7-Eleven Malaysia

What 7-Eleven Malaysia does

7-Eleven Malaysia Holdings Berhad operates the largest 24-hour convenience store chain in Malaysia, with over 2,700 outlets nationwide. Incorporated in 1984 and listed on Bursa Malaysia in May 2014 under ticker SEM, the company is controlled by Berjaya Group and operates under an Area License Agreement with 7-Eleven, Inc. signed in 2003. The store network spans urban commercial districts, suburban residential areas, petrol stations, LRT stations, shopping malls, medical institutions, and KLIA airport. The company employs 10,000+ people and was awarded a Malaysia Book of Records entry in 2014 for the most stores in the country. Operations also extend to Brunei Darussalam.

The company's product portfolio spans 2,200+ SKUs per store, including proprietary brands (Slurpee, Big Gulp), private label products (snacks, beverages, instant meals, packaged bakery, personal care, biodegradable disposables), and the growing CAFé by 7-Eleven ready-to-eat dining concept, which reached its 1,000th store at KLIA Terminal 1 in 2026. Technology infrastructure includes the My7E mobile loyalty app with tiered membership, a centralized distribution center established in 2004, and a commissary food preparation system. The company accepts a broad set of digital payments (Touch 'n Go, ShopeePay, Alipay, Razer Pay, MOL One2pay) and provides bill payment, mobile reload, parcel collection (Razer Parcel), and online-to-offline cash services. The 2020 acquisition of Caring Pharmacy Group Bhd extended the business into pharmacy retail.

Revenue is generated primarily through retail store sales, supplemented by franchise fees (franchising launched in 2009 as the first in Malaysia to offer existing profit-making stores), commissions on bill payment and reload services, and loyalty program data. The go-to-market is direct-to-consumer via owned and franchised stores, with delivery partnerships (Foodpanda since May 2020, Shopee Food since August 2022) extending reach. In December 2025, private equity firm Creador acquired a 6.56% stake for $25.3 million, and a February 2026 investment in the BInfinite loyalty platform signals continued ecosystem expansion.

Name

7-Eleven Malaysia

Legal name

7-Eleven Malaysia Holdings Berhad

Website

https://7eleven.com.my

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

7-Eleven Malaysia operates the largest 24-hour convenience store chain in Malaysia with 2,700+ outlets, selling snacks, beverages, ready-to-eat meals, and offering bill payment, reload, and parcel services. It also runs the CAFé by 7-Eleven concept, My7E loyalty program, and Caring Pharmacy subsidiary.

Ownership category

akta.pro rank

Product category

Convenience Stores

NAICS

Convenience Retailers (445131)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)

akta.pro secondary industry

Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)

Keywords

• Convenience store retail
• Ready-to-eat meals
• Bill payment services
• Mobile reload services
• Franchise retail

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue from selling merchandise across 2,700+ convenience stores in Malaysia. Product categories include snacks, beverages, ready-to-eat meals, personal care, and private label products.
2. Franchise Fees: Revenue from franchising program allowing entrepreneurs to operate profit-making stores. Started in 2009 as first franchisor in local market to offer existing profit-making stores to franchisees.
3. Bill Payment & Reload Services: Commission revenue from bill payment services (utilities, telco), mobile reloads, Touch N Go reloads, game credits, and other financial services.
4. Loyalty Program Data: My7E loyalty program generates customer data for targeted promotions and engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

7-Eleven Malaysia operates the largest chain of 24-hour convenience stores in Malaysia, with over 2,700 outlets selling snacks, beverages, ready-to-eat meals, fresh food, daily essentials, private label products, and Slurpee frozen beverages. The company supplements retail with in-store services such as bill payments, mobile/Touch 'n Go reloads, parcel collection, gift cards, and an integrated CAFé by 7-Eleven dining concept present in over 1,000 stores, supported by a Central Distribution Center and the My7E loyalty program.

Product overview

7-Eleven Malaysia operates as a convenience retail chain with a multi-format, multi-category product portfolio. The core offering is 7-Eleven Convenience Stores (2,700+ outlets), supplemented by CAFé by 7-Eleven in-store dining (1,000+ stores). The proprietary brand portfolio includes 7-Eleven Private Label (snacks, beverages, instant meals, bakery, personal care), Slurpee frozen beverages, Big Gulp fountain drinks, and CAFé sub-brands (Ready-to-Eat meals, Onigiri, Sandwiches, Soft Serve, 7BITES On-The-GO, 7Savers value deals, 7Meals). Services include bill payments, mobile/Touch 'n Go reloads, game credits, gift cards, parcel services (Razer Parcel, BOXit), and delivery (Foodpanda, Shopee Food). The My7E loyalty programme provides points-based rewards with tiered membership levels accessible via mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• CAFé by 7-Eleven: In-store dining concept offering freshly cooked hot meals, desserts, coffee, and fresh snacks all day.
• My7E
• 7-Eleven Private Label
• Slurpee
• 7CAFé

Products and services

• 7-Eleven Convenience Stores 24-hour convenience stores offering snacks, beverages, ready-to-eat meals, daily essentials, private label products, Slurpee frozen beverages, and in-store services across more than 2,700 outlets in Malaysia. Targeted at urban and suburban consumers, travelers, and on-the-go shoppers.
• My7E (My7ETM) Loyalty Programme Mobile app-based loyalty programme that enables customers to earn points (1 point per RM1 spent; 3X points for private label), redeem rewards (100 points = RM1), access exclusive promotions, and receive annual birthday rewards across tiered membership levels. Available on Android, iOS, and Huawei devices.
• CAFé by 7-Eleven (7CAFé) In-store dining concept offering freshly cooked hot meals, ready-to-eat meals, desserts, coffee, fresh sandwiches, soft serve, and snacks throughout the day. Expanded to over 1,000 stores, including locations at shopping malls, MRT stations, and KLIA Terminal 1 airport.
• Slurpee Frozen Beverage Iconic 7-Eleven exclusive frozen carbonated beverage available in multiple flavors, sold at all 7-Eleven stores in Malaysia as a differentiated private label offering.
• 7-Eleven Private Label Products Own-brand product line under the 7-Eleven name covering snacks, beverages, instant meals (Curry Laksa, Penang Prawn, Nasi Lemak, Rendang Chicken), packaged bakery, personal care, and 100% biodegradable disposable utensils. Designed for local Malaysian palates.
• Bill Payment Services Counter-based bill payment service for utilities (electricity, water, telco, broadband) and PTPTN loan repayments available at every 7-Eleven store, generating commission revenue per transaction.
• Mobile Reload and Starterpack Services Prepaid mobile top-ups and new line starter packs for Malaysian telcos (Celcom, Digi, Maxis, U Mobile), generating commission revenue for 7-Eleven per transaction.
• Touch 'n Go Reload Service Counter service to reload Touch 'n Go e-wallet cards, supporting LRT/MRT transit, parking, toll, retail, and other Touch 'n Go payment use cases.
• Razer Parcel Collection Service Parcel collection and locker service in partnership with Razer Parcel, LWE, and Ninja Van, allowing customers to pick up e-commerce parcels at any 7-Eleven store nationwide.
• Razer CASH (Online Purchase Cash Payment) Cash payment service for online purchases, allowing customers to complete internet transactions by presenting transaction IDs at any 7-Eleven store and paying in cash.
• 7-Eleven Franchise Programme Franchise programme allowing entrepreneurs to operate established 7-Eleven convenience store locations under the 7-Eleven brand, supply chain, and operating model, with franchise fees and ongoing royalties paid to 7-Eleven Malaysia.

Quantifiable outcome

• Over 2,700 stores nationwide serving millions of customers daily
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature4 records

Partnerships

24 partnerships are on record, tiered minor and core.

• BInfiniteminorGTM or Marketing Partner · 25 February 2026BInfinite, formerly known as BCard, relaunched as Malaysian loyalty platform with strategic investment from 7-Eleven Malaysia. Introduced BInfinite Biz for SME digital loyalty management.
• Xamble GroupminorGTM or Marketing Partner · 25 February 2026Xamble Group is a strategic investor in BInfinite loyalty platform relaunch alongside 7-Eleven Malaysia and Commerce.Asia.
• Commerce.AsiaminorGTM or Marketing Partner · 25 February 2026Commerce.Asia is a strategic investor in BInfinite loyalty platform relaunch alongside 7-Eleven Malaysia and Xamble Group.
• Touch 'n Go eWalletcoreTechnology or IntegrationTouch 'n Go eWallet acceptance launched at all 7-Eleven stores nationwide in October 2019. Major e-wallet payment integration.
• ShopeePaycoreTechnology or IntegrationShopeePay e-wallet acceptance launched in 7-Eleven stores. Part of multi e-wallet payment acceptance strategy.
• AlipaycoreTechnology or Integration7-Eleven became first Malaysian retailer to accept Alipay Mobile Wallet in May 2017, enabling Chinese tourists and Alipay users to pay at stores.
• FoodpandacoreChannel Partner/ Reseller/ DistributorFoodpanda delivery service partnership launched in selected 7-Eleven stores on 8 May 2020, enabling food delivery during COVID-19 pandemic.
• Shopee FoodcoreChannel Partner/ Reseller/ DistributorShopee Food partnership launched 31 August 2022 allowing customers to order CAFé food via Shopee platform for delivery.
• Razer PaycoreTechnology or IntegrationRazer Pay e-wallet service launched in 7-Eleven stores nationwide on 4 July 2018 as part of digital payment ecosystem expansion.
• Razer ParcelcoreChannel Partner/ Reseller/ DistributorRazer Parcel service enabling customers to collect parcels at 7-Eleven stores. Partners include Logistics Worldwide Express (LWE) since November 2019 and Ninja Van since December 2019.
• MOL AccessPortalcoreTechnology or IntegrationFirst retailer to launch One2pay Mobile Wallet Acceptance in 7-Eleven stores nationwide on 10 January 2018. Strategic relationship began in 2009.
• Logistics Worldwide Express (LWE)coreChannel Partner/ Reseller/ DistributorFirst logistics partner for Razer Parcel+ services in 7-Eleven stores in Malaysia on 6 November 2019.
• Ninja VancoreChannel Partner/ Reseller/ DistributorNinja Van partnered for Razer Parcel+ services in 7-Eleven stores on 10 December 2019.
• Tenaga Nasional Berhad (TNB)coreChannel Partner/ Reseller/ DistributorElectric bill payment rollout in 7-Eleven stores nationwide on 14 September 2017.
• PTPTNminorChannel Partner/ Reseller/ DistributorLoan repayment service at 7-Eleven stores nationwide via cash with minimum amount RM10 on 14 September 2018.
• Tiangseri MalaysiacoreChannel Partner/ Reseller/ DistributorPartnership for franchise programme expansion on 19 December 2018 to grow franchisee network.
• BOXitminorChannel Partner/ Reseller/ DistributorBOXit Parcel Locker Service launched at selected 7-Eleven stores on 19 May 2016.
• Brahims SATS Food ServicesminorStrategic or Co-development PartnerCreated new menu for Fresh to Go products with Brahims SATS Food Services in 2016.
• NGOHubminorStrategic or Co-development PartnerPartnership for 7EGoGreen Waste2Life campaign launched in January 2024 to support ESG environmental initiatives.
• Alam FloraminorStrategic or Co-development PartnerPartnership for 7EGoGreen Waste2Life campaign with NGOHub and Program Perumahan Rakyat to reduce carbon footprint.
• Program Perumahan RakyatminorStrategic or Co-development PartnerPartnership for 7EGoGreen Waste2Life campaign with NGOHub and Alam Flora for environmental sustainability.
• BookXcessminorStrategic or Co-development PartnerPartnership at 7CAFé flagship outlet in Bandar Puteri Puchong featuring bookstore integration.
• Niko Neko MatchaminorStrategic or Co-development PartnerArtisan beverage partnership at 7CAFé flagship outlet in Bandar Puteri Puchong alongside BookXcess.
• Boots UKminorChannel Partner/ Reseller/ DistributorBoots, UK's No.1 skincare products exclusively sold at 7-Eleven Malaysia stores since 2021.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Watsons Malaysia: Large health-and-wellness retailer operating extensive pharmacy/personal-care footprint in Malaysia. Competes with Caring Pharmacy (7-Eleven's subsidiary) on pharmacy, personal care, and health products.
• Lotus's Malaysia (formerly Tesco): Large-format hypermarket operator in Malaysia offering groceries and household goods. Competes with 7-Eleven Malaysia on selected grocery and household categories, especially in suburban catchments.
• AEON BiG / AEON Malaysia: Major Malaysian retail group with hypermarket and supermarket formats. Competes with 7-Eleven on groceries, snacks, and household essentials across both urban and suburban catchments.
• 7-Eleven Inc. (US parent): Global licensor of the 7-Eleven brand under the 2003 Area License Agreement. Operates the largest convenience chain globally and provides branding, private-label products (e.g., Slurpee), and operational know-how to 7-Eleven Malaysia.

Direct peers

• Circle K Malaysia: Operates convenience stores in Malaysia under the global Circle K banner. Directly comparable in-store product mix, 24/7 operating model, and private-label offerings to 7-Eleven Malaysia.
• 99 Speed Mart: One of the largest Malaysian convenience/minimarket chains with a similar neighborhood presence and broad SKU assortment. Directly competes with 7-Eleven Malaysia on daily essentials, snacks, and household goods.
• FamilyMart Malaysia: Malaysia arm of the Japanese convenience chain, competing directly on similar small-format retail and ready-to-eat meals (onigiri, sandwiches, bento). Comparable in-store food service concept to CAFÉ by 7-Eleven.
• KK Super Mart: Malaysia-based convenience store chain and a direct competitor to 7-Eleven Malaysia in the small-format, 24-hour retail segment. Competes head-to-head for neighborhood convenience spend, ready-to-eat meals, and bill-payment services across Malaysia.
• MyNews Holdings: Publicly-listed Malaysian convenience store chain and direct competitor with overlapping store formats, including MyNews.com and CU Mart branded stores. Competes on ready-to-eat food, beverages, and proximity retail.

Emerging players

• Caring Pharmacy Group: Wholly-owned subsidiary of 7-Eleven Malaysia Holdings, offering pharmacy retail services. Relevant as a same-group health-and-wellness adjacency that competes with broader pharmacy chains like Watsons and Guardian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/7elevenmalaysia
• YouTubeyoutube.com/channel/UCE3Uw8YvqbylqkBKhn7Fv-g
• Facebookfacebook.com/7ElevenMalaysia
• Instagraminstagram.com/7elevenmalaysia
• TikToktiktok.com/@7elevenmalaysia
• LinkedInlinkedin.com/company/7elevenmalaysia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7-Eleven Malaysia