No Waste Army
No Waste Army B.V. is a Dutch food-waste reduction company that runs a quarterly subscription box (€46.95/quarter) and one-time rescue campaigns, sourcing surplus produce from Dutch and international farmers and converting it into preserved foods delivered direct-to-consumer across the Netherlands.
- Company typePrivate
- Founded2023
- HeadquartersBreda, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What No Waste Army does
No Waste Army B.V. is a Dutch food-waste reduction company founded in 2023 in Breda by four co-founders (Thibaud, Jacco, Frank, and Stijn), operating as a subsidiary of Boerschappen B.V. The company aggregates surplus and 'imperfect' vegetables, fruits, and grains — produce rejected by supermarkets due to cosmetic standards, weather damage, or market oversupply — from Dutch farmers and converts it into shelf-stable preserved food products through a curated network of artisan processors (Schulp, Raaskal, Sophini Greens, De Verspillingsfabriek, Kesbeke, Floor Foods, Laarhoeve, FoodFellows, ATEA, Good Land Italy). Its core product is the No Waste Army Box, a quarterly subscription containing approximately 13 rescued-produce items delivered across the Netherlands via electric-fleet partner Trunkrs, supplemented by one-time rescue campaigns such as SapTap (apple juice) and seasonal boxes.
The business model is product-led and direct-to-consumer: subscribers ('strijders') pay €46.95 per quarter with free shipping and may pause or cancel each quarter. Supplementary revenue comes from one-time campaign purchases (SapTap at €34.50-€41) and a nascent B2B corporate gifting channel (kerstpakket) accessed via [email protected]. A checkout-level donation option routes purchased products to Voedselbanken Nederland, embedding a charity component into the transaction. Pricing is publicly disclosed and standardized, with no enterprise-tier or volume discounting published.
As of September 2024 the company reported 17,499 paying subscribers and over 1.5 million kg of produce rescued since founding. Customer acquisition is driven primarily by earned media (The Guardian, NOS, RTL, NRC, NPO, Trouw Duurzame 100, KvK Most Innovative SME award) and community referral among the 'strijders' base, with a distributed pickup network across 12+ Dutch cities supplementing home delivery. The company is uncapitalized by external institutional investors, relies on Boerschappen B.V. for shared technical infrastructure, and operates with 1-10 disclosed employees. There is no proprietary technology stack; operations center on logistics aggregation, supply matching, and brand storytelling.
No Waste Army firmographics
Firmographics- Name
- No Waste Army
- Legal name
- No Waste Army B.V.
- Website
- https://nowastearmy.nl
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- No Waste Army B.V. is a Dutch food-waste reduction company that runs a quarterly subscription box (€46.95/quarter) and one-time rescue campaigns, sourcing surplus produce from Dutch and international farmers and converting it into preserved foods delivered direct-to-consumer across the Netherlands.
- Ownership category
- akta.pro rank
No Waste Army industry classification
Industry- Product category
- Food subscription boxes
- NAICS
- Materials Recovery Facilities (56292)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Food Waste Reduction & Diversion Services (Donation, Animal Feed, Source Reduction Programs) (EUAIAEAH)
Keywords
Where No Waste Army is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
No Waste Army business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Quarterly Subscription Box: Recurring quarterly subscription (€46.95 per quarter, free shipping included) delivering approximately 13 preserved food products made from rescued vegetables, fruit and grains. Subscription auto-renews via direct debit and can be cancelled or paused each quarter. This is the primary revenue stream.
- One-time Product Purchases (SapTap / Individual Actions): Single-purchase products such as SapTap (apple juice from rescued apples, €34.50 for 2x5L or €41 delivered) and one-off rescue campaign products. These purchases are non-recurring and serve as both a revenue stream and a conversion funnel toward subscription membership.
- Corporate / B2B Custom Orders (Kerstpakket): Corporate customers can order large quantities or custom boxes as employee gifts. The company explicitly invites B2B enquiries via [email protected] for Christmas packages and bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly (every 3 months) | No Waste Army Box — quarterly subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
No Waste Army product offering
Product offeringCore offering
No Waste Army operates a direct-to-consumer quarterly subscription box (€46.95 per quarter, free shipping) that delivers approximately 13 preserved food products — including soups, juices, sauces, spreads, and snacks — made from vegetables, fruits and grains rescued from Dutch farmers who have surplus or cosmetically rejected produce. The company supplements subscriptions with one-time rescue campaigns such as SapTap (5L apple juice from rescued Elstar apples) and offers a donation channel that delivers purchased products to Voedselbanken Nederland.
Product overview
No Waste Army is a Dutch food waste reduction company that operates a quarterly subscription box model (No Waste Army Box) supplemented by one-time rescue campaigns. The core product is a quarterly box containing approximately 13 preserved food items (soups, breakfast products, juices, sweet and savory snacks) made from rescued vegetables, fruits, and grains that fail cosmetic standards but remain perfectly edible. Subscribers pay €46.95 per quarter (including free shipping). The company also runs periodic rescue campaigns like SapTap (apple juice) and seasonal box releases. Products are categorized using five labels: Kromme Strijders (ugly produce), Vergeten Vloot (food processing byproducts), Verspilde Waarde (low-value produce), THT Troepen (near-expiry items), and Herboren Smaakhelden (reborn ingredients from production processes).
Differentiator
Problem solved
Functional benefit
Products and services
- No Waste Army Box Quarterly subscription box (€46.95 per quarter including free shipping) containing approximately 13 preserved food products — soups, breakfast items, juices, sweet and savory snacks — made from rescued vegetables, fruits and grains. Auto-renews via direct debit and can be paused or cancelled each quarter. Delivered across the Netherlands via Trunkrs.
- SapTap Fresh apple juice packaged in 5-liter Bag-in-Box format (€34.50 for 2x5L or €41 delivered) produced by Schulp from rescued Elstar apples. Available for individual home delivery or pickup at distributed Dutch locations, with a checkout option to donate SapTaps to Voedselbanken Nederland.
- Kerstpakket (Sustainable Corporate Gift Box) Customizable corporate gift packages and bulk orders of rescued food products, targeted at Dutch companies seeking sustainable employee gifts with authentic sustainability credentials. Pricing is quote-based; orders are placed via the dedicated B2B email.
Quantifiable outcome
- Over 1.5 million kg of vegetables and fruit rescued since founding in 2023
- +2 more outcomes
Companies that use No Waste Army
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
No Waste Army technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
No Waste Army partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, supporting and minor.
- Voedselbanken Nederland (Food Bank Netherlands)coreVoedselbanken Nederland is the recipient of donated SapTap products and rescued produce. During SapTap campaigns, customers can choose a donation option at checkout, and No Waste Army delivers the purchased SapTaps directly to Food Bank Netherlands. This partnership addresses both food waste reduction and food insecurity simultaneously.
- Boerschappen B.V.coreBoerschappen is No Waste Army's parent company and provides the technical and organizational infrastructure for the business. No Waste Army's privacy statement notes that Boerschappen B.V. shares infrastructure with No Waste Army and that customer data may be shared with Boerschappen. Boerschappen also refers customers to No Waste Army and the two companies collaborate on campaigns (e.g., the SapTap campaign references Boerschappen as a partner).
- TrunkrscoreTrunkrs is the logistics and delivery partner for No Waste Army's home delivery of subscription boxes and SapTap orders. Trunkrs is described as a sustainable transport partner with an electric delivery fleet. Deliveries are made across the Netherlands in evening time slots (17:00–22:30).
- Schulp (Juice producer)coreSchulp is the primary apple juice producer for No Waste Army's SapTap campaigns and apple-pear juices. Schulp processes rescued apples from farmers such as Jan (Jans Fruitschuur) and Boer Adriaan into fresh-pressed, long-lasting apple juice. Schulp is described as a 'vast sapproducent' (fixed juice producer) for No Waste Army.
- De VerspillingsfabrieksupportingSocial enterprise that processes rescued vegetables into soups and preserves. Worked on carrot soup (Boer Cornelis), pumpkin soup, and other products. Listed as one of the 'unique makers' in the No Waste Army producer network, employing people with a distance to the labor market.
- Sophini GreenssupportingFood processing partner that creates pasta and spreads from imperfect vegetables (e.g., pastinaak pasta, tricolore pasta, bananenpasta). Described as a 'strijders' (warrior) from the first box onward.
- RaaskalsupportingProducer of sauces, soups, and beverages from rescued produce (e.g., tomato ketchup, arrabiatadip, knolselderijsoep, zoete aardappelbier). One of the core 'makers' in the No Waste Army ecosystem.
- Ontwikkelboerderij De LaarhoevesupportingSocial enterprise producing preserves (jam) from rescued produce (e.g., strawberry jam from imperfect strawberries). Part of the network of 'unique makers' that employ people with a distance to the labor market.
- Floor FoodssupportingProducer of chips from imperfect produce (sweet potato chips, blue potato chips). Also produced nuts for the snack mix. Described as a 'soldaten' (soldier) maker within the No Waste Army network.
- Good Land (Italy)supportingItalian agricultural partner supplying imperfect biological tomatoes from Sicily for tomato sauces. Good Land ensures fair wages for tomato pickers and fair treatment of the land. Featured in the June 2024 box.
- Kesbeke (Pickles)supportingDutch artisan pickle producer that transforms small or imperfect onions and vegetables into premium pickled products (e.g., ingelegde uien). Featured in the December 2024 box.
- Floating Farm RotterdamminorA Rotterdam-based urban farm and community hub serving as a pickup location for SapTap orders. Customers can collect their SapTap orders at Floating Farm on Gustoweg 10 in Rotterdam during designated pickup windows.
- NPO (Nederlandse Publieke Omroep)supportingNational public broadcaster that featured No Waste Army on the 'Even Tot Hier' program during the Aardappelweek (Potato Week) campaign. This earned media coverage significantly raised brand awareness and drove customer acquisition.
- Tommy Tomato (Den Haag)minorA tomato-focused food business in Den Haag serving as a pickup location for SapTap orders. Part of the distributed pickup network across the Netherlands.
- Het Duurzame Warenhuis (Nijmegen)minorA sustainable department store in Nijmegen serving as a pickup location for SapTap orders. Part of the distributed pickup network.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
No Waste Army competitors and assessment
Company assessmentBroad incumbents
- HelloFresh: Global DTC meal-kit subscription leader. A broad incumbent that overlaps in the recurring food-delivery subscription category and could credibly enter the rescued-produce niche at scale.
Direct peers
- Imperfect Foods: US subscription service delivering 'ugly' and surplus produce and grocery items direct to consumers. Same DTC subscription-of-rescued-produce model as No Waste Army, scaled to the US market.
- Misfits Market: US subscription grocer specializing in 'ugly' produce and surplus food delivered direct to consumer. Comparable business model and target segment (mission-driven household shoppers).
- Kromkommer: Dutch social enterprise focused on 'kromme' (wonky) fruit and vegetables, originating the Dutch ugly-produce narrative that No Waste Army now operates in. Most direct Dutch peer historically.
- Oddbox: UK-based subscription box delivering 'wonky' and surplus fruit and vegetables directly to consumers, with a parallel food-waste mission. Closest international analogue to No Waste Army's model.
- Too Good To Go: Pan-European marketplace app connecting consumers to restaurants and retailers with surplus food. Operates in the Netherlands and shares the food-waste mission and consumer brand association with No Waste Army.
Regional players
- Crisp: Dutch online supermarket focused on fresh, local and sustainable products, serving Dutch households via scheduled delivery. Direct geographic competitor in the Dutch sustainable-DTC-grocery category.
- Picnic: Major Dutch online grocery delivery company with scheduled low-emission home delivery. Regional player competing for Dutch household food spend and last-mile delivery capacity (Trunkrs serves similar routes).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
No Waste Army social profiles
Digital presenceNo Waste Army financial estimates
Financial estimateRevenue estimate
Valuation estimate
No Waste Army leadership team
Management profileNumber of profiles
Profiles4 records
No Waste Army funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No Waste Army M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No Waste Army
What does No Waste Army do?
No Waste Army operates a direct-to-consumer quarterly subscription box (€46.95 per quarter, free shipping) that delivers approximately 13 preserved food products — including soups, juices, sauces, spreads, and snacks — made from vegetables, fruits and grains rescued from Dutch farmers who have surplus or cosmetically rejected produce. The company supplements subscriptions with one-time rescue campaigns such as SapTap (5L apple juice from rescued Elstar apples) and offers a donation channel that delivers purchased products to Voedselbanken Nederland.
Is No Waste Army a public or private company?
No Waste Army is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No Waste Army founded?
No Waste Army was founded in 2023. It employs 1 to 10 people.
Where is No Waste Army based?
No Waste Army is headquartered in Breda, Netherlands, in the Europe region.
How does No Waste Army make money?
Three revenue lines are on record. Quarterly Subscription Box is the primary driver. The others are one-time Product Purchases (SapTap / Individual Actions) and corporate / B2B Custom Orders (Kerstpakket).
Who are No Waste Army's main competitors?
HelloFresh is listed as a broad incumbent. Direct peers are Imperfect Foods, Misfits Market, Kromkommer, Oddbox and Too Good To Go. Regional players are Crisp and Picnic.
Does No Waste Army have an API?
No public API is recorded for No Waste Army.
What industry is No Waste Army in?
No Waste Army's product category is Food subscription boxes. Its primary akta.pro industry code is EUAIAEAH, Food Waste Reduction & Diversion Services (Donation, Animal Feed, Source Reduction Programs). Its NAICS code is 56292 and its SIC code is 4953.