education and Event Fees: Continuing education classes, professional development events, and networking activities. WAOR abides by TREC rules and provides TREC-approved courses for license maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Waco Association of REALTORS is a nonprofit professional trade association that serves licensed real estate practitioners in McLennan, Limestone, Falls, Hill, Bosque, and Coryell counties. Its core offering is bundled membership services — REALTOR® brand affiliation through NAR and Texas REALTORS, MLS access via NTREIS, TREC-approved continuing education, member discounts, advocacy, and networking events — sold primarily through tiered annual memberships (Primary, Secondary, Affiliate, MLS service).

Product overview

The Waco Association of REALTORS (WAOR) operates as a professional association offering a tiered membership structure centered around its Primary and Secondary REALTOR Memberships, MLS Service subscriptions, and Affiliate Memberships. The core product portfolio is built around member services including NTREIS MLS Access as the central technology platform for property listings, supplemented by Property Shield listing protection and Forewarn safety screening. Professional development offerings include free WAOR Continuing Education Classes (TREC-approved), organized Committees (Legislative, MLS, TREPAC, YPN, etc.), and WAOR Teams for collaborative practices. Member engagement tools include the WAOR Forms Library (with ZipForms access), WAOR Events and Classes calendar, and multiple directories (REALTOR, Office, Affiliate, Appraiser). The association also provides governance through the WAOR Board of Directors and supports advocacy via TREPAC. The annual membership investment of $160 provides access to this comprehensive suite of member benefits, with the association primarily serving McLennan, Limestone, Falls, Hill, Bosque, and Coryell counties in Central Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary REALTOR Membership

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eleven partnerships are on record, tiered core, standard and minor.

• NTREIS (North Texas Real Estate Information Systems)coreTechnology or IntegrationWAOR participates in the NTREIS multiple listing service, which provides MLS infrastructure for entering listings, reporting status changes, and sharing compensation data. Members access NTREIS through login and the platform includes MLS Rules, forms, and compliance guidelines.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNAR is the national governing body for REALTORS. WAOR members receive access to NAR member benefits, Code of Ethics training, professional development resources, and national standards. WAOR functions as a local chapter of NAR.
• Texas REALTORScoreStrategic or Co-development PartnerState-level association providing member benefits, legal resources, forms, and political advocacy. WAOR connects members with Texas REALTORS resources including the Legal Help Line and TREPAC. The Bylaws Committee maintains alignment with NAR and Texas REALTORS standards.
• TREC (Texas Real Estate Commission)coreOthersTREC is the state regulatory body for real estate professionals in Texas. WAOR's education programs are TREC-approved and follow all TREC educational standards and rules. TREC requires continuing education for license maintenance.
• ZipFormscoreTechnology or IntegrationMembers have access to ZipForms platform providing standardized contracts and disclosures required for Texas real estate transactions, combined with WAOR's local forms.
• REALTORS Property Resource (RPR)standardTechnology or IntegrationNAR's national property database providing comprehensive reports including school ratings. Referenced as a resource for searches not available in Matrix MLS.
• Supra (SupraOne/SupraKey)standardTechnology or IntegrationShowing systems provider offering SupraOne showing scheduler. Affiliate members receive access to SupraOne. Used for lockbox and showing scheduling services.
• Showing TimestandardTechnology or IntegrationShowing scheduling platform integrated with MLS services. Members needing assistance with Showing Time can contact directly at 1-800-379-0057.
• Broker BaystandardTechnology or IntegrationShowing and lockbox service provider. Contact at 1-800-547-0252 or [email protected] for member assistance.
• HouselogicminorOthersConsumer resource website recommended to buyers and sellers for homeownership guidance. Linked as a consumer resource.
• Area Appraisal DistrictsminorOthersMcLennan County, Limestone County, Hill County, Falls County, Bosque County, and Coryell County appraisal districts linked as consumer resources for property valuation information.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Texas REALTORS: State-level trade association that WAOR is a local chapter of. Provides legal resources, forms (ZipForms integration), TREPAC political advocacy, and statewide standards that WAOR members access — a parent-tier peer rather than a competing local chapter.
• National Association of REALTORS (NAR): National umbrella organization of which WAOR is a local chapter. Owns the REALTOR® brand, Code of Ethics, RPR property database, and political advocacy infrastructure that WAOR members benefit from — an upstream governing peer rather than a direct competitor.

Direct peers

• Houston Association of REALTORS: Largest local REALTOR association in Texas and one of the largest in the U.S. Operates the HAR MLS, provides member services, education, and advocacy similar to WAOR, but at vastly greater scale and in the Houston metro.
• San Antonio Board of REALTORS: San Antonio-area REALTOR association with comparable member services, MLS operations, and NAR/TREC chapter structure. Serves a similar role for South Texas real estate professionals as WAOR does for Central Texas.
• Austin Board of REALTORS: Austin-area REALTOR association operating ACTRIS MLS with similar member service offerings. Closely comparable as a Texas local NAR/TREC chapter serving a regional agent base.
• Corpus Christi Association of REALTORS: Smaller-coastal-Bend Texas REALTOR association operating as an NAR/TREC chapter with comparable scale, membership dues model, MLS services, and continuing education offerings.
• MetroTex Association of REALTORS: Dallas-area REALTOR association and NTREIS co-participant alongside WAOR. Offers the same core bundle of MLS access, education, advocacy, and member benefits through an NAR/TREC-affiliated local chapter model.
• Lubbock Association of REALTORS: West Texas regional REALTOR association similar in scale and operating model to WAOR. Comparable as a small-market Texas NAR/TREC-affiliated chapter serving a multi-county agent base.
• Greater Fort Worth Association of REALTORS: Tarrant County-area REALTOR association also participating in NTREIS. Closely comparable operating model: NAR/TREC-affiliated chapter providing MLS access, member dues, education, and committee structures to North/Central Texas agents.

Others

• North Texas Real Estate Information Systems (NTREIS): Regional MLS cooperative that WAOR participates in for property listing infrastructure. A technology/enabling partner rather than a competing chapter, but central to the WAOR member value proposition and comparable to MLS cooperatives serving other Texas REALTOR associations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wacorealtors
• Facebookfacebook.com/WacoAssociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waco Association of REALTORS