What Admiral Mobility does

Admiral Mobility, established in 2022 and headquartered in Dubai South, is the mobility arm of Admiral Corporation of America Inc. (founded 1934, Miami). It distributes and operates a full commercial electric vehicle ecosystem across the Middle East and Africa: EU/GCC-certified Farizon electric trucks (6T with 106.95 kWh LFP battery and 230 km range, 8T with 162.28 kWh and up to 250 km range), the Farizon SuperVan built on GMA drive-by-wire architecture, and a proprietary charging portfolio (Admiral Series 47, 100/200, and 300/400 kW DC fast chargers). The company is a wholly-owned subsidiary of Admiral Corporation of America and operates with 51-100 employees.

Revenue is generated across four streams: hardware sales of vehicles and chargers; professional services for end-to-end fleet electrification including charging infrastructure deployment, energy storage, and maintenance; recurring/subscription software revenue via a January 2025 joint venture with GoMetro UK that delivers EV-Fit, ConnecTyre, Bridge, and EVCAN fleet management tools; and managed services through the Charger UAE mobile charging app acquired in February 2025. GTM is direct enterprise sales to large commercial fleet operators in MENA, supplemented by an Avis UAE leasing channel and strategic partner referrals. Named enterprise customers include DHL Global Forwarding, Aramex, and Mai Dubai, with stated ambition to deploy 5,000 electric commercial vehicles across the Gulf by 2030 in a MENA commercial vehicle market projected at $18.72 billion by 2035.

Name

Admiral Mobility

Legal name

Admiral Corporation of America Inc.

Website

https://admiral-mobility.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Admiral Mobility is a Dubai-based, wholly-owned subsidiary of Admiral Corporation of America that distributes Farizon commercial electric vehicles, proprietary DC fast chargers, fleet management software (via GoMetro JV), and mobile charging services (Charger UAE) to enterprise fleet operators across the Middle East and Africa.

Ownership category

akta.pro rank

Product category

Commercial Electric Vehicles and EV Charging Infrastructure

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Miscellaneous Transportation Equipment (3790), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)

akta.pro secondary industries

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Fleet Management & Charging Solutions (THADAKAJ)

Keywords

• Commercial electric vehicles
• EV charging infrastructure
• Fleet electrification
• Electric cargo trucks
• Fleet management software

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Commercial Vehicle Sales: Sale of electric trucks (6T and 8T), vans (SuperVan), and buses to commercial fleet operators. Vehicles come with comprehensive warranties (60 months/200,000 km for trucks) and are EU certified.
2. EV Charging Infrastructure: Sale and installation of EV charging solutions ranging from 47kW to 400kW chargers, including Series 47, 100/200, and 300/400 models with various power configurations and smart features.
3. Fleet Electrification Services: End-to-end fleet electrification services including charging infrastructure deployment, energy storage solutions, maintenance, and consultancy for transitioning combustion engine fleets to electric.
4. Fleet Management Software: Joint venture with GoMetro provides smart mobility solutions including EV-Fit fleet analysis, ConnecTyre monitoring, Bridge integration, and EVCAN fleet management - offered as part of ecosystem package.
5. Mobile EV Charging Services: Charger UAE mobile EV charging solutions through user-friendly application for on-demand charging support across the UAE region.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Admiral Mobility designs, develops, and manages commercial electric vehicles and EV charging infrastructure for fleet operators in the Middle East and Africa region. Its product portfolio includes 6-tonne and 8-tonne electric cargo trucks, the Farizon Electric Cargo SuperVan, and DC fast chargers ranging from 47kW to 400kW, sold together with charging infrastructure deployment, energy storage, and fleet management services.

Product overview

Admiral Mobility operates as a commercial electric vehicle distribution and fleet electrification company in the MENA region, offering a portfolio of vehicles (6T and 8T electric cargo trucks, Electric Cargo SuperVan from Farizon), proprietary EV charging infrastructure (Admiral Series 47/100/200/300/400 kW chargers), and integrated ecosystem services including the Charger UAE mobile charging app and a GoMetro joint venture for fleet management solutions (EV-Fit, EVCAN, ConnecTyre, Bridge). The company provides end-to-end fleet electrification including charging infrastructure, energy storage, and operational consultancy to support commercial customers' transition to electric vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Charger UAE: Mobile EV charging solutions provided through user-friendly application for convenient and accessible charging
• EV-Fit
• ConnecTyre
• Bridge
• EVCAN

Products and services

• 8 Ton Electric Cargo Truck EU-certified electric cargo truck for commercial fleet operators, offering up to 250km range on a full load with fast charging (20-80% in under 90 minutes), advanced driver assistance systems, and 60-month / 200,000 km warranty coverage.
• 6 Ton Electric Cargo Truck Electric cargo truck with liquid-cooled LFP battery (106.95 kWh), up to 230km range, 90 km/h top speed, lane-keeping assist, adaptive cruise control, and front collision warning for commercial fleet customers.
• Electric Cargo SuperVan (Farizon) Next-generation commercial electric van built on GMA drive-by-wire architecture with dual steering backups, advanced autonomous driving capabilities, 66 kWh VREMT NCM battery, up to 288km WLTP range, 1,480 kg payload, and multiple power options including electric-only, battery swap, NordThor Power, and methanol range-extender variants.
• Admiral Series 47 EV Charger 47 kW DC fast charger with dual-port options (2x CCS2 or CCS2+CHAdeMO), 150-950V voltage range, OCPP 2.0.1 protocol, IP54 rating, operating temperature range of -35°C to +55°C, and support for APP, RFID, and optional credit card authentication.
• Admiral Series 100/200 EV Charger 100/200 kW DC fast charger delivering up to 400A max current across 150-1000V, dual CCS2 or CCS2+CHAdeMO connectors, with a compact design optimised for lower installation costs and faster return on investment.
• Admiral Series 300/400 EV Charger 300/400 kW ultra-fast charger with up to 500A liquid-cooled CCS2 plugs, configurations of 4x CCS2 or 3x CCS2+CHAdeMO connectors, 30% improved charging speed versus earlier generations, and a power cabinet measuring 1900x1750x1000mm.
• Charger UAE Mobile EV Charging App Mobile EV charging application offering on-demand charging support across the UAE region, available on Apple Store and Google Play, and now part of the Admiral Mobility portfolio following the strategic integration of Charger UAE in February 2025.
• GoMetro JV Smart Mobility Solutions Suite of smart mobility software tools delivered via the Admiral Mobility / GoMetro UK joint venture, including EV-Fit for fully costed EV transition planning, ConnecTyre for real-time tyre pressure monitoring, Bridge for multi-vehicle/operator fleet integration, and EVCAN for dedicated EV fleet management.
• Fleet Electrification Ecosystem Service End-to-end fleet electrification service for commercial operators, including charging infrastructure installation, energy storage solutions, ongoing maintenance, and consultancy to support customers' transition from combustion engine to electric commercial fleets.

Quantifiable outcome

• Electric trucks reduce carbon emissions by over 60 tons per year per DHL site
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Charger UAEcoreStrategic or Co-development Partner · 3 February 2025Mobile EV charging solutions provider integrated into Admiral Mobility portfolio. Provides on-demand charging through user-friendly mobile application available on Apple Store and Google Play. Founder Farouq Khader joins Admiral Mobility leadership.
• GoMetro UKcoreStrategic or Co-development Partner · 10 January 2025Joint Venture established January 2025 for smart mobility solutions in Middle East. JV provides EV-Fit (fleet analysis), ConnecTyre (tyre monitoring), Bridge (multi-operator integration), and EVCAN (EV fleet management). Operational from February 2025.
• AramexcoreStrategic or Co-development Partner · 10 January 2025Transforming Aramex's operations across UAE and Saudi Arabia with complete EV ecosystem including eight-tonne Farizon electric trucks with 162kWh batteries, charging infrastructure, and energy management systems. Supporting Aramex's 2030 and 2050 operational targets.
• Fully ChargedmajorStrategic or Co-development Partner · 25 June 2024Strategic partnership to provide turnkey commercial EV charging solutions across the region. Combines Admiral Mobility's commercial EV expertise with Fully Charged's state-of-the-art charging technology for seamless fleet electrification.
• Mai DubaimajorStrategic or Co-development Partner · 2 November 2023Three-party agreement with Mai Dubai and Farizon Auto for sustainable logistics. Mai Dubai adopts electric vehicles to reduce CO2 emissions and support UAE's carbon footprint reduction mission.
• DHL Global ForwardingcoreStrategic or Co-development Partner · 25 October 2023MoU signed to test, validate, and deploy electric trucks and vans in DHL operations across Middle East and Africa. Admiral provides end-to-end fleet electrification including charging infrastructure, energy storage, and maintenance.
• Avis UAEmajorChannel Partner/ Reseller/ Distributor · 24 May 2023Preferred leasing partner in UAE for Admiral Mobility's electric trucks. Partnership enables fleet operators to access electric commercial vehicles through flexible leasing arrangements, supporting UAE Government's sustainability goals.
• Geely Farizon (Zhejiang Geely Farizon New Energy Commercial Vehicle Group)coreTechnology or IntegrationFarizon Auto is China's first commercial vehicle brand with complete new-energy product series. They supply electric vans and trucks (SuperVan, 6T, 8T) to Admiral Mobility for the Middle East market. Vehicles are EU and GCC certified.
• Hitachi EnergymajorTechnology or IntegrationGlobal technology leader advancing sustainable energy future. Provides innovative solutions across the value chain for utility, industry, and infrastructure sectors with proven track record in over 140 countries.
• GREE Altairnano New Energy Inc.majorTechnology or IntegrationGroup company involved in global new energy industry including R&D, production and sales of LTO battery materials, batteries, electric motors, charging equipment, intelligent energy storage systems, and power battery recycling.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Einride: Einride is a Swedish freight technology company offering electric and autonomous commercial trucks plus fleet operating software. Directly comparable as a peer in electrified commercial trucking with a similar ecosystem approach combining vehicles and fleet management software rather than pure vehicle sales.
• Lightning eMotors: Lightning eMotors is a US-based provider of commercial electric vehicles including vans, trucks, and buses for fleet customers. Directly comparable as a peer in electrified commercial fleet vehicles targeting similar logistics, government, and corporate fleet use cases with comparable vehicle class offerings.
• Xos Trucks: Xos Trucks is a US-based manufacturer of commercial electric vehicles including step vans, box trucks, and chassis cabs. Directly comparable as a competitor in the electrified commercial fleet vehicle category serving last-mile delivery and logistics operators with similar fleet electrification pitches.
• Workhorse Group: Workhorse is a US-based technology company focused on zero-emission commercial vehicles including electric delivery trucks and vans. Directly comparable as a peer in the electric commercial fleet vehicle market with similar B2B sales motion targeting logistics and last-mile delivery customers.
• Farizon Auto (Geely Farizon): Geely Farizon is China's first commercial vehicle brand with a complete new-energy product line. They supply Admiral Mobility's core 6T, 8T trucks, and SuperVan, making them both a key supply partner and direct global competitor in commercial electric vehicles with potential to enter MENA directly.

Broad incumbents

• Volvo Trucks: Volvo Trucks is an established global commercial vehicle OEM with an expanding electric truck lineup (Volvo FH Electric, FL Electric, VNR Electric). Comparable as a broad incumbent likely to enter MENA commercial EV fleet electrification as regional sustainability mandates accelerate and fleet customers seek European-brand alternatives.
• Rivian: Rivian is a US EV maker with a commercial Electric Delivery Van business (anchored by Amazon's order of 100,000 vans). Comparable as a broad incumbent in the commercial EV space, with potential to compete for large fleet customers in MENA as it expands beyond its Amazon anchor.
• BYD: BYD is a global Chinese EV and battery manufacturer with a significant commercial vehicle line including electric trucks, vans, and buses. Comparable as a broad incumbent with substantially deeper R&D, broader product portfolio, and global scale than Admiral Mobility, and a likely competitor in MENA fleet electrification.

Others

• ABB E-mobility: ABB E-mobility is a global provider of EV charging infrastructure including AC and DC fast chargers for commercial and fleet applications. Comparable as an adjacent ecosystem player to Admiral Mobility's Admiral Series EV charging products (47-400 kW), with substantially deeper global scale and brand recognition.
• Geotab: Geotab is a global leader in connected vehicle and fleet telematics, providing GPS tracking, EV-specific analytics, and fleet management software. Comparable as an adjacent ecosystem player to Admiral Mobility's GoMetro JV-powered fleet software offerings (EV-Fit, EVCAN), competing for the same fleet intelligence wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admiral Mobility