Tanner Fletcher
Tanner Fletcher is a Brooklyn-founded, gender-inclusive DTC fashion brand selling ready-to-wear, formalwear, wedding attire, and curated vintage home goods, with NYC-based wedding consultation services and brand collaborations.
- Company typePrivate
- Founded-
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tanner Fletcher does
Tanner Fletcher is a privately held, gender-inclusive fashion brand co-founded by Tanner Richie and Fletcher Kasell, headquartered in Brooklyn with an English countryside-inspired consultation studio in New York City. The company sells directly to consumers through its Shopify-hosted online storefront (tannerfletcherstudios.com), offering ready-to-wear apparel, formalwear, and dedicated wedding collections, alongside a curated vintage home goods assortment spanning decor, tabletop, lighting, books, records, and art. Product prices range from approximately $35 for vintage accessories to $7,990 for formal gowns, and the company offers paid wedding consultation services in three tiers — individual ($150/60 min), couples ($250/90 min), and virtual ($100/45 min) — delivered from its NYC studio. The brand sustains a seasonal collection cadence (FW26, SS26, Weddings 2027) and recurring curated edits (Pride, High Summer, Wedding, Garden), and has been featured at New York Fashion Week, including as one of five emerging designers selected for J.Crew's "Rollneck Remix" in February 2026. Recent co-branded launches include a wedding footwear capsule with Larroudé (April 2026) and a wedding capsule on Etsy (April 2026), used as extensions into adjacent categories and new distribution channels. The technology stack is conventional e-commerce (Shopify) with no proprietary platform, no AI/ML capabilities, and no disclosed integrations beyond standard payment and shipping; the underlying moat is creative and aesthetic rather than technical. The company operates with 11–50 employees, has not raised institutional capital, and is wholly founder-owned.
Tanner Fletcher firmographics
Firmographics- Name
- Tanner Fletcher
- Website
- https://tannerfletcherstudios.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tanner Fletcher is a Brooklyn-founded, gender-inclusive DTC fashion brand selling ready-to-wear, formalwear, wedding attire, and curated vintage home goods, with NYC-based wedding consultation services and brand collaborations.
- Ownership category
- akta.pro rank
Tanner Fletcher industry classification
Industry- Product category
- Designer Apparel and Vintage Lifestyle Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industries
- Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF), Ties, Bow Ties & Pocket Squares (CRAAAJAH)
Keywords
Where Tanner Fletcher is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tanner Fletcher business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Ready-to-Wear Fashion Sales: One-time product sales of apparel including tops, bottoms, dresses, outerwear, and accessories across multiple collections. Prices range from approximately $35 for accessories to $7,990 for formal gowns.
- Wedding Consultation Services: Fee-based consultation appointments for wedding attire, including individual sessions ($150 for 60 mins), couples sessions ($250 for 90 mins), and virtual consultations ($100 for 45 mins).
- Vintage Goods Sales: Curated vintage collection including home decor, tabletop items, lighting, books, records, and art pieces sold through the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual Wedding Consultation |
| Other | Pay-as-you-go | Couples Wedding Consultation |
| Other | Pay-as-you-go | Virtual Wedding Consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tanner Fletcher product offering
Product offeringCore offering
Tanner Fletcher designs, produces, and sells a gender-inclusive fashion line spanning ready-to-wear clothing (tops, bottoms, dresses, outerwear, accessories), formalwear, and bridal/wedding attire, complemented by a curated collection of vintage home goods, decor, and ephemera. The brand also offers paid wedding consultation services (in-person and virtual) to help couples and individuals build their wedding wardrobes.
Product overview
Tanner Fletcher is a gender-inclusive fashion brand founded in Brooklyn by Tanner Richie and Fletcher Kasell. The brand offers a unified portfolio of ready-to-wear clothing, formalwear, and wedding attire, complemented by a curated vintage collection of home goods and decor. The product line spans everyday tops, bottoms, dresses, and outerwear in the ready-to-wear collection; formal dresses, tailoring, and blazers for formal occasions; and dedicated wedding dresses, tailoring, and accessories. Additionally, the brand curates themed seasonal edits (Pride, High Summer, Wedding, Garden) and collaborates with partners like Larroudé for limited-edition capsule collections. The brand's aesthetic is rooted in vintage discovery and eclectic dressing with nostalgia-inspired designs.
Differentiator
Problem solved
Functional benefit
Products and services
- Ready to Wear Everyday clothing line including tops (shirting, blouses, tees, knitwear), bottoms (trousers, casual pants, denim, shorts, skirts, swim), dresses, outerwear (blazers, coats, jackets), and accessories (bags, socks, trinket boxes) for style-driven individual consumers.
- Formalwear Special occasion attire including formal dresses (evening gowns, cocktail dresses), formal tailoring (blazers, trousers), and formal tops (shirting, formal blouses) for individual consumers.
- Weddings Collection Bridal and wedding attire including wedding dresses (gowns, cocktail dresses), wedding tailoring (blazers, pants), wedding tops (shirting, blouses), and wedding accessories (veils) for couples and individuals seeking gender-inclusive wedding garments.
- Wedding Consultation Paid in-person and virtual styling consultation appointments for wedding attire. Individual session priced at $150 (60 min), couples session at $250 (90 min), and virtual session at $100 (45 min), delivered from the New York City studio.
- Vintage Collection Curated vintage home goods, decor, tabletop items, pillows, linens, furniture, wedding decor, lamps, candleholders, books, records, wall decor, and collectibles for individual collectors and home decor enthusiasts.
- Tanner Fletcher x Larroudé Footwear Collaboration Limited-edition collaboration footwear line with Larroudé, featuring whimsical wedding-themed shoes combining Tanner Fletcher's romantic, vintage-inspired aesthetic with Larroudé's footwear expertise.
Companies that use Tanner Fletcher
Customer profileSegments4 records
Ideal customer profiles4 records
Tanner Fletcher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tanner Fletcher partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- LarroudécoreCollaboration between Tanner Fletcher and Larroudé to debut whimsical footwear designed for weddings. The partnership combines Tanner Fletcher's romantic, vintage-inspired aesthetic with Larroudé's footwear expertise, launched at a wedding show event in April 2026.
- EtsycoreTanner Fletcher launched a wedding capsule collection with Etsy, featuring unique wedding items through Etsy's platform. The collaboration aligns Tanner Fletcher's heirloom-quality wedding aesthetic with Etsy's marketplace for handmade and vintage goods.
- J.CrewflagshipTanner Fletcher was selected as one of five emerging American designers to reinterpret J.Crew's iconic Rollneck sweater for 'The Rollneck Remix' collection during New York Fashion Week. The collaboration provided visibility at a major fashion week event and validated Tanner Fletcher's position among emerging designers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Tanner Fletcher competitors and assessment
Company assessmentDirect peers
- Doen: California-based contemporary womenswear with romantic, vintage-inspired silhouettes and elevated everyday dressing. Shares Tanner Fletcher's aesthetic DNA around nostalgic, heirloom-quality pieces.
- STAUD: Los Angeles-based contemporary fashion brand combining vintage inspiration with modern silhouettes, sold primarily DTC with growing retail presence. Comparable in price positioning and direct-to-consumer DNA.
- Sleeper: Independent occasionwear and loungewear brand known for feathered, embellished pieces with romantic, feminine design. Direct overlap in formal occasionwear and aspirational pricing.
- Danielle Guizio: NYC-based contemporary womenswear brand blending romantic and modern elements, with runway presence and DTC focus. Shares similar aesthetic positioning and emerging-designer trajectory.
- Cult Gaia: Fashion and accessories brand with sculptural, distinctive design language and strong DTC plus boutique distribution. Comparable in DTC-led growth and aspirational positioning among contemporary consumers.
- Mirror Palais: Vintage-inspired, feminine-leaning contemporary fashion brand with similar romantic aesthetic and DTC distribution. Both target fashion-forward consumers seeking nostalgic, distinctive designs at premium price points.
- Khaite: Premium contemporary womenswear and denim brand with strong NYC presence, runway shows at NYFW, and DTC plus select wholesale distribution. Comparable in price tier and aspirational positioning.
Broad incumbents
- BHLDN: Anthropologie Group's bridal and occasionwear brand. Operates as a much larger incumbent within Anthropologie's portfolio, directly competing in bridal but with significantly more scale and omnichannel distribution.
- Reformation: Established sustainable fashion brand with strong DTC and retail presence, romantic vintage-inspired aesthetic, and similar bridal and occasionwear extensions. Larger scale and brand recognition provide useful comparison.
Others
- Etsy (Wedding Category): Marketplace platform and existing collaboration partner for Tanner Fletcher. Adjacent rather than competitive — provides distribution for curated wedding capsules and signals the platform's role in driving discovery of independent bridal designers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tanner Fletcher social profiles
Digital presenceTanner Fletcher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tanner Fletcher leadership team
Management profileNumber of profiles
Profiles2 records
Tanner Fletcher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tanner Fletcher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tanner Fletcher
What does Tanner Fletcher do?
Tanner Fletcher designs, produces, and sells a gender-inclusive fashion line spanning ready-to-wear clothing (tops, bottoms, dresses, outerwear, accessories), formalwear, and bridal/wedding attire, complemented by a curated collection of vintage home goods, decor, and ephemera. The brand also offers paid wedding consultation services (in-person and virtual) to help couples and individuals build their wedding wardrobes.
Is Tanner Fletcher a public or private company?
Tanner Fletcher is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tanner Fletcher founded?
Tanner Fletcher was founded in -1. It employs 11 to 50 people.
Where is Tanner Fletcher based?
Tanner Fletcher is headquartered in Sacramento, United States, in the North America region.
How does Tanner Fletcher make money?
Three revenue lines are on record. Ready-to-Wear Fashion Sales are the primary driver. The others are wedding Consultation Services and vintage Goods Sales.
Who are Tanner Fletcher's main competitors?
Direct peers on record are Doen, STAUD, Sleeper, Danielle Guizio, Cult Gaia, Mirror Palais and Khaite. Broad incumbents are BHLDN and Reformation. Etsy (Wedding Category) is listed as an others.
Does Tanner Fletcher have an API?
No public API is recorded for Tanner Fletcher.
What industry is Tanner Fletcher in?
Tanner Fletcher's product category is Designer Apparel and Vintage Lifestyle Retail. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of HSACABAF, Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination). Its NAICS code is 458110 and its SIC code is 5600.