What Yvmin does

Yvmin (YVMIN) is an experimental jewelry brand founded in 2013 by Xiaoyu Zhang and Min Li, both graduates of the Central Academy of Fine Arts. The company designs and sells avant-garde jewelry and accessories — necklaces, earrings, rings, bracelets, body decorations, glasses, and hair accessories — manufactured primarily from brass with 18K gold plating, cubic zirconia, and synthetic resin. Pricing ranges from approximately $56 to $600 USD per piece. The brand operates on a direct-to-consumer model, with its own e-commerce site supporting English, Japanese, and Korean languages and multi-currency checkout (USD, EUR, GBP, and Asian currencies), backed by DHL Express international shipping.

The business model is design-led and consumer-facing: revenue is generated through unit sales of distinctively styled jewelry and accessories rather than through licensing, wholesale anchors, or B2B contracts. Brand visibility is built via two complementary marketing channels — designer collaborations with labels such as Ashley Williams and SHUSHUTONG, and celebrity endorsements with K-pop acts aespa and Lisa — which function as demand-generation rather than revenue sources. The customer base is global and consumer-level, with deliberate localization targeting the Japanese, Korean, and broader Asian markets alongside English-speaking buyers, suggesting an international DTC strategy rather than reliance on a single domestic market.

Operational footprint is anchored in Hong Kong (Kowloon City), where the brand is based, with no disclosed headcount, manufacturing arrangements, or financial metrics (revenue, funding, or profitability) in the available data. Product development appears to follow a collection cadence (e.g., Paradise, Orchard) consistent with fashion-season rhythm rather than continuous replenishment.

Name

Yvmin

Legal name

YVMIN HONGKONG LIMITED

Website

https://yvmin.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Yvmin is a Hong Kong-based experimental jewelry brand founded in 2013 that designs and sells avant-garde necklaces, earrings, rings, bracelets, glasses, and hair accessories through a direct-to-consumer e-commerce site serving global style-conscious consumers, with prices ranging from $56 to $600 USD.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Statement & Trend Jewelry (CRAKABAB)

Keywords

• Fashion jewelry
• Designer accessories
• Wearable art
• Hair accessories
• Statement jewelry

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Jewelry Product Sales: One-time purchase model for jewelry items including necklaces, earrings, rings, bracelets, and body decorations. Products range from $56 to $600 USD with average prices between $70-$200.
2. Accessories Sales: Sale of hair accessories, glasses, bags, and decorative items with similar one-time purchase pricing model
3. Designer Collaborations: Limited edition pieces from collaborations with designers like Ashley Williams and SHUSHUTONG, commanding premium pricing up to $600

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Yvmin designs, manufactures, and sells avant-garde wearable art jewelry and accessories directly to consumers through its Shopify e-commerce storefront. The product line spans necklaces, earrings, rings, bracelets, pendants, hair accessories, glasses, bags, and body decorations, organized into signature collections (Paradise, Orchard) and limited-edition designer collaborations (Ashley Williams, SHUSHUTONG), priced from $56 to $600 USD.

Product overview

Yvmin is an experimental jewelry brand founded in 2013 by Central Academy of Fine Arts graduates Xiaoyu Zhang and Min Li, operating as a 'body-decoration laboratory' that creates avant-garde wearable art. The brand offers multiple interconnected product lines: the core jewelry collection (necklaces, earrings, rings, bracelets, body decorations), the Paradise Collection (bear motifs, strawberry themes, apple core designs, daisy and star elements), the Orchard Collection (fruit and garden-inspired grape, lemon, carrot pieces), artistic glasses and eyewear, and hair accessories (clips, claws, pins, bands). The brand has collaborated with designers Ashley Williams and SHUSHUTONG on limited collections. Products are primarily crafted from brass with 18K gold plating, cubic zirconia, and synthetic resin materials, featuring nature-inspired and whimsical designs.

Differentiator

Problem solved

Functional benefit

Products and services

• YVMIN Jewelry (Core Collection) Core jewelry line featuring necklaces, earrings, rings, bracelets, and body decorations crafted from brass with 18K gold plating, cubic zirconia, and synthetic resin, designed for self-expression through avant-garde wearable art.
• Paradise Collection Signature collection featuring whimsical designs including bear motifs, strawberry themes, apple core pieces, daisy and floral designs, grass and star elements, and gemstone-embedded accessories spanning earrings, rings, necklaces, hair clips, and glasses.
• Orchard Collection Fruit and garden-inspired collection featuring grape, lemon, carrot, and miniature hat motifs, including drop earrings, head rings, hair clips, and necklaces with colorful and playful designs.
• YVMIN x Ashley Williams Collaboration Limited-edition designer collaboration featuring the 'Dreamy House' collection, including house-shaped jewelry, chair pieces, bowknot combs, and dreamy window-themed accessories. Premium pieces priced up to $600 USD.
• YVMIN x SHUSHUTONG Collaboration Collaborative eyewear collection with SHUSHUTONG featuring bow and gemstone-themed glasses, including pearl flower glasses, gemstone bow metal glasses, and bow-adorned temple glasses.
• Glasses & Eyewear Artistic eyewear including prescription glasses and sunglasses featuring decorative bear designs, floral motifs, gemstone accents, and unique glaze finishes, combining YVMIN's jewelry craftsmanship with functional eyewear design.
• Hair Accessories Hair styling accessories including hair clips, hair claws, hair pins, hair bands, headbands, and scrunchies featuring bear motifs, floral designs, fruit themes, and decorative gemstone and fabric elements.
• Paradise Strawberry Line Sub-collection within Paradise featuring handcrafted gradient strawberries, gemstone-embedded pieces, and hyper-realistic apple core designs using 5A grade cubic zirconia and bio-mimetic aesthetics, including earrings, rings, necklaces, hair accessories, and body decorations.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Ashley WilliamsflagshipStrategic or Co-development PartnerDesigner collaboration featuring the 'Dreamy House' collection with pieces including tiara, phone holder, detachable necklace, earrings, glasses, and bracelets. The collaboration reimagines everyday objects as adornments with dreamlike romance aesthetics, appearing on runways and featuring unique functional designs like detachable necklaces that transform into rings.
• SHUSHUTONGcoreStrategic or Co-development PartnerOngoing collaboration with fashion brand SHUSHUTONG featuring gemstone bow glasses, pearl flower glasses, and bow-adorned temple glasses. The partnership creates eyewear pieces combining YVMIN's jewelry craftsmanship with SHUSHUTONG's fashion aesthetic.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Swarovski: Global mass-market fashion jewelry and crystal accessories brand. Comparable to YVMIN's product categories (costume/fashion jewelry, hair accessories, eyewear collaborations) at vastly greater scale, but with much less of an avant-garde niche identity.
• Pandora: Global jewelry retailer with a charm and personalized-accessories focus sold across thousands of points of distribution. Comparable to YVMIN in fashion-jewelry materials and accessory-led customer behavior, though at a fundamentally different scale and price point.
• APM Monaco: Established fashion jewelry brand selling silver and gold-plated pieces DTC and through department stores globally. Comparable to YVMIN in price range, materials (plated metals, zirconia), and DTC-led international reach, but with broader, more accessible positioning.

Emerging players

• Hey Harper: DTC jewelry brand selling demi-fine, everyday pieces online to a young, trend-driven customer base. Comparable to YVMIN in DTC model, fashion-jewelry price band, and reliance on Instagram-led discovery.
• Mejuri: DTC fine and demi-fine jewelry brand targeting younger consumers with a content-led, social-media-driven marketing model. Comparable to YVMIN in DTC-native, social-first go-to-market and emphasis on accessible everyday jewelry for a fashion-forward consumer.

Direct peers

• Panconesi: Designer jewelry label known for bold, sculptural pieces and a strong artistic identity. Comparable to YVMIN as an independent avant-garde jewelry brand using a distinctive visual language to support premium pricing.
• Completedworks: Independent contemporary jewelry brand offering sculptural, design-forward pieces across rings, earrings, and necklaces at premium price points. Comparable to YVMIN's positioning as an artistic, designer-led DTC jewelry label with higher average order values.
• Sophie Buhai: Designer jewelry and home objects label with a sculptural, modern-art sensibility. Comparable to YVMIN as an artist-founded jewelry brand with a tightly curated aesthetic and limited DTC distribution.
• Alighieri: London-based independent jewelry brand built on narrative, sculptural design language, and a single-artisan founder aesthetic. Highly comparable to YVMIN as a designer-led, story-driven, premium-priced fashion jewelry label sold DTC.
• Bea Bongiasca: Independent designer jewelry brand founded by a Milan-based designer, known for colorful, playful, art-driven pieces. Comparable to YVMIN's whimsical, nature-inspired, hand-finished aesthetic and small-batch designer positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100063961573677
• Instagraminstagram.com/yvmin_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yvmin