Aerial Titans

What Aerial Titans does

Aerial Titans, Inc. is a privately held, founder-owned heavy equipment dealer headquartered in Cartersville, Georgia, founded around 2010 by co-founders Andrew Huggins and Andrew Johnson. The company buys, sells, and distributes new and used aerial work platforms — including articulating, telescopic, self-drive, towable, and tracked-drive boom lifts, scissor lifts, telehandler forklifts, vertical mast lifts, and straight mast forklifts — from leading OEMs such as JLG, Genie, Skyjack, SkyTrak, NiftyLift, JCB, MEC, Haulotte, CAT, Doosan, Gehl, Toyota, and Xtreme. It operates four full-service equipment yards in Georgia, Ohio, Texas, and California, and supports nationwide delivery via in-house logistics and third-party freight carriers.

The business is organized around four revenue streams: (1) new and used equipment sales (one-time transactions ranging from approximately $4,950 for used scissor lifts to over $150,000 for new telehandlers), (2) a Parts Division supplying OEM and aftermarket parts for fleet uptime, (3) Aerial Titans Finance, an in-house financing arm offering 0% manufacturer programs and credit-challenged options, and (4) equipment buyback, trade-ins, and fleet-disposal services for national rental companies. Pricing is per-unit with freight quoted separately; a 14-day return policy applies, and financing is structured as monthly installments.

Aerial Titans serves four horizontal customer segments — contractors, equipment rental companies, individual business owners, and government/public works entities — through a sales-led motion combining a national phone/email sales team of roughly ten named account managers, an e-commerce website listing 887+ equipment items, and in-person pickup at physical yards. The company reports a 4.9/5.0 Google rating across 334 reviews and cites decade-long partnerships with Home Depot, United Rentals, and Sunbelt Rentals. There is no disclosed revenue, no outside funding, and no AI/ML capabilities; the technology layer is a standard Shopify storefront with content marketing and SEO.

Name

Aerial Titans

Legal name

Aerial Titans, Inc.

Website

https://aerialtitans.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Aerial Titans is a privately held U.S. dealer of new and used aerial lifts, boom lifts, scissor lifts, and telehandler forklifts, operating four equipment yards across Georgia, Ohio, Texas, and California. Founded in 2010, it serves contractors, rental companies, business owners, and government buyers through direct sales, e-commerce, in-house financing, and a parts division.

Ownership category

akta.pro rank

Product category

Aerial Lift and Material Handling Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Aerial lift equipment
• Boom lift sales
• Scissor lift dealer
• Telehandler forklift
• Heavy equipment distributor

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New & Used Equipment Sales: Primary revenue stream from selling new and used aerial lifts, boom lifts, scissor lifts, telehandler forklifts, towable boom lifts, tracked spider lifts, and self-propelled outrigger lifts. Equipment is sold at per-unit prices ranging from approximately $4,950 (used scissor lifts) to over $150,000 (new telehandlers).
2. Parts Sales: Parts Division supplies genuine OEM and aftermarket parts for aerial lifts and material handling equipment to support long-term fleet uptime for customers.
3. In-House Financing: Aerial Titans Finance offers flexible financing solutions including 0% manufacturer programs and options for challenged credit profiles, generating revenue through interest and financing fees.
4. Equipment Buyback & Trade-Ins: The company buys used equipment from customers looking to sell or trade, then refeeds inventory for resale — a secondary revenue stream that supports the equipment sales cycle.
5. Fleet Disposal Services for Rental Companies: Trusted partner to national, regional, and local rental companies (Home Depot, United Rentals, Sunbelt Rentals) helping them maximize returns on fleet disposals and refleet with in-demand equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Aerial Titans is an authorized multi-brand dealer that sells new and used aerial lifts, boom lifts, scissor lifts, telehandler forklifts, towable boom lifts, tracked spider lifts, vertical mast lifts, and straight mast forklifts from manufacturers such as JLG, Genie, Skyjack, SkyTrak, NiftyLift, JCB, MEC, and Haulotte. The company also operates a Parts Division for OEM and aftermarket parts and offers in-house financing through Aerial Titans Finance, delivering equipment nationwide from yards in Georgia, Ohio, Texas, and California.

Product overview

Aerial Titans operates as an industrial equipment dealer offering a comprehensive portfolio of aerial lift and material handling equipment. Their core offering consists of new and used boom lifts, scissor lifts, telehandler forklifts, towable lifts, tracked spider lifts, and self-propelled outrigger lifts sold through their retail locations in Georgia, Ohio, Texas, and California. The product lineup includes articulating boom lifts, telescopic boom lifts, self-drive boom lifts, tracked-drive boom lifts, towable boom lifts, vertical mast lifts, scissor lifts, telehandler forklifts, straight mast forklifts, trailers, and equipment attachments. They represent major manufacturers including JLG, SkyTrak, Genie, Skyjack, NiftyLift, JCB, MEC, Haulotte, CAT, Doosan, Gehl, Toyota, Xtreme, and others. The business model extends beyond equipment sales to include a Parts Division supporting fleet maintenance and in-house Financing Services offering flexible payment solutions including 0% manufacturer programs. Equipment is delivered coast-to-coast through their in-house logistics team.

Differentiator

Problem solved

Functional benefit

Products and services

• Articulating Boom Lifts

Quantifiable outcome

• 4.9/5.0 Google rating from 334 reviews

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Home DepotcoreChannel Partner/ Reseller/ DistributorHome Depot is a Fortune 500 retail partner that has trusted Aerial Titans as an equipment supplier for over a decade. Aerial Titans supplies aerial lift equipment to Home Depot's operations.
• United RentalscoreChannel Partner/ Reseller/ DistributorUnited Rentals, a major national equipment rental company, has partnered with Aerial Titans for over a decade for fleet disposals and refl eeting purchases.
• Sunbelt RentalscoreChannel Partner/ Reseller/ DistributorSunbelt Rentals is a national rental company partner that has trusted Aerial Titans for over a decade for equipment supply and fleet management.
• JLGcoreChannel Partner/ Reseller/ DistributorAerial Titans is an authorized dealer for JLG equipment — one of the top aerial lift and telehandler manufacturers. Represents JLG articulating boom lifts, telescopic boom lifts, and scissor lifts.
• SkyTrakcoreChannel Partner/ Reseller/ DistributorAerial Titans is an authorized dealer for SkyTrak telehandler forklifts, offering both new and used units.
• GeniecoreChannel Partner/ Reseller/ DistributorAerial Titans is an authorized dealer for Genie equipment — a leading manufacturer of aerial work platforms, boom lifts, and scissor lifts.
• SkyjackcoreChannel Partner/ Reseller/ DistributorAerial Titans is an authorized dealer for Skyjack scissor lifts and telehandler forklifts.
• NiftyLiftcoreChannel Partner/ Reseller/ DistributorAerial Titans is an authorized dealer for NiftyLift towable boom lifts and tracked spider lifts.
• JCBcoreChannel Partner/ Reseller/ DistributorAerial Titans represents JCB equipment including telehandler forklifts and scissor lifts.
• MECcoreChannel Partner/ Reseller/ DistributorAerial Titans is an authorized dealer for MEC aerial work platforms and scissor lifts.
• HaulottecoreChannel Partner/ Reseller/ DistributorAerial Titans is an authorized dealer for Haulotte aerial work platforms and boom lifts.
• Third-Party Freight CarriersminorChannel Partner/ Reseller/ DistributorAerial Titans partners with trusted third-party shipping vendors to deliver equipment nationwide. They have partnered with shipping vendors to offer competitive freight rates for customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ahern Rentals: Ahern Rentals is a privately held, family-owned equipment rental company with one of the largest aerial lift fleets in North America. It is comparable to Aerial Titans as a privately held, vertically integrated equipment specialist serving construction and industrial customers.
• EquipmentShare: EquipmentShare operates a nationwide equipment rental and dealer network with proprietary fleet-management technology, serving contractors and fleet owners with aerial lifts, telehandlers, and material handling equipment. It directly competes with Aerial Titans in dealer/sales motion and shares the same end customer segments.
• Modern Group: Modern Group is a full-service equipment dealer and rental company in the Northeast US offering aerial lifts, telehandlers, and material handling equipment from brands like JLG and Genie. It mirrors Aerial Titans' integrated dealer/rental/parts/financing model for a regional footprint.
• H&E Equipment Services: H&E Equipment Services is one of the largest aerial lift and material handling equipment dealers/renters in North America, offering new and used sales, rentals, parts, and service. It is the closest publicly comparable peer to Aerial Titans across product mix, customer base (construction/rental/industrial), and integrated service model.
• Ritchie Bros. Auctioneers: Ritchie Bros. is the largest global marketplace for used heavy equipment, including aerial work platforms and forklifts, with auction and online formats. It is a direct competitor for selling used aerial and material handling inventory and for sourcing used fleet assets.
• Boom & Bucket: Boom & Bucket is an online marketplace for buying and selling used heavy equipment, including boom lifts, scissor lifts, and telehandlers. It competes directly with Aerial Titans' used-equipment and trade-in business by connecting buyers and sellers digitally without a physical yard requirement.

Broad incumbents

• United Rentals: United Rentals is the world's largest equipment rental company and a decade-long Aerial Titans partner for fleet disposals and refleeting. As the largest buyer/seller of used aerial equipment in North America, it sets market dynamics for the inventory that flows through dealers like Aerial Titans.
• Toyota Material Handling: Toyota Material Handling is one of the largest forklift manufacturers and dealers in North America and a represented brand within Aerial Titans' forklift category. It is a broad incumbent with dealer-network overlap and adjacent product offerings to Aerial Titans' straight-mast and telehandler forklift lines.
• Sunbelt Rentals: Sunbelt Rentals is the largest equipment rental company in North America and a stated customer/partner of Aerial Titans for over a decade. While primarily a rental operator (not a dealer), its massive fleet purchases and disposals make it a direct counterpart in the aerial lift and telehandler market Aerial Titans serves.

Emerging players

• BigRentz: BigRentz is an online equipment rental marketplace aggregating inventory from rental partners across the US. While primarily rental-focused, it overlaps with Aerial Titans' contractor and rental-company buyer segments for aerial lifts and material handling equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Aerial_Titans
• Facebookfacebook.com/aerialtitansinc
• LinkedInlinkedin.com/company/aerialtitansinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerial Titans