BETBAZAR
BetBazar is a product-first B2B iGaming technology company that builds and distributes sports data feeds, AI-powered betting content, sportsbook infrastructure, and casino games to online gaming operators and sportsbook platforms globally, with offices in Limassol and Kiev.
- Company typePrivate
- Founded-
- HeadquartersLimassol, Cyprus
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BETBAZAR does
BetBazar is a product-first B2B iGaming technology company that builds and distributes content and infrastructure for online gaming operators and sportsbook platforms. The company is legally registered as Sellindoon Limited in Limassol, Cyprus, operates under the JKR Invest holding group, and maintains a business development office in Kiev, Ukraine. It serves a global operator base including tier-1 iGaming brands such as Betsson, Superbet, Kaizen Gaming, Novibet, Tipsport, and Meridianbet.
The product portfolio is organized around four pillars delivered via API-first architecture: (1) Sports Data Feed covering 200,000 pre-match and live events across 40 disciplines at 99.93% SLA reliability; (2) AI-powered content including AI-Tournaments (autonomous AI-managed betting competitions) and AI-Cricket (predictive cricket betting); (3) Sportsbook Solutions spanning turnkey platform, iframe embedding, and risk/margin management; and (4) Casino Content, distributing 180+ Platipus slots and table games (iTech Labs certified, 20+ languages, fiat/crypto) alongside 20+ provably fair Turbo Games instant games. The company has secured a notable 18-jurisdiction partnership with Meridianbet and won the Hipther Prague 2026 iGaming award.
BetBazar monetizes through a hybrid B2B SaaS and marketplace model: subscription-based licensing of proprietary products (sports data feeds, AI tournaments), marketplace commission on third-party content distribution, and licensing/royalty revenue from API integrations, iframe embedding, and turnkey platform deployments. Pricing is quote-based on multi-year enterprise contracts and not publicly disclosed. GTM combines direct enterprise sales, product-led adoption through the aggregation marketplace, and event-driven engagement at industry conferences such as SBC Summit Lisbon 2026. The company positions itself as an integrated content and technology layer between game developers/content providers and iGaming operators, rather than as a consumer-facing brand.
BETBAZAR firmographics
Firmographics- Name
- BETBAZAR
- Legal name
- Sellindoon Limited
- Website
- https://betbazar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BetBazar is a product-first B2B iGaming technology company that builds and distributes sports data feeds, AI-powered betting content, sportsbook infrastructure, and casino games to online gaming operators and sportsbook platforms globally, with offices in Limassol and Kiev.
- Ownership category
- akta.pro rank
BETBAZAR industry classification
Industry- Product category
- iGaming Software & Sports Betting Technology
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where BETBAZAR is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices2 records
Markets served
BETBAZAR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B iGaming Solutions Licensing: Licensing of proprietary iGaming products including sports data feeds, AI tournament content, casino games, and sportsbook solutions to iGaming operators on a subscription or usage basis
- Content Marketplace Distribution: Distribution of third-party gaming content (slots, fast games, casino games) to operators, acting as an aggregation and distribution platform
- Technology Integration Services: API integration, iframe embedding, and turnkey platform deployment services for operators implementing BetBazar's products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on product selection and scale |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
BETBAZAR product offering
Product offeringCore offering
BETBAZAR is a product-first B2B iGaming technology company that builds and licenses proprietary sports data feeds, AI-powered betting tournament content, and sportsbook platform infrastructure (turnkey and iframe), while aggregating third-party casino games (slots and fast games) for distribution to iGaming operators and sportsbook platforms globally.
Product overview
BETBAZAR is a product-first iGaming technology company offering a comprehensive B2B marketplace and technology platform. The portfolio centers on four core pillars: Sports Data Feed (real-time sports coverage across 40 disciplines), Sportsbook Solutions (turnkey platform, iframe integration, and risk management), AI-Powered Content (AI-Tournaments and AI-Cricket for enhanced engagement), and Casino Content (180+ slots and table games plus 20+ fast fair games). Products integrate through API-first architecture and support deployment via full turnkey platform, embedded iframe solutions, or standalone content packages. The ecosystem connects game developers and betting content providers with iGaming operators seeking diversified, high-performance betting products.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Data Feed
Quantifiable outcome
- 500+ international operators served through slots partnership
- +3 more outcomes
Companies that use BETBAZAR
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
BETBAZAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
BETBAZAR partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MeridianbetcoreMeridianbet, a subsidiary of Golden Matrix Group Inc., integrated BetBazar's fast-betting esports and virtual sports content into its sportsbook platform. The partnership spans 18 jurisdictions in Europe, Africa, and South America, enhancing Meridianbet's fast-betting offerings with proprietary esports tournaments and high-frequency wagering content.
- Turbo GamescoreBetBazar distributes Turbo Games' Fast Fair Games content, featuring 20+ provably fair instant games with cryptographic verification. The partnership provides operators with high-engagement casino content including crash games and multiplier-based instant games.
- PlatipuscoreBetBazar distributes Platipus' slot and table game portfolio, featuring 180+ HTML5 certified games. The partnership supports 500+ international operators, 20+ languages, and fiat/crypto currencies with iTech Labs RNG certification.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
BETBAZAR competitors and assessment
Company assessmentDirect peers
- Pragmatic Play: Pragmatic Play is both a content studio and an aggregation/distribution platform via its Pragmatic Solutions offering, overlapping BetBazar's combined content + distribution model.
- EveryMatrix: EveryMatrix is a B2B iGaming platform provider offering turnkey casino and sportsbook platforms plus content aggregation, closely overlapping BetBazar's turnkey platform, iframe, and aggregation offerings to the same operator segment.
- Digitain: Digitain provides turnkey sportsbook and casino platform technology with data feeds and risk management tools to operators in Europe, LatAm, and Africa, directly comparable to BetBazar's sportsbook and feed stack.
- Altenar: Altenar is a sportsbook software provider selling turnkey sportsbook platforms and feeds to operators, directly overlapping BetBazar's sportsbook solutions and a current customer.
- SoftSwiss: SoftSwiss is an iGaming software supplier offering turnkey casino and sportsbook platforms, game aggregation, and crypto support, serving the same B2B operator customer base as BetBazar.
- ORYX Gaming (Bragg Gaming Group): ORYX/Bragg provides an iGaming content aggregation platform plus sportsbook and casino distribution to operators, directly comparable to BetBazar's content aggregation and sportsbook distribution model.
- Pariplay (NeoGames): Pariplay is a game aggregator and iGaming platform provider (Fusion) distributing casino content to operators globally, similar in function to BetBazar's casino content aggregation pillar.
- BtoBet (Aspire Global): BtoBet delivers sportsbook and PAM platform technology to operators, comparable to BetBazar's Sportsbook Solutions and turnkey/iframe product set for tier-1 and emerging-market operators.
Broad incumbents
- Stats Perform: Stats Perform supplies sports data and AI-driven betting content to sportsbooks and media, comparable to BetBazar's data feed and AI content offerings though at much greater scale.
- Sportradar: Sportradar is a global sports data and odds provider serving sportsbook operators; it overlaps with BetBazar's Sports Data Feed but operates at much larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BETBAZAR social profiles
Digital presenceBETBAZAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BETBAZAR leadership team
Management profileNumber of profiles
Profiles6 records
BETBAZAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BETBAZAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BETBAZAR
What does BETBAZAR do?
BETBAZAR is a product-first B2B iGaming technology company that builds and licenses proprietary sports data feeds, AI-powered betting tournament content, and sportsbook platform infrastructure (turnkey and iframe), while aggregating third-party casino games (slots and fast games) for distribution to iGaming operators and sportsbook platforms globally.
Is BETBAZAR a public or private company?
BETBAZAR is a private company. It is classified as corporate owned and is currently operating.
When was BETBAZAR founded?
BETBAZAR was founded in -1. It employs 11 to 50 people.
Where is BETBAZAR based?
BETBAZAR is headquartered in Limassol, Cyprus, in the Europe region.
How does BETBAZAR make money?
Three revenue lines are on record. B2B iGaming Solutions Licensing is the primary driver. The others are content Marketplace Distribution and technology Integration Services.
Who are BETBAZAR's main competitors?
Direct peers on record are Pragmatic Play, EveryMatrix, Digitain, Altenar, SoftSwiss, ORYX Gaming (Bragg Gaming Group), Pariplay (NeoGames) and BtoBet (Aspire Global). Broad incumbents are Stats Perform and Sportradar.
Does BETBAZAR have an API?
No public API is recorded for BETBAZAR.
What industry is BETBAZAR in?
BETBAZAR's product category is iGaming Software & Sports Betting Technology. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers.