h2Go
h2Go is a Vermont-based DTC beverage company selling USDA Organic, non-GMO verified sparkling energy water to health-conscious consumers via Shopify and select boutique retail. The company supplements beverage sales with branded apparel and accessories.
- Company typePrivate
- Founded2018
- HeadquartersBurlington, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What h2Go does
h2Go (legal entity H2GO Brands, LLC) is a Vermont-based consumer beverage company founded in 2018 that produces and sells USDA Organic, non-GMO verified sparkling energy water. Its core product is a zero-sugar, 100mg-caffeine sparkling water formulated with organic green coffee, monk fruit, stevia, and 400mg+ of electrolytes (sodium, potassium, magnesium), packaged in 12oz recyclable aluminum cans across three flavor SKUs (Mountain Blackberry, Orchard Peach, Strawberry Lemonade) plus a variety pack, sold at $29.99 per 12-pack.
The company operates a product-led, direct-to-consumer go-to-market via a Shopify-powered storefront (h2go.us), supported by email/newsletter marketing and a store locator that points to independently operated "OOTS" (Out Of The Suns) retail locations. Secondary revenue comes from branded apparel and accessories (hoodies, t-shirts, hats, bags, iPhone cases). The brand is anchored in Vermont identity and sustainability commitments, including 1% for the Planet membership and partnerships with Protect Our Winters and The Nature Conservancy.
The business is privately held, founder-owned, with 1-10 employees, headquartered in Burlington, Vermont with a registered address in Williston, Vermont. There is no disclosed outside funding, no B2B or enterprise channel, and operations are concentrated in the United States with primary service in Vermont. h2Go serves health-conscious, active consumers seeking a clean-label alternative to traditional energy drinks and sodas.
h2Go firmographics
Firmographics- Name
- h2Go
- Legal name
- H2GO Brands, LLC
- Website
- https://h2go.us
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- h2Go is a Vermont-based DTC beverage company selling USDA Organic, non-GMO verified sparkling energy water to health-conscious consumers via Shopify and select boutique retail. The company supplements beverage sales with branded apparel and accessories.
- Ownership category
- akta.pro rank
h2Go industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Energy Drinks & Energy Shots (CRADAHAJ)
- akta.pro secondary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where h2Go is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
h2Go business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Beverage Sales: Direct-to-consumer sales of organic sparkling energy water in 12-pack formats through their e-commerce storefront. Revenue generated through one-time purchases at stated price points ($29.99 per 12-pack).
- Merchandise/Apparel Sales: Secondary revenue stream from branded apparel and accessories including hoodies, t-shirts, hats, bags, and phone cases sold through the same e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mountain Blackberry 12 Pack |
| Unit Pricing | Pay-as-you-go | Apparel items (hoodies, t-shirts, hats) |
| Unit Pricing | Pay-as-you-go | h2go Variety Pack |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
h2Go product offering
Product offeringCore offering
h2Go manufactures and sells USDA Organic, non-GMO verified sparkling energy water beverages formulated with filtered water, organic green coffee caffeine (100mg), monk fruit and stevia sweeteners, and 400mg+ of electrolytes (sodium, potassium, magnesium). Products are packaged in fully recyclable aluminum cans and sold primarily through a direct-to-consumer Shopify storefront in 12-pack cases across multiple fruit flavors, with secondary branded apparel and accessories.
Product overview
h2Go is a Vermont-based beverage company offering USDA Organic, non-GMO verified sparkling energy water as its core product line, launched in 2018 as the first energy water on the market with these certifications. The product portfolio consists of three flavored energy water varieties (Mountain Blackberry, Orchard Peach, Strawberry Lemonade) sold in 12-packs, plus a variety pack option. The company also sells branded merchandise including apparel (hoodies, t-shirts, jackets), accessories (iPhone cases, bags, backpacks), and headwear (hats, beanies, caps) to complement its beverage business.
Differentiator
Problem solved
Functional benefit
Products and services
- h2go Energy Water
- Mountain Blackberry 12 Pack
- Orchard Peach 12 Pack
- Strawberry Lemonade 12 Pack
- h2go Variety Pack
- Apparel
- Accessories
- Hats
Companies that use h2Go
Customer profileSegments2 records
Ideal customer profiles2 records
h2Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
h2Go partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform provider powering h2go's online storefront. Enables online sales, payment processing, order management, and customer data analytics.
- 1% for the PlanetminorH2GO is a proud member of 1% for the Planet, committing to donate 1% of annual sales to environmental causes. Supports sustainability efforts from Vermont to the world.
- Protect Our WintersminorEnvironmental nonprofit recipient of h2go's 1% for the Planet contributions. Focuses on climate advocacy and winter sports conservation.
- The Nature ConservancyminorGlobal environmental nonprofit organization and recipient of h2go's 1% for the Planet contributions supporting conservation efforts worldwide.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
h2Go competitors and assessment
Company assessmentDirect peers
- Zevia: Zevia sells zero-calorie, stevia-sweetened sparkling beverages and a clean-label energy line, the closest direct competitor to h2go's organic, plant-sweetened, zero-sugar positioning. Both target health-conscious consumers trading down from mainstream energy drinks.
- Kin Euphorics: Kin Euphorics produces functional sparkling beverages for mood, focus, and social occasions with adaptogens and nootropics. It overlaps h2go's functional beverage positioning, premium DTC distribution model, and target wellness-oriented adult consumer.
- GURU Organic Energy: GURU is a plant-based organic energy drink positioned as a cleaner alternative to traditional energy drinks, directly overlapping h2go's USDA Organic energy water proposition. Both compete for the same premium, health-conscious energy occasion with low-sugar formulations.
- Recess: Recess produces sparkling waters infused with adaptogens and hemp for functional mood and focus benefits. It shares h2go's DTC-first, design-led, wellness positioning and overlapping target consumer, though focused on calm/focus rather than caffeine-driven energy.
- Olipop: Olipop is a DTC-born functional sparkling beverage brand emphasizing clean ingredients and gut health. While its category (soda-alternative) differs from energy water, it competes for the same premium, ingredient-conscious DTC beverage consumer and uses a similar brand-building playbook.
- Liquid Death: Liquid Death is a canned sparkling water brand with a strong, irreverent direct-to-consumer brand identity and aluminum-can positioning. It overlaps with h2go on packaging format (aluminum), DTC-led growth, and lifestyle-driven marketing, though targeting a different consumer aesthetic.
Emerging players
- Health-Ade Kombucha: Health-Ade sells premium, organic, functional fermented beverages through DTC and natural retail. It overlaps with h2go's organic credentials and health-conscious consumer base, though positioned in gut health rather than energy.
- Athletic Brewing: Athletic Brewing built a national non-alcoholic beer brand from a DTC and natural-channel foothold using clean-ingredient and active-lifestyle positioning. It shares h2go's playbook of premium positioning, active-lifestyle targeting, and progressive retail expansion.
Broad incumbents
- Celsius: Celsius is the dominant clean-energy functional beverage brand with nationwide distribution and massive marketing spend. It competes for the same active, health-conscious consumer occasions h2go targets, but at a much larger scale and with broader retail penetration.
- Bai Brands: Bai offers antioxidant-infused, low-calorie beverages now owned by a major CPG company. It competes in the better-for-you functional beverage space and represents the kind of acquisition/exit trajectory a successful organic energy brand could follow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
h2Go social profiles
Digital presenceh2Go compliance and trust
Trust signalCompliance2 records
h2Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
h2Go leadership team
Management profileNumber of profiles
h2Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
h2Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about h2Go
What does h2Go do?
h2Go manufactures and sells USDA Organic, non-GMO verified sparkling energy water beverages formulated with filtered water, organic green coffee caffeine (100mg), monk fruit and stevia sweeteners, and 400mg+ of electrolytes (sodium, potassium, magnesium). Products are packaged in fully recyclable aluminum cans and sold primarily through a direct-to-consumer Shopify storefront in 12-pack cases across multiple fruit flavors, with secondary branded apparel and accessories.
Is h2Go a public or private company?
h2Go is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was h2Go founded?
h2Go was founded in 2018. It employs 1 to 10 people.
Where is h2Go based?
h2Go is headquartered in Burlington, United States, in the North America region.
How does h2Go make money?
Two revenue lines are on record. Beverage Sales are the primary driver. The others are merchandise/Apparel Sales.
Who are h2Go's main competitors?
Direct peers on record are Zevia, Kin Euphorics, GURU Organic Energy, Recess, Olipop and Liquid Death. Emerging players are Health-Ade Kombucha and Athletic Brewing. Broad incumbents are Celsius and Bai Brands.
Does h2Go have an API?
No public API is recorded for h2Go.
What industry is h2Go in?
h2Go's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAJ, Energy Drinks & Energy Shots, with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 312111 and its SIC code is 2086.