NonProfit411

What NonProfit411 does

Nonprofit411 is a privately held, founder-owned consulting and coaching firm based in West Virginia that delivers structured fundraising programs to small nonprofit organizations and their Executive Directors. The company's core offering is built around the proprietary Generosity Engine framework, which segments fundraising into nine discrete systems and is delivered through a four-tier service architecture: ASSESS (a $299 90-minute diagnostic session), GROW (a $2,500 12-month hybrid training and coaching program called Fundraising for Small Teams), ACTIVATE (a $5,000 90-day implementation sprint), and ADVISE (a private advisory retainer starting at $25,000 annually). Investments carry forward between tiers via a credit mechanism, and the pricing is applied to enrollment through website contact forms and direct booking.

Underlying the paid programs is a content marketing and lead generation stack that includes a weekly podcast, a bi-monthly email newsletter with a Donor Conversation Starter Kit, a blog, a Fundraising Assessment quiz, and free weekly training sessions on the Generosity Engine Reliable Revenue Roadmap. Distribution is direct-to-customer through the company website, with no disclosed channel partners, resellers, or institutional investors. The firm is led by Sarah Barton, Founder and Lead Strategist, who has 25+ years of nonprofit leadership experience and a personal track record of raising $17 million across her career. The business is operationally a personal-services firm — service delivery is tied to the founder and a small delivery team — with no disclosed headcount, no AI/ML technology stack, no parent company, and no external funding. Geographic focus is the United States.

Name

NonProfit411

Legal name

Nonprofit411

Website

https://nonprofit411.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Nonprofit411 is a founder-owned coaching and consulting firm that helps Executive Directors at small U.S. nonprofits build structured fundraising systems via a proprietary Generosity Engine framework delivered through tiered services.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Consulting

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAGAKAO

Capacity Building & Nonprofit Infrastructure Funders

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Nonprofit fundraising coaching
• Fundraising consulting services
• Donor development strategy
• Nonprofit advisory retainer
• Fundraising system training

Headquarters

HQ city

Parkersburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services - Coaching & Consulting: Tiered service offerings from diagnostic sessions to annual advisory retainers. Revenue flows from individual engagements (ASSESS at $299), 12-month hybrid programs (GROW at $2,500), implementation sprints (ACTIVATE at $5,000), and annual advisory retainers (ADVISE starting at $25,000). All tiers include pathways to upgrade to higher-value programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Nonprofit411 sells tiered fundraising coaching and consulting services to Executive Directors of small nonprofits. The core paid offerings are the ASSESS 90-minute diagnostic session, the GROW 12-month Fundraising for Small Teams hybrid program, the ACTIVATE 90-day implementation sprint, and the ADVISE annual private advisory retainer — all built around the proprietary Generosity Engine, a nine-system fundraising framework.

Product overview

Nonprofit 411 offers a tiered coaching and training program architecture centered on the Generosity Engine framework, designed to help small nonprofits build sustainable fundraising systems. The core offerings span four tiers: ASSESS (a 90-minute diagnostic session at $299), GROW (the 12-month Fundraising for Small Teams hybrid program at $2,500), ACTIVATE (a 90-day implementation sprint at $5,000), and ADVISE (a private advisory retainer starting at $25k annually). These programs build sequentially on each other, with investments carrying forward between tiers. Supporting the paid programs are free resources including the Generosity Engine Reliable Revenue Roadmap, Fundraising Assessment tool, newsletter with Donor Conversation Starter Kit, podcast, blog, and Free Weekly Training sessions. The company is led by Sarah Barton, founder with over 25 years of nonprofit leadership experience and $17 million raised across her career.

Differentiator

Problem solved

Functional benefit

Products and services

• ASSESS - Fundraising Growth Strategy Audit

Quantifiable outcome

• $125,000 raised in first year by one client
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sharpe Group: Long-standing fundraising consulting and planned giving advisory firm offering training, strategy sessions, and ongoing coaching to nonprofit organizations.
• The Curtis Group: Fundraising and development consulting firm serving nonprofits with strategy, coaching, and campaign support — a direct competitor in the boutique nonprofit consulting space.
• Veritus Group: Fundraising consulting agency that helps nonprofits build major-gift and donor relationship programs, offering coaching, training, and retainer-based advisory engagements directly comparable to Nonprofit411's ADVISE tier.
• Gail Perry Group: Fundraising consulting and coaching firm for nonprofits, led by Gail Perry, offering strategy sessions, online courses, and advisory services comparable to Nonprofit411's tiered coaching model.

Emerging players

• Givebutter: Modern, free-tier-friendly fundraising platform for small nonprofits and community organizations, an emerging competitor combining software with free coaching content aimed at the same small-nonprofit segment.
• Funraise: Fundraising CRM and platform purpose-built for nonprofits with donor management and campaign tools targeting the same small-to-mid nonprofit buyer Nonprofit411 serves.

Broad incumbents

• Network for Good: Fundraising software and services platform for small nonprofits combining donation tools, coaching, and educational content — directly overlapping Nonprofit411's small-nonprofit target market.
• Bloomerang: Donor management CRM and fundraising platform for small to mid-sized nonprofits with embedded fundraising resources and educational content that overlap with Nonprofit411's audience and content marketing strategy.
• Classy: Online fundraising platform for nonprofits offering donation pages, events, and peer-to-peer campaigns, often bundled with educational content for nonprofit fundraisers.

Others

• BoardSource: Nonprofit membership organization providing governance, fundraising, and leadership training resources to nonprofit boards and executives — overlapping the educational/training content category and adjacent to Nonprofit411's coaching offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Nonprofit411
• LinkedInlinkedin.com/company/nonprofit411
• Instagraminstagram.com/nonprofit411

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NonProfit411