What Home Caring does

Home Caring Pty Ltd (trading as HomeCaring) is an Australian private, for-profit home care and disability support provider operating a national franchise network of 80+ locally owned locations across New South Wales, Victoria, Queensland, South Australia, Western Australia, and the Australian Capital Territory. Founded in 2015 and co-founded by Michaela Brown, the company delivers in-home aged care services under the Australian Government's Support at Home program (eight funding levels with quarterly budgets up to A$78,000 annually) and Home Care Packages, alongside registered NDIS disability supports covering personal care, community participation, Supported Independent Living (SIL), and specialist care including complex, dementia, palliative, and transition care. The company reports supporting more than 10,000 clients nationally, with 900+ self-funded private care clients, and operates a physical day centre (Life Choices) in Leppington, NSW. Multilingual staff capability (16+ languages) is positioned as a core differentiator for serving culturally and linguistically diverse communities.

The business model is a franchise model where local owner-operators run care teams in their communities, with centralised systems for training, quality, and clinical governance. Revenue is generated through four streams: (1) government-funded aged care via Support at Home with income-tested client contributions, (2) NDIS plan funding across Core, Capacity Building, and Capital support categories, (3) private-pay services for self-funded clients (over 900 served), and (4) NDIS-funded assistive technology hardware supplied through a core partnership with Mobility Caring (mobility equipment, daily living aids, bathroom modifications). Pricing for government services follows published NDIS Pricing Arrangements and Price Limits and Home Care Package subsidy schedules; private services are quote-based. The only disclosed external capital is a A$2.0M round in January 2017 from Clinton Capital Partners.

The technology stack is non-proprietary: standard care management systems handle scheduling, clinical oversight, and compliance reporting, and the company does not offer a client-facing app, public API, or SDK. The Switch Hub resource center and its CareScore tool serve as marketing and lead-generation assets rather than technology products. The company maintains no public patents, awards, or disclosed certifications in the source material, and has no M&A, restructuring, or leadership change history disclosed beyond the original co-founding.

Name

Home Caring

Legal name

Home Caring Pty Ltd

Website

https://homecaring.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Home Caring Pty Ltd is an Australian national franchise network of 80+ locally owned home care providers delivering government-funded aged care (Support at Home) and NDIS disability support services to more than 10,000 elderly and disabled clients across six states and territories.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Respite In-Home Care (Short-Term Relief) (HLADAGAH), Home Hospice (Routine Home Care) (HLADAHAA), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• In-home aged care
• Disability support services
• NDIS registered provider
• Home care packages
• Supported independent living

Headquarters

HQ city

Smithfield

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government-Funded Aged Care (Support at Home): HomeCaring receives revenue through the Australian government's Support at Home program, providing aged care services across Levels 1-8. Revenue is allocated based on individual client assessments and quarterly budgets managed through Services Australia.
2. NDIS Funded Disability Services: Registered NDIS provider delivering funded disability supports. Revenue flows from NDIS plan funding allocations across Core Supports, Capacity Building, and Capital Supports categories.
3. Private Pay Services: Self-funded clients pay directly for services, either while waiting for government approval or as an alternative to funded care. In their private care division, they served over 900 clients.
4. Assistive Technology Products: Through partnership with Mobility Caring, they supply NDIS-funded assistive technology products including mobility equipment, daily living aids, and bathroom modifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Home Caring is a national Australian home care and NDIS registered provider delivering in-home aged care and disability support services across 80+ locations. The company provides personal care, domestic assistance, nursing, complex care, dementia care, palliative care, respite care, transition care, supported independent living (SIL), and NDIS-funded assistive technology products through government-funded programs (Support at Home, Home Care Packages, NDIS) and private-pay arrangements.

Product overview

Home Caring is a national home care and NDIS registered provider offering a coordinated portfolio of in-home care services across Australia. The core offering comprises In-home Aged Care (Support at Home, Home Care Packages) and NDIS Disability Services (personal care, domestic assistance, community participation), supported by specialist modules including Complex Care, Dementia Care, Respite Care, Palliative Care, and Transition Care. Additional services include Supported Independent Living (SIL) accommodation, the Life Choices Day Centre, NDIS Assistive Technology products (via Mobility Caring partnership), and Private Care for self-funded clients. The company operates across 80+ locations in NSW, Queensland, Victoria, South Australia, Western Australia, and ACT, delivering services through local owner-led teams supporting 10,000+ clients.

Differentiator

Problem solved

Functional benefit

Products and services

• In-home Aged Care Personalised in-home support for older Australians including personal care, domestic assistance, nursing, meal preparation, transport, and allied health services, delivered through government-funded Support at Home program and Home Care Packages (Levels 1-4).
• NDIS Services Registered NDIS provider offering disability support services including personal care, domestic assistance, community participation, capacity building, and support coordination for individuals living with disability.
• Supported Independent Living (SIL) 24/7 shared or individual in-home support helping NDIS participants build independence and confidence while living in their own homes or shared accommodations across NSW, Queensland, and Victoria.
• Complex Care High-level health and personal care support for individuals with complex medical needs including wound care, PEG feeding, continence care, catheter support, diabetes management, and seizure management delivered by registered nurses.
• Dementia Care Specialised in-home dementia support including personal care, medication management, mobility support, cognitive stimulation, behavioural support, and family caregiver respite.
• Respite Care Temporary care services providing breaks for family carers while ensuring continuity of care for individuals through in-home, community-based, or Short Term Accommodation (STA) options.
• Palliative Care Compassionate end-of-life support at home including symptom and pain management, medication coordination, personal care, emotional support, and family assistance.
• Private Care Self-funded or privately arranged in-home care for individuals without government funding, covering aged care, disability support, dementia care, and palliative care needs. Over 900 clients served.
• Life Choices Day Centre Disability day program in Leppington, Sydney providing activities, skill building, social engagement, and respite services for NDIS participants in a group setting.
• Support at Home Australian Government aged care program providing eight funding levels for clinical, independence, and everyday living services with quarterly budgets, replacing Home Care Packages.
• NDIS Assistive Technology NDIS-funded assistive technology products including lift chairs, mobility scooters, wheelchairs, walkers, beds, hoists, CPAP machines, bathroom aids, and daily living aids sourced through partnership with Mobility Caring.
• Disability Care Personalised NDIS disability care for physical and intellectual disabilities including visiting care, live-in care, and support for conditions such as cerebral palsy, multiple sclerosis, acquired brain injury, and autism.
• Transition Care Short-term therapy-focused support for elderly patients post-hospital discharge, typically 12 weeks, including low-intensity therapy, nursing support, personal care, and social work to improve independence.

Quantifiable outcome

• Supporting 10,000+ clients across Australia through national network
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mobility CaringcoreTechnology or IntegrationHomeCaring partners with Mobility Caring as a registered NDIS supplier to provide assistive technology products to clients. Through this partnership, clients can access mobility equipment, daily living aids, bathroom modifications, and other assistive technology funded through NDIS plans. The partnership enables HomeCaring to offer comprehensive AT solutions with assessment support, product recommendations, and funding request assistance.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KinCare: Large Australian in-home aged care and NDIS provider delivering personal care, domestic assistance, and clinical services. Direct competitor across both aged care packages and NDIS pathways.
• Just Better Care: Australia-wide franchised in-home care and NDIS provider with multiple local offices. Closest direct peer given shared franchise-led national model, NDIS + aged care dual focus, and local-owner delivery structure.
• Home Instead Australia: Master-franchise home care provider operating across Australia offering personal care, dementia support, and 24/7 services. Highly comparable on franchise model, in-home personal care focus, and national footprint.
• myHomecare (Capella): National in-home care and NDIS provider with comparable service portfolio (personal care, domestic assistance, complex care) and similar franchise-like regional hub structure.

Broad incumbents

• Silverchain (Silver Chain Group): Large Australian in-home health and aged care provider with clinical home nursing, personal care, and palliative services. Comparable to Home Caring's Complex Care and Palliative Care offerings, though more clinically oriented.
• Australian Unity: Diversified mutual providing home care, NDIS supports, and broader health/financial services. A scaled competitor across the same government-funded care programs as Home Caring.
• Bolton Clarke: One of Australia's largest not-for-profit aged care and home care providers. Competes with Home Caring across Home Care Packages, Support at Home, and increasingly NDIS, with broader retirement living and residential services.
• Baptistcare: WA- and NSW-focused aged care and NDIS provider with home care, residential, and community services. Competes for the same elderly and disabled client cohorts in overlapping geographies.

Emerging players

• Care Connect: Independent home care and NDIS plan management provider. Comparable offerings with home care package management and NDIS coordination services, smaller scale.

Others

• Mobility Caring: Existing partner of Home Caring supplying NDIS-funded assistive technology products (mobility equipment, daily living aids). Included as a strategic ecosystem partner within Home Caring's distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Caring