Getirarac

Name

Getirarac

Legal name

Getir Araç Dijital Ulaşım Çözümleri Ticaret Anonim Şirketi

Website

https://getirarac.com/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

akta.pro secondary industries

Off-Airport / Neighborhood Car Rental (THADAAAB), Airport Car Rental (On-Airport Concessions) (THADAAAA)

Keywords

• Car sharing service
• Vehicle rental platform
• Mobile car rental
• App-based car sharing
• Daily car rental

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Minute-based Rental Fees: Core revenue from per-minute billing for on-demand vehicle usage. Charge begins at trip start (door unlock or 15 minutes elapsed, whichever comes first). First 250 km included free in per-minute usage.
2. Hourly/Daily Package Sales: Prepaid hourly and daily packages bundling time and specified kilometre allowances at discounted rates vs. per-minute pricing. 0 km packages charge only time with per-km charges at end of trip.
3. Excess Kilometre Charges: Overage fees charged when usage exceeds package kilometre allowances, billed at standard per-km rate at trip end.
4. Airport & Special Zone Drop-off Fees: Additional fees for ending trips in designated zones (e.g., Istanbul Airport, Sabiha Gökçen, Yellow Service Zones) — 150 TL per such termination.
5. Late Return & Damage Administration Fees: 6,500 TL + VAT damage management fee charged to users with 100% fault in accidents, plus repair costs. 2,000 TL + VAT detailed cleaning fee for smoking or major contamination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GetirAraç (also branded GetirDrive) operates a mobile-first vehicle sharing and rental service in Istanbul and Izmir, Turkey. Users locate nearby vehicles on an in-app map, unlock doors digitally, retrieve keys from the glove box, drive, and drop off anywhere within defined service zones. The platform supports per-minute on-demand rentals, prepaid hourly and daily packages, advance reservations, and dedicated airport pick-up/drop-off at Istanbul Airport, Sabiha Gökçen, and Izmir Adnan Menderes. Insurance and free fuel at Petrol Ofisi stations nationwide are bundled into the rental.

Product overview

GetirAraç (also branded as GetirDrive) is a minute-based car sharing and rental platform offering flexible vehicle usage in Istanbul and Izmir. The core service allows users to locate, unlock, and drive vehicles via a mobile app, paying only for usage time. The platform operates through multiple layers: a base mobile app for vehicle access and trip management, premium add-on modules including prepaid hourly/daily packages, a Safe Driving Score system for driver monitoring, reservation and vehicle hold features for advance booking, and featured/discounted vehicle options. Airport service at three major Turkish airports extends the service for travelers. As of October 2025, all services transitioned to TikTak brand following acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• GetirAraç Car Sharing Service Core on-demand car sharing and rental service available to individual consumers in Istanbul and Izmir. Users select nearby vehicles via the mobile app, unlock doors, retrieve keys from the glove box, drive, and end the trip anywhere within the service zone. Per-minute billing with first 250 km included free, and 15 free minutes before billing starts.
• Daily Rental Service (Günlük Kiralama / Web Reservation) Advance-booking daily rental product with guaranteed vehicle availability, distinct from on-demand minute-based rentals. Customers reserve Economy (Renault Clio, Hyundai i20, Opel Corsa, Dacia Sandero, Citroen C3) or Comfort (Hyundai Bayon, Citroen C3 Aircross, Dacia Sandero Stepway, Kia Stonic) segments for 1-30 days. Payment is taken at reservation; cancellation is free up to 3 hours in advance.
• Free Address Delivery Service Standalone paid delivery add-on available for daily rentals. GetirAraç delivers a reserved vehicle to the customer's specified address; service is charged at 250 TL per delivery.

Quantifiable outcome

• Up to 250 km free per trip (included in per-minute usage)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship — acquisition, core and minor.

• TikTak (TikTak Yeni Nesil Ulaşım Çözümleri ve Araç Kiralama Anonim Şirketi)flagship — acquisitionStrategic or Co-development Partner · 21 October 2025TikTak acquired GetirAraç from Anadolu Group and Mubadala in a deal valued at approximately $22 million (reported March 2026). As of October 21, 2025, all GetirAraç services transitioned to TikTak's platform. GetirAraç's fleet and user base (over 3M users, 8,500 vehicles) became part of TikTak's operations. Existing GetirAraç users directed to TikTak app for new rentals, while historical ride details remain accessible in GetirAraç app.
• Petrol Ofisi (Fuel Partner)coreTechnology or IntegrationPetrol Ofisi stations nationwide are integrated with GetirAraç's vehicle identification system (taşıt tanıma sistemi), enabling all fleet vehicles to be refuelled for free at any Petrol Ofisi location. This is a key operational partnership that eliminates a major cost and friction point for users.
• Contracted Car Wash PartnersminorChannel Partner/ Reseller/ DistributorNetwork of contracted car wash stations across Istanbul and Izmir. When users end trips within 200 metres of a contracted wash station, they receive a 60 TL instant discount and a 100 TL discount code valid for 30 days. Approximately 200-metre radius zones shown on the in-app map with green boundary lines.
• İstanbul Airport (İGA)coreStrategic or Co-development PartnerIstanbul Airport (IGA) has allocated dedicated Rent a Car (R) floor space — the Sarı Otopark with columns I, J, K, L — exclusively for GetirAraç vehicle pick-up and drop-off. Vehicles exit the airport parking via automatic number-plate recognition (no ticket required).
• Sabiha Gökçen Airport (ISG)coreStrategic or Co-development PartnerSabiha Gökçen Airport has designated a parking area adjacent to the ISG Airport Hotel (5 minutes from terminal) exclusively for GetirAraç vehicles. Free shuttle between airport and parking. Free exit via automatic barrier system.
• İzmir Adnan Menderes AirportcoreStrategic or Co-development PartnerIzmir Adnan Menderes Airport has designated Rent a Car Floor space within the Airport Parking Lot for GetirAraç vehicle pick-up and drop-off. Users pick up prepaid parking fee; reimbursement available via email with IBAN.
• İzelman Otopark (Izmir Municipal Parking)minorChannel Partner/ Reseller/ Distributorİzelman municipal parking lots across Izmir are free for GetirAraç users to park vehicles. Covered, underground, and roadside İzelman lots are all free for users within and outside the Izmir service area. Users inform the cashier that the vehicle belongs to GetirAraç.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zipcar: Zipcar is the original free-floating and station-based car-sharing platform, operating an app-based model with digital key access and per-minute/hourly/daily pricing — directly comparable to GetirAraç's product and target urban individual consumers.
• Share Now: Share Now operates free-floating car sharing in major European cities with minute-based billing, app-driven door unlock, and airport/in-city return — a direct functional analog to GetirAraç's Turkish operations.
• Garenta: Garenta is a leading Turkish car-rental brand with airport-city presence and an app-based booking flow, serving the same urban and traveler segments as GetirAraç across Turkey.
• Yolcu 360: Yolcu 360 is a Turkish car-rental aggregator/marketplace offering app-based booking across multiple Turkish cities and airports — directly comparable in target customer (urban + travel), booking model, and geographic footprint.

Emerging players

• Turo: Turo is a peer-to-peer car-sharing marketplace that, like GetirAraç, offers app-based discovery, keyless access, and flexible booking windows — overlapping on digital UX and target customers, though operating under a P2P rather than owned-fleet model.
• Getaround: Getaround is a peer-to-peer car-sharing platform with keyless in-app unlock and flexible hourly/daily booking — a partial functional analog to GetirAraç's app-driven digital-key experience and short-trip urban use case.

Others

• BiTaksi: BiTaksi is a Turkish taxi-hailing app that operates alongside GetirAraç in the Getir super-app ecosystem; comparable in-app mobility UX, Turkish urban customer base, and product-led distribution, though offering driver-supplied rides rather than self-driven rentals.

Broad incumbents

• Enterprise Rent-A-Car: Enterprise operates a broad rental fleet across airports and urban neighborhoods with growing app/digital booking — comparable customer base (business + leisure) and airport presence to GetirAraç, though with a wider geographic footprint.
• Sixt: Sixt is a major European/international rental incumbent with strong airport-counter presence and an expanding app/digital channel; directly comparable to GetirAraç in airport distribution strength and customer overlap (business/leisure travelers).
• Avis Budget Group: Avis is a global car-rental incumbent with strong airport-counter and corporate-account presence; comparable to GetirAraç in airport channel and business-traveler segment, though its primary delivery is counter-based rather than free-floating.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xx.com/getirarac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getirarac