Hope to Dream

What Hope to Dream does

Hope to Dream is a 501c3 nonprofit organization founded in 2010 and headquartered in Tampa, Florida, that provides complete twin bed sets — mattress, frame, bedding, and pillow — to children ages 3–16 living in poverty or transitioning from homelessness across the United States and Canada. Children are nominated through a referral network of social workers, case managers, schools, churches, and partner nonprofits, with nominations submitted online or in any participating Ashley retail store. Since inception, the organization has delivered over 200,000 beds, including nearly 14,000 in 2024 and nearly 13,500 in 2025.

The core "product" is a logistics program rather than a technology platform: bed set assembly, sourcing from corporate sponsors (Ashley Furniture as Champion Sponsor, Serta Simmons, Synchrony, Purple, Concora Credit, and others), and distribution through a network of 725+ Ashley retail stores and partner nonprofits including The Salvation Army, Boys & Girls Clubs, Family Promise, Metropolitan Ministries, and Sleep in Heavenly Peace. The organization operates with under 3% of donations going to administrative costs and has a 51–100 employee base.

Revenue is donation-driven and unconsolidated across four streams: a per-mattress allocation from Ashley retail purchases, individual giving ($5–$100+ tiers shipped via a web donation portal), corporate sponsorships (cash and in-kind), and annual fundraising events such as the Swing for Sleep Topgolf tournament. Marketing is lightweight — a website, Facebook and Instagram presence, earned media via press releases, and in-store promotional materials at Ashley locations. The organization is governed by a board led by President Ben Thorud and Vice President Ruthie Bautista, with Chris Wantlin (Ashley Chief Retail Officer) serving as a board member, reflecting the deep operational coupling with Ashley Furniture.

Name

Hope to Dream

Legal name

Hope to Dream, Inc.

Website

https://ahopetodream.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Hope to Dream is a 501c3 nonprofit founded in 2010 that provides complete twin bed sets to children ages 3–16 in need across the U.S. and Canada, funded through donations linked to Ashley Furniture's 725+ retail stores and corporate sponsors. The organization has donated over 200,000 beds since inception.

Ownership category

akta.pro rank

Product category

Children's Charity Services

NAICS

Child and Youth Services (624110), Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Emergency and Other Relief Services (624230)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Charitable bed donations
• Children's welfare services
• Nonprofit fundraising
• Corporate charity partnerships
• Community social services

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Mattress Purchase Donations: A portion of every mattress purchased at participating Ashley retail locations is donated to Hope to Dream, creating an ongoing revenue stream tied to retail sales.
2. Individual Donations: Individual donors contribute tax-deductible gifts through the website. Donation tiers include $5, $10, $20, $50, $100 and custom amounts.
3. Fundraising Events: Annual fundraising events such as Topgolf tournaments raise funds for bed donations. The 2024 fundraiser at Topgolf in St. Petersburg, Florida raised enough to donate over 300 beds.
4. Corporate Sponsorships: Corporate sponsors including Ashley Furniture, Serta Simmons Bedding, Synchrony, Purple, and others provide financial support and in-kind contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hope to Dream is a 501c3 nonprofit organization that provides complete twin bed sets (twin mattress, bed frame, bedding, and pillow) at no cost to underserved children between the ages of 3 and 16 who do not have a bed of their own. Children are identified through a nomination process submitted by social workers, case managers, educators, religious leaders, and partner charities. The program is sustained by individual donations, corporate sponsorships, and a portion of every mattress sold at over 725 participating Ashley retail stores in the U.S. and Canada.

Product overview

Hope to Dream is a non-profit charitable organization operating a single unified program rather than a traditional product portfolio. The core offering is a bed donation program that provides complete twin bed sets (twin mattress, bed frame, bedding, and pillow) to underserved children in need. This program is supported by an online donation portal accepting fixed or custom contributions, and a child nomination system that allows eligible non-profit-affiliated individuals to submit nominations for children. All operations are conducted through partnerships with Ashley Furniture and over 725 participating Ashley retail stores across the U.S. and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Bed Donation Program The core charitable service of Hope to Dream, providing complete twin bed sets (twin mattress, bed frame, bedding, and pillow) at no cost to underserved children ages 3-16 who do not have a bed of their own. Recipients are identified through a nomination process involving school social workers, case managers, churches, and charitable organizations. Over 200,000 beds have been donated through this program since 2010.

Quantifiable outcome

• Over 200,000 beds donated since 2010
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• Ashley Furniture Industries LLCflagshipStrategic or Co-development Partner · 1 January 2010Ashley Furniture is the Champion Sponsor and founding partner of Hope to Dream. Since 2010, every mattress purchased at participating Ashley stores contributes a portion to Hope to Dream. Ashley provides the retail network (725+ stores), operational support, and brand backing. The partnership has enabled over 200,000 bed donations.
• Serta Simmons BeddingcoreGTM or Marketing PartnerCorporate sponsor providing mattresses and bedding products for bed donations to children in need.
• PurplecoreGTM or Marketing PartnerCorporate sponsor contributing mattress products to support Hope to Dream's bed donation mission.
• SynchronycoreGTM or Marketing PartnerCorporate sponsor partner supporting Hope to Dream's charitable mission through financial contributions.
• The Salvation ArmycoreStrategic or Co-development PartnerPartner since 2019, resulting in over 2,100 bed donations. In 2023, partnered to donate 330 beds to Maui fire victims. The Salvation Army distributes beds through their disaster case management system.
• Red Mountain Retail, Inc.coreChannel Partner/ Reseller/ DistributorAshley licensee operating stores in Alabama and Southeast. Partners on local bed donation events including McWane Science Center event (30 beds) and U.S. Space & Rocket Center event (24 beds). Woody Marks owns and operates 10 Ashley stores in Alabama through Red Mountain Retail.
• Providence EnterprisescoreChannel Partner/ Reseller/ DistributorAshley licensee operating 17 Ashley locations and 5 Star Furniture locations across East TN, SW Virginia, West Virginia, Ohio, and Kentucky. Partnered with Speedway Children's Charities to donate over 200 beds during Bristol Motor Speedway event.
• Sleep in Heavenly PeacecoreStrategic or Co-development PartnerNonprofit partner that constructs and builds bed frames. First Tampa Bay area collaboration in February 2025 produced 30 bed frames. Hope to Dream provides mattresses and bedding while Sleep in Heavenly Peace provides volunteer bed construction.
• StorkcraftcoreGTM or Marketing PartnerPartner in The Children's Shelter San Antonio donation. Storkcraft contributed 10 dressers for toddler and infant rooms, complementing Hope to Dream's 16 twin bed sets and nightstands.
• Family Promise of San Joaquin CountycoreStrategic or Co-development PartnerReceived 100 complete bed sets for families experiencing homelessness or housing instability in California. Beds distributed to families moving into permanent housing through Family Promise's programs.
• Community and Home Supports, Inc.coreStrategic or Co-development PartnerMichigan-based nonprofit received 50 complete bed sets for families working toward independence and stability. Beds distributed as families move into permanent housing.
• Boys & Girls Clubs of North MississippicoreStrategic or Co-development PartnerPartner in Sweet Dreams Summer Fest. 100 beds provided to children in need through this partnership. Boys & Girls Club helps identify and connect with families in need.
• Boys & Girls Club of North AlabamacoreStrategic or Co-development PartnerPartner in U.S. Space & Rocket Center event. 24 children from the Searcy Club received beds during special event at the U.S. Space & Rocket Center.
• Metropolitan MinistriescoreStrategic or Co-development PartnerFlorida nonprofit partnered to support families impacted by Hurricanes Helene and Milton. Partnership exemplifies Hope to Dream's ability to respond swiftly to community crises.
• Speedway Children's CharitiesminorStrategic or Co-development PartnerBristol Motor Speedway's chapter partnered to bring joy and comfort during holiday season. Over 200 beds gifted to children along with 157 mattresses for parents at the Dreams Delivered: the Gift of Giving event.
• United Way of Central AlabamacoreStrategic or Co-development PartnerPartner in identifying students most in need of bed donations in Birmingham. Worked with Birmingham City Schools counselors and teachers to select 30 students for holiday bed donation.
• Tampa Bay Sun FCminorStrategic or Co-development PartnerWomen's soccer team hosted Build-a-Bed event at their practice facility. Players volunteered alongside community members to construct 30 bed frames for Tampa Bay area families.
• Sterling Shepard and Carolyn MooreminorGTM or Marketing PartnerNFL veteran and Tampa Bay Buccaneers wide receiver Sterling Shepard and Carolyn Moore hosted annual Topgolf fundraiser. Event raises funds to provide beds for children in need.
• The Children's SheltercoreStrategic or Co-development PartnerSan Antonio shelter serving children aged 0-10 received 16 twin bed sets and nightstands following facility renovation. Hope to Dream partnership with Ashley and Storkcraft completed the transformation of living spaces.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Baby2Baby: Major nonprofit providing children in poverty with diapers, clothing, and essential items including beds. Comparable model: corporate partnerships, donations, and distribution through partner agencies to underserved children.
• Pajama Program: Nonprofit providing pajamas, books, and sleep tools to children in need, with a mission closely tied to sleep quality and child wellbeing. Comparable in mission (addressing children's sleep) and donation-driven model.
• K.I.D.S./Donate Eight Count Foundation: Nonprofit that distributes new products including mattresses, furniture, and bedding to children living in poverty. Closely aligned mission and product-driven funding model with corporate partners.
• Sleep in Heavenly Peace: Volunteer-driven nonprofit that builds and delivers beds to children in need across the U.S. Highly comparable mission to Hope to Dream; the two organizations even collaborate (e.g., Tampa Bay area bed-building event in 2025).

Broad incumbents

• Boys & Girls Clubs of America: Large youth development nonprofit serving low-income children. Hope to Dream partners with multiple local BGCA chapters (North Mississippi, North Alabama) for bed distribution. Comparable in target population and partner-distribution model.
• Family Promise: National nonprofit addressing family homelessness. Hope to Dream has provided 100 bed sets to Family Promise of San Joaquin County. Comparable in serving families transitioning out of homelessness and providing tangible goods.
• Good360: Large nonprofit that distributes donated consumer goods (including furniture and bedding) to a network of charitable partners. Broader product scope than Hope to Dream, but comparable in moving corporate-donated goods to underserved populations.
• Delivering Good: Nonprofit distributing donated apparel, home goods, and furnishing products to people in need. Comparable in channeling corporate product donations to vulnerable populations, though broader in product scope.
• The Salvation Army USA: Major social services nonprofit and active Hope to Dream distribution partner (2,100+ beds donated since 2019). Comparable in serving low-income families and operating disaster relief — a key distribution and co-funding channel for Hope to Dream.

Others

• Ashley Furniture Industries: Founding Champion Sponsor and de facto anchor partner of Hope to Dream, providing funding via per-mattress donations through 725+ retail stores. Included as a peer to represent the corporate-sponsor dependency that underpins Hope to Dream's economic model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/HopeToDreamOfficial
• Instagraminstagram.com/hopetodreamofficial
• Xx.com/HopeToDreamAHS

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hope to Dream