Dazzl

What Dazzl does

Dazzl Technologies Private Limited is a Bengaluru-headquartered quick commerce-style beauty services platform founded in October 2025 by Komal Solanki (former Vice President at Nexus Venture Partners, now CEO) and Ashish Bajpai (former OYO executive). The company dispatches trained, verified female beauty professionals to customers' doorsteps within 10 minutes of booking, operating across nine service categories: waxing, threading and face waxing, facials, cleanup, manicure and pedicure, detan and bleach, hair services, gel nails and saree styling, and massage. Services target urban Indian women seeking convenient, on-demand at-home beauty treatments, with particular emphasis on high-frequency everyday use cases (threading, eyebrow shaping, basic grooming) rather than pre-scheduled salon appointments. The company is currently active in the Bellandur micro-market in Bengaluru and is in pilot phase ahead of expansion to additional Bengaluru pin codes and other Indian cities.

The platform is built on a mobile-first architecture delivered via iOS and Android apps, featuring real-time location tracking, proximity-based automated booking assignment, live journey tracking of the assigned professional, and in-app payment processing (UPI, card, cash, QR). Dazzl differentiates on hygiene and quality by using premium international branded products — including Rica (Italian wax), Cirepil (French wax), O3+, Casmara (Spanish biotech), Repechage (USA seaweed-based), Oxylife, Skin Miracle, Sara, and Honeybee — paired with single-use sealed kits and disposable equipment. Verified customer testimonials on the platform indicate 10-minute dispatch is being achieved in practice, with a stated 4.8/5 rating across 50,000+ women customers, though these figures are first-party reported.

Dazzl operates a direct-to-consumer, product-led growth model generating revenue through per-transaction service fees paid via in-app payment. Pricing is MRP-inclusive, pay-as-you-go with no hidden travel fees, no minimum order values, and a ₹300 first-booking discount (code DAZZLIRST). Customer acquisition relies on app store presence, social media (Facebook, Instagram, LinkedIn), SEO, and word-of-mouth. The company raised $3.2 million in seed funding in January 2026 led by Stellaris Venture Partners, with angel participation from Ritesh Agarwal (Founder and Group CEO of PRISM, formerly OYO), Maninder Gulati, Abhinav Sinha, Sameer Brij Verma, and Abhishek Bansal — its first institutional fundraise, earmarked for pilot scaling and building a replicable hyperlocal operations playbook. Competitive context includes Urban Company and Yes Madam in the Indian on-demand at-home beauty segment.

Name

Dazzl

Legal name

Dazzl Technologies Private Limited

Website

https://dazzlnow.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Dazzl is a Bengaluru-based quick commerce-style beauty services platform that dispatches trained female beauty professionals to customers' doorsteps within 10 minutes for at-home waxing, facials, threading, manicure/pedicure, and other beauty treatments across nine service categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Service Transaction Fees: Dazzl charges customers per service transaction through its mobile app. Customers pay for beauty services at their doorstep with pricing based on service type, duration, and product used. Payments are processed via secure in-app methods including UPI, card, cash, or QR code.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Dazzl is a mobile app-based platform that dispatches verified and trained female beauty professionals to customers' homes in Bengaluru within approximately ten minutes of booking, delivering salon-equivalent beauty services including waxing, threading, facials, cleanups, manicure and pedicure, detan and bleach, hair styling, massage, and gel nails plus saree draping. Services are priced per unit with MRP-inclusive transparent pricing and performed using single-use sealed kits and premium international branded products such as Rica, Cirepil, O3+, Casmara, Repechage, and Skin Miracle. Payments are processed in-app through UPI, card, cash, or QR code channels.

Product overview

Dazzl is a quick commerce-style beauty services platform offering on-demand at-home beauty and wellness services delivered within 10 minutes in India. The platform operates as a unified service marketplace with nine core service categories: Threading & Face Waxing, Massage, Body Waxing, Cleanup, Facial, Manicure & Pedicure, Detan & Bleach, Hair Services, and Gel Nails & Saree Draping. Customers book services through the mobile app, and verified women beauty professionals are dispatched to their doorstep. The company uses premium branded products (Rica, Cirepil, O3+, Repechage, Casmara, Oxylife) and emphasizes hygiene with single-use tools and sealed product sachets. Services are currently available in Bengaluru, starting with Bellandur.

Differentiator

Problem solved

Functional benefit

Products and services

• Waxing at Home Full body and targeted area waxing services (full body, full arms, full legs, underarms, bikini line, back, stomach, neck) using premium Rica (Italian), Cirepil (French), and Honeybee waxes with single-use strips and disposable equipment, delivered at the customer's home by trained female professionals in 10 to 45 minute sessions.
• Threading and Face Waxing at Home Precision eyebrow, upper lip, chin, sidelocks, forehead, neck, jawline, and full-face threading and peel-off facial waxing using organic cotton thread and Cirepil Visage and Rica Brazilian waxes, delivered at home by trained women professionals within 10 minutes.
• Facial at Home Premium at-home facials including Skin Miracle OxyGlow Rejuvenation, Casmara Hydration and Anti-Ageing, Repechage Anti-Ageing, O3+ Power Brightening, Sara Radiant Glow, and O3+ Shine & Glow treatments delivered by trained women professionals in 60 to 90 minute sessions using international branded products.
• Cleanup at Home Quick facial pore refresh and de-gunking cleanups using Repechage (USA) seaweed-based, Sara fruit-based, O3+ Anti Tan, and Skin Miracle Bio Brightening products, completed in approximately 30 to 45 minute sessions at the customer's home.
• Manicure and Pedicure at Home Complete hand and foot spa grooming using O3+ Pedilogix Crystal and Ice Cream lines plus Sara Rose products with individually sealed single-use tools, delivered in 50 to 70 minute at-home sessions.
• Detan and Bleach at Home De-tan and bleach services using Oxylife active oxygen bleach and O3+ enzyme de-tan systems for face, neck, arms, legs, back, and chest areas, delivered with single-use sachets at the customer's home.
• Hair Services at Home Professional at-home hair styling services including blow dry, flat-iron straightening, root touch-up, mehendi application, and global hair color application (application only, using customer's products) delivered by trained experts.
• Gel Nails and Saree Draping at Home UV/LED gel polish application and removal for hands and feet, together with party and bridal saree draping in Nivi, Bengali, Gujarati, and Maharashtrian styles, delivered at home by certified stylists.
• Massage at Home Head, shoulder, and foot massage services using pressure-point therapy and botanical nourishing oils, delivered at home by verified female therapists in 30 to 45 minute sessions.

Quantifiable outcome

• 10-minute average service delivery time from booking to professional arrival
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Premium Beauty Product Brands (O3+, Casmara, Repechage, Rica, Cirepil)coreTechnology or IntegrationDazzl uses premium branded products from international and professional beauty brands including O3+ (Indian professional skincare), Casmara (Spanish biotech), Repechage (USA seaweed-based), Rica (Italian wax), and Cirepil (French wax) as standard offerings in services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Practo: Practo is an Indian healthcare platform with at-home service components and a strong consumer brand. Comparable to Dazzl as a trusted, app-driven at-home professional services platform targeting urban Indian consumers.
• Portea Medical: Portea is one of India's largest at-home healthcare services providers, dispatching medical professionals on demand. It is comparable as a hyperlocal, dispatch-driven services platform—though focused on healthcare rather than beauty.
• MyGlamm: MyGlamm is an Indian direct-to-consumer beauty brand and content-to-commerce platform. It overlaps with Dazzl in the women's-beauty category and competes for consumer mindshare, though its core business is product rather than services.
• Nykaa: Nykaa is India's largest beauty and personal care products platform with an expanding at-home salon services offering. It competes for the same women's-beauty wallet and shares Dazzl's premium-product positioning via its owned-brand portfolio.

Direct peers

• HouseJoy: HouseJoy is an Indian hyperlocal services marketplace spanning home cleaning, appliance repair, and beauty. It overlaps with Dazzl on the at-home beauty vertical and shares the marketplace model for dispatching verified professionals.
• Urban Company: Urban Company is India's largest at-home services marketplace offering salon, spa, and beauty services. It is Dazzl's most direct competitor with deeper professional supply, broader geography, and an established 'Urban Company Luxe' premium tier—precisely the segment Dazzl targets.
• Yes Madam: Yes Madam is an India-based at-home salon and beauty services platform offering doorstep waxing, facials, and grooming. It is explicitly named as a Dazzl competitor in customer testimonials and serves the same women-in-urban-India segment.

Others

• Zepto: Zepto pioneered the 10-minute quick-commerce model in India for grocery. While Dazzl applies this playbook to services rather than goods, Zepto's operational approach—hyperlocal micro-warehousing, dense SKU coverage, instant dispatch—is directly analogous.
• SUGAR Cosmetics: SUGAR Cosmetics is an Indian beauty brand focused on makeup and skincare. It is thematically adjacent to Dazzl as a premium-positioned women's-beauty brand, though its distribution is product-led rather than service-led.
• WOW Skin Science: WOW Skin Science is an Indian personal care and beauty brand with strong D2C and marketplace presence. Adjacent to Dazzl in the women's-beauty category, but competes on products rather than at-home services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61584804296223&locale=en_GB#
• LinkedInlinkedin.com/company/dazzlnow
• Instagraminstagram.com/dazzl_now

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dazzl