Danny Boy’s Pizza
Danny Boy's Pizza is a privately held, founder-led restaurant brand operating three New York City-style pizzerias in the Los Angeles metro (DTLA, Westwood, Woodland Hills), serving slices, whole pies, hero sandwiches, and salads, with adjacent catering and Shopify-based merchandise revenue streams.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Danny Boy’s Pizza does
Danny Boy's Pizza is a privately held, founder-led restaurant concept that operates classic New York City-style pizzerias in Los Angeles. Founded by classically trained chef Daniel Holzman, the business runs three storefronts in the Los Angeles metro — DTLA inside the Halo DTLA food hall (330 S. Hope St.), Westwood Village (10889 Lindbrook Dr.), and Woodland Hills inside Valley Country Market (20929 Ventura Blvd.) — selling individual slices ($5-$6), whole pies ($24-$42), overstuffed hot hero sandwiches, salads, and appetizers. The menu also includes build-your-own pie configurations and a separate catering program targeting events and group orders. The brand identity leans on Holzman's New York childhood and on extensive in-house R&D into dough, cheese blends, and sauces, including signature items such as a 'Three Continent Buffalo Hot Sauce.'
The underlying technology stack is standard restaurant SaaS rather than proprietary: Toasttab powers online ordering and gift cards across all three locations, Shopify runs the branded merchandise e-commerce shop (t-shirts, hoodies, caps, onesies priced $19-$68), and Squarespace hosts the marketing site. There is no native mobile app, no disclosed API or developer platform, and no AI/ML features. Earned-media presence on Instagram (@dannyboysfamousoriginal) and a dense cluster of regional press mentions (Eater LA, FOODBEAST, LA Magazine, LA Times, LAist, KTLA, NBC California Live, Variety) constitute the primary brand-building channels.
The business model is direct-to-consumer and transaction-based, with revenue generated from in-restaurant sales, pickup and delivery orders via Toasttab, catering (recommended minimum one pie per 3-4 people), and a smaller merchandise stream. Pricing is pay-as-you-go at the unit level across all streams; there are no subscriptions, licensing, or contract-based revenue lines. Ownership is concentrated with the founder; no venture capital, private equity, institutional investment, or funding rounds are disclosed, and no parent or holding company structure is identified in the source materials.
Danny Boy’s Pizza firmographics
Firmographics- Name
- Danny Boy’s Pizza
- Legal name
- Danny Boy's Pizza
- Website
- https://dannyboysfamouspizza.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Danny Boy's Pizza is a privately held, founder-led restaurant brand operating three New York City-style pizzerias in the Los Angeles metro (DTLA, Westwood, Woodland Hills), serving slices, whole pies, hero sandwiches, and salads, with adjacent catering and Shopify-based merchandise revenue streams.
- Ownership category
- akta.pro rank
Danny Boy’s Pizza industry classification
Industry- Product category
- Casual Dining Pizza Restaurant
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Danny Boy’s Pizza is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Danny Boy’s Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Food Sales: Revenue from walk-in customers purchasing pizza slices, whole pies, hero sandwiches, salads, appetizers, and beverages at three Los Angeles locations.
- Catering Services: Catering menu offered for events including large-format pies, appetizers, salads, and beverages for pickup or delivery. Order minimums suggested at 1 pie per 3-4 people.
- Merchandise Sales: E-commerce shop selling branded merchandise including t-shirts, hoodies, caps, and accessories. Operated via Shopify platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items - slices and pies |
| Unit Pricing | Pay-as-you-go | Catering packages |
| Unit Pricing | Pay-as-you-go | Branded merchandise items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Danny Boy’s Pizza product offering
Product offeringCore offering
Danny Boy's Pizza operates casual-dine-in restaurants serving classic New York City-style pizza by the slice and whole pie, along with overstuffed hot hero sandwiches, fresh salads, and appetizers across three Los Angeles locations. It also offers large-format event catering and sells branded apparel merchandise through a Shopify storefront.
Product overview
Danny Boy's Pizza is a single-location concept (with three LA-area branches) offering classic New York City-style pizza, overstuffed hot hero sandwiches, and fresh salads. The core offering consists of pizza slices and pies with various specialty varieties and build-your-own options. The company operates a separate catering service for large orders and events, and maintains a Shopify-based merchandise store selling branded apparel and accessories. The three locations are in DTLA (inside Halo DTLA food court), Westwood Village, and Woodland Hills (inside Valley Country Market).
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza (Slices and Pies) Classic New York City-style pizza available by the slice ($5-$6) or whole pie ($24-$33), including Cheese, Pepperoni, Meatball, White Pie with Shrooms, Margherita, Sicilian Pepperoni, Gluten-Free Sicilian, Hot Supreme, Sausage Peppers & Onions, Veggie, and Buffalo Chicken varieties.
- Hot Hero Sandwiches Overstuffed hot hero sandwiches including Meatball Parmesan at $14, positioned as a signature menu item alongside pizza offerings.
- Appetizers Appetizer items including Big Boy Garlic Knots with roast tomato dipping sauce ($2 each), Famous Beef and Pork Meatballs ($10 for 4), and Buffalo Hot Wings ($12 for 6).
- Salads Fresh salads including House Side ($7) with romaine, radicchio, cucumbers, and marinated chickpeas; The Caesar ($13) with romaine, croutons, and parmesan; and The Italian Combo ($13) with mixed lettuce, roasted chickpeas, salami, and provolone.
- Build-Your-Own Pies Customizable pizzas allowing customers to add toppings including anchovies, fresh basil, extra cheese, vegan cheese, roasted garlic, ham, jalapeños, meatballs, fresh garlic, fresh mozzarella, mushrooms, olives, red onions, hot pickled peppers, roasted peppers, pineapple, chicken cutlet, sausage, spinach, and roast tomato sauce.
- Catering Service Large-format pizza party catering for pickup or delivery, featuring complete pies, build-your-own options, appetizers (Big Boy Garlic Knots, Famous Beef and Pork Meatballs, Chicken Parmesan, Rigatoni, Three Cheese Baked Rigatoni), salads (House Salad, Large Caesar, Large Italian Combo), beverages, and desserts.
- Danny Boy's Merch Shop Branded merchandise store selling apparel and accessories including t-shirts (Classic Logo Tee from $29.42, Raccoon Good Slice Tee from $20.32, Graffiti Tee, Cheesus the OG from $27.88, Racoon Camp Tee), hoodies (Classic Logo Hoodie from $42.57, Classic Logo Zip Hoodie from $60.77, Classic Logo Crewneck Sweater from $68.43), and accessories (CHEESEY Baby onesy $26.27, white logo surf cap $35.00, Danny Trucker hat $19.38).
Companies that use Danny Boy’s Pizza
Customer profileSegments2 records
Ideal customer profiles2 records
Danny Boy’s Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Danny Boy’s Pizza partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Danny Boy’s Pizza competitors and assessment
Company assessmentDirect peers
- L'Industrie Pizzeria: Brooklyn-born NY-style pizzeria known for slice shop quality and expansion. Comparable as a chef-quality NY-style pizza brand with a similar artisan slice shop concept and direct competitive overlap with Danny Boy's positioning.
- Pizzana: LA-based chef-driven pizza concept by Daniele Uditi with multiple LA locations and a strong press profile. Comparable in premium positioning, chef-founder narrative, and multi-location LA footprint pursuing a similar customer to Danny Boy's.
- Joe's Pizza: Legendary NYC slice shop with multi-city expansion. Directly comparable as a classic NY-style pizza brand competing for the same 'authentic NYC slice' customer and expanding into secondary markets.
- Square Pie Guys: Detroit/Sicilian-style pizza concept with both Bay Area and LA locations (including food hall presence). Comparable in slice-and-pie format, food court/standalone location mix, and premium chef-driven positioning targeting the same LA consumer.
- Prince Street Pizza: Iconic NYC slice shop that has expanded to Los Angeles. Closely comparable to Danny Boy's in offering NY-style pizza by the slice and whole pie, with similar pricing tier and slice-shop counter-service model.
- Roberta's Pizza: New York-origin wood-fired pizza brand with multiple LA locations (including inside the Hollywood Forever complex). Directly competes with Danny Boy's in the premium NY-style/pizzeria category in LA, with comparable dine-in and slice shop formats and a similar chef-driven narrative.
Others
- Toasttab: Restaurant POS and online ordering platform used by Danny Boy's for digital ordering. Relevant as an enabling technology/infrastructure peer rather than a direct competitor, illustrating the operational tooling stack the restaurant depends on.
Regional players
- Jon & Vinny's: LA-based chef-driven Italian restaurant group with multiple LA locations. Comparable as a chef-led LA restaurant brand with premium positioning and broad media recognition, though broader in menu than Danny Boy's pizza focus.
- Bestia: LA-based chef-driven Italian restaurant from Ori Menashe and Genevieve Gergis. Comparable as a multi-location LA chef-founded restaurant brand with strong media profile and Italian-leaning menu that overlaps Danny Boy's hero sandwich and Italian combo offerings.
- Tony's Pizza Napoletana: Chef Tony Gemignani's San Francisco-based Neapolitan/pizza institution with broad recognition and a similar chef-driven culinary credibility story. Comparable as a premium, chef-led pizza brand but anchored in a different metro.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Danny Boy’s Pizza social profiles
Digital presenceDanny Boy’s Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danny Boy’s Pizza leadership team
Management profileNumber of profiles
Profiles1 record
Danny Boy’s Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danny Boy’s Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danny Boy’s Pizza
What does Danny Boy’s Pizza do?
Danny Boy's Pizza operates casual-dine-in restaurants serving classic New York City-style pizza by the slice and whole pie, along with overstuffed hot hero sandwiches, fresh salads, and appetizers across three Los Angeles locations. It also offers large-format event catering and sells branded apparel merchandise through a Shopify storefront.
Is Danny Boy’s Pizza a public or private company?
Danny Boy’s Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Danny Boy’s Pizza founded?
Danny Boy’s Pizza was founded in -1. It employs 11 to 50 people.
Where is Danny Boy’s Pizza based?
Danny Boy’s Pizza is headquartered in Los Angeles, United States, in the North America region.
How does Danny Boy’s Pizza make money?
Three revenue lines are on record. Restaurant Food Sales are the primary driver. The others are catering Services and merchandise Sales.
Who are Danny Boy’s Pizza's main competitors?
Direct peers on record are L'Industrie Pizzeria, Pizzana, Joe's Pizza, Square Pie Guys, Prince Street Pizza and Roberta's Pizza. Toasttab is listed as an others. Regional players are Jon & Vinny's, Bestia and Tony's Pizza Napoletana.
Does Danny Boy’s Pizza have an API?
No public API is recorded for Danny Boy’s Pizza.
What industry is Danny Boy’s Pizza in?
Danny Boy’s Pizza's product category is Casual Dining Pizza Restaurant. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.