What Zivel does

Zivel is a privately held US wellness franchise company, founded in 2020 and structured as Zivel Franchise, LLC under Tennessee law, that operates 20+ independently owned and operated studio locations across 11+ states (AR, CO, FL, GA, KY, LA, MS, NC, OH, TN, UT). The company delivers a portfolio of eight non-invasive recovery and aesthetic modalities — whole-body cryotherapy, red light therapy, infrared sauna, dry float therapy, pneumatic compression therapy, Cryo Slimming, Cryo Toning, and CryoLift Facial — supplemented by Cryo Soothe and an Oxygen Bar add-on. Co-founders are physical therapist Dr. Matt O'Neill and Brian Welch, lead guitarist of Korn, who together positioned the brand around drug-free pain relief, recovery, and aesthetic outcomes, with locations following standardized service protocols under the franchise model.

The underlying technology stack is commercial, third-party recovery and aesthetic hardware (cryotherapy chambers, infrared sauna rooms, dry-float beds, red light therapy panels, pneumatic compression systems) rather than in-house IP, with proprietary value captured in branded service protocols, modality combinations (notably CryoLift Facial and Cryo Soothe), and bundled "Wellness Pathways" that sequence modalities into goal-oriented programs covering recovery & pain support, body composition & metabolic support, skin health & regenerative aesthetics, longevity & healthy aging, stress & sleep reset, performance & athletic optimization, mobility & active lifestyle, and travel reset & jet lag recovery. Operations are standardized on ClubReady business management software for booking, billing, and multi-location administration, accessed at zivel.myperformanceiq.com.

The business runs a B2C franchise model with three revenue layers: per-session pay-as-you-go pricing ranging $30-$65 for standard services and $150-$350 for premium body-contouring treatments, monthly membership subscriptions priced by individual studio, and franchise/licensing revenue from independently operated studios. The company targets a horizontal consumer base across primary segments of athletes and active individuals and general wellness seekers, with secondary aesthetic, frequent-traveler, and longevity-focused segments, acquired through education-driven content, earned media, local studio outreach, and online booking. No revenue, funding, or per-unit economics are disclosed; with 100,000+ services completed since 2020 and 1,500+ five-star reviews across the network, the system demonstrates active consumer demand but the franchisor entity has not disclosed its own financials.

Name

Zivel

Legal name

Zivel Franchise, LLC

Website

https://zivel.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Zivel is a US-based wellness franchise operating 20+ studios offering cryotherapy, red light therapy, infrared sauna, dry float, compression therapy, and body contouring services. The company sells single sessions, memberships, and franchise licenses to individual consumers across multiple US states.

Ownership category

akta.pro rank

Product category

Wellness and Recovery Services

NAICS

Other Personal Services (8129)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Cryotherapy services
• Infrared sauna therapy
• Red light therapy
• Wellness recovery studios
• Compression therapy sessions

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Single Session Sales: Customers purchase individual sessions for specific services such as cryotherapy, red light therapy, infrared sauna, dry float, compression therapy, and body contouring treatments. Session pricing varies by service type.
2. Membership Subscriptions: Monthly membership plans designed for consistency, offering discounted rates on services for regular clients. Full membership details available at local studios.
3. Franchise Operations: Franchise model enabling independently operated studios under the Zivel brand, with each location operated by franchisees who pay franchise fees and follow brand standards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Zivel operates a franchise network of wellness studios offering non-invasive recovery and aesthetic services including cryotherapy, red light therapy, infrared sauna, dry float, compression therapy, and body contouring treatments. Services are delivered in-person at physical studio locations across the United States through independently owned franchise operations under the Zivel brand. The company also sells monthly memberships for repeat clients and generates franchise fees from licensee studios.

Product overview

Zivel is a wellness technology company offering a portfolio of non-invasive recovery and wellness services delivered through independently operated studio locations. The core product consists of eight distinct service modalities: Cryotherapy, Red Light Therapy, Cryo Slimming, CryoLift Facial, Dry Float, Infrared Sauna, Cryo Toning, and Compression Therapy. These services are offered as individual sessions or combined into structured wellness Pathways (Recovery & Pain Support, Body Composition & Metabolic Support, Skin Health & Regenerative Aesthetics, Longevity & Healthy Aging, Stress & Sleep Reset, Performance & Athletic Optimization, Mobility & Active Lifestyle, and Travel Reset & Jet Lag Recovery). Additional services include Cryo Soothe and Oxygen Bar. Services are available at 20+ locations across the United States and operate on a membership or pay-per-session model.

Differentiator

Problem solved

Functional benefit

Products and services

• Cryotherapy A fast, controlled cold exposure experience designed to support recovery, reduce soreness, and boost mental clarity. Available as a single session at franchise studio locations.
• Red Light Therapy Targeted red and near-infrared light therapy to boost cellular energy, support recovery, and improve skin health. Available as a single session at franchise studio locations.
• Cryo Slimming A non-invasive body contouring experience designed to support fat reduction and skin tightening goals. Priced as a premium service at $350 per session.
• CryoLift Facial A non-invasive, cold-therapy facial combining targeted cryotherapy with specialized techniques to smooth, firm, and brighten skin, reducing fine lines, improving texture, and delivering a youthful glow with zero downtime.
• Dry Float Deep relaxation and recovery in a zero-gravity environment where clients float fully clothed without getting wet.
• Infrared Sauna Infrared heat therapy that supports relaxation, recovery, and feeling lighter without the humidity of traditional saunas.
• Cryo Toning A non-invasive toning experience designed to support firmer-looking skin and improved muscle definition goals. Priced at $350 per session.
• Compression Therapy A recovery-focused session using rhythmic pneumatic compression to support circulation and post-workout recovery routines.
• Cryo Soothe A targeted cryotherapy service for localized soothing and relief, priced at $40-$50 per session depending on location.
• Oxygen Bar Oxygen bar service available as an add-on at Rogers and Riverton locations for $20-$30 per session, supporting wellness and recovery.
• Monthly Membership Plans Monthly subscription plans designed for consistent wellness routines, offering discounted rates on services for regular clients. Personalized pricing available by contacting local studios.
• Zivel Franchise Opportunity Franchise offering enabling entrepreneurs to own and operate independently licensed Zivel studio locations under the brand, paying franchise fees and following standardized protocols.

Quantifiable outcome

• 100,000+ services completed since 2020
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• ClubReadycoreTechnology or IntegrationClubReady provides business management and booking software for Zivel studios. Zivel switched to ClubReady after trying four other software providers, finding features specifically built for their wellness and recovery business needs.
• Dr. Matt O'NeillcoreOthersCo-founded by Dr. Matt O'Neill, a seasoned physical therapist, alongside Brian Welch. Serves as the company's physical therapist expert and co-founder, bringing healthcare expertise to the wellness recovery business.
• Brian Welch (Korn Lead Guitarist)strategicOthersBrian Welch, lead guitarist of Korn, co-founded Zivel with Dr. Matt O'Neill. Brings celebrity association and rockstar rejuvenation expertise to the brand, originally focused on bringing drug-free pain relief technologies to mainstream audiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• StretchLab: Established assisted-stretching and recovery franchise with hundreds of locations. Competes for the same wellness-minded consumer wallet share, particularly for athletes and active individuals seeking recovery services.
• The Now Massage: Premium massage and wellness franchise targeting similar affluent, wellness-conscious consumers. Adjacent positioning with overlapping stress relief and self-care use cases.
• The Joint Chiropractic: Public chiropractic franchise (JYNT) with hundreds of locations. Relevant comparable for franchise-led expansion in wellness categories, recurring membership models, and recovery-adjacent services.
• Massage Heights: Membership-based massage and wellness franchise with a recurring revenue model. Comparable in subscription-driven wellness service delivery and franchise-led growth.
• European Wax Center: Public wellness franchise (EWCZ) in personal care services. Relevant comparable for franchise unit economics, member-based recurring revenue, and brand-building in personal wellness categories.
• Woodhouse Spa: Full-service day spa chain offering massage, body treatments, and wellness services. Targets similar high-end wellness consumers with multi-modality service bundles analogous to Zivel's pathways.
• Hand & Stone Massage and Facial Spa: Large-scale personal care franchise offering massage, facial, and skincare services. Competes for the same wellness consumer, particularly in the skin health and aesthetic pathway overlap with Zivel's CryoLift Facial offering.

Direct peers

• iCRYO: Cryotherapy and wellness franchise with locations nationwide. Direct competitor in franchise-driven cryotherapy and recovery services with similar pricing models and target segments.
• Restore Hyper Wellness: Multi-modality wellness franchise offering cryotherapy, infrared sauna, IV therapy, and recovery services. The most direct comparable to Zivel in terms of service mix, franchise model, and target consumer (wellness-focused individuals seeking recovery modalities).

Emerging players

• The Sweat Tent: Infrared sauna studio concept. Emerging player with partial service overlap to Zivel's infrared sauna modality, targeting similar recovery and longevity-minded consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Zivel-Newport-61571332508257
• LinkedInlinkedin.com/company/zivel-performance-recovery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zivel