Action Uniform
Action Uniform Co., LLC is a New Jersey-based uniform retailer operating four showrooms and an outside sales team that supplies and customizes uniforms primarily for public safety and government agencies statewide via its proprietary Same Day Signature Service.
- Company typePrivate
- Founded-
- HeadquartersPleasantville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Action Uniform firmographics
Firmographics- Name
- Action Uniform
- Legal name
- Action Uniform Co., LLC
- Website
- https://actionuniformco.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Action Uniform Co., LLC is a New Jersey-based uniform retailer operating four showrooms and an outside sales team that supplies and customizes uniforms primarily for public safety and government agencies statewide via its proprietary Same Day Signature Service.
- Ownership category
- akta.pro rank
Action Uniform industry classification
Industry- Product category
- Public Safety Uniforms and Customization Services
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB)
- akta.pro secondary industries
- Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH), Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)
Keywords
Where Action Uniform is headquartered
LocationHeadquarters
- HQ city
- Pleasantville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Action Uniform business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Uniform and Gear Retail Sales: One-time purchase of uniforms, footwear, badges, and accessories from leading public-safety and workwear brands through retail showrooms and the company website.
- Customization and On-Site Services: Fee-based services including embroidery, patches, tailoring, engraving, vinyl lettering, and the Same Day Signature Service delivered at customer locations or in-store.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Action Uniform product offering
Product offeringCore offering
Action Uniform Co. sells uniforms, footwear, badges, and accessories from leading public-safety and workwear brands through four New Jersey retail showrooms and an online storefront, while providing fee-based on-site customization services (embroidery, patches, tailoring, engraving, vinyl lettering). The company's flagship differentiator is the proprietary Same Day Signature Service, in which uniforms are fitted, personalized, and delivered to public safety and government personnel the same day, supported by an outside sales team that conducts on-location fittings.
Differentiator
Problem solved
Functional benefit
Products and services
- Same Day Signature Service Action Uniform's proprietary flagship service that allows public safety and government personnel to walk into a retail showroom (or be visited by the outside sales team) and leave the same day with a fully customized, ready-to-wear uniform. Includes on-site embroidery, patches, tailoring, engraving, and vinyl lettering, eliminating the multi-week lead times typical of catalog-based uniform suppliers.
- On-Site Customization Services Personalized uniform customization services performed at Action Uniform's New Jersey retail showrooms. Service categories include embroidery, patches, tailoring, engraving, and vinyl lettering for individuals and agency personnel purchasing or bringing in garments.
- Outside Sales and On-Location Fitting Service Field-based sales and fitting service in which Action Uniform's outside sales team visits customer agency and department locations to take measurements, present samples, provide fittings, and fulfill uniform needs on-site — eliminating travel to a retail showroom for the customer.
Quantifiable outcome
- 100+ years of combined staff experience serving New Jersey public safety agencies.
- +1 more outcomes
Companies that use Action Uniform
Customer profileSegments3 records
Ideal customer profiles3 records
Action Uniform technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Action Uniform partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core.
- ElbecocoreElbeco is a public safety and professional uniform brand carried and resold by Action Uniform. Supplies shirts, trousers, and duty apparel for police, fire, and EMS agencies.
- FechheimercoreFechheimer is a uniform brand (best known for law enforcement trousers) carried and resold by Action Uniform.
- BlauercoreBlauer is a public safety apparel brand carried and resold by Action Uniform.
- WolverinecoreWolverine work boots and footwear brand carried and resold by Action Uniform.
- Smith & WarrencoreSmith & Warren is a badge and insignia manufacturer whose products are carried and resold by Action Uniform.
- VF ImagewearcoreVF Imagewear (parent of multiple uniform brands) is carried and resold by Action Uniform.
- Perfect FitcorePerfect Fit is a uniform brand carried and resold by Action Uniform.
- Weinbrenner (Thorogood)coreWeinbrenner (maker of Thorogood boots) is a footwear brand carried and resold by Action Uniform.
- CobmexcoreCobmex is a uniform and polo shirt brand carried and resold by Action Uniform.
- BlackintoncoreBlackinton is a badge and insignia manufacturer whose products are carried and resold by Action Uniform.
- ProppercorePropper is a tactical and uniform apparel brand carried and resold by Action Uniform.
- Heros PridecoreHeros Pride is a duty gear and accessories brand carried and resold by Action Uniform.
- Under ArmourcoreUnder Armour is a performance apparel brand carried and resold by Action Uniform.
- KeystonecoreKeystone is a uniform apparel brand carried and resold by Action Uniform.
- ReebokcoreReebok is a footwear and apparel brand carried and resold by Action Uniform.
- LibertycoreLiberty is a uniform apparel brand carried and resold by Action Uniform.
- DickiescoreDickies is a workwear brand carried and resold by Action Uniform.
- TruSpeccoreTruSpec is a tactical and uniform apparel brand carried and resold by Action Uniform.
- TimberlandcoreTimberland is a footwear and apparel brand carried and resold by Action Uniform.
- Red KapcoreRed Kap is a workwear and uniform apparel brand carried and resold by Action Uniform.
- RockycoreRocky is a footwear brand carried and resold by Action Uniform.
- CarharttcoreCarhartt is a workwear brand carried and resold by Action Uniform.
- 5.11 Tacticalcore5.11 Tactical is a tactical apparel and gear brand carried and resold by Action Uniform.
- GH (Guardian / GH Basics)coreGH (likely Guardian / GH Basics) is a uniform apparel brand carried and resold by Action Uniform.
Scale indicators3 records
Action Uniform competitors and assessment
Company assessmentBroad incumbents
- 5.11 Tactical: 5.11 Tactical is a leading tactical and public safety apparel brand that has expanded into company-owned retail stores and direct e-commerce. It is both a key supplier to Action Uniform and an emerging direct competitor to its retail offering.
- Cintas: Cintas is a national uniform rental and services provider with a much broader industrial and commercial focus. It overlaps with Action Uniform in uniform programs for public-facing workforces but at substantially greater scale and through a rental-led model.
- Aramark Uniform Services: Aramark's uniform services division is a national player in uniform rental, laundering, and managed uniform programs. It overlaps with Action Uniform in serving government and public sector clients but through a rental/services model rather than direct retail.
- UniFirst: UniFirst is a large uniform rental and supply company serving North American businesses across many verticals. While its core is industrial uniform rental rather than public safety retail, it competes in adjacent uniform-program contracts for municipalities and government agencies.
Direct peers
- Galls: Galls is the largest US public safety uniform and equipment retailer, offering police, fire, and EMS apparel, footwear, and accessories through both online and catalog channels. It directly competes with Action Uniform's core offering of agency outfittment but at far greater national scale.
- LA Police Gear: LA Police Gear is a large online retailer specializing in uniforms, tactical gear, and equipment for law enforcement and public safety personnel. It competes with Action Uniform for the same buyer but operates primarily through e-commerce with no retail showrooms or on-site services.
- Ding's Uniforms: Ding's Uniforms is a public safety uniform retailer with showroom locations serving law enforcement, fire, and EMS agencies. Its retail-plus-customization model in a regional footprint makes it a close structural comparable to Action Uniform.
- Sharper Uniforms: Sharper Uniforms is a regional uniform retailer serving public safety and government agencies with multiple showrooms and on-site fitting services. Its business model — physical showrooms plus field customization — closely mirrors Action Uniform's approach, making it one of the most directly comparable peers.
Others
- Elbeco: Elbeco is a uniform manufacturer and brand supplier that Action Uniform carries and resells. It is an ecosystem supplier rather than a direct competitor, but its direct-to-agency sales channel makes it an adjacent participant in the same market.
Regional players
- NY Safety & Specialty Apparel: NY Safety & Specialty Apparel is a uniform supplier serving public safety and industrial clients across the New York / New Jersey market with similar brand portfolios and on-site service capabilities. It is a regional peer competing for overlapping customers in adjacent geography.
Market position
Customer concentration
Action Uniform social profiles
Digital presenceAction Uniform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Uniform leadership team
Management profileNumber of profiles
Action Uniform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Uniform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Uniform
What does Action Uniform do?
Action Uniform Co. sells uniforms, footwear, badges, and accessories from leading public-safety and workwear brands through four New Jersey retail showrooms and an online storefront, while providing fee-based on-site customization services (embroidery, patches, tailoring, engraving, vinyl lettering). The company's flagship differentiator is the proprietary Same Day Signature Service, in which uniforms are fitted, personalized, and delivered to public safety and government personnel the same day, supported by an outside sales team that conducts on-location fittings.
Is Action Uniform a public or private company?
Action Uniform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action Uniform founded?
Action Uniform was founded in -1. It employs 11 to 50 people.
Where is Action Uniform based?
Action Uniform is headquartered in Pleasantville, United States, in the North America region.
How does Action Uniform make money?
Two revenue lines are on record. Uniform and Gear Retail Sales are the primary driver. The others are customization and On-Site Services.
Who are Action Uniform's main competitors?
Broad incumbents on record are 5.11 Tactical, Cintas, Aramark Uniform Services and UniFirst. Direct peers are Galls, LA Police Gear, Ding's Uniforms and Sharper Uniforms. Elbeco is listed as an others. NY Safety & Specialty Apparel is listed as a regional player.
Does Action Uniform have an API?
No public API is recorded for Action Uniform.
What industry is Action Uniform in?
Action Uniform's product category is Public Safety Uniforms and Customization Services. Its primary akta.pro industry code is CRAAALAB, Corporate Uniforms (Office, Hospitality, Retail Staff), with a secondary code of CRAAAAAH, Workwear, Uniform & Protective Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 5600.