Square Golf

What Square Golf does

Square Golf is a UK-based e-commerce retailer that designs, sells, and supports indoor and outdoor golf launch monitors under the Square Golf Home and Square Golf Omni product lines, operated by the private entity Second Chance Limited (legal name) and headquartered at Units 1-4 Pipers Court, Amy Johnson Way, Blackpool, United Kingdom. The company serves golfers seeking home simulator setups and flexible practice environments, with secondary use cases in coaching and club fitting.

The core technology stack is camera-based photometric launch monitoring. The Home model combines two cameras with radar to capture indoor ball and club data, while the Omni model uses four high-speed infrared cameras for indoor and outdoor use with tour-level accuracy and a built-in display. Hardware integrates via Bluetooth with iOS, Android, and Windows apps and connects to three third-party simulation platforms — GSPro (500+ courses), E6 Connect, and Awesome Golf — plus Square Golf's own software suite covering driving range, closest-to-the-pin, putting practice, and full course play. Accessories include a metal protective case, replacement battery (up to 6 hours runtime), replacement screen, and proprietary dotted golf balls.

Square Golf's commercial model is direct-to-consumer hardware sales plus a transaction-based credit system. Main units price at £699.99 (Home) and £1,599.99 (Omni), with SimSpace bundles at £999-£1,699 and accessories at £19.99-£99.99. The company emphasizes no monthly subscriptions; course play uses pay-as-you-go credits (1,000 free welcome credits included, top-ups from £2.99 to £19.99). Distribution operates from UK and Germany warehouses via FedEx Express, with PlayBetter serving as an authorized third-party retailer for global reach beyond owned channels. The company is privately held with no disclosed institutional funding.

Name

Square Golf

Legal name

Second Chance Limited

Website

https://squaregolf.co.uk

Company type

Private

Operating status

Operating

Short description

Square Golf designs and sells indoor and outdoor camera-based golf launch monitors (Home at £699.99, Omni at £1,599.99) and simulator bundles direct-to-consumer from the UK, targeting home sim golfers, practice enthusiasts, and coaches across Europe.

Ownership category

akta.pro rank

Product category

Golf Launch Monitors

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Golf launch monitors
• Home golf simulators
• Golf simulation software
• Photometric tracking systems
• Golf practice equipment

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales - Launch Monitors: Primary revenue from sale of Square Golf Home (£699.99) and Square Golf Omni (£1,599.99) launch monitors. These are one-time hardware purchases with no subscription required for core functionality.
2. Golf Simulator Bundles: Sale of complete simulator packages including SimSpace Golf Enclosure Bundle (£1,699) and SimSpace Golf Net Bundle (£999), which combine the launch monitor with impact screens, nets, and framing systems.
3. Accessories: Revenue from protective cases (£99.99), replacement batteries (£49.99), replacement screens (£19.99), and dotted golf balls (£39.99). One-time purchase accessories.
4. Golf Course Credits: Pay-as-you-play credit system for course play. Free 1,000 credits included with purchase. Additional credits available from £2.99 for 100 credits to £19.99 for 1,000 credits. Model is 1 credit per hole per player.
5. Distribution through Retail Partners: Products distributed through third-party retailers like PlayBetter, which opens preorders for new editions. Revenue generated through wholesale/retail distribution channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Square Golf designs and sells indoor and outdoor camera-based golf launch monitors (Home at £699.99 and Omni at £1,599.99) using photometric and infrared tracking technology. The launch monitors are paired with proprietary simulation software offering driving range, putting, and virtual course play modes, alongside complementary SimSpace enclosure and net bundles and supporting accessories such as protective cases, replacement batteries, and dotted golf balls. The company emphasizes a no-subscription model with pay-as-you-play credits for virtual course access.

Product overview

Square Golf offers a portfolio of indoor and outdoor golf launch monitors and golf simulation solutions. The core products are the Square Golf Home (entry-level, indoor-only at £699.99) and Square Golf Omni (tour-level accuracy, indoor/outdoor at £1,599.99), both using camera-based photometric tracking technology. These launch monitors integrate with Square Golf's own simulation software featuring driving range practice, closest-to-the-pin challenges, putting practice, and full golf course play. Third-party integration is available with GSPro, E6 Connect, and Awesome Golf. The product ecosystem is supported by accessories including a protective case, replacement battery, replacement screen, and specialized dotted golf balls. Complementary simulator infrastructure is available through SimSpace Golf Enclosure Bundles and Practice Net Bundles.

Differentiator

Problem solved

Functional benefit

Products and services

• Square Golf Home Launch Monitor Entry-level indoor launch monitor combining 2 cameras plus radar to capture both club and ball data, designed for home simulator setups with no subscription fees.
• Square Golf Omni Launch Monitor Tour-level accuracy launch monitor with four-camera infrared tracking for indoor and outdoor use, providing comprehensive ball and club data including launch conditions, shot shape, distance metrics, and club delivery information.
• SimSpace Golf Enclosure Bundle Turn-key golf simulator enclosure bundle with impact-absorbing screen, sound-dampening features, and premium velour finishing, available in multiple sizes to fit various spaces and compatible with Square Golf launch monitors.
• SimSpace Golf Net Bundle Entry-level golf simulator practice net bundle with integrated impact screen, suitable for indoor and outdoor use with two size options (2.5m and 3m wide) and compatible with Square Golf launch monitors.
• Square Golf Metal Protective Case Official metal protective case for safe storage and transport of the Square Golf launch monitor.
• Replacement Screen Official replacement screen for Square Golf launch monitors to replace cracked or damaged displays.
• Replacement Battery Removable lithium-ion replacement battery pack for Square Golf launch monitors, providing up to 6 hours continuous use.
• Square Golf Dotted Golf Balls (12 Pack) Specialized golf balls with a dotted pattern optimized for Square Golf camera-based tracking, available in 2-piece (standard) and 3-piece (premium) variants, sold in packs of 12.
• Square Golf Simulation Software Integrated simulation software with 4 game modes (Driving Ranges, Closest to the Pin, Putting Practice, and Golf Course), 22+ courses, up to 4 players, session history tracking, and a pay-as-you-play credit model with 1,000 free welcome credits included with compatible launch monitor purchases.

Quantifiable outcome

• First optical launch monitor under $1,000 with free GSPro integration
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GSProcoreTechnology or IntegrationFull integration with GSPro, the leading golf simulation software renowned for stunning 4K graphics and true-to-life ball physics. Square Golf launch monitors connect to over 500 meticulously crafted courses through GSPro. Partnership enables users to select Square Golf connector within GSPro software after purchasing a GSPro Square licence.
• E6 ConnectcoreTechnology or IntegrationIndustry-leading virtual golf simulator software with lifelike graphics and advanced customization. Seamless integration with Square Golf launch monitors through Settings → Simulator → Tracking System → Square Golf menu. Compatible with Windows 10 (i5, Nvidia 1070) and iOS devices.
• SimSpace GolfcoreStrategic or Co-development PartnerSimSpace Golf produces golf enclosures and practice nets sold as bundles with Square Golf launch monitors. SimSpace enclosures feature revolutionary designs with robust durability, sound-dampening screens, and ultra-realistic golfing environments. Available in 7 sizes for SIM 1-6 configurations.
• PlayBettercoreChannel Partner/ Reseller/ DistributorPlayBetter serves as an authorized retailer for Square Golf products, opening preorders for new product editions like the Square Golf Omni Edition at $1,599. PlayBetter features product listings and manages customer orders for North American and broader markets.
• FedEx ExpressminorOthersFedEx Express handles worldwide product delivery from UK and Germany warehouses, ensuring fast and reliable shipping service with full tracking.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Trackman: Premium launch monitor and simulator company widely used by tour professionals and high-end commercial facilities. Competes with Square Golf's Omni at the top of the market with deep brand recognition, although at a significantly higher price point.
• Foresight Sports: A leading manufacturer of premium launch monitors (GC3, GCQuad, Bushnell Launch Pro) used in fitting studios and home simulators. Direct competitor to Square Golf's Omni in the high-accuracy camera-based launch monitor segment, with a much larger installed base in professional and commercial settings.
• OptiShot Golf: Home golf simulator brand offering lower-cost infrared and photometric launch monitors aimed at casual golfers. Overlaps with Square Golf Home in the value tier of the home simulator market.
• SkyTrak: Home golf simulator launch monitor brand with a large installed base of consumer sim users. Competes with Square Golf on accuracy, software ecosystem, and price; SkyTrak's WGT subscription model is a direct contrast to Square Golf's no-subscription positioning.
• Uneekor: High-end launch monitor and simulator company (EYE XO, QED) targeting the premium home sim and commercial fitting segments. Competes with Square Golf Omni on accuracy and indoor-outdoor versatility for serious sim enthusiasts.
• Garmin (Approach R10): Consumer electronics giant whose Approach R10 is a popular sub-$500 launch monitor targeting home sim users. Competes head-to-head with Square Golf Home on value and on cross-ecosystem integration with Garmin's broader golf wearables and GPS lineup.
• Rapsodo: Sports technology company whose MLM2PRO launch monitor competes directly with Square Golf Home in the entry-level price band. Rapsodo has a stronger software subscription model, which is the exact differentiator Square Golf is positioning against.

Emerging players

• Voice Caddie: Manufacturer of portable launch monitors (SC300, T10) and golf GPS devices. Competes with Square Golf at the entry-level / portable end of the launch monitor market, particularly for outdoor range use.
• Swing Caddie: Portable Doppler-radar launch monitor brand focused on outdoor range and home use at entry-level price points. Partial overlap with Square Golf, particularly the outdoor use case that the Omni model also targets.

Others

• GSPro: Leading third-party golf simulation software platform with 500+ courses. Square Golf's most important software partner; an ecosystem enabler rather than a competitor, but the GSPro relationship is a critical dependency for Square Golf's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SquareGolfOfficial
• Facebookfacebook.com/61561603121577
• Instagraminstagram.com/squaregolf.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Golf