Neurun
Neurun provides an AI-powered digital concierge platform for large-scale sporting events, serving event organizers, athletic brand sponsors, and end-user runners, spectators, and fans through white-labeled deployments at four Abbott World Marathon Majors and the FIFA World Cup 2026.
- Company typePrivate
- Founded2016
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Neurun does
Neurun is an AI-powered digital concierge platform that serves large-scale sporting events and their organizers, athletic brand sponsors, and end-user attendees. Founded in 2016 and headquartered in Beverly, Massachusetts (described as Boston-based in company materials), the company is privately held with 11-50 employees and operates as a Massachusetts corporation. Its core technology centralizes fragmented data sources — PDFs, static maps, disconnected web pages — into a unified system delivered through conversational AI interfaces, built on Google Maps Platform and Google Gemini, with ElevenLabs for voice synthesis and integrations with Garmin and Twilio. The platform supports 60+ languages and provides real-time route guidance, 3D interactive maps, voice activation, personalized recommendations, and persistent conversation memory.
Neurun's commercial product portfolio centers on two branded applications: RunConcierge, deployed at four Abbott World Marathon Majors (Boston, London, Paris, and Sydney) in partnership with TCS and ASICS; and the NYNJ World Cup Concierge, the official fan concierge for the FIFA World Cup 2026 NYNJ host region, embedded across nynjfwc26.org and the NYC Tourism platform. Distribution is exclusively through enterprise partnerships — the platform is white-labeled and embedded into partner ecosystems — with end users (runners, spectators, fans) accessing the service at no cost. Revenue is generated through enterprise licensing and event-sponsored multi-year contracts with event organizers, host committees, and athletic brands, with pricing not publicly disclosed. A 2025 Google Maps Platform Honorable Mention, the RunConcierge trademark, and self-attested SOC 2 alignment round out the company's positioning.
Neurun firmographics
Firmographics- Name
- Neurun
- Legal name
- Neurun, Inc.
- Website
- https://neurun.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neurun provides an AI-powered digital concierge platform for large-scale sporting events, serving event organizers, athletic brand sponsors, and end-user runners, spectators, and fans through white-labeled deployments at four Abbott World Marathon Majors and the FIFA World Cup 2026.
- Ownership category
- akta.pro rank
Neurun industry classification
Industry- Product category
- Event Technology Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Information (51)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)
- akta.pro secondary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
Keywords
Where Neurun is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neurun business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Event-Sponsored Access: Event organizers and partners (TCS, ASICS, host committees) sponsor access to the platform for runners and spectators at their events. The service is provided at no cost to end users, funded by enterprise partners as part of their event activation and fan engagement strategy.
- White-Label Enterprise Licensing: Neurun provides white-labeled AI-powered digital concierges for events, with pricing for specific plans, features, or event-based access displayed at time of purchase. Sold to event organizers and host committees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Event-Sponsored Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Neurun product offering
Product offeringCore offering
Neurun provides an AI-powered digital concierge platform for large-scale sporting events, centralizing fragmented content (PDFs, static maps, web pages) into a unified system delivered through conversational interfaces paired with real-time 3D interactive maps. The platform is sold primarily as a white-label solution to enterprise partners such as TCS, ASICS, and event host committees, and powers branded products including RunConcierge (for marathons) and the NYNJ World Cup Concierge (for FIFA World Cup 2026).
Product overview
Neurun offers a unified AI-powered digital concierge platform for large-scale sporting events. The core platform centralizes fragmented data sources into a single system, activated through conversational AI interfaces. The product portfolio includes two main branded products: RunConcierge for marathon and endurance races, deployed at major marathons worldwide; and NYNJ World Cup Concierge for the 2026 FIFA World Cup. Both products leverage Google Maps Platform and Gemini AI to deliver real-time, multilingual event guidance through interactive maps and chat interfaces.
Differentiator
Problem solved
Functional benefit
Brands
- RunConcierge: An AI-powered digital concierge platform for marathon and endurance race weekends. Runners and spectators get race routes, schedules, logistics, partner benefits, and real-time updates through a single conversational interface, paired with a 3D interactive map. Deployed at world major marathons with TCS and ASICS, including Boston, London, Paris, and Sydney.
Products and services
- Neurun Platform AI-powered digital concierge platform that centralizes content, logistics, schedules, offers, and services into a unified system, delivered through conversational AI interfaces for large-scale sporting events. Built on Google Gemini and Google Maps Platform with support for 60+ languages.
- RunConcierge Marathon and endurance race weekend concierge providing runners and spectators with race routes, schedules, logistics, partner benefits, and real-time updates through a conversational interface paired with a 3D interactive map. Deployed at Boston, London, Paris, and Sydney marathons.
- NYNJ World Cup Concierge Official fan concierge for the FIFA World Cup 2026 NYNJ host region that guides visitors and locals through fan zones, transit, cultural neighborhoods, and local business discovery across 60+ languages. Embedded across nynjfwc26.org and the NYC Tourism platform.
Quantifiable outcome
- 60,000 athletes served at London Marathon 2026
- +2 more outcomes
Companies that use Neurun
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Neurun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature6 records
Neurun partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- NYNJ FIFA World Cup 2026 Host CommitteecoreNeurun built the official fan concierge for the NYNJ host region for FIFA World Cup 2026. The product guides visitors through fan zones, transit, cultural neighborhoods, and local business discovery across 60+ languages.
- City of New YorkcoreThe City of New York participated in the launch of NYNJ World Cup Concierge as the city's primary digital guide for the FIFA World Cup 2026 summer event.
- NYC Tourism + ConventionscoreNYC Tourism + Conventions partnered with Neurun for the NYNJ World Cup Concierge, embedded across the NYC Tourism platform as primary digital guide for visitors.
- TCS (Tata Consultancy Services)coreTCS partnered with Neurun to launch TCS RunConcierge, a map-based AI tool powered by Google Gemini, for marathon events. The platform provides real-time route guidance, elevation tracking, voice activation, and supports 60 languages. Deployed at London Marathon 2026 and previously at Sydney and New York City marathons.
- ASICScoreASICS and Neurun collaborated to introduce AI-powered Run Concierge designed to elevate the race preparation journey for runners. ASICS is described as Boston-based startup Neurun's partner for Run Concierge.
- Google (Maps Platform, Gemini)coreNeurun's platform is built on Google Maps Platform and Gemini AI. The company uses Google Gemini for natural language understanding and response generation, and Google Maps for mapping and location services.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Neurun competitors and assessment
Company assessmentBroad incumbents
- Cvent: Established enterprise event management platform covering registration, venue sourcing, and attendee engagement for large-scale meetings and conferences. Comparable to Neurun as a B2B event-tech platform serving major organizers, but with a broader portfolio rather than a specialized AI concierge.
- Eventbrite: Large-scale consumer and SMB event ticketing and discovery platform. Overlaps with Neurun in serving event organizers and audiences, but operates in registration/ticketing rather than real-time AI concierge guidance.
- Webex Events (formerly Socio): Enterprise event technology platform under Cisco's Webex umbrella, providing event apps, registration, and attendee engagement. Comparable in offering white-label event apps for large organizers, though broader in scope than Neurun's AI concierge.
Direct peers
- Bizzabo: Event experience platform powering in-person, hybrid, and virtual events for enterprise organizers. Direct comparable in the AI-driven event concierge and digital engagement layer for large gatherings, though Neurun's white-label approach and marathon/world cup focus are more specialized.
- Hopin (RingCentral Events): Virtual and hybrid event platform focused on attendee engagement, networking, and content delivery for large online and in-person events. Comparable AI-powered audience engagement layer; Neurun is more geo-physical and sports-focused.
- RunSignup: Endurance race registration and timing platform powering thousands of marathons and running events. Closely comparable in serving the same marathon organizer customers Neurun targets, with potential partnership or overlap in race-day software stack.
Emerging players
- Splash: Event marketing platform for branded experiences with attendee tracking and engagement tools. Comparable in serving enterprise event organizers with branded digital experiences, though Splash emphasizes marketing pages rather than live-event concierge.
- Strava: Consumer fitness tracking and social platform with deep penetration among marathon runners. Overlaps with Neurun's runner audience and race-day engagement use case, though Strava operates at the athlete layer rather than event organizer layer.
- MapMyRun (Under Armour): Consumer running tracking and route discovery platform. Comparable in providing interactive mapping and route guidance for runners, with partial overlap in Neurun's 3D map and route-guidance features during race weekends.
Others
- Tickets.com / Atlassian (live event software partners): Large-scale ticketing and venue technology providers serving major sports and entertainment events. Adjacent to Neurun's ecosystem of event-tech vendors serving stadium operators and host committees, though focused on ticketing rather than AI concierge.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Neurun social profiles
Digital presenceNeurun compliance and trust
Trust signalCompliance1 record
Neurun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neurun leadership team
Management profileNumber of profiles
Profiles6 records
Neurun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neurun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neurun
What does Neurun do?
Neurun provides an AI-powered digital concierge platform for large-scale sporting events, centralizing fragmented content (PDFs, static maps, web pages) into a unified system delivered through conversational interfaces paired with real-time 3D interactive maps. The platform is sold primarily as a white-label solution to enterprise partners such as TCS, ASICS, and event host committees, and powers branded products including RunConcierge (for marathons) and the NYNJ World Cup Concierge (for FIFA World Cup 2026).
Is Neurun a public or private company?
Neurun is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neurun founded?
Neurun was founded in 2016. It employs 11 to 50 people.
Where is Neurun based?
Neurun is headquartered in Boston, United States, in the North America region.
How does Neurun make money?
Two revenue lines are on record. Event-Sponsored Access are the primary driver. The others are white-Label Enterprise Licensing.
Who are Neurun's main competitors?
Broad incumbents on record are Cvent, Eventbrite and Webex Events (formerly Socio). Direct peers are Bizzabo, Hopin (RingCentral Events) and RunSignup. Emerging players are Splash, Strava and MapMyRun (Under Armour). Tickets.com / Atlassian (live event software partners) is listed as an others.
Does Neurun have an API?
No public API is recorded for Neurun.
What industry is Neurun in?
Neurun's product category is Event Technology Software. Its primary akta.pro industry code is MPAGAOAB, Virtual Trade Shows & Expos (Digital Booths, Lead Capture), with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 51821 and its SIC code is 7900.