Buda Juice

What Buda Juice does

Buda Juice, Inc. is a Dallas, Texas-based food and beverage company that produces cold-crafted organic citrus juices, lemonades, limeades, and wellness shots sold under the Buda Juice and Buda Fresh brands. Founded in 2014 in Plano, Texas, the company pioneered the "Ultra Fresh" juice category through its proprietary Fresh35° Farm-to-Fridge Cold Chain platform, which maintains a continuous 35°F temperature from the orchard to the store shelf. This cold-chain architecture enables an 8-12 day shelf life without pasteurization, HPP (high-pressure processing), or UV treatment, preserving nutrient and enzyme content that conventional processing strips away. All products are USDA organic, glass-bottled, and formulated without GMOs, preservatives, or artificial ingredients, with FDA Juice HACCP and SQF (Safe Quality Food) compliance.

The company sells through a wholesale, retail-led distribution model targeting grocery retailers seeking turnkey fresh-juice alternatives without investing in in-store juicing infrastructure. Named customers include H-E-B (primary Texas partner), Kroger, Costco, and Walmart (246 stores across 9 states via Country Fresh distribution as of May 2026). Buda Juice also operates a white-label/private-label platform enabling retailers to offer Ultra Fresh juices under their own brands, layered on top of the same cold-chain infrastructure. Revenue is generated primarily through one-time product sales to retail partners (branded products) plus licensing/royalty arrangements for the white-label platform; specific wholesale pricing is not publicly disclosed.

Buda Juice completed its IPO on NYSE American (ticker: BUDA) in January 2026, raising $20 million in gross proceeds at $7.50 per share, with shares opening at $12 (a 60% premium). The company dual-listed on NYSE Texas in May 2026, is debt-free, and holds approximately $20 million in cash as of Q1 2026. FY2025 revenue was $12.6 million (11.8% YoY growth), with Q1 2026 revenue accelerating to 17.7% YoY growth. Gross margin stood at 45.4% and net income margin at 29.4% for the nine months ended September 30, 2025. Capital from the IPO is earmarked for a $55 million Texas production expansion and new facilities in South Carolina (2026) and Arizona/Nevada (2027) to support national distribution.

Name

Buda Juice

Legal name

Buda Juice Inc.

Website

https://budajuice.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Buda Juice, Inc. produces cold-crafted organic citrus juices, lemonades, and wellness shots sold wholesale to grocery retailers including H-E-B, Kroger, Costco, and Walmart. The company differentiates via a proprietary Fresh35° cold-chain platform that preserves nutrients without pasteurization, and also offers a white-label platform for retailer-owned fresh-juice brands.

Ownership category

akta.pro rank

Product category

Cold-Pressed Juice and Functional Beverages

NAICS

Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Refrigerated Juices & Smoothies (CRADACAL), Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

Keywords

• Cold-pressed juice
• Citrus beverages
• Wellness shots
• Private label juice
• Fresh juice manufacturing

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Branded Product Sales: Buda Juice generates revenue through the sale of its branded cold-crafted citrus juices, lemonades, limeades, and wellness shots to grocery retailers. The company offers Ultra Fresh branded products including Buda Juice and Buda Fresh lines.
2. White-Label/Private Label Platform: The company operates a growing white-label platform that enables retailers to offer fresh juice under their own brands. This delivers cost efficiencies and fresh category differentiation for retail partners, expanding beyond the company's core Texas market.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Buda Juice manufactures and distributes cold-crafted organic citrus juices, lemonades, limeades, and wellness shots to grocery retailers under its Buda Juice and Buda Fresh sub-brands. The company operates a proprietary Fresh35° Farm-to-Fridge Cold Chain platform that maintains 35°F from orchard to shelf, enabling 8-12 day shelf life without pasteurization. It also runs a white-label/private-label platform enabling retailers to offer fresh juices under their own brands.

Product overview

Buda Juice operates as a cold-crafted organic beverage company with two main sub-brands: Buda Juice (wellness shots) and Buda Fresh (Ultra Fresh™ lemonades, limeades, and citrus juices). All products are USDA organic, glass-bottled, and crafted using the proprietary Fresh35°™ Farm-to-Fridge Cold Chain platform that maintains 35°F temperature from farm to shelf. The company also offers a Private Label platform enabling retailers to sell fresh juices under their own brands. The product portfolio is characterized by clean-label credentials: no GMOs, no preservatives, and no artificial ingredients, with an 8-12 day shelf life achieved through cold-chain technology rather than pasteurization.

Differentiator

Problem solved

Functional benefit

Brands

• Buda Fresh: Ultra Fresh lemonades, limeades, and citrus juices with clean and simple ingredients. Products include Cherry Limeade and other cold-crafted citrus beverages.

Products and services

• Buda Fresh Cold-Crafted Citrus Juices and Lemonades Cold-crafted Ultra Fresh lemonades, limeades, and citrus juices with clean and simple ingredients, USDA organic, glass-bottled, sold to grocery retailers for placement in their fresh produce sections.
• Buda Juice Wellness Shots USDA organic, glass-bottled wellness shots packed with antioxidants such as vitamin C and super ingredients, marketed as concentrated shots of pure goodness and sold through grocery retailers.
• Buda Juice Private Label / White-Label Platform White-label Ultra Fresh lemonades, limeades, and citrus juices crafted to retailer specifications, enabling grocery retailers to offer fresh produce section juices under their own private-label brands without investing in cold-chain infrastructure.

Quantifiable outcome

• 45.4% gross margin (9 months ended September 30, 2025)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Country FreshminorChannel Partner/ Reseller/ Distributor · 1 May 2026Country Fresh enabled Buda Juice's Walmart distribution deal, placing the Cherry Limeade SKU in 246 Walmart stores across 9 states as part of Walmart's broader dairy and fresh product partnerships.
• WalmartcoreChannel Partner/ Reseller/ Distributor · 1 May 2026Buda Juice secured placement of Buda Fresh Cherry Limeade in 246 Walmart stores across 9 states, marking the company's first major expansion beyond Texas. This represents a 75%+ increase in distribution footprint. Products are also available through Walmart's online pickup and delivery platform as part of Walmart's strategy to attract differentiated brands.

Scale indicators18 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Pressed Juicery: Premium cold-pressed juice brand with overlapping retail and DTC channels. Closely comparable on product (juice, lemonades, wellness shots), price point, and target consumer. Stronger brand awareness but has faced its own growth challenges in the category.
• Suja Juice: Direct competitor in the cold-pressed, organic, non-pasteurized juice category. Comparable product positioning (clean-label, glass-bottled, refrigerated) and retail grocery distribution model. Now owned by ADM, giving it scale advantages Buda lacks.
• Natalie's Orchid Island Juice: Family-owned fresh juice company producing premium, minimally processed citrus juices and wellness shots distributed through natural and conventional grocery. Highly comparable on product, cold-chain handling, and retail grocery go-to-market.
• Uncle Matt's Organic: Organic juice and citrus beverage producer with similar clean-label, USDA-organic positioning. Comparable in size, retail distribution model, and premium-pricing strategy, particularly in natural and conventional grocery channels.

Broad incumbents

• Simply Orange (Simply Beverages): Walmart/Kroger staple refrigerated juice brand owned by Keurig Dr Pepper. Competes for the same shelf set and the same citrus-beverage occasion, with a price-value positioning that pressures Buda's premium price point at the lower end of the segment.
• Evolution Fresh: Cold-pressed juice brand owned by PepsiCo. Directly comparable cold-chain, HPP-free-adjacent fresh juice products sold in grocery. Backed by PepsiCo's distribution, marketing, and retailer relationships, making it a formidable shelf competitor.
• Tropicana: Mass-market juice brand (PepsiCo) dominant in the refrigerated juice aisle. Competes for the same shelf space in major retailers including Walmart and Kroger, though positioned at a lower price point and with pasteurized, longer-shelf-life products.
• Odwalla: Coca-Cola-owned premium juice and smoothie brand. Historically a category pioneer in fresh, cold-crafted beverages and directly comparable in retail channel mix (grocery, club stores, foodservice), though with much broader product breadth.
• Naked Juice: PepsiCo-owned premium juice and smoothie brand. Overlaps with Buda in the refrigerated juice aisle of major grocers and shares the same shelf set in Walmart, Kroger, and Costco. Larger scale, broader flavor range, and substantially greater marketing spend.

Emerging players

• Daily Harvest: Direct-to-consumer brand offering juices, smoothies, and wellness shots with similar clean-label, organic positioning. Comparable on target consumer (health-conscious premium) and product mix, with an asset-light DTC model that contrasts with Buda's retail-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buda Juice