What Chuckle Soaps does

Chuckle Soaps is a Hampshire, UK-based maker of handcrafted novelty glycerin soaps founded in 2020 by Anna-Louise. Its products pair an SLS-free glycerin base, scented with 100% organic lavender essential oil, with proprietary 3D-printed biodegradable inserts (toys, crystals, jewellery, themed figures) that reveal themselves as the soap is used. The catalog comprises roughly 30 themed collections spanning sports, characters, healing crystals, pets, seasonal (Christmas, Easter, Mother's Day, Halloween, Valentine's), and personalised/bespoke lines, plus accessories such as soap-on-a-rope, ceramic/enamel soap dishes, and hessian gift bags.

Name

Chuckle Soaps

Legal name

Chuckle Soaps

Website

https://chucklesoaps.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Chuckle Soaps is a Hampshire, UK-based handcrafted novelty soap brand founded in 2020, selling SLS-free glycerin soaps with proprietary 3D-printed biodegradable toy and crystal inserts through its DTC site, premium UK retailers (Anthropologie, Rick Stein), school fundraising, and bespoke B2B orders.

Ownership category

akta.pro rank

Product category

Handmade Novelty Soaps

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand Soap & Hand Wash (CRABAEAC)

Keywords

• Handmade novelty soaps
• Surprise-inside soaps
• Biodegradable toy inserts
• SLS-free glycerin soaps
• School fundraising products

Headquarters

HQ city

Farnham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: One-time purchase model for handcrafted novelty soaps sold directly through chucklesoaps.com. Products include various themed collections with embedded toys, crystals, or surprises ranging from £4.50 to £14.00.
2. Wholesale/Retail Distribution: Products sold through retail partners including Anthropologie, Rick Stein, museum gift shops, and independent boutiques across the UK.
3. School Fundraising Program: Sale-or-return box program for school PTAs. Schools keep £2 profit per soap sold (approximately 40% margin), with average fundraising of £150-£300 per event.
4. Party Bag Discount Sales: Bulk party bag orders with discount codes: 10% off at £70 (PARTYON), 20% off at £115 (PARTYBAG).
5. Bespoke/Custom Orders: Custom soap projects including memorial soaps, personalised fragrances (B2B), and unique designs for businesses and individuals. Contact-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Chuckle Soaps handcrafts novelty glycerin soaps with embedded 3D-printed biodegradable toy inserts, genuine healing crystals, seashells, costume jewelry, and personalised messages. All soaps are SLS-free, vegan, and cruelty-free, fragranced with 100% organic lavender essential oil. The company operates across themed collections (sports, characters, holidays, nature, gaming) and supports custom/bespoke orders, school fundraising programs, and party bag services.

Product overview

Chuckle Soaps is a UK-based handmade soap company specializing in playful soaps with surprise toy or novelty inserts. The core product portfolio comprises over 30 distinct soap collections organized into themes including: Characters (Little Figures, Gaming Figures, Cute Creatures, Dinosaurs, Pets, Swiftie), Nature (Shells, Gardening, Healing Crystals, Gems), Seasonal (Christmas, Easter, Halloween, Mother's Day, Valentine's), Sports & Activities (Sports, Footballs), Lifestyle (Unicorns, Cars, Words, Message Soaps, Pearl Bracelets, Rubber Duckies), and Accessories (Soap on a Rope, Soap Dishes, Hessian Gift Bags). The company also offers custom/Bespoke Soaps for personalized projects and services including school fundraising programs and eco party bag fills. All soaps are SLS-free, vegan, cruelty-free, handmade in Hampshire, and fragranced with 100% organic lavender essential oil. Products are available through the company's direct-to-consumer website and various retail stockists including Anthropologie, Rick Stein, and The Tank Museum.

Differentiator

Problem solved

Functional benefit

Products and services

• Unicorns Soap Unicorn ring encased in rose quartz coloured glycerin soap (7cm x 5cm x 2.5cm). The rubber ring is stretchy and can be used as a hair tie; designed as a novelty gift for children.
• Sports Soaps Sports-themed soaps featuring 3D-printed biodegradable inserts in multiple disciplines (Golf, Rugby, Surfing, Cricket, Tennis, Hockey, Footballer). Dimensions 8cm x 5cm x 2cm.
• Cars Soap Car-themed soaps featuring racing cars, police cars, and other vehicle varieties in randomized colours (pot luck), sized 8cm x 5cm x 2cm.
• Healing Crystals Soaps Soaps containing authentic healing crystals including Amethyst, Aventurine, Cherry Agate, Lapis Lazuli, Lepidolite, and Rose Quartz. Crystals can be kept on display or worn after washing out of the soap.
• Gardening Soaps Gardening-themed soaps featuring 3D-printed biodegradable inserts (Green Welly boot, Watering Can, Wheelbarrow, Robin on Spade) sized 8cm x 5cm x 2cm.
• Swiftie Soap Taylor Swift-themed soaps featuring outfit designs including Pink Guitar, Silver Guitar, Catsuit, Allot Going On Tshirt, and dress variants.
• Shells Soap Hand-picked shells from North Cornwall (Trevone Bay) encased in soap, with optional Cornish Cowrie shells.
• Soap on a Rope Handmade soaps on natural hessian rope with various themes (Wellie Boot, Watering Can, Robin, Wheelbarrow, Shells, Mum, Dad, Spiders, Pink Pony, Cyclist, Soldier, Storm Trooper, Golf, Cricket, Paddle Boy/Girl). The hessian rope provides gentle natural exfoliation.
• Bespoke Soaps Custom personalised soaps including memorial soaps, themed soaps, charity products, and B2B options with custom fragrances. Contact-based pricing via [email protected].
• Eco Party Bags Service Party bag filler offering soaps in bulk with discount codes: 10% off orders over £70 (PARTYON) and 20% off orders over £115 (PARTYBAG).
• Fundraise With Us (School Fundraising Program) School fundraising programme providing soaps on a sale-or-return basis; schools retain approximately £2 profit per soap sold (~40% margin), with average fundraising of £150–£300 per event. Schools include Dulwich College, NSPCC, Fulham School, Reeds, and others.
• Soap Dishes and Accessories Companion soap accessories including handmade ceramic Sea Bramble Soap Dishes, Enamel 2 Part Soap Dishes, T&G chalk-lettered SOAP dishes (with donations to Plastic Oceans UK), and hessian gift bags.

Quantifiable outcome

• Generated over 1 million smiles in first three years of operation
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• One Tree PlantedcoreStrategic or Co-development PartnerEnvironmental partnership where One Tree Planted plants trees worldwide using proceeds from each bar of soap sold. This aligns with the company's eco-friendly positioning and sustainability commitments.
• Plastic Oceans UKcoreStrategic or Co-development PartnerFor every sale of the T&G Soap Dish, a donation is made to Plastic Oceans UK, supporting ocean plastic reduction initiatives.
• Buy Women Built NetworkcoreStrategic or Co-development PartnerMembership in the Buy Women Built Network, a movement to promote female-founded businesses. Company proudly carries their Kitemark on all products and celebrates its female founder to inspire other women and girls.
• Sea BrambleminorChannel Partner/ Reseller/ DistributorBritish artisan ceramicist providing handmade, coastal-inspired soap dishes for Chuckle Soaps. Products sourced as accessories to complement soap sales.
• Electric Umbrella CharityminorStrategic or Co-development PartnerCreated branded plectrum soaps for the charity. Products sold in charity's store and Chuckle Soaps shop, used for corporate gifting including gifts to Lord Lieutenant of Hertfordishire and Toyah Wilcox.
• Brooklands RadiominorGTM or Marketing PartnerFounder Anna-Louise appeared on Brooklands Radio's Just Women Series podcast to discuss the business journey from lockdown activity to flourishing venture.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Method Products: Eco-friendly personal-care and home-cleaning brand with strong sustainability and design-led positioning. Comparable on SLS-free, vegan, eco-friendly claims and ethical sourcing narrative, though predominantly a cleaning-products brand.

Direct peers

• Dr. Squatch: Novelty men's bar-soap brand built around themed collections, D2C-first model, and strong social/gift marketing. Comparable on novelty positioning, themed SKUs, and D2C-led growth.
• Nesti Dante: Italian artisan soap maker selling beautifully packaged, fragrance-led gift soaps through premium retailers. Comparable on handcraft production, premium gifting, and European retail distribution.
• Bomb Cosmetics: UK bath and body gift brand known for novelty bath blasters and giftable soaps with embedded surprises. Comparable on novelty-soap positioning, gift-set retail channels, and party-bag/stocking-filler occasions.
• Lush: UK-based handmade cosmetics and bath brand with ethical positioning, novelty bar soaps, and strong retail/wholesale footprint. Closely comparable on product format, handcraft production, and D2C-plus-stockist GTM.
• The Soap Co. UK-based luxury bar-soap maker focused on gentle, natural formulations for sensitive skin. Comparable on SLS-free / sensitive-skin positioning and premium gifting channels.

Broad incumbents

• The Body Shop: Global bath, body, and personal-care retailer with strong ethical and vegan positioning. Comparable on clean-beauty credentials, vegan/cruelty-free claims, and broad retail footprint.
• Bath & Body Works: Large US bath, body, and home fragrance retailer with seasonal/gift-driven product cycles and strong mall/wholesale presence. Comparable on seasonal gifting cadence and party/stocking-filler occasions.
• L'Occitane en Provence: Global premium bath, body, and personal-care brand with botanical and natural formulations. Comparable on premium gift soaps, organic essential-oil positioning, and museum/airport/retail distribution.
• Kneipp: German bath and body care brand with plant-based, essential-oil formulations sold globally. Comparable on natural botanical positioning and broad bath-product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/chucklesoaps

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chuckle Soaps