EyeQuant

What EyeQuant does

EyeQuant is an AI-powered design analytics platform that predicts how human visual attention will be distributed on a design before it goes live. The product applies deep-learning models — specifically seven neural networks trained on 1.6 million empirical eye-tracking data points collected over 10+ years of neuroscience research at CalTech and the University of Osnabrück — to predict attention, clarity, perception, and "excitingness" on web pages, ads, emails, and packaging. Outputs include attention heatmaps, clarity maps, perception maps, hot-spot overlays, and ad-visibility scoring (Captivate), with a Visual Clarity algorithm claimed to be 90% as accurate as a 200-participant study and attention heatmaps 85–90% as accurate as lab-based eye-tracking, delivered in under 5 seconds per analysis. More recent additions (Advisor Chat, AI Recommendations, Benchmarking Agent, Video Intelligence Models, and an MCP server) extend the platform with prescriptive recommendations and natural-language querying, while a Figma plugin, Adobe Photoshop plugin, Chrome extension, and public API allow the same models to be invoked from native design tools and AI-agent workflows.

The company was founded in 2009/2013 out of academic research and was acquired and revitalized under new leadership in 2024, with headquarters relocated to the United States (Research Triangle Park, NC) under EyeQuant, Inc. (Delaware). Revenue is generated primarily through a B2B subscription/usage-based license model — explicitly commercial-only — with a hybrid go-to-market that combines product-led growth (free trial with no credit card, self-serve onboarding) and a sales-assisted motion (20-minute demos and enterprise engagement) for larger accounts. Customers span agencies (Dentsu, Jellyfish, Tinuiti, VML), consumer brands (Ford, Canon, Groupon, Liberty London), and platform/API partners, with case-study-reported outcomes including a 52% sign-up lift (Groupon), +31% conversion (GreatPixel/Enel), and £6M in additional revenue over 12 months (Liberty London). The active enterprise footprint spans 9 countries, and the team (11–50 employees) is distributed across the US, UK, Germany, and Dubai.

The current operating model reflects a deliberate shift from research-project roots toward a scaled SaaS business: a 2025-10-02 investment round led by Omni Alpha Holdings (with NMVC participation) coincided with a leadership refresh (new CEO, CTO, CMO, VP Sales), the US HQ relocation, and an accelerated product cadence that has shipped five major releases since the 2024 relaunch plus additional 2025 launches. The strategic emphasis is on embedding EyeQuant's attention-prediction IP into the dominant design workflows (Figma, Adobe, Chrome, MCP-enabled AI agents) and on moving the product from descriptive analytics to prescriptive guidance, positioning the company as infrastructure for the AI-assisted design tooling layer.

Name

EyeQuant

Legal name

EyeQuant, Inc.

Website

https://eyequant.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

EyeQuant is an AI-powered design analytics platform that predicts human visual attention, clarity, and ad visibility on digital designs in under 5 seconds. It serves agencies, brands, and platform partners via a hybrid PLG-plus-enterprise-SaaS model, with deep neural models trained on 1.6M empirical eye-tracking data points from University of Osnabrück research.

Ownership category

akta.pro rank

Product category

Predictive Eye-Tracking Software

NAICS

Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industry

Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)

Keywords

• Predictive eye-tracking software
• Visual attention analytics
• Design performance testing
• AI design analytics
• Conversion rate optimization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software License/Subscription: EyeQuant provides access to its platform via limited, non-exclusive, non-transferable, revocable licenses. Services are available exclusively to businesses and commercial entities. Subscription details are governed by Order Forms or accepted offers.
2. API Access: Build EyeQuant into own tools, dashboards, or creative ops workflows via API access, suggesting consumption or seat-based API pricing.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

EyeQuant provides an AI-powered predictive design performance platform that analyzes visual designs (web pages, ads, emails, video, packaging) in under 5 seconds to predict where user attention will go, what will be missed, and what to fix before launch. The SaaS platform generates attention heatmaps, clarity maps, perception maps, hot spots, and excitingness scores, plus A/B testing and AI-driven recommendations, and exposes these capabilities through a public REST API and Figma, Photoshop, Chrome, and MCP integrations for design and marketing teams.

Product overview

EyeQuant is an AI-powered design testing and analytics platform that predicts how users will visually perceive designs before launch. The core EyeQuant Platform uses neuroscience-based AI models trained on 1.6M eye-tracking data points to analyze visual designs in under 5 seconds. The platform includes feature modules such as Captivate (ad attention prediction), Advisor Chat (natural language analysis insights), A/B Test Results (design comparison), and a Benchmarking Agent (competitive analysis). EyeQuant also offers integrations including a Figma Plugin, Adobe Photoshop plugin, Chrome Extension, MCP Server, and a public API, enabling the platform to fit into various design workflows and AI agent environments.

Differentiator

Problem solved

Functional benefit

Products and services

• EyeQuant Platform AI-powered design performance prediction platform that analyzes visual designs (web pages, ads, emails, packaging, video) in under 5 seconds to predict where user attention goes, what gets missed, and what to fix before launch. Generates attention heatmaps, clarity maps, perception maps, hot spots, excitingness scores, A/B test comparisons, and AI-driven recommendations. Targets enterprise brands, digital agencies, and platform partners.
• EyeQuant API Public REST API that enables developers and platform partners to embed EyeQuant's design analysis capabilities (attention mapping, clarity scoring, perception analysis) into their own tools, dashboards, or creative operations workflows, with support for white-label and OEM use cases.

Quantifiable outcome

• 52% increase in sign-ups (Groupon case study)
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FigmacoreTechnology or IntegrationFigma plugin integration that allows users to analyze designs without leaving Figma. Enables real-time iteration on design feedback within the Figma workflow.
• Adobe PhotoshopcoreTechnology or IntegrationIntegration allowing users to run EyeQuant analysis inside Adobe Photoshop with overlay results displayed on the artboard.
• Google ChromecoreTechnology or IntegrationChrome extension that enables users to audit any live webpage with one click for attention analysis.
• OpenAIcoreTechnology or IntegrationOpenAI API (OpenAI, LLC) is used to access large-scale language models for generating analyses and summaries. According to OpenAI's API data usage policy, they do not use data submitted via their API to train their models.
• Google GeminicoreTechnology or IntegrationGoogle Gemini API is used to access Google's family of generative AI models for certain features. Data from enterprise-level APIs is not used for model training according to Google policies.
• ModalcoreTechnology or IntegrationModal is used to manage and scale cloud infrastructure for high-performance computing tasks. Modal processes data to execute code and applications securely in the cloud.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used for server hosting and cloud infrastructure. EyeQuant's servers are located in the Ireland (EU) region.
• StripecoreTechnology or IntegrationStripe handles payment processing securely. EyeQuant does not store full payment card information on its servers. Stripe is PCI-compliant.
• HubSpotcoreTechnology or IntegrationHubSpot is used as the CRM platform to manage communications with customers, provide customer support, and send product information.
• VertelyaminorImplementation/ SI/ Consulting PartnerVertelya is a digital agency that developed the NEKTAR framework for digital experience optimization, integrating EyeQuant into their methodology. Presented a webinar on how their approach was applied with Enel delivering +14% CTR and +15% conversion rate improvement.
• +PluswerkminorImplementation/ SI/ Consulting PartnerLeading European digital agency that uses EyeQuant to support design projects. Featured in a webinar sharing how attention prediction fits into real creative workflows.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Attention Insight: Provides AI-generated attention heatmaps and design analytics with a similar pre-launch validation pitch. Directly competes with EyeQuant for design and marketing teams.
• Visualeyes: AI attention prediction and design analytics platform that generates heatmaps and clarity scores for designs. Closest direct competitor to EyeQuant in the predictive attention analytics category.
• Feng-GUI: Pioneer in AI-based visual attention prediction, offering heatmaps and saliency maps for ads, packaging, and web designs. Operates in the same predictive attention analytics space as EyeQuant.

Broad incumbents

• Mouseflow: Session replay, heatmaps and funnels for conversion optimization. Competes with EyeQuant for digital marketer and CRO budgets through behavioral rather than predictive analytics.
• Optimizely: Enterprise experimentation and digital experience platform with A/B testing, feature experimentation and personalization. Addresses similar pre-launch validation use cases at larger enterprise scale.
• UserTesting: Human-based usability testing and research platform. Competes for the same design validation budget but delivers qualitative human insights instead of AI-predicted attention metrics.
• Hotjar: Behavior analytics platform offering heatmaps, recordings and surveys. Serves many of the same marketing and UX teams as EyeQuant but relies on live user data rather than AI-predicted attention.
• VWO (Visual Website Optimizer): Conversion optimization platform combining A/B testing, heatmaps and personalization. Targets the same CRO and digital marketing personas EyeQuant serves.
• Contentsquare: Large digital experience analytics platform covering heatmaps, session replay and journey analysis. Overlaps with EyeQuant in design analytics but is a much broader, enterprise-scale incumbent.
• Crazy Egg: Heatmap, scrollmap and A/B testing tool for websites. Comparable customer base of marketers and designers, but uses recorded user sessions rather than AI-based prediction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eyequant
• LinkedInlinkedin.com/company/eyequant
• Facebookfacebook.com/eyequant

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EyeQuant