Support at Home in Blacktown

What Support at Home in Blacktown does

Rose Aged Care Service Pty Ltd, trading as "Support at Home in Blacktown," is a privately held Australian in-home care provider headquartered at 78 Kildare Road, Blacktown NSW, operating across the Sydney Metropolitan and Western Sydney regions. The company is an approved government provider under three core funding streams: the Australian Government's Home Care Packages (transitioning to the new Support at Home Program effective November 2025), the National Disability Insurance Scheme (NDIS), and private-pay services. It serves older Australians (65+) who require assistance to remain independent at home, as well as people with disabilities under 65 who qualify for NDIS funding, plus younger individuals with special care needs not met through other specialist services.

The company's service portfolio spans 16 NDIS support categories — including daily personal activities, high-intensity personal activities, community nursing care, household tasks, therapeutic supports, specialist disability accommodation, specialized support coordination, early childhood supports, and group/centre-based activities — alongside aged care offerings covering personal care, domestic assistance, nursing, allied health (physiotherapy, occupational therapy, podiatry, speech pathology), social support, dementia care, palliative support, meal preparation, transport, and home modifications. No proprietary technology platform is disclosed; service delivery is performed by employed and contracted care workers, nurses, and allied health professionals in clients' homes, coordinated by dedicated care teams.

Revenue is generated through three streams: government-funded Home Care Packages / Support at Home budgets (quarterly allocations from approximately $2,683 at Level 1 to $19,527 at Level 8), NDIS claimable supports across 15+ categories, and private-pay hourly services priced at $85/hour for support workers (weekday standard) up to $350/hour for registered nurses on public holidays, with allied health professionals at $195-$210/hour. Go-to-market is direct-to-consumer, relying on My Aged Care and NDIS referrals, community outreach, an active blog and social media presence (Facebook, Instagram), and direct phone/contact form inquiries. The company is NDIS Registered and approved under the Aged Care Quality and Safety Commission, and reports having served 100+ families with 10+ years of experience and 24/7 support availability.

Name

Support at Home in Blacktown

Legal name

Rose Aged Care Service Pty Ltd

Website

https://roseagedcareservice.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rose Aged Care Service Pty Ltd is a privately held, government-approved Australian in-home care provider in Blacktown, NSW, delivering Home Care Packages, Support at Home, NDIS disability supports, and private-pay services to older Australians, NDIS participants, and individuals with special care needs across Western Sydney.

Ownership category

akta.pro rank

Product category

Aged Care and Disability Support Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

Keywords

• Home care services
• Aged care support
• NDIS disability support
• In-home nursing care
• Personal care assistance

Headquarters

HQ city

Blacktown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government-Funded Home Care Packages / Support at Home: Rose Aged Care Service receives government subsidies through the Australian Government's Support at Home Program and Home Care Packages. The company manages allocated budgets on behalf of clients and delivers care services funded by these government programs. Funding levels range from Level 1 (approximately $10,687 annually) to Level 8 (approximately $62,108 annually for transitioned HCP clients). For Support at Home, quarterly budgets range from approximately $2,683 (Level 1) to $19,527 (Level 8). Clients may contribute a percentage of costs depending on service category and financial circumstances.
2. NDIS Funded Disability Support Services: As an NDIS registered provider, Rose Aged Care Service delivers funded disability supports to eligible participants under 65. Services are tailored to individual NDIS plans and may include personal care, daily living assistance, community participation, therapeutic supports, and specialist disability accommodation. Revenue is generated through claimable NDIS supports across 15 service categories including Core Supports and Capacity Building Supports.
3. Private Pay Client Services: The company offers services to private clients who may self-fund their care. Support worker rates start at $85/hour (weekday standard, no travel) with additional charges for rural areas, evenings, weekends, and public holidays. Healthcare professional rates include Registered Nurse at $140/hour (weekday standard) and various allied health services at $195-210/hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rose Aged Care Service is an Australian government-approved provider of personalized in-home aged care and disability support services across Sydney Metropolitan and Western Sydney. The company delivers Home Care Packages, the new Support at Home Program (eight funding levels effective November 2025), and NDIS-registered disability supports across 15 service categories including daily personal activities, community nursing, household tasks, therapeutic supports, specialist disability accommodation, and support coordination. Private-pay in-home nursing, allied health, transport, and social support services supplement the government-funded programs.

Product overview

Rose Aged Care Service is an official approved provider offering a unified portfolio of aged care and disability support services across Australia. The core offerings consist of Home Care Packages (now transitioning to the Support at Home Program), NDIS Support Services, and the new Support at Home Program. The company provides comprehensive care across 16 NDIS registration categories including daily personal activities, nursing care, household tasks, community participation, therapeutic supports, and specialist disability accommodation. The Support at Home Program (launched November 2025) serves as the replacement for Home Care Packages with 8 funding levels, while the NDIS services support individuals under 65 with permanent disabilities. Together, these products form a coordinated ecosystem covering the full continuum of in-home care needs from basic assistance to high-intensity clinical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Packages Government-funded care packages (Levels 1-4) providing personalized services to help older individuals live independently in their own homes, supporting daily needs, health, and well-being. Effective November 2025, these packages are transitioning to the Support at Home Program.
• NDIS Support Services Comprehensive disability support under the National Disability Insurance Scheme covering daily personal activities, household tasks, community nursing, therapeutic supports, specialist disability accommodation, support coordination, transport, community participation, employment support, life skills development, and group activities for NDIS participants under 65.
• Support at Home Program The new Australian Government program replacing Home Care Packages, offering eight support levels with quarterly budgets, flexible personalized aged care support, and funding for independent living at home across clinical supports, independence support, and everyday living service categories.
• Private Pay In-Home Care Services Self-funded in-home care services for private clients including support workers (from $85/hour), registered nurses ($140/hour), allied health professionals (physiotherapy, occupational therapy, podiatry, speech pathology from $195-$210/hour), and transport services, with surcharges for evenings, weekends, public holidays, and rural areas.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Uniting (NSW): Uniting is one of the largest NSW community service providers, offering aged care, NDIS, and community supports across Sydney and regional NSW. Comparable in Western Sydney footprint and dual HCP/NDIS service mix but at much greater scale.
• Bolton Clarke: Bolton Clarke is a large national provider of in-home aged care, nursing, and allied health services. Comparable service portfolio (HCP, nursing, allied health, domestic assistance) but with greater scale and broader geographic coverage than Rose.
• BaptistCare: BaptistCare is a large faith-based not-for-profit delivering aged care and NDIS supports across NSW and other states, including home care packages and disability services. Comparable in NSW-focused HCP/NDIS service delivery but with significantly larger scale.
• HammondCare: HammondCare is a major not-for-profit provider specializing in dementia care, home care, and SDA across Australia. Comparable in dementia-specific in-home services and SDA offerings, though much larger and operating residential campuses as well.
• KinCare: KinCare is one of Australia's largest in-home aged care providers, delivering government-funded Home Care Packages and private services nationally. Comparable core offering (in-home aged care) but at significantly greater scale and geographic reach than Rose.
• Catholic Healthcare: Catholic Healthcare is a major NSW-focused provider of aged care and disability services, including home care packages, residential care, and allied health. Comparable in HCP/NDIS delivery model and Western Sydney presence, though operating at substantially larger scale.

Direct peers

• Ozcare: Ozcare is a large Queensland-based but nationally operating NDIS and aged care provider delivering in-home personal care, nursing, and respite. Comparable in service mix (HCP, NDIS, respite) though larger in scale than Rose.
• Just Better Care: Just Better Care is a national NDIS and aged care franchise/network providing in-home supports including personal care, domestic assistance, and community participation. It competes with Rose for the same My Aged Care and NDIS referrals in Sydney.
• Home Caring: Home Caring is an Australian NDIS-registered and aged care provider offering in-home personal care, nursing, and disability supports across multiple states. It is highly comparable to Rose as a similarly structured, locally rooted provider combining HCP and NDIS service delivery.
• Nurse Next Door: Nurse Next Door is an Australian home care franchise offering in-home aged care and disability support, with comparable hourly pricing structures and a focus on personalized 24/7 in-home care. Directly comparable service model to Rose's HCP and private-pay offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roseagedcareservice
• Instagraminstagram.com/roseagedcareservice
• LinkedInlinkedin.com/company/rose-aged-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Support at Home in Blacktown