Commerce.Asia
Commerce.Asia is a Malaysian-headquartered e-commerce ecosystem company that provides integrated technology platforms and managed services enabling SMEs, brands, and entrepreneurs to sell online across Southeast Asia.
- Company typePrivate
- Founded2017
- HeadquartersKuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Commerce.Asia does
Commerce.Asia, legally Commerce DotAsia Ventures Sdn. Bhd., is a Kuala Lumpur-headquartered, private Malaysian company founded in 2017 by Ganesh Kumar Bangah (formerly of NASDAQ-listed MOL Global). It operates as an "all-in-one e-commerce ecosystem" for Southeast Asian SMEs, brands, and entrepreneurs, integrating 14+ technology enablers and joint-venture platforms — including SiteGiant (omnichannel eCommerce processing US$570M+ annually), Bizapp (agent management with 400,000+ agents and 6.2M annual orders), Kumoten (dropshipping with 100,000+ products), Shippop (delivery aggregation), Letmestore (fulfillment), Famsy (print-on-demand), Salesminded (business operations), Xamble Live Commerce (live commerce), Commerce.Asia Data (9M+ SME database across 7 countries), GrowthX Academy (talent development), and CommercePay (payments).
The company's business model combines multiple revenue streams: enterprise managed services (end-to-end e-commerce outsourcing for brands), SaaS subscriptions across enabler platforms, transaction fees on dropshipping and live commerce, data monetization via the SME database, and training revenue from GrowthX Academy. Pricing varies by product — Kumoten operates on a freemium model, Bizapp at RM499/year, enterprise managed services on customized multi-year contracts, and masterclass training at RM2,500 per participant. Distribution is hybrid, combining direct enterprise sales (Commerce.Asia Enterprise), self-service SMB onboarding across enabler platforms, and institutional partnerships (MDEC, APU, SME Bank, Telekom Malaysia, microLEAP).
Commerce.Asia supports approximately 11,000+ active sellers and reported approximately US$3.5 billion in goods sold through its ecosystem in 2025. The company has raised RM25 million across two record-breaking Malaysian equity crowdfunding rounds (RM5M in 2018, RM20M in 2022, the latter led by Paramount Corporation Bhd) and has indicated plans to explore a public listing via IPO, SPAC, or merger.
Commerce.Asia firmographics
Firmographics- Name
- Commerce.Asia
- Legal name
- Commerce DotAsia Ventures Sdn. Bhd.
- Website
- https://commerce.asia
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Commerce.Asia is a Malaysian-headquartered e-commerce ecosystem company that provides integrated technology platforms and managed services enabling SMEs, brands, and entrepreneurs to sell online across Southeast Asia.
- Ownership category
- akta.pro rank
Commerce.Asia industry classification
Industry- Product category
- E-commerce Enablement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Seller Fulfillment & Merchant Logistics (FBM/Independent Sellers) (TLAAAFAD)
- akta.pro secondary industries
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF), International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE), Warehousing & Distribution / Fulfillment Operations (BPAHAHAF)
Keywords
Where Commerce.Asia is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices5 records
Markets served
Commerce.Asia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- E-commerce Managed Services: Full-suite managed e-commerce services for brands including webstore development, marketplace management, warehousing, fulfillment, payment processing, marketing, and order management. Revenue generated through service fees and commissions on sales processed.
- Platform Subscriptions: SaaS subscription fees for platforms like SiteGiant (omnichannel eCommerce), Bizapp (agent management), Kumoten (dropshipping), Letmestore (fulfillment), Famsy (print-on-demand), and Salesminded (business operations).
- Dropship Platform (Kumoten): Free platform for dropshippers with wholesale pricing on products. Revenue from the margin between wholesale and retail prices when dropshippers purchase products.
- Data and Analytics: Commerce.Asia Data provides SME database access, lead generation, sales and marketing services, POI mapping, and data cleansing services to clients seeking market penetration insights.
- Talent Development (GrowthX Academy): Training programs including Digital Marketing, Performance Marketing, UI/UX Design, Influencer Marketing, and TikTok Shop training. Programs include workshops, masterclasses, and certification courses.
- Live Commerce Platform: Nuffnang Live Commerce provides live streaming e-commerce solutions with automated order capture and integrated payment processing for merchants and influencers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free dropshipping platform with wholesale pricing |
| Subscription | Annual | Bizapp Ultimate Package for agent management |
| One time/ perpetual license | Pay-as-you-go | UI/UX Design Masterclass training program |
| Subscription | Multi-year contract | Enterprise managed e-commerce services |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Commerce.Asia product offering
Product offeringCore offering
Commerce.Asia operates an integrated eCommerce ecosystem for Southeast Asian businesses, combining end-to-end managed services (Commerce.Asia Enterprise) with a portfolio of proprietary technology enablers covering webstore and marketplace management (SiteGiant), agent and dropship management (Bizapp, Kumoten), logistics and delivery aggregation (Shippop, Letmestore), print-on-demand (Famsy), business operations (Salesminded), live commerce automation (Xamble), SME data analytics (Commerce.Asia Data), and talent development (GrowthX Academy). The company enables SMEs, brands, and creators to sell online across 30+ marketplaces and 7 Southeast Asian countries through a single partner relationship.
Product overview
Commerce.Asia is an 'All in One eCommerce Ecosystem' founded in 2017 by Ganesh Kumar Bangah that integrates best-of-breed technology solutions, talent development programmes, and big data insights for South East Asian businesses. The platform employs a unified ecosystem model combining 14 distinct products and enablers. The core offering is Commerce.Asia Enterprise providing end-to-end eCommerce managed services, supported by seven technology enablers: SiteGiant (omnichannel eCommerce platform processing US$570M+ annually), Bizapp (agent management with 400K+ agents, 6.2M orders/year), Shippop (delivery aggregator), Kumoten (automated dropshipping with 100K+ products), Letmestore (on-demand fulfillment), Famsy (print-on-demand merchandise), and Salesminded (business operations suite). Additional enablers include Xamble Live Commerce (live video commerce automation), Commerce.Asia Data (SME database of 9M+ businesses across 7 SEA countries), and GrowthX Academy (talent development). The ecosystem supports over 11,000 active sellers and approximately US$3.5 billion in goods sold in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- SiteGiant: Omnichannel eCommerce platform enabling sellers to manage webstores and multiple marketplaces with integrated inventory and order management.
- Bizapp
- Shippop
- Kumoten
- Letmestore
- Famsy
- Xamble (Live Commerce)
- Salesminded
- GrowthX
- Nuffnang Live Commerce
- Numinara
- CommercePay
- BInfinite
Products and services
- Commerce.Asia Enterprise End-to-end eCommerce managed services providing brands and SMEs with one-stop solution to sell online, covering webstore development, product listing, customer care, warehousing, fulfillment, payment, marketing, and order management across multiple marketplaces including Lazada, Shopee, Amazon, eBay, and PrestoMall.
- SiteGiant Omnichannel eCommerce platform processing more than US$570 million in annual sales; provides webstore solution with 40+ templates, multi-marketplace listing to 30+ platforms, Facebook/Instagram commerce tools, and centralized inventory and order management for online sellers.
- Bizapp Mobile and web platform for online entrepreneurs to manage orders between agents, dropshippers, stockists, headquarters and staff, with 400,000+ agents, 500,000+ products, and 6.2 million orders processed annually; features customer database management, order management, product pricing by agent category, SMS/email messaging, inventory management, and 3PL integration.
- Shippop One-stop delivery solution providing single integrated interface with multiple logistics and courier providers for eCommerce businesses, with real-time rates, booking, payment, airway bill printing, online tracking, and multiple payment methods.
- Kumoten Automated dropshipping platform with over 100,000 products across various categories, providing seamless integration to Lazada and Shopee with automated product upload and order fulfillment, low capital requirements with wholesale pricing, and instant order processing.
- Letmestore On-demand fulfilment solution with automated fulfilment management system, offering warehousing with real-time stock tracking, pick and pack services, delivery management integrated with 20+ courier partners, webstore and marketplace integration, and quality control checks.
- Famsy Digital to garment merchandising platform offering print on demand merchandise including Famsy Mall with 5,000+ personalised merchandise designs, Famsy Customs for custom t-shirt design with single item minimum, Famsy Store for t-shirt business fulfillment, with 30-70% profit margins without inventory requirements.
- Salesminded (AccSellerate) Core Business Operations Suite (CBOS) providing comprehensive cloud-based business suite connecting companies to customers, with features including lead management, quotations and proposals, sales closure, payments, collections, and accounting.
- Xamble Live Commerce Live commerce automation platform enabling automatic capture of Facebook Live comments as sales, integrated payment gateway, seamless customer shopping experience, with Facebook Live integration, automatic order capture, integrated payment gateway, and TikTok Shop integration.
- Commerce.Asia Data Data solutions providing access to the largest SME business database in Southeast Asia with over 9 million business records across 7 countries (Malaysia, Thailand, Vietnam, Cambodia, Indonesia, Singapore, Philippines), with services including POI and mapping, lead generation, sales and marketing, and data management with cleansing capabilities.
- GrowthX Academy Talent development program providing training for Growth Marketing, UX Design, and Business Growth; programs include Digital Marketing, Performance Marketing, Nuffnang Influencer Marketing Program, TikTok Shop training, and UI/UX Masterclass with master trainers certified by Silicon Valley instructors.
- CommercePay Payment solutions integrated into the Commerce.Asia ecosystem, partnering with Pine Labs to expand instalment payment options for merchants and supporting eCommerce payment processing.
Quantifiable outcome
- Numinara brand crossed RM1 million in sales within six months of February 2025 launch, demonstrating creator-led brand scalability
- +4 more outcomes
Companies that use Commerce.Asia
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Commerce.Asia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability10 records
Feature6 records
Commerce.Asia partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- microLEAPminorPartnership involving microLEAP, Commerce Access, and Halal Development Corporation to facilitate SME financing on government contracts, addressing cash flow challenges for small businesses bidding on public projects.
- CommercePaycorePayment solutions platform under Commerce.Asia ecosystem providing installment payment options for merchants through integration with Pine Labs and other payment providers.
- Xamble Group LimitedminorStrategic investor in BInfinite loyalty platform relaunch alongside 7-Eleven Malaysia and Commerce.Asia. Xamble Group is a live commerce platform company under Commerce.Asia's ecosystem.
- 7-Eleven MalaysiaminorStrategic investor in BInfinite loyalty platform relaunch, enabling integration of physical retail presence with digital loyalty solutions for SMEs.
- NuminaracoreMalaysian beauty brand created by actress Diana Danielle, launched as proof-of-concept for Commerce.Asia's thesis that creator-led brands can achieve sustainable commercial scale. Commerce.Asia provides operational infrastructure.
- Nuffnang Live Commerce Sdn BhdcoreJoint venture with NCL (40%), Commerce.Asia (30%), and Docono (30%) to operate live streaming e-commerce platform using Bid Go Live technology. Combines Commerce.Asia's e-commerce ecosystem with Nuffnang's influencer reach of 13,000+ creators and 20M+ consumers.
- Docono Holdings Sdn BhdcoreTechnology partner in Nuffnang Live Commerce JV, providing the Bid Go Live (BGL) platform that enables automation of live streaming sessions on Facebook for e-commerce transactions.
- Netccentric Limited (NCL)coreParent company of Nuffnang Sdn Bhd, one of Malaysia's largest influencer platforms with reach to 20M+ consumers across Malaysia, Singapore, and Taiwan. 40% owner of Nuffnang Live Commerce JV.
- SME BankcoreStrategic partnership to develop SME Digital Platform combining SME Bank's funding capabilities with Commerce.Asia's e-commerce infrastructure for digital transformation of SMEs.
- Telekom Malaysia (TM)coreTrilateral partnership with SME Bank and Commerce.Asia to build SME Digital Platform for funding and digitalization support.
- Asia Pacific University of Technology and Innovation (APU)coreMoU to develop 'go-to-market' skill sets among undergraduates and commercialize intellectual property through GrowthX Acceleration programs. Aims to identify, nurture and commercialize student innovative ideas.
- GrowthX (Silicon Valley)coreLicensed GrowthX Academy and GrowthX Accelerator programs from Silicon Valley, bringing growth methodology to Southeast Asia. Sean Sheppard and Andrew Goldley founded GrowthX to turn entrepreneurship from instinct into science.
- Malaysia Digital Economy Corporation (MDEC)corePartnership for launching GrowthX Academy in Malaysia, supported by MDEC as the government agency driving digital economy. Commerce.Asia is a GAIN company under MDEC's Global Acceleration & Innovation Network.
- Shippop (Thailand)coreJoint venture to license and operate Shippop delivery platform in Malaysia, integrating Thailand's leading e-commerce delivery platform with Malaysia operations for cross-border shipping between the two countries.
- Siam Outlet (Thailand)coreThailand fulfillment provider partnering with Malaysian-based Letmestore for warehousing solutions. Both use Siam Outlet's proprietary Intelligent Fulfilment Platform for cross-border stock management between Malaysia and Thailand.
Scale indicators14 records
Recent moves7 records
Expansion highlights7 records
Commerce.Asia competitors and assessment
Company assessmentDirect peers
- EasyStore: Malaysia-headquartered omnichannel e-commerce platform offering webstore builders, multi-marketplace integration, POS, and inventory sync. Directly competes with Commerce.Asia's SiteGiant for Malaysian and SEA SME sellers seeking multi-channel online retail infrastructure.
- Shopmatic: Singapore-based e-commerce enabler platform providing end-to-end online selling solutions across Southeast Asia, including webstore creation, marketplace integration, and managed services. Competes with Commerce.Asia Enterprise for SME digital enablement across the region.
Broad incumbents
- Shopify: Global e-commerce platform serving millions of merchants with storefronts, payments, shipping, and marketplace integrations. Operates broadly in the e-commerce enablement space and increasingly targets SEA SMEs as a competitor to SiteGiant and Commerce.Asia Enterprise.
- BigCommerce: Global enterprise e-commerce platform with headless commerce, multi-channel integration, and marketplace sync capabilities. While primarily focused on enterprise and global markets, it competes in the broader e-commerce platform category that SiteGiant serves.
- Ninja Van: Major Southeast Asian last-mile delivery provider operating across 6 SEA countries with integrated fulfillment services. Competes with Shippop's delivery aggregation and Letmestore's fulfillment offerings in the e-commerce logistics layer.
- J&T Express: Large Southeast Asian express delivery company with extensive cross-border logistics capabilities. Represents a key courier option integrated by Shippop and competes for the same merchant logistics spend that Letmestore and Shippop address.
Emerging players
- iSeller: Indonesia and Singapore-based omnichannel commerce platform offering POS, inventory, marketplace integration, and payments for SMEs. Provides similar functionality to SiteGiant and Bizapp across Indonesian and broader SEA markets.
- iPrice Group: SEA e-commerce aggregator and comparison platform operating across 7 SEA markets with merchant services. Operates in adjacent e-commerce enablement space serving SME sellers and competes for Commerce.Asia's target SME customer base.
Others
- Lazada: Major SEA marketplace owned by Alibaba that is both a key integration partner for SiteGiant/Kumoten and a potential competitor through its native seller enablement tools. Critical platform dependency for Commerce.Asia's ecosystem.
- Nuffnang: Southeast Asian influencer marketing platform with 13,000+ creators and 20M+ consumers reach. JV partner (via Netccentric) in Nuffnang Live Commerce, making it both a strategic partner and adjacent player in the social commerce ecosystem that Commerce.Asia operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Commerce.Asia social profiles
Digital presenceCommerce.Asia compliance and trust
Trust signalCompliance2 records
Commerce.Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commerce.Asia leadership team
Management profileNumber of profiles
Profiles13 records
Commerce.Asia subsidiaries and ownership
Company hierarchySubsidiaries12 records
Commerce.Asia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commerce.Asia M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commerce.Asia
What does Commerce.Asia do?
Commerce.Asia operates an integrated eCommerce ecosystem for Southeast Asian businesses, combining end-to-end managed services (Commerce.Asia Enterprise) with a portfolio of proprietary technology enablers covering webstore and marketplace management (SiteGiant), agent and dropship management (Bizapp, Kumoten), logistics and delivery aggregation (Shippop, Letmestore), print-on-demand (Famsy), business operations (Salesminded), live commerce automation (Xamble), SME data analytics (Commerce.Asia Data), and talent development (GrowthX Academy). The company enables SMEs, brands, and creators to sell online across 30+ marketplaces and 7 Southeast Asian countries through a single partner relationship.
Is Commerce.Asia a public or private company?
Commerce.Asia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Commerce.Asia founded?
Commerce.Asia was founded in 2017. It employs 51 to 100 people.
Where is Commerce.Asia based?
Commerce.Asia is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Commerce.Asia make money?
Six revenue lines are on record. E-commerce Managed Services are the primary driver. The others are platform Subscriptions, dropship Platform (Kumoten), data and Analytics, talent Development (GrowthX Academy) and live Commerce Platform.
Who are Commerce.Asia's main competitors?
Direct peers on record are EasyStore and Shopmatic. Broad incumbents are Shopify, BigCommerce, Ninja Van and J&T Express. Emerging players are iSeller and iPrice Group. Others are Lazada and Nuffnang.
Does Commerce.Asia have an API?
Yes. Shippop provides API plug-in capability for booking shipments, printing airway bills, and making payments in a single one-stop solution via web interface or API plug-in. Additionally, Nuffnang Live Commerce is API integrated with Facebook to provide seamless user interface from live streaming, automated order management, online payment and fulfilment. No public API documentation URL or developer portal is specified in available sources. Developer documentation is at No Information.
What industry is Commerce.Asia in?
Commerce.Asia's product category is E-commerce Enablement Software. Its primary akta.pro industry code is TLAAAFAD, Seller Fulfillment & Merchant Logistics (FBM/Independent Sellers), with a secondary code of CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms. Its NAICS code is 518210 and its SIC code is 7370.