PlusVibes

What PlusVibes does

PlusVibes (legally Plus Vibes (M) Sdn Bhd) is a Kuala Lumpur-based, founder-owned private company that operates a mental health and well-being mobile platform targeting Malaysian consumers and corporate employers. Founded in November 2020 by Madiha Fuad during the COVID-19 pandemic, the company positions itself as Malaysia's first all-in-one mental health mobile application, with reported reach of 15,000-20,000+ individual app users and 60,000+ lives covered through corporate wellness programs.

The core product, "PlusVibes - Support & Motivate," is distributed via the iOS App Store and Google Play and combines several modules: 24/7 anonymous text/voice chat with trained listeners branded as Vibers (200+ qualified listeners with psychology-related academic qualifications), the Ai-Maddy AI-powered conversational companion for guided reframing and journaling, mood and sleep tracking, motivational articles and videos, relaxation activities, and a Wheel of Life self-assessment. A separate Book A Specialist module routes users to certified counsellors, clinical psychologists, psychiatrists, hypnotherapists, nutritionists, and motivational coaches via Google Meet sessions. PlusVibes For Business is a B2B corporate wellness offering that provides customized platforms, employee chat support, anonymized data analytics reports, and curated workshops.

The business model is freemium at the consumer level (2 free chat sessions for new users, then monthly auto-renewing subscription tiers with non-rollover session quotas) supplemented by a PlusVibes Wallet for credit-based specialist session purchases, with payments processed via ToyyibPay. The B2B segment sells enterprise subscriptions (annual cadence, custom pricing) to employers under contract. The company self-attests PDPA and GDPR compliance, encrypts stored content, and deletes chat messages from cloud storage upon manual session end. Capital sources disclosed are limited: a $119,832 Teraju grant in 2022 and a $63,436 NEXEA-led round in March 2026.

Name

PlusVibes

Legal name

Plus Vibes (M) Sdn Bhd

Website

https://plusvibes.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

PlusVibes is a Malaysian mental health mobile platform founded in 2020 that offers 24/7 anonymous chat with trained listeners (Vibers), an AI companion (Ai-Maddy), mood tracking, specialist booking, and corporate wellness programs for employers and individual consumers.

Ownership category

akta.pro rank

Product category

Digital Mental Health and Well-being Platform

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Virtual Second Opinion & Care Navigation Platforms (HLALAAAF)

akta.pro secondary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Mental health mobile app
• Anonymous emotional support
• AI mental health chatbot
• Corporate employee wellness
• On-demand listener chat

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscription (Chat Sessions): Monthly subscription plans entitling users to access chat sessions through Chat with Vibers and Ai-Maddy features. Sessions reset monthly and do not roll over. Number of sessions varies based on selected subscription tier.
2. Book A Specialist Sessions: Users can book sessions with certified mental health professionals including psychiatrists, psychologists, and hypnotherapists. Sessions conducted via Google Meet with 1-hour duration. May include referral letters for further clinical support.
3. PlusVibes Wallet: Users can purchase credit packages for Book A Specialist sessions and Subscription plans. Wallet system provides bonus credits with each purchase for added value. Credits are non-refundable and must be used within validity period.
4. Corporate Employee Wellness Programs: B2B offering providing employers comprehensive mental health support including customized corporate platform, 24/7 anonymous chat support, data analytics reports on employee well-being, and curated workshop modules by professional speakers and subject-matter experts

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

PlusVibes is a mobile-first mental health and well-being platform that delivers 24/7 anonymous chat with trained listeners (Vibers), an AI emotional-support companion (Ai-Maddy), mood and sleep tracking, motivational content, and booking of certified mental health professionals. It serves individual consumers via a freemium mobile app on iOS and Android and sells a separate PlusVibes For Business platform to corporate employers for employee wellness programs.

Product overview

PlusVibes is a digital mental health and well-being platform comprising a consumer mobile application and a corporate employee wellness solution. The consumer app, PlusVibes - Support & Motivate, is the primary product offering on iOS and Android. It is architected as a unified platform with multiple integrated modules including Chat with Vibers (24/7 anonymous messaging with qualified listeners), Ai-Maddy (AI-powered emotional support chatbot), Mood & Sleep Tracker, Motivational Articles & Videos, Relaxation Activities, and Wheel of Life (self-assessment tool). The Book A Specialist feature connects users with certified mental health professionals via video consultation. For corporate clients, PlusVibes For Business provides an employer-sponsored platform with 24/7 employee chat support, data analytics reports, and curated workshops led by subject-matter experts. A PlusVibes Wallet enables in-app credit purchases for specialist sessions and subscriptions. The platform operates on a freemium model with tiered subscription plans, and all sessions refresh monthly on a non-cumulative basis.

Differentiator

Problem solved

Functional benefit

Products and services

• PlusVibes – Support & Motivate (Consumer Mobile Application) Primary consumer mobile application (iOS and Android) providing 24/7 anonymous emotional support through the Chat with Vibers feature, the Ai-Maddy AI companion, mood and sleep tracking, motivational articles and videos, relaxation activities, the Wheel of Life self-assessment, and Book A Specialist for certified mental health professionals. Targets individual consumers seeking anonymous, on-demand mental health support.
• PlusVibes For Business (Corporate Wellness Platform) Separate B2B corporate wellness platform sold to Malaysian employers, delivering 24/7 anonymous chat support for employees, anonymized data analytics reports on main areas of concern, and customised workshop modules curated by professionals and subject-matter experts. Built to build employee resilience and increase company productivity, sold via direct enterprise sales with 'Request A Demo' CTAs and customized proposals.
• Book A Specialist (Certified Mental Health Professional Booking Service) Service that connects PlusVibes users with certified mental health professionals including counsellors, psychologists, clinical psychologists, psychiatrists, hypnotherapists, nutritionists/dietitians, and motivational coaches. Sessions are conducted via Google Meet (1-hour duration, with optional extension) and may include referral letters for further clinical support. Funding via PlusVibes Wallet credits and subscription plans.

Quantifiable outcome

• Reached over 20,000 users with thousands of positive reviews
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature9 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Hospital Kuala Lumpur Clinical Research CentreminorStrategic or Co-development Partner · 1 February 2025Madiha Fuad contributed to strategic workshop for researchers and healthcare professionals exploring future direction of CRC at Hospital Kuala Lumpur, discussing emerging developments, research priorities, and collaborative opportunities for healthcare innovation.
• University Malaya WalescoreStrategic or Co-development Partner · 1 September 2024PlusVibes and UM-Wales signed a Memorandum of Agreement (MoA) for Work-Based Learning, marking a collaboration to enhance practical learning opportunities and mental wellness initiatives for students.
• Rythm FoundationminorStrategic or Co-development Partner · 1 September 2024Madiha Fuad spoke at Diversity, Equality, and Inclusivity (DEI) session, discussing strategies to foster inclusivity and equality in workplace and beyond.
• Yayasan HasanahcoreStrategic or Co-development Partner · 1 July 2024Collaboration through Program SULUNG by Ministry of Higher Education supporting first-generation university students from B40 families. PlusVibes offers 24/7 mental health support through its mobile app to program participants.
• Hong Leong Islamic BankcoreStrategic or Co-development Partner · 1 July 2024Partnership with UiTM Seremban launching Program Kasih Harmoni to enhance mental health awareness and support within the university community, funded/partnered by Hong Leong Islamic Bank.
• Superb TERAJUminorOthersGovernment support program for Bumiputera enterprises. PlusVibes supported by Superb TERAJU as shown in support logos on business page.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Publicly-traded virtual therapy platform with both B2C and B2B (enterprise EAP) offerings. Comparable corporate wellness motion and 'Book A Specialist' positioning, but with licensed therapists and deeper enterprise tooling.
• BetterHelp: Largest online therapy platform connecting users to licensed therapists via text, audio, and video. Overlaps with PlusVibes' Book A Specialist feature, but at a much larger scale and with licensed clinicians.
• Headspace: Global mental wellness app with guided meditation, sleep, and focus content, plus an enterprise B2B offering. Direct product overlap on consumer wellness content and an established B2B motion that competes with PlusVibes in multinational employer accounts.
• Calm: Global meditation, sleep, and mental wellness app with a growing B2B channel. Competes with PlusVibes for consumer mindshare and increasingly for employer wellness budgets.

Direct peers

• Wysa: Global AI-driven mental health chatbot platform offering anonymous text-based emotional support with optional human therapist escalation. Closely comparable to PlusVibes' Ai-Maddy + Viber hybrid model, with stronger enterprise (B2B/B2B2C) penetration globally.
• Naluri: Malaysia-based digital health coaching and mental well-being platform targeting employer-sponsored programs. Highly comparable geography, customer segment (large Malaysian corporates), and product mix including chat-based coaching and wellness analytics.
• Intellect: Singapore-headquartered mental health benefits platform serving employers across Southeast Asia with EAP-style services. Most direct B2B corporate wellness peer to PlusVibes For Business in the same regional market.
• MindFi: Asia-focused corporate mental wellness platform offering app-based mindfulness, coaching, and therapy access to employees across regional employers. Comparable B2B EAP motion and Southeast Asia employer base to PlusVibes.

Regional players

• Mindgram: Mental health and well-being benefit platform operating across Central and Eastern Europe. Similar B2B EAP model to PlusVibes For Business but geographically disjoint, useful as a regional peer for international expansion benchmarking.

Emerging players

• Youper: AI-powered emotional health assistant using CBT-style techniques via a chat interface. Comparable to PlusVibes' Ai-Maddy in modality and target use case, though focused on the U.S. consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/myplusvibes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlusVibes