FIFA World Cup 2026 New York New Jersey Host Committee

What FIFA World Cup 2026 New York New Jersey Host Committee does

The FIFA World Cup 2026 New York New Jersey Host Committee (NYNJFWC26) is a non-profit organizing body incorporated in New Jersey to deliver the FIFA World Cup 2026 experience across the New York and New Jersey region. Established in 2024 following FIFA's selection of the region to host the FIFA World Cup 26 Final and seven additional matches at MetLife Stadium in East Rutherford, NJ, the committee coordinates across two states, multiple public agencies, civic leaders, and corporate supporters to execute the tournament running June 11 through July 19, 2026. The committee serves approximately 1.2 million expected visitors, 48 participating national teams, local residents across all five NYC boroughs, and the broader immigrant communities from 130+ countries that define the metropolitan region. It is led by CEO Alex Lasry with a leadership bench spanning events, marketing, finance, venue operations, medical, security, and commercial functions.

The committee's product portfolio centers on three core platforms. The NYNJ World Cup Concierge is an AI-powered multilingual digital guide built with Neurun and powered by Google 3D Maps, local Search, and AI capabilities, providing personalized recommendations for events, transportation, dining, and cultural experiences. The Welcome World Rewards Program, operated on Fabric Global PBC's platform, enables location-based fan engagement with points redeemable for match tickets and prizes. Fan zones and large-scale watch events span all five NYC boroughs — Queens (USTA Billie Jean King National Tennis Center), Brooklyn (Brooklyn Bridge Park), Manhattan (Rockefeller Center), Staten Island (SIUH Community Park), and the Bronx — plus the Jersey Fan Hub at Sports Illustrated Stadium and a 50,000-person Central Park Final watch party presented by Global Citizen. Transportation infrastructure includes the Official NYNJ Stadium Shuttle (operated via FEVO), NJ Transit special event rail service, and reduced-fare initiatives introduced in response to public backlash over original pricing.

The committee operates a hybrid funding model combining $111 million in direct government funding from New York State, New Jersey, and New York City with corporate revenue from 20 Host City Supporters — the largest such program across the 16 North American host cities. Corporate supporters span healthcare (Hackensack Meridian Health, Bristol Myers Squibb), transportation (Uber, First Student, Highland Electric Fleets), real estate (Related Companies, Onyx Equities), utilities (PSEG), financial (NYSE), media (Sports Illustrated, Telemundo, Snapchat), legal (Paul Weiss), and tourism sectors. Pricing for match tickets is set by FIFA, but the committee runs the $50 NYC Affordable Ticket Program (1,000 tickets via daily lottery with free transit), the Five Borough Winners Special ($26 food deals across 600+ restaurants), and legacy investments including 26 mini-pitches built through a US Soccer Foundation partnership and a $1M+ Airbnb investment in underserved communities. MetLife Stadium's LEED v4.1 Gold certification establishes a sustainability positioning for the host venue.

Name

FIFA World Cup 2026 New York New Jersey Host Committee

Legal name

New York/New Jersey 2026 World Cup Host Committee, Inc.

Website

https://nynjfwc26.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

The FIFA World Cup 2026 NYNJ Host Committee is a non-profit delivering eight FIFA World Cup 2026 matches at MetLife Stadium, including the Final. It operates AI-powered fan engagement, fan zones, and transportation for 1.2 million+ expected visitors and regional communities.

Ownership category

akta.pro rank

Product category

Sports Event Hosting Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Visitors Bureaus (561591)

akta.pro primary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

akta.pro secondary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Event management services
• Sports event hosting
• Fan engagement programs
• Community engagement initiatives
• Host committee operations

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: The Host Committee receives government funding from New York and New Jersey states/cities, totaling approximately $111 million from the two states and New York City. Additional $3.6 million provided to support transportation costs. State and local governments planning approximately $503 million total for hosting the tournament.
2. Host City Supporters/Sponsorships: 20 Host City Supporter positions generating revenue and operational support. Includes major brands across healthcare (Hackensack Meridian Health, Bristol Myers Squibb), transportation (Uber, First Student, Highland Electric Fleets), sports media (Sports Illustrated, Telemundo), real estate (Related Companies, Onyx Equities), utilities (PSEG), legal (Paul Weiss), financial (NYSE), and tourism sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

The FIFA World Cup 2026 New York New Jersey Host Committee plans, coordinates, and delivers the regional hosting experience for 8 FIFA World Cup 2026 matches at MetLife Stadium in East Rutherford, NJ, including the World Cup Final on July 19, 2026. The committee operates fan zones across all 5 NYC boroughs and Jersey, provides transportation coordination, community programming, and digital fan engagement platforms (NYNJ World Cup Concierge and Welcome World Rewards Program). It is funded by $111 million in government allocations and 20 Host City Supporters, and serves as the coordinating body across civic leaders, public agencies, sports organizations, and community voices from both states.

Product overview

The FIFA World Cup 2026 New York New Jersey Host Committee operates a comprehensive suite of fan engagement products and services centered around hosting 8 matches including the Final at New York New Jersey Stadium (MetLife Stadium). The portfolio includes the AI-powered NYNJ World Cup Concierge as the central digital platform, the Welcome World Rewards Program for loyalty engagement, multiple Fan Zones across all five NYC boroughs (Queens, Brooklyn, Staten Island, Bronx, Manhattan), the Jersey Fan Hub at Sports Illustrated Stadium, plus transportation services (Official NYNJ Stadium Shuttle), dining programs (Five Borough Winners Special, NYC World Cup Food Deals), and community initiatives (NYC Neighborhood Passport, Skyline to Shoreline Road Tour). The ecosystem connects fans to events, attractions, transportation, and local businesses across the region.

Differentiator

Problem solved

Functional benefit

Brands

• Welcome World Rewards Program: Official local business platform connecting fans with shops, restaurants, cultural institutions, and community fan events in New York and New Jersey during the FIFA World Cup 2026 tournament.
• Welcome World Foundation
• NYNJ Sonic ID
• Skyline to Shoreline Road Tour™

Products and services

• NYNJ World Cup Concierge AI-powered multilingual digital guide that serves as the region's primary resource for World Cup programming, events, and experiences, providing personalized recommendations and real-time answers to fan queries about events, transportation, dining, and cultural experiences across the five boroughs. Powered by Neurun with Google 3D Maps, local Search and AI capabilities.
• Welcome World Rewards Program Free loyalty program enabling fans to earn points by checking in at enrolled businesses, cultural institutions, and community fan events. Points redeemable for match tickets, VIP experiences, signed memorabilia, and other prizes. Built on Fabric Global PBC's platform.
• Queens Group Stage HQ Fan destination at USTA Billie Jean King National Tennis Center offering live match broadcasts, performances from artists like Nas, Busta Rhymes, and Ella Mai, immersive activations, and cultural programming from June 11-27, 2026. Free general admission tickets via Ticketmaster with code QUEENSHQ.
• Jersey Fan Hub Premier fan destination at Sports Illustrated Stadium in Harrison, NJ featuring stadium floor match viewing with a 60-foot screen, Hype House, live entertainment, and sponsorship integrations on select dates throughout the tournament.
• Staten Island Fan Zone Family-friendly fan zone at SIUH Community Park offering Round of 32 watch parties with free Telemundo broadcasts, giant screens, and family-friendly activities from June 29-July 2, 2026.
• Brooklyn Fan Zone Curated lifestyle-driven fan experience at Brooklyn Bridge Park combining matchday energy with food, music, and programming reflecting the borough's cultural identity.
• Fan Village at Rockefeller Center Transformation of Rockefeller Center rink into a vibrant pitch with large screens for live match broadcasts, extending across the three-block campus including Top of the Rock from July 6-19, 2026.
• Central Park Watch Party Free watch party on the Great Lawn for the FIFA World Cup Final on July 19, 2026, presented by Global Citizen. Accommodates 50,000 attendees via lottery system.
• Official NYNJ Stadium Shuttle Round-trip shuttle bus service operating from NYC transit hubs (Port Authority Bus Terminal, Midtown North, Midtown East) and Hackensack Meridian School of Medicine in NJ to MetLife Stadium on match days. Fare reduced from $80 to $20 round-trip after public backlash. Tickets sold via FEVO platform.
• Five Borough Winners Special $26 food and drink deals at participating restaurants and bars during FIFA World Cup 2026 (June 11-July 19), launched by NYC Mayor Mamdani in partnership with the Host Committee and NYC Tourism + Conventions.
• Media Center at Montclair State University Professional working environment for credentialed media covering World Cup matches, featuring deadline-style workspace, broadcast and podcast studios, live production capabilities, and on-site technical support. Open July 16-19.
• Skyline to Shoreline Road Tour Mobile fan engagement experience traveling across New York and New Jersey, featuring interactive soccer elements, music, giveaways, and local storytelling at summer festivals, public parks, and neighborhood events. Launched June 11, 2026 in conjunction with the start of the tournament.
• NYC Neighborhood Passport Program encouraging residents and visitors to explore immigrant neighborhoods, cultural institutions, and small businesses across all five boroughs while collecting artist-designed stamps at participating venues, in partnership with Whitney Museum of American Art.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature2 records

Partnerships

32 partnerships are on record, tiered minor and core.

• Whitney Museum of American ArtminorGTM or Marketing Partner · 24 June 2026Citywide partnership to distribute free artist-designed poster activity guides, with free museum admission for participants.
• New Jersey Youth SoccercoreStrategic or Co-development Partner · 21 June 2026Partnership to distribute approximately 1,000 free tickets to youth soccer players from underserved communities, funded by Uber and Airbnb.
• Onyx EquitiescoreGTM or Marketing Partner · 18 June 2026First official Host City Supporter, providing support for matchday operations, transportation initiatives, and community programming. Represents real estate sector engagement with the Host Committee.
• Bristol Myers SquibbcoreGTM or Marketing Partner · 18 June 2026Host City Supporter supporting the tournament's healthcare and community engagement initiatives.
• Paul, WeisscoreImplementation/ SI/ Consulting Partner · 18 June 2026Official Law Firm of the Host Committee, having launched a dedicated sports practice to support tournament operations. Provides legal counsel and has launched dedicated sports practice.
• PSEGcoreGTM or Marketing Partner · 18 June 2026Host City Supporter providing utility and infrastructure support for the tournament.
• Hackensack Meridian HealthcoreGTM or Marketing Partner · 18 June 2026Official Hometown Hospital of the Host Committee. As closest Level 1 trauma center to MetLife Stadium, supports medical and safety operations. Provided 200 free tickets for nurses and pediatric patients.
• NYCFC (New York City FC)coreStrategic or Co-development Partner · 18 June 2026Host City Supporter representing local Major League Soccer team. Contributes to soccer community engagement and youth development programs.
• SnapchatcoreGTM or Marketing Partner · 18 June 2026Host City Supporter providing digital and social media platform support for tournament promotion and fan engagement.
• Resorts World New York CitycoreGTM or Marketing Partner · 18 June 2026Host City Supporter from entertainment/hospitality sector supporting tournament fan engagement activities.
• NYC Tourism + ConventionscoreStrategic or Co-development Partner · 18 June 2026Official destination marketing organization and convention bureau for the five boroughs. Co-developed NYNJ World Cup Concierge platform and Five Borough Winners Special restaurant program.
• Choose New JerseycoreStrategic or Co-development Partner · 18 June 2026Economic development organization distributing community tickets and coordinating local business engagement for New Jersey.
• Sports IllustratedcoreGTM or Marketing Partner · 18 June 2026Official Media Partner providing sports journalism coverage and brand association with the tournament.
• Related CompaniescoreGTM or Marketing Partner · 18 June 2026Host City Supporter from real estate sector supporting tournament operations and fan experiences.
• Horizon Blue Cross Blue Shield of New JerseycoreGTM or Marketing Partner · 18 June 2026Host City Supporter providing health insurance sector support for community wellness initiatives.
• Highland Electric FleetscoreGTM or Marketing Partner · 18 June 2026Host City Supporter providing electric fleet transportation support for sustainable tournament operations.
• First StudentcoreGTM or Marketing Partner · 18 June 2026Host City Supporter providing student transportation services for tournament-related logistics.
• TelemundocoreGTM or Marketing Partner · 18 June 2026Spanish-language media partner with daily on-site activations at fan events. Provides broadcast and promotional support for Spanish-speaking audiences.
• American DreamcoreGTM or Marketing Partner · 18 June 2026Host City Supporter providing entertainment complex near stadium for fan experiences and parking facilities.
• New York Stock ExchangecoreGTM or Marketing Partner · 18 June 2026Host City Supporter representing financial services sector support for the tournament.
• Mexican Caribbean Tourism BoardcoreGTM or Marketing Partner · 18 June 2026Host City Supporter promoting tourism from Mexican-Caribbean region during the World Cup.
• NeuruncoreTechnology or Integration · 10 June 2026Technology partner building the AI-powered NYNJ World Cup Concierge digital platform. Provides spatially aware digital brain for events and cities.
• GooglecoreTechnology or Integration · 10 June 2026Strategic and structural support for NYNJ World Cup Concierge, providing 3D Maps, local Search and AI capabilities.
• Global CitizencoreStrategic or Co-development Partner · 8 June 2026Presenting partner for free Central Park watch party for 50,000 fans to watch the World Cup Final on July 19. Producer of first-ever FIFA World Cup Final Halftime Show.
• UbercoreGTM or Marketing Partner · 4 June 2026Official Host City Supporter providing transportation support. Funded approximately 1,000 free tickets for NJ youth soccer players from underserved communities.
• Fabric Global PBCcoreTechnology or Integration · 1 June 2026Technology platform provider for Welcome World Rewards Program, enabling location-based check-ins and prize redemption functionality.
• Montclair State UniversitycoreStrategic or Co-development Partner · 28 May 2026Official Media Center host providing professional workspace for credentialed media covering matches and events, with broadcast studios and production capabilities.
• NJ TransitcoreImplementation/ SI/ Consulting Partner · 18 April 2026Primary public transportation provider for World Cup matches, operating special event rail service from Secaucus Junction to stadium and shuttle services. Estimated $48 million implementation cost.
• Port Authority of New York and New JerseycoreImplementation/ SI/ Consulting Partner · 18 April 2026Government agency managing transportation infrastructure including Lincoln Tunnel, bus terminal, and PATH system supporting World Cup transportation.
• Live Nation / DPScoreStrategic or Co-development Partner · 23 October 2025Producing NYNJ World Cup Fan Fest at Liberty State Park, delivering large-scale entertainment programming.
• US Soccer FoundationcoreStrategic or Co-development Partner · 15 May 2024Partnership to build 26 mini-pitches in underserved communities throughout New Jersey and New York City as part of World Cup legacy efforts.
• Centre for Sports and Human RightscoreStrategic or Co-development Partner · 15 May 2024Partnership on Generation 2026 project focusing on child rights, participation, and safety in World Cup planning.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/FWC26NYNJ
• Facebookfacebook.com/FWC26NYNJ
• LinkedInlinkedin.com/company/fwc26nynj
• Instagraminstagram.com/fwc26nynj
• TikToktiktok.com/@fwc26nynj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FIFA World Cup 2026 New York New Jersey Host Committee