Frameo
Frameo A/S is a Danish software company that provides a photo-sharing platform embedded in WiFi digital photo frames, licensing its software to 350+ hardware brands while also selling Frameo-branded frames and a premium Frameo+ subscription directly to consumer families.
- Company typePrivate
- Founded2015
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Frameo does
Frameo A/S is a privately held Danish software company founded in 2015 and headquartered in Aarhus, Denmark. It develops the Frameo platform, comprising iOS and Android companion apps and embedded device software that allows users to send photos and short videos directly to WiFi-enabled digital photo frames. The company's core technology is purpose-built for the digital photo frame use case, emphasizing extreme recipient-side simplicity — frames require no technical operation from non-technical or elderly users — and a privacy-by-design architecture featuring end-to-end encryption, GDPR/CCPA/PSTI compliance, Intertek Cyber Assured certification, and no advertising or data monetization of user content.
The company operates a dual business model. On the B2B side, Frameo licenses its embedded software to 50+ approved manufacturing partners that produce devices sold under 350+ brand names (including ONN, Denver, Medion, Agfa, iHome, Braun, Rollei, Sylvania, Navitel, and Sandstrom) across 35 countries, generating per-unit royalty revenue. On the B2C side, Frameo distributes Frameo-branded frames directly via Amazon, Walmart, and its own e-commerce store, while monetizing app users through the Frameo+ premium subscription ($1.99/month or $16.99/year) offering cloud backup, remote frame photo management, 100-photo batch sends, 2-minute videos, and Google Cast support. The platform has accumulated 22M+ app downloads and 2.2B+ photos shared, with 4.9-star App Store ratings and top-10 rankings in 14 markets.
Frameo firmographics
Firmographics- Name
- Frameo
- Legal name
- Frameo A/S
- Website
- https://frameo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frameo A/S is a Danish software company that provides a photo-sharing platform embedded in WiFi digital photo frames, licensing its software to 350+ hardware brands while also selling Frameo-branded frames and a premium Frameo+ subscription directly to consumer families.
- Ownership category
- akta.pro rank
Frameo industry classification
Industry- Product category
- Digital Photo Frame Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
- akta.pro secondary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
Keywords
Where Frameo is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Frameo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licensing to Manufacturers: Frameo generates revenue by licensing its software platform to hardware manufacturers. Manufacturers pay licensing fees per unit produced, embedding Frameo software into their branded smart photo frames. This is a B2B revenue stream with 50+ approved manufacturing partners including brands like ONN, Denver, Medion, Agfa, iHome, Rollei, and others.
- Frameo+ Premium Subscription: Frameo offers a premium subscription tier called Frameo+ at $1.99/month or $16.99/year. The subscription provides enhanced features beyond the free tier, creating recurring subscription revenue from end consumers who use the Frameo app and Frameo-powered frames.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Tier - Basic photo sharing features |
| Subscription | Monthly | Frameo+ Premium - Enhanced features subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels3 records
Frameo product offering
Product offeringCore offering
Frameo develops and licenses the operating software that powers WiFi-enabled digital photo frames. Its platform consists of a free iOS and Android companion app that lets users send photos and videos to Frameo-powered frames, embedded firmware distributed through 50+ manufacturing partners under their own brands, and a Frameo+ premium subscription ($1.99/month or $16.99/year) that adds cloud backup, remote photo management, longer videos, and Google Cast support.
Product overview
Frameo is a Danish software company that provides the #1 photo frame software platform in the world. The core offering consists of the Frameo smartphone app (iOS and Android) for sending photos/videos to WiFi-enabled digital picture frames, combined with Frameo+ premium subscription for enhanced features like cloud backup, remote photo management, and Google Cast. The Frameo Calendar module adds smart family scheduling functionality. For B2B, Frameo licenses its software to 50+ manufacturing partners including brands like Denver, Onn, Jackson, Medion, Agfa, and Braun, who embed Frameo software in their own smart photo frame hardware sold through retail worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Frameo+: Premium subscription service offering enhanced features including cloud backup, manage frame photos, see frame photos, Google Cast, send up to 100 photos at once, and send 2-minute videos.
Products and services
- Frameo App Free iOS and Android mobile app that lets users send photos and videos directly to Frameo-powered WiFi digital photo frames and receive emoji reactions from recipients.
- Frameo+ Premium Subscription Premium membership tier ($1.99/month or $16.99/year) offering enhanced features such as cloud backup, remote photo management, viewing frame photos in the app, sending up to 100 photos at once, sending 2-minute videos, and Google Cast support.
- Frameo Software License (OEM/Partner Program) B2B software licensing solution for consumer electronics manufacturers and brands, providing white-label photo frame software that partners brand under their own name. Frameo licenses to 50+ approved manufacturing partners and 350+ brand partners including ONN, Denver, Jackson, Medion, Agfa, Braun, Rollei, Sylvania, and iHome.
- Frameo-branded Digital Photo Frames Frameo-branded WiFi digital photo frames sold directly to consumers via Frameo's own e-commerce store, Amazon, Walmart, and other electronics retailers, powered by the Frameo software platform.
Quantifiable outcome
- 22 million+ cumulative app downloads
- +3 more outcomes
Companies that use Frameo
Customer profileSegments2 records
Ideal customer profiles2 records
Frameo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Frameo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- ONNcoreONN is a major consumer electronics brand that manufactures smart digital photo frames powered by Frameo software. ONN-branded Frameo devices are sold at major retailers including Walmart, representing a significant distribution channel for Frameo's embedded software platform.
- DenvercoreDenver Electronics manufactures smart photo frames embedding Frameo software. Denver is a European consumer electronics brand with broad retail distribution across multiple markets.
- JacksonminorJackson is a consumer electronics brand that manufactures Frameo-powered smart photo frames as part of their product portfolio.
- MedioncoreMedion is a German consumer electronics company that embeds Frameo software in their smart photo frame products. Medion has significant presence in European retail markets.
- AgfacoreAgfa, the historic photography and imaging brand, manufactures smart digital photo frames powered by Frameo software. This partnership leverages Agfa's strong brand heritage in photography.
- DirectedminorDirected is a consumer electronics manufacturer that produces Frameo-powered smart photo frames distributed through various retail channels.
- MuseminorMuse Electronics manufactures Frameo-powered digital photo frames as part of their consumer electronics product line.
- iHomecoreiHome is a well-known consumer electronics brand specializing in audio and smart home products. iHome manufactures smart photo frames with embedded Frameo software, extending their smart home ecosystem.
- NavitelminorNavitel is a consumer electronics and navigation devices manufacturer that has partnered with Frameo to offer smart photo frames under their brand.
- SandstromminorSandstrom is a consumer electronics brand (sold through Currys/PC World in the UK) that manufactures Frameo-powered digital photo frames.
- ExibelminorExibel is a consumer electronics brand that has partnered with Frameo to embed Frameo software in their smart photo frame products.
- SylvaniacoreSylvania is a historic lighting and electronics brand that manufactures smart digital photo frames powered by Frameo software, leveraging their strong retail distribution.
- BrauncoreBraun, the iconic German consumer electronics and appliances brand, manufactures Frameo-powered smart photo frames, combining Braun's design heritage with Frameo's technology.
- RolleicoreRollei, a historic German photography brand, manufactures smart digital photo frames with embedded Frameo software, extending their photography heritage into the digital age.
- ProscanminorProscan is a consumer electronics brand that manufactures Frameo-powered smart photo frames distributed through various retail channels.
- SaloraminorSalora is a European consumer electronics brand that embeds Frameo software in their smart photo frame product line.
- SencorminorSencor is an international consumer electronics brand that manufactures smart photo frames with Frameo embedded software.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Frameo competitors and assessment
Company assessmentBroad incumbents
- Google Photos: Google Photos is the default cloud photo library on Android and offers free photo display, casting, and ambient screen modes. It is a free, ecosystem-bundled substitute for much of Frameo's consumer functionality.
- Meural by Netgear: Meural (now under Netgear) is a smart digital canvas that displays artwork and personal photos via its own app and network platform. It overlaps with Frameo's connected-display concept at a broader, art-focused incumbent scale.
- Amazon Photos: Amazon Photos provides free unlimited photo storage for Prime members and integrates with Echo Show and Fire TV for ambient photo display. It bundles Frameo's core photo-sharing capability into a much larger Prime ecosystem.
Direct peers
- PhotoSpring: PhotoSpring offers WiFi-enabled digital photo frames with a smartphone app for sending photos and videos, competing with Frameo on consumer-facing photo-to-frame delivery.
- Dragon Touch: Dragon Touch manufactures WiFi digital photo frames sold through Amazon and other retail channels. It is an OEM-style competitor that, like Frameo's partner brands, sells photo frames directly to consumers.
- Pix-Star: Pix-Star is a long-standing direct competitor in connected digital photo frames, offering WiFi frames that receive photos via email and mobile app — overlapping directly with Frameo's value proposition.
- Skylight Frame: Skylight sells WiFi photo frames with a touch-screen email/photo upload interface. It targets a similar family-and-grandparent use case as Frameo and competes in the same retail and DTC channels.
- Aura Frames: Aura is a premium direct-to-consumer WiFi photo frame brand with its own companion app for sending photos to frames. It competes head-to-head with Frameo's consumer offering on design and ease-of-use.
- Feelcare: Feelcare sells WiFi smart photo frames with a companion app for photo and short-video sharing to frames, competing directly with Frameo in the same consumer hardware category.
- Nixplay: Nixplay is a direct competitor in the WiFi digital photo frame category, offering cloud-connected frames and a companion app for sending photos and videos to frames remotely — the same core use case Frameo addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Frameo social profiles
Digital presenceFrameo compliance and trust
Trust signalCompliance4 records
Frameo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frameo leadership team
Management profileNumber of profiles
Profiles9 records
Frameo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frameo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frameo
What does Frameo do?
Frameo develops and licenses the operating software that powers WiFi-enabled digital photo frames. Its platform consists of a free iOS and Android companion app that lets users send photos and videos to Frameo-powered frames, embedded firmware distributed through 50+ manufacturing partners under their own brands, and a Frameo+ premium subscription ($1.99/month or $16.99/year) that adds cloud backup, remote photo management, longer videos, and Google Cast support.
Is Frameo a public or private company?
Frameo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frameo founded?
Frameo was founded in 2015. It employs 11 to 50 people.
Where is Frameo based?
Frameo is headquartered in Aarhus, Denmark, in the Europe region.
How does Frameo make money?
Two revenue lines are on record. Software Licensing to Manufacturers are the primary driver. The others are frameo+ Premium Subscription.
Who are Frameo's main competitors?
Broad incumbents on record are Google Photos, Meural by Netgear and Amazon Photos. Direct peers are PhotoSpring, Dragon Touch, Pix-Star, Skylight Frame, Aura Frames, Feelcare and Nixplay.
Does Frameo have an API?
No public API is recorded for Frameo.
What industry is Frameo in?
Frameo's product category is Digital Photo Frame Software. Its primary akta.pro industry code is MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles), with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 516210 and its SIC code is 3651.