Noble Catering and Events

What Noble Catering and Events does

Noble Catering & Events is a full-service catering and event company headquartered in Milwaukee, Wisconsin, operating as a core subsidiary of 41 Fork Hospitality Management alongside sister brands Neat Beverage Catering, Pearl & Cade, and Brixton's Turn. Founded circa 2020 during the COVID pandemic to keep an existing venue relevant amid city-wide shutdowns, Noble has since evolved into a multi-vertical catering platform serving Southeastern Wisconsin across weddings, corporate events, and social gatherings. Its core offering comprises culinary-driven, locally-sourced menus delivered through four service formats (plated, chef-attended stations, classic stations, and reception-style), with supplementary product lines covering equipment rentals, beverage catering, private chef dinners under the Wandering Fork brand, and drop-off corporate catering via the EZCater marketplace.

The company's revenue model is a hybrid of professional services (per-event catering with 18% service charge, 10% gratuity, and 6% sales tax layered onto per-person F&B minimums), managed services (exclusive venue operations at Villa Terrace, Kinn Guesthouse, and Milwaukee Public Museum), and transaction-fee revenue (equipment rentals and EZCater orders). Pricing is uniformly quote-based, with unit pricing only on ancillary items such as the $75/person tasting, $10/person place settings, and $250 piano rental. Venue-exclusive arrangements generate both direct event revenue and a structural distribution advantage, as Noble is the only approved caterer at three marquee Milwaukee venues and a preferred vendor at 30+ others, including St. James 1868, Ivy House, Turner Hall Ballroom, and Pearl & Cade.

Customer segments split between enterprise (corporate galas, conferences, and institutional events such as Milwaukee Public Museum functions) and mid-market consumers (wedding couples and social-event hosts), with go-to-market driven by direct sales through website inquiry forms, venue-partner referrals, and EZCater marketplace listings. The team of approximately 20-35 employees includes a CIA-trained Food & Beverage Director and several 20+ year industry veterans. A 2026 expansion — Brixton's Turn, a 400+ capacity venue in Milwaukee's Harbor District — represents the next material scaling event.

Name

Noble Catering and Events

Legal name

Noble Catering & Events

Website

https://noblecateringco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Full-service Milwaukee catering and event company under 41 Fork Hospitality Management, offering culinary-driven menus, exclusive venue partnerships, and private chef services for weddings, corporate events, and social gatherings across Southeastern Wisconsin.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (72232), Caterers (722320), Food Service Contractors (72231)

akta.pro primary industry

Corporate & Business Event Catering (THAHAKAA)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Event catering services
• Wedding catering
• Corporate event catering
• Venue management services
• Private chef dining

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Catering Services: Full-service catering for weddings, corporate events, and social gatherings. Revenue generated from per-person food and beverage minimums, service charges (18%), gratuity (10%), and staff fees. Includes venue-exclusive arrangements where Noble is the only approved caterer.
2. Venue Management: Exclusive management of event venues including Villa Terrace Museum & Gardens, Kinn Guesthouse Downtown, and Milwaukee Public Museum. Revenue from venue rental pricing, coordination services, and exclusive catering rights.
3. Drop-off/Quick Service: Corporate drop-off catering orders delivered hot and fresh for breakfast, lunch, and dinner through EZCater marketplace partnership.
4. Equipment Rentals: Rental inventory including chargers, glassware, flatware, table decor, candles, and candelabras for events.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Noble Catering and Events is a full-service catering and event production company operating in Southeastern Wisconsin. The company provides culinary-driven catering for weddings, corporate events, and social gatherings through multiple service styles (plated, chef-attended stations, classic stations, and reception). It also offers drop-off catering via EZCater, private chef services under the Wandering Fork brand, and event equipment rentals, while holding exclusive catering and management rights at multiple premium Milwaukee venues.

Product overview

Noble Catering & Events is a full-service catering and events company serving Southeastern Wisconsin, built as a unified catering service during the COVID pandemic. The core offering centers on culinary-driven catering services for weddings, corporate events, and social gatherings, delivered through multiple service styles (plated, chef-attended stations, classic stations, and reception). The company operates a portfolio of exclusive venue partnerships including Kinn Guesthouse, Villa Terrace Museum & Gardens, Milwaukee Public Museum, and the upcoming Brixton's Turn (2026). Supporting the core catering are sub-brands Neat Beverage Catering and Pearl & Cade (venue), plus a network of 30+ preferred venues. Additional offerings include Private Dinners (chef services), Drop Off/Quick Service, Event Rentals (tableware, glassware, decor), and a Nonprofit Donation Program. The company also manages the Skylight Bar & Bistro at the Broadway Theatre Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Catering Full-service wedding catering including menu customization, tastings ($75/person), and coordination with exclusive and preferred venue partners in Southeastern Wisconsin.
• Corporate Event Catering Catering for corporate functions ranging from small team lunches to large-scale galas, happy hours, drop-offs, formal dinners, luncheons, recognition events, and networking events.
• Social Event Catering Catering for social celebrations including birthday parties, anniversaries, holiday parties, graduations, charity galas, mitzvahs, retirement parties, celebrations of life, and private dinners.
• Drop Off/Quick Service Catering Daily corporate catering delivery for breakfast, lunch, dinner, and snacks delivered hot and fresh across Southeastern Wisconsin, available through the EZCater marketplace.
• Private Dinners (Wandering Fork Private Chef Services) Private chef services bringing gourmet chef-driven dining experiences to homes or any location chosen by the client, including intimate experiences at Kinn Guesthouse's Guest Floor Kitchen under the Wandering Fork brand.
• Event Equipment Rentals Rental inventory including chargers, glassware, flatware, table decor, candles, candelabras, and table number stands for events, plus specialized rentals such as piano rental at Villa Terrace Great Hall.
• Kinn Guesthouse Events Exclusive hospitality partnership for Kinn Guesthouse Milwaukee, managing event bookings and providing catering for The Lookout space (capacity 100 seated / 175 standing reception), Guest Floor Kitchen, and The Cellar (coming soon).
• Villa Terrace Museum & Gardens Venue Management Exclusive management and catering for Villa Terrace Decorative Arts Museum, a Mediterranean-style villa venue handling venue coordination, décor, bar service, and vendor management for weddings and private events with variable pricing by day of week and season.
• Milwaukee Public Museum Events Exclusive caterer for the Milwaukee Public Museum, providing full-service catering for all events in the building including weddings, corporate dinners, and conference receptions.
• First and Bowl Venue Events Dedicated staff, service, and catering for events at the football bowling entertainment venue First and Bowl, with event capacity of 100+ guests.
• Pearl & Cade Venue Events Catering and event services at Pearl & Cade, a bright, spacious venue in Milwaukee's Historic Third Ward with soaring windows, natural light, and capacity for 250 guests.

Quantifiable outcome

• Added to 10+ preferred caterer lists and now preferred in 30+ Milwaukee area event venues
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Milwaukee Public MuseumcoreStrategic or Co-development Partner · 1 April 2023Noble Catering & Events became the exclusive caterer for the Milwaukee Public Museum in April 2023, servicing all events in the building. This is a flagship exclusive venue partnership.
• Villa Terrace Museum & GardenscoreStrategic or Co-development PartnerExclusive caterer for weddings and private events at the historic Villa Terrace. Handles venue coordination, décor, bar service, and vendor management for all events.
• Kinn Guesthouse DowntowncoreStrategic or Co-development PartnerExclusive hospitality partner for Kinn Guesthouse Milwaukee, managing event bookings and providing exceptional catering for every occasion hosted at the venue.
• Brixton's TurncoreStrategic or Co-development PartnerNew event venue opening 2026 in Milwaukee's Harbor District. Noble Catering & Events is developing this 1917 Cream City brick stable and carriage house into a modern event destination with 400+ capacity.
• St. James 1868minorChannel Partner/ Reseller/ DistributorPreferred venue partner in downtown Milwaukee with two historic wedding and event venues (HYDE and ABBEY). Noble is on their preferred caterer list.
• Pearl & CademinorChannel Partner/ Reseller/ DistributorPreferred venue partner in Milwaukee's Historic Third Ward with 250 capacity. Noble is on their preferred caterer list.
• Ivy HouseminorChannel Partner/ Reseller/ DistributorMulti-award winning venue in Milwaukee. Noble is on their preferred caterer list.
• Turner Hall BallroomminorChannel Partner/ Reseller/ DistributorHistoric 1882 ballroom venue in downtown Milwaukee with 7,000+ square feet. Noble is on their preferred caterer list.
• Story Hill FirehouseminorChannel Partner/ Reseller/ DistributorHistoric early 20th century venue with 150 capacity. Noble is on their preferred caterer list.
• Wandering ForkminorStrategic or Co-development PartnerPrivate chef dining brand partnership for exclusive chef-driven experiences in intimate settings at Kinn Guesthouse's Guest Floor Kitchen.
• EZCaterminorChannel Partner/ Reseller/ DistributorMarketplace partnership for drop-off and quick service corporate catering orders in Southeastern Wisconsin.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Catering by Design: Midwest-based full-service event caterer serving weddings, corporate galas, and social events. Similar premium positioning and venue-driven model, comparably positioned to Noble in terms of service breadth and target customer.
• Blue Plate Catering: Chicago-based full-service catering company serving corporate and social events across the Midwest. Comparable service style (plated, stations, reception) and premium customer base, but operating in a different metro market.

Emerging players

• Fooda: Corporate catering marketplace and food service platform competing in the drop-off/quick-service category where Noble operates via EZCater. Partial overlap with Noble's corporate drop-off segment but with a tech-enabled, marketplace-driven model.

Others

• CaterTrax: B2B catering management software platform serving catering operators and their customers. Not a direct competitor but an enabling technology provider in the catering ecosystem that Noble or its peers could leverage for operational efficiency.

Broad incumbents

• Aramark: Global food service and catering conglomerate operating in sports, entertainment, business, and cultural venues. Comparable end-customers (museums, corporate, venues) but vastly larger scale and broader portfolio beyond catering.

Direct peers

• Saz's Catering & Events: Long-established Milwaukee caterer with corporate event, wedding, and stadium concession services. Comparable scale, similar wedding and corporate client focus, and deep Milwaukee venue relationships — making it a head-to-head competitor.
• Sterling Catering: Established event caterer offering full-service catering for weddings, corporate events, and galas with multiple service styles. Comparable product offering, customer mix, and event-driven revenue model.
• Bartolotta Catering: Premium Milwaukee-area catering brand (part of Bartolotta Restaurants) focused on corporate events, weddings, and galas. Comparable premium positioning, customer segments, and venue-driven distribution approach.
• Cooh Catering: Regional catering company serving the broader Midwest with similar wedding, corporate, and social event capabilities. Overlapping service portfolio and comparable premium positioning to Noble.
• Zilli Hospitality & Events: Milwaukee-based full-service catering and events company offering wedding, corporate, and social catering with multiple venue partnerships. Direct competitor in the same Southeastern Wisconsin market with overlapping service lines and venue-based distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/noblecateringevents
• LinkedInlinkedin.com/company/noble-catering-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Catering and Events