What ITW Consulting Pvt does

ITW Consulting Pvt Ltd is a Bangalore-headquartered, privately held sports, entertainment, and media consulting agency that positions itself as India's only 'full-stack' single-window provider for global brands seeking sports sponsorship, brand activation, and media services. Founded approximately in 2011 and operating for 15+ years, the firm runs 10 offices across 4 continents (India, UAE, Sri Lanka, Bangladesh, South Africa, UK, Ireland, USA) and reports engagement with 5,000+ global brands including Mahindra, CRED, Haier, Unacademy, Herbalife, Marriott International, AMUL, SBI, IndusInd Bank, HUL, Oppo, Swiggy, and Disney+ Hotstar. Its core offering is organized into six integrated service modules: Owned Rights (sports and entertainment rights management), Global Consulting (strategic advisory), Media Planning and Buying (advertising across traditional and digital platforms), Branding and Activations (on-ground promotions, in-stadia branding, experiential marketing), Content and Performance Marketing, and Travel and Experiences (sports tourism and experiential connections).

The firm monetizes primarily through professional services fees (sponsorship consulting, brand activation, content and performance marketing engagements), supplemented by transaction-based media commissions and licensing/royalty revenue from its owned-rights portfolio and cricket board archive relationships. ITW operates an enterprise field sales go-to-market with no public pricing and no self-serve channel, sourcing clients through relationship-driven direct sales and supported by thought leadership via case studies, social media (LinkedIn, Instagram, Facebook, Twitter/X), earned media (Sportskeeda, Economic Times, Forbes India, Campaign India), and a Spotify podcast. The company is led by Co-Founder and Director Bhairav Shanth, holds no disclosed external funding, and has accumulated industry recognition including 2024 Campaign Agency of the Year, ET Icons of South Asia 2024, and E4M Indian Marketing Awards 2024, alongside multiple 2023 Indian Hotel and Prestige Awards. Core technology is not explicitly disclosed, and no AI, API, or proprietary software assets are evidenced; value creation rests on relationship capital, talent access, and rights intermediation rather than technology differentiation.

Name

ITW Consulting Pvt

Legal name

ITW Consulting Pvt Ltd

Website

https://itwglobal.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

ITW Consulting Pvt is a Bangalore-based, privately held sports, entertainment, and media consulting agency offering end-to-end sponsorship, rights management, media planning, brand activation, and experiential services to global brands across 10 offices on 4 continents.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship Consulting Services: The company provides sports, entertainment, and media sponsorship consulting services to global brands, helping them navigate partnerships with IPL, WPL teams, and other sporting events. Revenue is generated through consulting fees and project-based engagements.
2. Media Planning and Buying: ITW offers media planning and buying services, likely earning commissions or fees based on media placements negotiated on behalf of clients.
3. Owned Rights: The company manages owned rights related to sports and entertainment properties, generating revenue through licensing and rights management.
4. Branding and Activations: Brand activation and experiential marketing services provided to clients seeking on-ground and in-stadia branding solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ITW Consulting Pvt Ltd is a full-stack sports, entertainment, and media sponsorship agency that helps global brands plan, activate, and measure marketing campaigns built around sporting events and talent. It delivers six integrated service modules—Owned Rights, Global Consulting, Media Planning and Buying, Branding and Activations, Content and Performance Marketing, and Travel and Experiences—acting as a single-window intermediary between brands and properties such as IPL/WPL teams, the ICC, and multiple national cricketing boards.

Product overview

ITW Consulting Pvt operates as a 'Full Stack' agency in sports, entertainment, and media consulting, offering six integrated service modules under a single window: Owned Rights (rights management), Global Consulting (strategic advisory), Media Planning and Buying (advertising across platforms), Branding and Activations (on-ground promotions, in-stadia branding, experiential marketing), Content and Performance Marketing (content creation and performance tracking), and Travel and Experiences (sports tourism and experiential connections). These services work together to provide comprehensive sponsorship, branding, and marketing solutions for global brands across the sports and entertainment ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Owned Rights Rights management and ownership services for sports, entertainment, and media properties, including licensing of archive content from cricketing boards to clients such as Unacademy.
• Global Consulting Strategic consulting services for global brands seeking sports, entertainment, and media sponsorship opportunities, including sponsorship structuring and deal-making with IPL, WPL teams, and other properties.
• Media Planning and Buying Media planning and buying services across traditional and digital platforms for advertising campaigns tied to sports, entertainment, and brand sponsorship objectives.
• Branding and Activations Brand activation services covering on-ground promotions, in-stadia branding, and experiential marketing at sporting venues and events for enterprise brand clients.
• Content and Performance Marketing Content creation and performance-based marketing services designed to drive engagement and measurable ROI for brands operating in sports and entertainment contexts.
• Travel and Experiences Travel and experiential services connecting brands with sports and entertainment experiences for their audiences, extending the value of sponsorship investments beyond media exposure.

Quantifiable outcome

• ITW Catalyst stitched 20 sponsorship deals with IPL and WPL teams
• +1 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and notable.

• IPL TeamscoreStrategic or Co-development PartnerITW serves as a bridge between brands and IPL/WPL teams, facilitating sponsorship deals. ITW Catalyst specifically stitched 20 sponsorship deals with IPL and WPL teams.
• WPL TeamscoreStrategic or Co-development PartnerPartnership with Women's Premier League teams for brand sponsorship opportunities. ITW helped build the WPL brand over the long term.
• Cricketing BoardscoreStrategic or Co-development PartnerPartnerships with multiple cricketing boards for archive content licensing and rights management. Unacademy sourced clips from these boards through ITW.
• Disney+ HotstarcoreStrategic or Co-development PartnerFacilitated Herbalife's partnership as associate partner for Disney+ Hotstar digital streaming of ICC Men's Cricket World Cup 2023.
• Cricket IrelandnotableStrategic or Co-development PartnerITW facilitated partnerships with Prozeal Green, Kore Mobile, and Sterling Reserve for Cricket Ireland's T20 series against India.
• TNPL (Tamil Nadu Premier League)notableStrategic or Co-development PartnerITW Consulting acquired numerous brands as sponsors for the TNPL season.
• Mumbai IndiansnotableStrategic or Co-development PartnerPartnership facilitated for Marriott International with Mumbai Indians for IPL sponsorship and activation.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Madison World: Indian independent advertising and media services conglomerate. Competes with ITW for sponsorship, media buying, and brand activation mandates from Indian enterprise clients.
• Dentsu Sports International: Dentsu's global sports marketing division providing sponsorship, media, and activation services. Competes with ITW for multi-market brand mandates and sports rights deals across Asia and beyond.
• Havas Sports & Entertainment: Havas's dedicated sports and entertainment marketing network. Comparable to ITW in combining sponsorship consulting, content marketing, and experiential activations for global brands.
• IMG (Endeavor): Global sports and entertainment marketing agency with rights representation, sponsorship sales, and consulting services. Direct competitor to ITW on cricket rights licensing, talent management, and brand activation mandates.
• GroupM ESP (WPP): WPP's dedicated sports and entertainment marketing division. Direct competitor to ITW on sponsorship consulting, media planning, and brand activation for global brands in sports, with deeper global infrastructure and media buying scale.
• Wavemaker (GroupM): GroupM media agency with strong sports and entertainment activation capabilities in India. Overlaps with ITW on media planning/buying and brand activation for IPL, cricket, and broader sports properties.
• Lodestar UM (IPG Mediabrands India): IPG Mediabrands' India operations providing media planning, buying, and sports marketing. Most direct India-headquartered competitor to ITW with similar enterprise client base and IPL/WPL activation capabilities.
• Octagon: Global sports marketing agency owned by Interpublic Group. Directly comparable to ITW in sponsorship consulting, athlete representation, and brand activation across cricket, football, and other major sports.

Broad incumbents

• Mindshare (GroupM India): GroupM's flagship media agency in India. While broader in scope than ITW, it competes directly on media planning/buying and sports sponsorship activation for the same enterprise client base.
• Ogilvy (WPP): WPP's global creative network with significant sports sponsorship and brand activation work in India. Broader portfolio than ITW but competes for sports-led creative and integrated campaign mandates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ITWSports
• Facebookfacebook.com/ITWsports
• LinkedInlinkedin.com/company/itw-consulting-pvt-ltd-
• Instagraminstagram.com/itw_universe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITW Consulting Pvt