What Floor Foods does

Floor Foods BV, trading under the Snaqs brand, is a Netherlands-based snack manufacturer headquartered in Kapelle. The company produces vegetable chips, fruit crisps, seaweed snacks, and rice- and nut-based snacks using a proprietary low-temperature vacuum frying process that preserves color, flavor, and nutritional value. A distinctive input-side element is the use of visually imperfect or surplus produce that farmers would otherwise discard, giving the company a food waste reduction narrative alongside its product range of roughly 20+ SKUs.

The business operates two complementary go-to-market channels. On the retail side, Snaqs-branded products are distributed through Dutch supermarkets, with Colruyt named as a partner. On the foodservice side, the company supplies hotels, restaurants, and caterers in catering-sized packaging. Originating as Floor Trading, a wholesaler of nuts and novelties, the company consolidated manufacturing into a single Kapelle facility in October 2022 and has since built out certifications including Kosher (Oct 2023), IFS Food (2025), and Skal Bio organic (2025).

Growth-oriented actions include the co-branded Pickle Chips launch with Pickle King (Feb 2024), new vegetable chip and cracker line introductions in 2022, EU Stimulus OP South funding for a food waste reduction project, and a 2024 nomination for the Zeeland Emergo Prize. The company also maintains a multi-language website (Dutch, English, French, German) and exhibited at PLMA Amsterdam 2024, suggesting intent to expand private-label and cross-border B2B distribution.

Name

Floor Foods

Legal name

Floor Foods BV

Website

https://en.snaqs.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Floor Foods BV (brand: Snaqs) is a Netherlands-based manufacturer of vacuum-fried vegetable chips, fruit crisps, and seaweed snacks, selling to Dutch supermarkets (including Colruyt) and foodservice customers from a single factory in Kapelle.

Ownership category

akta.pro rank

Headquarters

HQ city

Kapelle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Snack Sales: Sale of packaged snacks (vegetable chips, seaweed snacks, crispy vegetables and fruits) to consumers through supermarket retail channels.
2. Foodservice/Catering Sales: Sale of foodservice-specific packaging to catering establishments, restaurants, and hospitality businesses.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Floor Foods BV manufactures and distributes the Snaqs brand of crispy vegetable, fruit, seaweed, rice, and nut snacks using proprietary low-temperature vacuum frying. The catalog is split into consumer retail packs sold through Dutch supermarkets and foodservice/catering packs sized for restaurants, hotels, and bars. Products are gluten-free, predominantly vegan, and made in part from upcycled imperfect produce.

Product overview

Floor Foods BV operates the Snaqs brand, offering a diversified snack product portfolio based on vegetables, fruit, seaweed, rice, and nuts. The product range is organized into two main lines: consumer products (retail) and foodservice products (catering packaging). Consumer products include crispy vegetables and fruits (bell pepper mix, vegetable stick mix, mushroom melange, green beans, radish mix), vegetable chips (potato chips, sweet potato chips, vegetable chips 4-mix, yellow potato sticks, crispy pumpkin), seaweed snacks (sandwich varieties, seaweed crisps and chips in various flavors), and wasabi seaweed crisps. Foodservice products mirror the consumer line with catering-sized packaging of crispy vegetable mixes, crispy shiitake, crispy green beans, seaweed sandwich varieties, seaweed crisps, crispy paprika mix, crispy pumpkin, potato 3-mix chips, vegetable chips 4-mix, and crispy croutons. The company uses vacuum frying technology at low temperatures to create crunchy snacks from fruits and vegetables, with products available at supermarkets and through foodservice distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Crispy Bell Pepper Mix Consumer retail snack made from 80% bell pepper with palm oil, maltose, and salt; gluten-free crispy vegetable snack.
• Crispy Vegetable Stick Mix Consumer retail mix of crispy vegetable sticks including green radish, carrot, sweet potato, red beet, purple potato, and green beans with palm oil and seasonings.
• Crispy Vegetable Croutons Consumer retail vegetable croutons made from green radish, carrot, sweet potato, red radish, purple potato, and taro with sunflower oil; suitable for salads or soups.
• Crispy Vegetable Mix Consumer retail mix of fried vegetables including sweet potato, pumpkin, taro, carrot, and green beans with seasonings.
• Crispy Mushroom Melange Consumer retail mix of crispy oyster mushroom (50%) and shiitake (35%) with palm oil, sugar, and salt.
• Crispy Oyster Mushroom Consumer retail crunchy oyster mushroom snack made from 94% oyster mushroom with sugar, coconut powder, salt, pepper, and palm oil.
• Crispy Shiitake Mushroom Consumer retail crunchy shiitake mushroom snack made from 85% shiitake with palm oil, sugar, and salt.
• Crispy Green Beans Consumer retail crunchy green bean snack made from 90% green beans with sugar, salt, pepper, and palm oil.
• Crispy Radish Mix Consumer retail crispy radish snack made from 89% radish with palm oil, sugar, and salt.
• Vegetable Chips 4-mix Consumer retail vegetable chips made from carrot, parsnip, beetroot, and sweet potato; 25% less fat and lightly salted.
• Potato Chips Consumer retail potato chips made from red, white, and blue potatoes (Agria, Lady Rosetta, Vitelotte); 25% less fat and lightly salted.
• Sweet Potato Chips Consumer retail sweet potato chips with 25% less fat, lightly salted; made from 73% sweet potato and 27% sunflower oil.
• Yellow Potato Sticks Consumer retail yellow potato sticks made from 74.4% yellow potato with sunflower oil, maltose, and salt.
• Crispy Pumpkin Consumer retail crispy pumpkin slices made from 60% pumpkin with tapioca starch, sunflower oil, bell pepper, potato starch, carrot, onion, and seasonings.
• Wasabi Seaweed Crisps Consumer retail seaweed crisps with wasabi flavor made from tapioca starch, sunflower oil, seaweed, corn powder, and wasabi powder.
• Seaweed Sandwich Red Pepper Consumer retail roasted seaweed leaves with red pepper, sesame seed, purple rice, buckwheat, maltose, mirin, and spices.
• Seaweed Crisps Seasalt Consumer retail seaweed tempura crisps with sea salt made from wheat flour, rice flour, tapioca starch, corn starch, seaweed, white sesame, rice oil, and seasonings.
• Seaweed Chips Paprika Consumer retail seaweed chips with paprika flavor made from tapioca starch, sunflower oil, seaweed, sugar, corn powder, sea salt, paprika powder and spice blend.
• Seaweed Chips Salted Consumer retail seaweed chips with sea salt made from tapioca starch, sunflower oil, seaweed, sugar, corn powder, and sea salt.
• Seaweed Chips Wasabi Consumer retail seaweed chips with wasabi flavor made from tapioca starch, sunflower oil, seaweed, sugar, corn powder, and wasabi powder.
• Foodservice Crispy Green Beans Foodservice/catering pack of crispy green beans made from 80% green beans with palm oil, maltose, and salt; designed for restaurants, hotels, and bars.
• Foodservice Crispy Shiitake Foodservice/catering pack of crispy shiitake mushrooms designed for restaurants, hotels, and hotels.
• Foodservice Crispy Vegetable Mix Foodservice/catering crunchy vegetable mix including green radish, carrots, sweet potato, pumpkin, red beet, purple potato, taro, and green beans for catering establishments.
• Foodservice Crispy Vegetable Stick Mix Foodservice/catering crispy vegetable stick mix packaged for catering establishments.
• Foodservice Crispy Paprika Mix Foodservice/catering crispy paprika mix made from 80% paprika with palm oil, maltose, and salt.
• Foodservice Crispy Pumpkin Foodservice crispy pumpkin slices packaged for catering establishments.
• Foodservice Seaweed Sandwich Pepper Foodservice crispy seaweed snack with nuts and spicy flavor containing seaweed, sesame seed, maltose, almond pieces, mirin, and spices.
• Foodservice Seaweed Sandwich Nuts Foodservice crispy seaweed snack with nuts containing seaweed, sesame seed, maltose, almond pieces, and mirin.
• Foodservice Seaweed Crisps Seasalt Foodservice seaweed crisps with sea salt made from wheat flour, rice flour, tapioca starch, corn starch, seaweed, white sesame, rice oil, and seasonings.
• Foodservice Seaweed Crisps Wasabi Foodservice crispy seaweed snacks with wasabi flavor for catering establishments.
• Foodservice Potato 3-mix Chips Foodservice chips made from red, white, and blue potatoes (Agria, Lady Rosetta, Vitelotte); 25% less fat, lightly salted.
• Foodservice Vegetable Chips 4-mix Foodservice chips of carrot, parsnip, red beets, and sweet potato; 25% less fat, lightly salted.
• Foodservice Crispy Croutons Foodservice crispy vegetable croutons made from green radish, carrot, sweet potato, red radish, purple potato, and taro with sunflower oil, sugar, and salt.
• Pickle Chips Crispy snack product line combining pickles with Floor Foods' vacuum frying expertise, developed in collaboration with the TV program 'The Pickle King'.
• Crispy Crackers (Veggie Snacks range) Veggie snack cracker product line in green veggie, roasted onion, sweet pumpkin, and sweet pepper flavors, made with 70% vegetables and 30% potatoes.

Quantifiable outcome

• Products are gluten-free and suitable for vegan diets

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• The Pickle KingminorStrategic or Co-development Partner · 2 February 2024Collaboration with the TV program 'The Pickle King' to develop Pickle Chips - a new product line combining pickles with the company's crispy snack expertise.
• Rabbinat of AntwerpminorOthers · 13 October 2023Provided Kosher certification services, enabling Snaqs to supply Kosher products to Jewish communities and become a supplier of the Elisha Kosher brand.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eat Real: UK-based healthy snack brand offering vegetable straws, lentil chips, and crispy snack products. Eat Real targets the same health-conscious consumer segment as Floor Foods with similar supermarket and foodservice distribution.
• Tyrrells: UK-based premium hand-cooked vegetable crisps brand owned by Amplify Snack Brands/Intersnack. Tyrrells competes directly with Floor Foods' Snaqs in the premium vegetable chip category with similar better-for-you positioning and supermarket distribution.
• Rhythm Superfoods: US-based maker of kale chips and vegetable-based crispy snacks. Rhythm Superfoods targets the same better-for-you snacking consumer with similar crispy vegetable formats and retail distribution.
• Bare Snacks: US-based baked apple and vegetable chip brand owned by PepsiCo. Bare offers similar better-for-you positioning and crispy fruit/vegetable snacking products, representing direct competition from a well-funded emerging player.
• Popchips: Popped snack brand offering potato, tortilla, and veggie popped chips with better-for-you positioning. Popchips competes in adjacent crispy snack categories with similar health-conscious consumer targeting.
• Sensible Portions: US-based vegetable-based snack brand (part of Hain Celestial) offering baked veggie straws and chips. Sensible Portions operates in the same vegetable chip category with comparable better-for-you positioning.

Emerging players

• Moon Cheese: US-based crispy cheese and protein snack brand. Moon Cheese overlaps with Floor Foods on the crispy-snack format and better-for-you positioning, though centered on cheese/protein rather than vegetables.
• Forager Project: Plant-based snack company offering veggie chips, puffs, and fruit snacks. Forager Project overlaps with Floor Foods in better-for-you snacking but with a focus on plant-based ingredient sourcing and dairy-free positioning.
• Brad's Plant Based: US-based plant-based snack brand offering kale chips, veggie chips, and fermented vegetable snacks. Brad's competes in the vegetable-snack category with similar premium, health-positioned offerings.

Broad incumbents

• Intersnack: Large European snack manufacturer (parent of Tyrrells, Kelly's, Chio) with extensive healthy-snack portfolio. Intersnack is a broad incumbent that competes with Floor Foods across multiple snack categories but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/SNAQSNOVELTIES
• LinkedInlinkedin.com/company/floorfoods

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floor Foods