iSponsor
iSponsor is an Australian card-linked fundraising platform that lets consumers automatically donate a share of purchases at participating businesses to their chosen sporting club or charity, monetising via a transaction commission on top of business sponsorship contributions.
- Company typePrivate
- Founded2020
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What iSponsor does
iSponsor is an Australian card-linked fundraising and sponsorship marketplace headquartered in Brisbane, Queensland. The company operates a free mobile application (iOS and Android) and web platform that allows everyday shoppers to link a Mastercard or Visa payment card and automatically route a percentage of purchases at participating businesses to a nominated sporting club, charity, or community organisation. The platform's core technology is transaction-matching against a directory of 900+ sponsor brands and local businesses, combined with location-based discovery, supporter leaderboards, and multi-organisation support from a single linked card.
The company serves three primary user segments on a single two-sided marketplace: (1) sporting clubs, charities, and community groups seeking low-effort fundraising; (2) local small businesses and national brands wanting community sponsorship exposure and customer acquisition; and (3) individual consumers who want to support causes through everyday spending without behavioural change. Dedicated Client Success Managers support onboarding for clubs and businesses, and the platform provides marketing collateral, transaction reporting, and profile dashboards.
iSponsor monetises through a transaction-based fee model. Businesses agree to donate a percentage of sales (averaging around 7%) to clubs/charities of their choice via the platform, and iSponsor charges an additional 2-2.2% commission (inclusive of GST) on top of that donation percentage, yielding a total flow of roughly 9-10% per transaction. Clubs, charities, and end-users access the platform free of charge; revenue is generated entirely on the business side via transaction fees and ancillary marketing services. The company is privately held (iSponsor Australia Pty Ltd, ABN 98 639 490 869), bootstrapped with no disclosed external funding, and operates with 1-10 employees from offices in Brisbane and Brendale.
iSponsor firmographics
Firmographics- Name
- iSponsor
- Legal name
- iSponsor Australia Pty Ltd
- Website
- https://isponsorapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iSponsor is an Australian card-linked fundraising platform that lets consumers automatically donate a share of purchases at participating businesses to their chosen sporting club or charity, monetising via a transaction commission on top of business sponsorship contributions.
- Ownership category
- akta.pro rank
iSponsor industry classification
Industry- Product category
- Community Fundraising Platform
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where iSponsor is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
iSponsor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Transaction Commission from Businesses: iSponsor charges businesses a commission on transactions made by iSponsor users. The standard fee is 2.2% inclusive of GST per transaction, which is taken on top of the business's agreed sponsorship percentage. For brands on the platform, iSponsor takes 2% per transaction plus whatever percentage the business decides to donate.
- Marketing Services for Sponsors: iSponsor provides marketing and advertising services to businesses who sign up as sponsors, including promotional features within the app and access to the community of users supporting clubs and charities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for clubs and charities |
| Transaction based/ take rate | Pay-as-you-go | Business sponsor pricing |
| Freemium | Pay-as-you-go | End-user app |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
iSponsor product offering
Product offeringCore offering
iSponsor operates a mobile app and web platform that connects local businesses with sporting clubs and charities using card-linking technology. Users link their Mastercard or Visa to the free iSponsor app and shop at participating businesses (in-store or online); a portion of each transaction is automatically routed to the user's nominated sporting club or charity. Businesses pay a 2.2% transaction fee (inclusive of GST) on top of their agreed sponsorship percentage, while clubs, charities, and end-users join free of charge.
Product overview
iSponsor is a community-focused fundraising and sponsorship platform that connects local businesses with sporting clubs, charities, and community organisations. The core product is a mobile app (iOS and Android) that allows users to link their payment cards and shop at participating businesses, with a portion of each transaction automatically donated to their chosen organisation. The platform also includes a web-based portal for business and group registration, profile management, and transaction tracking. The iSponsor platform serves three primary user segments: (1) sporting clubs, charities, and community groups seeking fundraising support, (2) local businesses wanting to sponsor community organisations and grow their customer base, and (3) everyday shoppers who want to support local causes through their regular purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- iSponsor Mobile App
- iSponsor Web Platform
Quantifiable outcome
- Average $24 per active user per month raised for clubs
- +2 more outcomes
Companies that use iSponsor
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
iSponsor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
iSponsor partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- FitzroycoreFitzroy partnered with iSponsor as their new fundraising partner, joining the platform to support their club through community shopping contributions.
- Sunshine Coast BaseballcoreSunshine Coast Baseball established a partnership with iSponsor for fundraising support through their community of supporters shopping via the platform.
- Southern DistrictscoreSouthern Districts partnered with iSponsor for fundraising support, leveraging the platform to connect with local business sponsors.
- Positive Rugby FoundationcorePositive Rugby Foundation partnered with iSponsor to support grassroots rugby through the platform's fundraising capabilities.
- NSW Positive RugbycoreNSW Positive Rugby Foundation partnered with iSponsor. With over 300 clubs in their network, the partnership extends their reach and enables donations to support community grassroots rugby programs.
- LIVINcoreLIVIN mental health programs are available on the iSponsor app as a cause users can support through their everyday shopping.
- AQIAcoreiSponsor is providing fundraising support to AQIA through the platform, helping the organisation and its members benefit from community shopping contributions.
- The North FaceminorMajor outdoor brand available as a sponsor business on the iSponsor platform, with purchases generating contributions to users' nominated clubs/charities.
- PumaminorSportswear brand available on the platform for users to shop through, generating fundraising contributions.
- Under ArmourminorAthletic apparel brand available on the platform for shopping with fundraising contributions.
- LululemonminorAthletic apparel brand available on the platform.
- Cotton OnminorFashion and lifestyle brand available on the platform.
- BondsminorAustralian underwear and clothing brand available on the platform.
- SubwayminorFast food restaurant chain available as a sponsor business on the platform.
- Booking.comminorTravel booking platform available for online shopping through the app.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
iSponsor competitors and assessment
Company assessmentDirect peers
- Goodworld: Cause-marketing platform that lets users donate or shop for good via mobile/social channels. Comparable in mission (cause-linked commerce) and in targeting small-to-mid merchants and grassroots nonprofits.
- Cashrewards: Australian cashback platform where shoppers earn rewards at participating merchants funded by retailer commission. Direct AU competitor to iSponsor on the consumer-facing transaction-rewards mechanic.
- Karma Wallet: US-based card-linking platform that automatically directs a portion of user purchases to nonprofits and climate causes. Closest functional analogue to iSponsor: card-linking → automatic donations → fee model.
- ShopBack: Singapore-headquartered cashback platform with Australian presence; earns commission from merchants on transactions by referred shoppers. Closest direct competitor in AU on transaction-fee monetization from consumer shopping.
- iGive: Shopping-cause platform that routes a portion of online merchant sales to user-selected causes. Comparable marketplace between shoppers, retailers, and nonprofits — the cause-pillar of iSponsor's model.
- Pennies Foundation: UK charity donation technology that adds micro-donations to POS transactions at participating retailers. Comparable transaction-routing mechanics and charity-supply-side focus to iSponsor.
Broad incumbents
- Stripe: Global payment infrastructure provider whose Issuing and Connect products enable card-linking-adjacent programs. Comparable as enabling infrastructure for the transaction-routing pattern iSponsor uses, not as a marketplace competitor.
- Classy: Online fundraising platform for nonprofits (donation forms, events, recurring giving). Comparable on the supply side (serving charities with fundraising tools), but software/donation-form play rather than card-linking transaction-routing.
- PayPal Giving Fund: Major platform enabling consumer donations to verified nonprofits at checkout. Adjacent in cause-payment infrastructure but platform-scale rather than card-linking transaction-fee model.
- Everyday Rewards (Flybuys / Loyalty Pacific): Established Australian consumer loyalty program with broad retailer coverage and points-per-transaction mechanics. Competes for the same consumer spending mindshare; broader portfolio than iSponsor's cause-specific lane.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iSponsor social profiles
Digital presenceiSponsor financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSponsor leadership team
Management profileNumber of profiles
Profiles8 records
iSponsor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSponsor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSponsor
What does iSponsor do?
iSponsor operates a mobile app and web platform that connects local businesses with sporting clubs and charities using card-linking technology. Users link their Mastercard or Visa to the free iSponsor app and shop at participating businesses (in-store or online); a portion of each transaction is automatically routed to the user's nominated sporting club or charity. Businesses pay a 2.2% transaction fee (inclusive of GST) on top of their agreed sponsorship percentage, while clubs, charities, and end-users join free of charge.
Is iSponsor a public or private company?
iSponsor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iSponsor founded?
iSponsor was founded in 2020. It employs 1 to 10 people.
Where is iSponsor based?
iSponsor is headquartered in Brisbane, Australia, in the Oceania region.
How does iSponsor make money?
Two revenue lines are on record. Transaction Commission from Businesses are the primary driver. The others are marketing Services for Sponsors.
Who are iSponsor's main competitors?
Direct peers on record are Goodworld, Cashrewards, Karma Wallet, ShopBack, iGive and Pennies Foundation. Broad incumbents are Stripe, Classy, PayPal Giving Fund and Everyday Rewards (Flybuys / Loyalty Pacific).
Does iSponsor have an API?
No public API is recorded for iSponsor.
What industry is iSponsor in?
iSponsor's product category is Community Fundraising Platform. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure.