The One Motorcycle Show

What The One Motorcycle Show does

The One Motorcycle Show is a private event management company founded in 2009 by Thor Drake in Portland, Oregon, that produces North America's largest annual custom motorcycle exhibition. The core product is a multi-day live event — the 17th edition was held May 1-3, 2026 at Zidell Yards in Portland — featuring 300+ custom motorcycles, a Builder Awards ceremony with 20+ categories and hand-forged Bridgetown Forge trophies, the 21 Helmets art showcase, Progressive Secret Walls live paint battles, BMX stunt shows, the Globe of Death, and live music. The company also operates One Moto Cafe at 1642 NE Sandy Blvd, Portland (rebranded from See See Motorcycles in July 2024) as a year-round cafe and merchandise retail location, and in February 2025 launched a one-off Las Vegas edition at The Western Hotel & Casino in partnership with AIMExpo.

The company does not develop or operate a proprietary technology platform. Its technology footprint consists of off-the-shelf SaaS integrations: Squarespace Commerce for the e-commerce storefront and website, Tixr for ticketing, Stripe for payment processing, Klaviyo for email marketing, Google Analytics for measurement, and Meta for paid social. Distribution is direct — tickets via Tixr and at the door, merchandise via the Squarespace storefront with local pick-up at One Moto Cafe.

The business model combines four revenue streams: ticket sales (General Admission $16-$22 per session, All-Day passes $25-$80, Weekend pass $135), sponsorship revenue (Progressive is presenting sponsor; Harley-Davidson, Indian Motorcycle, Royal Enfield, BMW Motorrad, LiveWire, Gates, Danner, Russ Brown, Traeger, Monster Energy, Simpson, and REV'IT! are all current sponsors), merchandise and apparel sales, and vendor/artist submission fees. The customer base spans motorcycle enthusiasts and riders, custom motorcycle builders, motorcycle-inspired artists, food and market vendors, and major OEM motorcycle brands and corporate sponsors.

Name

The One Motorcycle Show

Legal name

The One Motorcycle Show LLC

Website

https://the1moto.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The One Motorcycle Show is a private Portland-based event management company that produces North America's largest annual custom motorcycle exhibition, serving enthusiasts, builders, artists, and OEM sponsors with ticketing, Builder Awards, and the affiliated One Moto Cafe retail operation.

Ownership category

akta.pro rank

Product category

Live Motorcycle Events

NAICS

Racetracks (711212), Amusement and Theme Parks (713110)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

Keywords

• Custom motorcycle show
• Motorcycle event management
• Custom bike exhibition
• Motorcycle builder awards
• Moto culture event

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ticket Sales: Revenue is generated through the sale of event tickets including General Admission (session-based), All-Day Admission, and Weekend Passes. Tickets are sold online through Tixr and at the door. Children ages 10 and under are admitted free with an adult.
2. Merchandise and Apparel Sales: The company operates an online shop selling apparel and parts, processing orders within 2-5 business days. Merchandise includes branded One Moto Show apparel and related items.
3. Sponsorship Revenue: Major brands including Progressive (presenting sponsor), Harley-Davidson, Indian Motorcycle, Royal Enfield, BMW Motorrad, and others pay to sponsor the show in exchange for brand activation, booth space, and association with the event. Sponsor logos are prominently displayed on the website and at the venue.
4. Vendor Fees: Food vendors, market vendors, and artists pay submission/participation fees to exhibit and sell at the event. The company also operates One Moto Cafe at 1642 NE Sandy Blvd, Portland as a retail/café location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The One Motorcycle Show produces an annual multi-day custom motorcycle exhibition event held at Zidell Yards in Portland, Oregon, featuring 300+ custom motorcycles on display, a Builder Awards ceremony, the 21 Helmets custom art show, Progressive Secret Walls live paint battles, BMX stunts, Globe of Death performances, and live music. The company also sells event tickets (General Admission, All-Day, Weekend passes), branded apparel and merchandise, and operates One Moto Cafe as a year-round retail/cafe location in Portland.

Product overview

The One Motorcycle Show is North America's largest custom motorcycle exhibition event, producing an annual multi-day show in Portland, Oregon featuring 300+ custom motorcycles, builder awards, live music, art displays, and interactive sponsor activations. The event portfolio includes various ticket tiers (General Admission, All-Day, Weekend), a year-round cafe retail location, and participation programs for builders, artists, and vendors. Major product offerings include the main annual show, Builder Awards ceremony, 21 Helmets art display, and Progressive Secret Walls live paint battles. The company also operates One Moto Cafe, a retail and food venue in Portland.

Differentiator

Problem solved

Functional benefit

Products and services

• The One Motorcycle Show (Annual Event) Annual multi-day custom motorcycle exhibition event featuring 300+ bikes, Builder Awards, live music, art displays, BMX stunts, Globe of Death performances, and sponsor activations. Held at Zidell Yards in Portland, Oregon since 2020.
• General Admission Tickets Single-entry tickets to The One Motorcycle Show available for specific time sessions or general admission. Priced from $16-$22 per session online, increasing on the day of the show. Available at the door on a first-come, first-served basis.
• All-Day Admission Full-day access passes to The One Motorcycle Show allowing unlimited entry for the entire operating day. Prices range from $25 (Sunday) to $80 (Saturday), available online only.
• Weekend Admission Pass Three-day pass granting access to all show hours across Friday, Saturday, and Sunday. Available for $135 online only.
• Builder Awards Annual ceremony recognizing top custom motorcycle builders with hand-forged specialty hammer trophies by Bridgetown Forge. Includes 20+ award categories such as Champ of Champs, Heavy Metal, Electric Cowboy, Belter, Rocketship, Prince of the Castle, and REV'IT! ADV.
• 21 Helmets Art Show Annual custom helmet art show featuring 21 artists creating 21 helmet designs over 21 days, displayed at the main event.
• Progressive Secret Walls Live paint battle competition featuring artists creating murals in real-time on the show floor. Partnership with Progressive Insurance started in 2025.
• One Moto Cafe Cafe and retail location at 1642 NE Sandy Blvd, Portland, OR 97232. Offers food, beverages, and merchandise. Serves as local pick-up location for online merchandise orders. Open daily 10AM-4PM.
• Branded Apparel and Merchandise Shop Online store selling branded One Moto Show apparel and related items, processed through Squarespace Commerce within 2-5 business days. Free shipping offered for orders over $50; local pick-up available at One Moto Cafe.
• The One Motorcycle Show Las Vegas First-ever Las Vegas edition of The One Motorcycle Show, held February 7-8, 2025 at The Western Hotel & Casino in partnership with AIMExpo (Motorcycle Industry Council). Marked the company's expansion beyond Portland.

Quantifiable outcome

• 300+ custom motorcycles on display at each annual show
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

19 partnerships are on record, tiered flagship, core and major.

• Progressive InsuranceflagshipGTM or Marketing Partner · 1 January 2026Progressive Insurance is the presenting sponsor of The One Motorcycle Show. As the No. 1 motorcycle insurer in the U.S., Progressive's presenting sponsorship includes top-level brand visibility across all show materials, the website, and on-site activations. Progressive also partners with Secret Walls for live paint battles at the show.
• Harley-DavidsoncoreGTM or Marketing PartnerHarley-Davidson is a major sponsor of The One Motorcycle Show, displaying rare museum pieces from Wisconsin at the show, running live tattoo activations, and selling custom merchandise. Harley-Davidson also presents the Heavy Metal Builder Award at the annual ceremony.
• Indian MotorcyclecoreGTM or Marketing PartnerIndian Motorcycle is a major sponsor offering demo rides at the show, a cold brew collaboration, and appearances by Carey Hart. Indian Motorcycle presents the Big Chief Builder Award recognizing machines that stand the test of time.
• Royal EnfieldcoreGTM or Marketing PartnerRoyal Enfield sponsors the show and presents the Prince of the Castle Builder Award for young builders beyond their years. Royal Enfield also gives away a custom 'Blank Canvas' bike at the Portland show.
• BMW MotorradcoreGTM or Marketing PartnerBMW Motorrad sponsors The One Motorcycle Show and presents the Rocketship Builder Award recognizing precision and performance at the 2026 Builder Awards.
• LiveWirecoreGTM or Marketing PartnerLiveWire (Harley-Davidson's electric motorcycle brand) sponsors The One Motorcycle Show and presents the Electric Cowboy Builder Award for the coolest electric-powered bike.
• Gates Belt DrivemajorGTM or Marketing PartnerGates Belt Drive is a sponsor presenting the Belter Builder Award for a machine that 'hits all the right notes.' Gates is known for carbon belt drive systems for motorcycles.
• Danner BootsmajorGTM or Marketing PartnerDanner Boots is a sponsor of The One Motorcycle Show and presents the Soul Is Definitely Part of It Builder Award. Danner is known for premium motorcycle and outdoor boots.
• Russ Brown Motorcycle AttorneysmajorGTM or Marketing PartnerRuss Brown Motorcycle Attorneys is a long-time sponsor and partner of the show, presenting the annual Russ Brown Bike Giveaway — a custom motorcycle giveaway open to attendees.
• Traeger GrillsmajorGTM or Marketing PartnerTraeger Grills is a sponsor of The One Motorcycle Show and presents the Traeger Grill Giveaway at the annual Builder Awards ceremony.
• Monster EnergymajorGTM or Marketing PartnerMonster Energy sponsors BMX stunt shows at The One Motorcycle Show, featuring pro BMX riders performing live stunt shows across the weekend.
• Simpson Motorcycle HelmetsmajorGTM or Marketing PartnerSimpson Motorcycle Helmets sponsors the Globe of Death stunt show at the event and is known for motorsports safety gear. At the Vegas show, Simpson ran live helmet pinstriping activations, fire performances, and displayed a Top Fuel Harley drag bike.
• REV'IT!majorGTM or Marketing PartnerREV'IT! is an international motorcycle gear brand sponsoring The One Motorcycle Show and presenting the REV'IT! ADV Award for off-road builds made to last.
• Secret WallscoreStrategic or Co-development PartnerProgressive and The One Motorcycle Show partnered with Secret Walls for a live paint battle showdown. Artists compete head-to-head painting massive murals in real time on the show floor, creating a unique live entertainment experience that has become a signature highlight.
• Triumph Columbia RivermajorGTM or Marketing PartnerTriumph Columbia River is a regional Triumph motorcycle dealership and sponsor of The One Motorcycle Show, giving away a Triumph dirt bike at the event.
• See See Motorcycles / One Moto CafecoreStrategic or Co-development PartnerFounded by Thor Drake (also founder of The One Motorcycle Show), One Moto Cafe (formerly See See Motorcycles) is the company's associated café and retail location in Portland. The cafe serves as a local pick-up point for online merchandise orders and hosts events including Thursday Night Motocross.
• AIMExpo (Motorcycle Industry Council)majorStrategic or Co-development PartnerThe One Motorcycle Show partnered with AIMExpo to bring its first-ever Las Vegas show in February 2025. This collaboration unified powersports trade and consumer audiences, combining the industry-focused AIMExpo with the custom-culture-focused One Show.
• Squarespace CommercecoreTechnology or IntegrationThe company's e-commerce storefront and website are built on Squarespace Commerce, which handles order processing, payment processing (via Stripe), and website hosting.
• TixrcoreTechnology or IntegrationTixr is the ticketing platform used for The One Motorcycle Show ticket sales, managing both advance online ticket purchases and door sales.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• One Moto Cafe (formerly See See Motorcycles): Portland-based motorcycle cafe and retail shop founded by Thor Drake, the same founder of The One Motorcycle Show. Operates as the company's year-round retail and community anchor, closely linked to the show.

Broad incumbents

• Sturgis Motorcycle Rally: The largest motorcycle rally in the world, held annually in Sturgis, South Dakota. A broader incumbent in the motorcycle event space with significantly larger attendance but a more diffuse consumer (vs. custom-builder) focus.
• Daytona Bike Week: A 10-day motorcycle festival in Daytona Beach, Florida, featuring racing, custom bike shows, and OEM activations. Comparable in OEM sponsor engagement and live event format, but at a much larger and older scale.

Direct peers

• Handbuilt Motorcycle Show (Austin): An Austin-based custom motorcycle showcase highlighting handcrafted bikes alongside builder meetups and art. Targets the same custom builder community and runs as a comparable multi-day live event.
• The Quail Motorcycle Gathering: A high-end curated motorcycle exhibition held in Carmel, California, featuring rare vintage and custom bikes, judged awards, and premium sponsors. Comparable in prestige, builder recognition, and high-ticket pricing model.
• AIMExpo (Motorcycle Industry Council): Motorcycle industry trade and consumer event that directly partnered with The One Motorcycle Show for the 2025 Las Vegas edition. Both target motorcycle manufacturers, dealers, and enthusiast audiences at large-scale live events — making AIMExpo the most direct peer and collaborator.
• Mama Tried Show (Milwaukee): Annual indoor custom motorcycle show held in Milwaukee featuring builder awards, art, and culture. Sister event in the custom motorcycle show circuit targeting the same builder and enthusiast demographic.
• Born Free Show: A premier custom motorcycle show held in Southern California featuring hand-built bikes, builder awards, and live entertainment. Directly comparable to The One Motorcycle Show in audience, format, and builder ecosystem.

Emerging players

• Fuel Cleveland (Fuel Moto Show): A Cleveland-based custom motorcycle and art show featuring curated bikes and live music. Comparable emerging event targeting the same enthusiast and builder community at a smaller regional scale.
• Brooklyn Motorcycle Film Festival: An emerging motorcycle culture event focused on film, art, and custom bikes in the Brooklyn/NYC market. Comparable in its cultural-event positioning and small-team execution model, though centered on film rather than bike display.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheOneMotoShow
• Facebookfacebook.com/theOneMotorcycleShow
• Instagraminstagram.com/the1moto
• TikToktiktok.com/@the1moto
• Xx.com/theonemoto
• LinkedInlinkedin.com/company/the-1-motorcycle-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The One Motorcycle Show