Green Universe

What Green Universe does

Green Universe SA is a Switzerland-incorporated environmental project company operating a 19,500-hectare industrial-agricultural reforestation sanctuary in the Bekofafa region of Madagascar. It sells individual tree adoptions across 13 endemic and indigenous species, ranging from €18 to €80 per standard tree and up to €1,000 for a limited 1,000-Baobab legacy program, with each tree GPS/GPRS-tracked, QR-coded, and documented through ongoing photographic updates in a Tree Diary. The platform, built on WooCommerce, gives adopters a digital certificate and serves as the company's primary marketing channel alongside the Green Journal blog and a social presence on Facebook, LinkedIn, X, and YouTube.

The business model is largely direct-to-consumer one-time purchases with a 14-day money-back guarantee, supplemented by a corporate/B2B ESG partnership channel for companies seeking nature-based carbon removal. Operations span an administrative headquarters in Mezzovico, Switzerland; an operations office in Antananarivo, Madagascar; and the Bekofafa field sanctuary where local highland communities plant, tend, and steward the trees. The product portfolio is split between 'Guardians' (long-lived ecosystem backbone species such as Baobab, Rosewood, and Acacia Mangium) and 'Givers' (food- and income-generating species such as Mango, Cashew, Coconut, Tamarind, and Cassava), with bundling into hydropower, sustainable agriculture, and a 'Green Coco' activated-carbon initiative suggesting a longer-term ambition beyond pure tree adoption.

The company is founder-led by Mark Nikolli (Founder and Chairman), privately held with no disclosed institutional funding, and operates with a small team (11-50 employees). Production capacity is anchored on 19,500 hectares of protected territory, 1,000 Baobab preservation positions, and per-tree CO2 sequestration figures used in marketing (e.g., Baobab: 3,000 kg CO2 lifetime; Rosewood: 1,200 kg; Coconut Palm: 600 kg). To date, 142 of 1,000 Baobab adoptions are confirmed and the catalog has accumulated roughly 300+ customer reviews averaging 4.9 stars.

Name

Green Universe

Legal name

Green Universe SA

Website

https://greenuniverse.eu

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Universe SA is a Switzerland-based reforestation company selling GPS-tracked tree adoptions across 13 endemic species in a 19,500-hectare Madagascan sanctuary, serving individual consumers directly and companies seeking nature-based carbon removal solutions.

Ownership category

akta.pro rank

Product category

Reforestation & Carbon Removal Services

NAICS

Support Activities for Forestry (1153), Nature Parks and Other Similar Institutions (712190)

SIC

Forestry (800)

akta.pro primary industry

Agroforestry & Perennial Cropping Systems (EUABABAD)

akta.pro secondary industries

Forestry & Reforestation (BPAGAGAD), Biodiversity Conservation & Habitat Banking (AFAMAMAC)

Keywords

• Carbon removal
• Tree adoption
• Reforestation services
• Biodiversity restoration
• Ecosystem restoration

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tree Adoption: One-time payment for tree adoption where customers select a specific tree species to be planted, cared for, and protected in the Bekofafa sanctuary. The adoption includes GPS tracking, a digital certificate, and ongoing photo updates. No recurring fees are mentioned.
2. Baobab Sanctuary Adoption: Premium one-time adoption of a specific Baobab tree at €1,000, including a hand-carved stone marker with the adopter's name placed at the tree's base by local artisans.
3. Corporate Partnership: Tailored solutions for businesses seeking to address carbon footprint or meet ESG goals. Companies can partner with Green Universe for consultation and project presentations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Green Universe operates a 19,500-hectare industrial and agricultural sanctuary in the Bekofafa region of Madagascar where customers can adopt specific trees across 13 endemic species. Each adoption is funded through a one-time payment and includes GPS/GPRS tracking with a unique QR code, a digital certificate, and ongoing photo updates via a Tree Diary. The company also offers a premium 1000 Baobab Sanctuary program with hand-carved stone markers and corporate ESG partnership packages.

Product overview

Green Universe operates two interconnected platforms: the main reforestation website at greenuniverse.eu and the e-commerce adoption store at greenuniverse.eu/adopt (built on WooCommerce). The product portfolio centers on tree and plant adoption with 13 distinct offerings across two main categories: 'The Guardians' (ancient, slow-growing species providing ecosystem backbone including Baobab, Rosewood, Traveler's Palm, Acacia Mangium, and Katrafay) and 'The Givers' (species offering tangible harvest and economic value including Mango, Tamarind, Coconut Palm, Cashew Tree, Cassava, and Cordyla). The 1000 Baobab Sanctuary represents a premium €1,000 legacy option. All adoptions include geolocation via QR code and GPRS coordinates, digital certificates, and long-term monitoring. The company manages a 19,500-hectare industrial and agricultural sanctuary in the Bekofafa region of Madagascar, with field operations in Antananarivo and administrative headquarters in Via Vira, 2, 6805 Mezzovico, Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Green Universe Adopt: A platform connecting people with real trees planted in Madagascar through tree adoption programs, providing certificates, QR codes, and GPS tracking for adopted trees.

Products and services

• Majestic Baobab Adoption A long-lived Baobab tree adoption at €80 offering a 1,000-year legacy with 3,000kg CO2 sequestration over its lifetime. These 'Cathedrals of the Forest' provide sanctuary for Madagascar's unique biodiversity. Each adoption includes GPS tracking, QR code, digital certificate, and ongoing photo updates.
• Acacia Mangium Adoption A pioneer species nitrogen-fixer tree adoption at €30 that restores soil health, provides rapid canopy for soil erosion prevention, and supplies sustainable wood. Sequesters 450kg CO2 over 30-50 year lifespan, with GPS tracking and Tree Diary included.
• Traveler's Palm (Ravenala madagascariensis) Adoption

Quantifiable outcome

• Each tree provides specific CO2 sequestration over its lifetime (e.g., Baobab: 3,000kg CO2, Rosewood: 1,200kg CO2, Coconut Palm: 600kg CO2)
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pachama: Tech-driven carbon-credit marketplace using satellite/ML verification for nature-based and tech-based carbon projects. Directly comparable motion of marrying project execution (forestry) with verification technology and corporate ESG buyers — though Pachama focuses on the verification layer and project origination for credits.
• Ecologi: Subscription-based climate-action platform that funds reforestation and carbon-offset projects for individuals and businesses, with a project library and 'impact dashboard' tracking functionality. Closely comparable D2C subscription model, per-tree/per-tonne pricing, and individual + corporate ESG channel structure.
• One Tree Planted: Nonprofit reforestation organization offering $1/tree planting with corporate sponsorship programs. Matches Green Universe's elementary unit (one tree, one adopter, one project region) and similar per-tree B2C + B2B channels, though One Tree Planted does not offer GPS-level tracking.
• Eden Reforestation Projects: Large-scale reforestation nonprofit employing local communities across multiple developing countries including Madagascar. Operates the same 'employing highland communities for planting + stewardship' labor model and shares Madagascar as a geography, making it the most directly comparable project-side peer.
• Plant-for-the-Planet: Global youth-led reforestation movement offering tree-planting programs and an 'app' for tracking planted trees. Comparable mission-first, per-tree counter logic and a similar gifting-style motion, but operates as a nonprofit with broader geographic spread.
• Treedom: Florence-based company selling individual tree adoptions online with photo updates and corporate ESG integration. Same core product (adopt-a-tree ecommerce), same customer profile (eco-conscious gifting + ESG), and structurally overlapping operating geography. Green Universe is conceptually a late-stage direct clone of Treedom's playbook targeting Madagascar specifically.

Emerging players

• Veritree: Tech-focused reforestation verification platform using satellite + GPS tracking of planted trees, with B2B channel for ESG/corporate partners. Highly comparable technology layer (per-tree tracking) but Veritree is positioned as the SaaS/verification infrastructure that supports reforestation, rather than the project operator itself.
• MyForest: European reforestation platform offering SMEs and consumers small-scale tree planting subscriptions with project photos. Comparable D2C positioning in Europe with subscription mechanics, though smaller scale than Ecologi or Treedom.

Broad incumbents

• South Pole Group: Established global carbon project developer and consultancy developing nature-based and tech-based carbon projects at scale across multiple continents. Represents the much larger, more mature reference customer/competitor for the corporate ESG buyer Green Universe is targeting.
• Carboneg / DGB Group: European-listed carbon-credit developer and supplier with portfolio of nature-based and engineered projects serving enterprise ESG buyers. Comparable nature-based project origination and B2B-first model but operates at materially larger scale and through institutional carbon-credit channels rather than D2C adoption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GreenuniverseEu
• YouTubeyoutube.com/channel/UCyYhuiwI9hhrj3qmYIgSEJw
• Facebookfacebook.com/greenuniverse.eu
• LinkedInlinkedin.com/company/green-universe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Universe