Highfill Painting

What Highfill Painting does

Highfill Painting LLC is a locally owned painting contractor headquartered at 1578 E Parham Rd, Henrico, Virginia, that provides interior and exterior painting services to residential homeowners and commercial property owners across the Richmond metropolitan area. The company's residential service line covers exterior house painting, interior house painting, cabinet painting and refinishing, deck painting, and fence painting; the commercial line covers exterior and interior painting for offices, retail stores, warehouses, hotels, restaurants, and multi-family properties. Work is delivered by company-employed crews under a standardized five-step process (quote request, in-home evaluation, project scheduling, professional execution, final walkthrough) with a dedicated Project Manager assigned to each job.

Technically, the offering rests on conventional painting craft rather than proprietary technology: surface preparation (power washing, scraping, sanding, priming), premium paint systems, and applied finish techniques appropriate to Virginia's climate. The company holds Virginia contractor license #2705181176 and maintains third-party credentials including BBB Accredited Business, PCA Accredited Contractor, Google Guaranteed, Home Advisor Screened & Approved, and Good Contractors certification, supported by an aggregated 4.9-5.0 star rating across Google and Facebook.

The business model is sales-led and project-based. Revenue is generated through fixed-price quotes on one-time engagements; deposits are collected at scheduling with the balance due on completion. Lead generation runs through inbound phone inquiries, a free-quote contact form, local SEO across twelve service-area landing pages, social channels, paid lead sources (Home Advisor, Google Guaranteed), and a Refer-a-Friend program. Pricing is not publicly disclosed and is determined during in-home evaluations. Target customers are residential homeowners (primary) and commercial accounts (secondary) within twelve Richmond-area jurisdictions, with no enterprise anchor customers or institutional contracts identified.

Name

Highfill Painting

Legal name

Highfill Painting LLC

Website

https://highfillpainting.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Highfill Painting is a privately held, Henrico-based painting contractor delivering residential and commercial interior and exterior painting, cabinet refinishing, deck/fence painting, and related surface preparation across the Richmond, Virginia metropolitan area.

Ownership category

akta.pro rank

NAICS

Painting and Wall Covering Contractors (23832), Painting and Wall Covering Contractors (238320), Building Finishing Contractors (2383)

akta.pro industry

PRIMARYHSAPAKAF

Exterior Painting & Surface Coatings

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPAHAA

Interior Painting (Walls, Ceilings, Trim)

Home & Personal Services/Residential Renovation Services/Painting, Drywall & Plastering

SECONDARYHSAGADAD

Deck & Fence Painting/Staining/Sealing

Home & Personal Services/Home Repair, Maintenance & Handyman/Painting, Caulking & Sealing

SECONDARYHSAPAIAL

Shop Finishing & Surface Treatment (Staining, Painting, Lacquer)

Home & Personal Services/Residential Renovation Services/Cabinetry, Countertops & Millwork

Keywords

• Residential painting services
• Commercial painting services
• Cabinet refinishing services
• Interior house painting
• Exterior house painting

Headquarters

HQ city

Henrico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Revenue model

1. Painting Services Revenue: One-time project-based revenue from residential and commercial painting services. Revenue is generated through fixed-price quotes for painting projects including interior painting, exterior painting, cabinet refinishing, deck/fence painting, and commercial projects. Payment structure includes deposits at scheduling with final payment due upon project completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Highfill Painting provides professional interior and exterior residential painting services for homes across the Richmond, Virginia metropolitan area, including cabinet painting and refinishing, deck painting, and fence painting/staining. They also serve commercial clients such as offices, retail stores, warehouses, hotels, restaurants, and multi-family properties with tailored interior and exterior painting solutions. Services follow a 5-step process (free quote, in-home evaluation, scheduling, execution, walkthrough) backed by a dedicated Project Manager and 2-5 year workmanship warranties.

Product overview

Highfill Painting offers a comprehensive portfolio of residential and commercial painting services across the Richmond, VA metropolitan area. The company's residential offerings include exterior house painting, interior house painting, cabinet painting, cabinet refinishing, deck painting, and fence painting. For commercial clients, they provide exterior commercial painting, interior commercial painting, office painting, multi-family painting, warehouse painting, retail store painting, hotel painting, and restaurant painting. The company also offers supporting services including color consultation and warranty programs (2, 3, or 5 year coverage). All services follow a standardized 5-step process: free quote request, in-home evaluation, project scheduling, professional execution, and final walkthrough. Highfill Painting operates as a service-based contracting business rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Dedicated Project Manager assigned to each project with daily updates via calls/texts
• +2 more outcomes

Named customers6 records

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fresh Coat Painters: Residential and commercial painting franchise serving homeowners and businesses across the U.S. Direct comparable on service scope (interior, exterior, cabinet, deck/fence) and customer-acquisition model.
• CertaPro Painters: The largest residential and commercial painting franchise in North America, operating locally owned territories with standardized sales processes and warranties. Direct comparable on service mix, customer segment, and process-oriented positioning.
• 360° Painting: National residential and commercial painting franchise offering interior, exterior, and cabinet refinishing services. Direct peer across the same service menu and customer base, with similar warranty and project-management positioning.
• Five Star Painting: Residential and commercial painting franchise owned by Neighborly (the parent of multiple home-services brands). Direct comparable on residential/commercial mix, interior/exterior scope, and franchise-driven geographic expansion model.
• That 1 Painter: Fast-growing residential and commercial painting franchise with a structured 5-step service process, dedicated project leads, and tiered warranty packages — nearly identical operating model to Highfill's marketed value proposition.
• WOW 1 Day Painting: Residential and commercial painting franchise built around speed and a defined service process. Direct comparable on customer experience emphasis, warranty-backed work, and marketing-driven lead generation.

Regional players

• Painter's USA: Texas-based commercial and industrial painting contractor with national accounts capabilities. Comparable as a non-franchise independent operator scaling commercial work, though primarily serving Texas rather than the Mid-Atlantic.

Emerging players

• Sharper Impressions Painting: Multi-location residential and light-commercial painting brand focused on systematized processes and customer experience. Comparable as a non-franchise operator scaling a defined SOP-driven service model across regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HighfillPainting
• Facebookfacebook.com/HighfillPaintingLLC
• LinkedInlinkedin.com/company/highfill-painting-llc
• Instagraminstagram.com/highfill_painting

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highfill Painting