Deep Holistics
Deep Holistics operates an India-based at-home preventive diagnostics platform anchored by its Baseline blood test (₹9,999, 100+ biomarkers) and bundled expert consultations, with a proprietary longevity dashboard and an optional menu of gene, gut, hormone, and toxic-metal add-on panels serving health-conscious consumers and corporate wellness clients.
- Company typePrivate
- Founded2026
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Deep Holistics does
Deep Holistics (legal entity Baseline Life Sciences Private Limited) is an India-based health technology company that sells an at-home preventive diagnostics service built around its flagship product, Baseline. The core offering combines a 100+ biomarker at-home blood panel with 1:1 expert consultations and a personalized action plan delivered through a proprietary Longevity Platform, supplemented by an optional catalogue of specialised panels covering gene variants, toxic metals, omega fatty-acid ratios, hormonal and gonadal health, gut microbiome, cortisol stress, thyroid, autoimmune status, fertility, and allergies. Sample collection is performed at customers' homes by certified phlebotomists, with assay execution outsourced to NABL- and CAP-certified partner laboratories and results consolidated into a digital dashboard and iOS/Android mobile applications.
The business model combines one-time consumer purchases (Baseline at ₹9,999 and add-on panels priced ₹999–₹14,999) with a corporate wellness channel (Deep Holistics for Business) intended for recurring B2B engagements and a referral-based DH Points loyalty program. Go-to-market is product-led: digital acquisition runs through deepholistics.com, dedicated iOS and Android apps, social channels, WhatsApp concierge support, and email nurtures, with no physical retail or third-party distribution. Operations are confined to a single country, India, with headquarters and registered offices both in Coimbatore, Tamil Nadu.
Leadership comprises Co-Founder & CEO H R Sanath Kumar, Principal Scientific Advisor Dr. Vishal US Rao (MS, FRCS Glasgow, FACS USA, Fellow Royal Society of Medicine), and Chief Wellness Officer Dr. Wasim Mohideen (MBBS, MRCGP, AFMCP). The company aligns its security practices with ISO/IEC 27001 and publicly asserts HIPAA, GDPR, and CCPA compliance on its privacy disclosures; no external institutional funding, patents, named enterprise customers, or revenue figures have been disclosed.
Deep Holistics firmographics
Firmographics- Name
- Deep Holistics
- Legal name
- Baseline Life Sciences Private Limited
- Website
- https://deepholistics.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deep Holistics operates an India-based at-home preventive diagnostics platform anchored by its Baseline blood test (₹9,999, 100+ biomarkers) and bundled expert consultations, with a proprietary longevity dashboard and an optional menu of gene, gut, hormone, and toxic-metal add-on panels serving health-conscious consumers and corporate wellness clients.
- Ownership category
- akta.pro rank
Deep Holistics industry classification
Industry- Product category
- Preventive Health Diagnostics
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)
- SIC
- Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)
- akta.pro secondary industries
- Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC), Multi-Omics Precision Medicine Platforms (genomics/proteomics/metabolomics) (HLAAANAF), Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN)
Keywords
Where Deep Holistics is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Deep Holistics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Baseline Core Testing Package: Primary one-time purchase product offering comprehensive at-home blood testing with 100+ biomarkers, 1-on-1 expert consultation, longevity platform access, and personalized action plan. Price point of ₹9,999 represents the core revenue driver.
- Add-on Diagnostic Panels: Supplementary specialized testing including Women's Health (₹999), Toxic Metals (₹2,499), Omega Profile (₹3,999), Advanced Gene Test (₹14,999), and Male Gonad Health (₹999). These add-ons provide upsell opportunities on top of the Baseline package.
- Deep Holistics for Business: Corporate health benefits program offering the same testing services tailored for teams, creating a B2B revenue stream alongside the direct-to-consumer model.
- DH Points Redemption: Reward points system where users earn points through referrals and can redeem them for future tests and consultations, encouraging repeat purchases and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Baseline Core Package - Comprehensive at-home health testing with expert guidance |
| Unit Pricing | Pay-as-you-go | Women's Health Panel - Reproductive hormone assessment for women |
| Unit Pricing | Pay-as-you-go | Toxic Metals Panel - Heavy metal exposure screening |
| Unit Pricing | Pay-as-you-go | Omega Profile Panel - Fatty acid balance assessment |
| Unit Pricing | Pay-as-you-go | Advanced Gene Test - Comprehensive DNA analysis |
| Unit Pricing | Pay-as-you-go | Male Gonad Health Panel - Male reproductive hormone assessment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Deep Holistics product offering
Product offeringCore offering
Deep Holistics operates a preventive health platform that delivers advanced at-home blood testing covering 100+ biomarkers, paired with 1-on-1 consultations with longevity experts and personalized action plans. The core offering, branded 'Baseline,' combines sample collection (via certified phlebotomists or self-collection kits), processing through NABL/CAP-certified partner laboratories, and a digital longevity dashboard that consolidates gene, gut, blood, and symptom data into actionable health insights. A catalogue of add-on diagnostic panels (gene test, toxic metals, omega profile, women's/men's health, thyroid, autoimmune, gut microbiome, stress cortisol, allergies, fertility) extends the testing portfolio.
Product overview
Deep Holistics is a health technology platform built around the Baseline ecosystem, which combines an advanced at-home biomarker blood test (100+ biomarkers) with 1-on-1 expert consultations and a personalized longevity platform. The core product Baseline (₹9,999) includes the blood panel, expert guidance, and dashboard access. Users can expand insights through optional add-on tests including the Advanced Gene Test (₹14,999), Toxic Metals Panel (₹2,499), Omega Profile Panel (₹3,999), Women's Health Panel (₹999), Male Gonad Health Panel (₹999), Gut Microbiome Test, Cortisol Stress Panel, Advanced Thyroid Panel, Autoimmune Panel, Women's Fertility Panel, and Allergies Panel. The platform also offers a corporate offering (Deep Holistics for Business). All tests are processed through NABL and CAP-certified partner laboratories with results delivered via a unified dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- Baseline
- Advanced Gene Test
- Toxic Metals Panel
- Omega Profile Panel
- Women's Health Panel
- Male Gonad Health Panel
- Gut Microbiome Test
- Cortisol Stress Panel
- Advanced Thyroid Panel
- Autoimmune Panel
- Women's Fertility Panel
- Allergies Panel
- Deep Holistics for Business
Quantifiable outcome
- Get your results in 48 hours
- +2 more outcomes
Companies that use Deep Holistics
Customer profileSegments2 records
Ideal customer profiles2 records
Deep Holistics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Deep Holistics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NABL and CAP Certified LaboratoriescoreDeep Holistics partners with CAP-accredited and NABL-certified laboratories for sample processing. These certified lab partners follow rigorous international and national quality standards, maintain state-of-the-art testing protocols, and undergo regular audits to ensure accuracy and reliability of all diagnostic tests.
- Dr. Vishal US Rao (Principal Scientific Advisor)coreDr. Vishal US Rao serves as Principal Scientific Advisor with credentials including MS, FRCS (Glasgow), FACS (USA) and Fellow of Royal Society of Medicine. Provides scientific oversight and ensures clinical validity of health insights.
- Dr. Wasim Mohideen (Chief Wellness Officer)coreDr. Wasim Mohideen serves as Chief Wellness Officer with credentials including MBBS, MRCGP [INT], DFM (RCGP, UK), Dip IBLM, AFMCP (IFM). Leads wellness strategy and expert consultation programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Deep Holistics competitors and assessment
Company assessmentDirect peers
- MyLab Discovery Solutions: Indian molecular diagnostics company with at-home sample collection for preventive and infectious disease testing. Overlaps with Deep Holistics on at-home blood-based diagnostics within the Indian consumer market.
- Redcliffe Labs: India-based diagnostics chain with a strong at-home collection arm serving preventive and routine blood testing. Overlaps with Deep Holistics on at-home preventive panels and consumer-facing digital booking.
- Orange Health Labs: Indian diagnostics player offering at-home sample collection with rapid turnaround in major Indian metros. Direct competitor on home phlebotomy logistics and consumer diagnostic testing within Deep Holistics' India-only footprint.
- InsideTracker: US-based at-home blood-testing platform focused on biomarker analysis with personalized health recommendations. Closest international comparable to Deep Holistics' multi-marker panel plus expert-driven action plan model.
- Function Health: US-based membership-driven at-home diagnostics platform offering 100+ biomarker panels with longitudinal tracking. Direct international analogue to Deep Holistics' Baseline package and unified longevity dashboard.
- Healthians: India-based at-home diagnostics company offering blood-test booking with home sample collection and digital reports. Direct overlap with Deep Holistics on at-home phlebotomy, blood panels, and online booking, though with broader but shallower test menus.
Broad incumbents
- Tata 1mg: Broader Indian digital health platform offering pharmacy, diagnostics, and teleconsultation. Overlaps with Deep Holistics on lab test booking but operates a much wider healthcare marketplace rather than a longevity-focused offering.
- Metropolis Healthcare: Established Indian diagnostics chain with B2C and B2B testing including preventive health packages. Competes broadly with Deep Holistics in routine and preventive blood testing across India.
- Thyrocare Technologies: Large Indian diagnostics incumbent with national lab network and low-cost preventive health packages. Competes with Deep Holistics in preventive blood testing but does not bundle at-home collection, multi-omics, or expert consultations.
Regional players
- Thriva: UK-based at-home blood-testing subscription with expert-led interpretation of biomarkers. Closely comparable product model to Deep Holistics but primarily serves the United Kingdom rather than India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Deep Holistics social profiles
Digital presenceDeep Holistics compliance and trust
Trust signalCompliance6 records
Deep Holistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deep Holistics leadership team
Management profileNumber of profiles
Profiles4 records
Deep Holistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deep Holistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deep Holistics
What does Deep Holistics do?
Deep Holistics operates a preventive health platform that delivers advanced at-home blood testing covering 100+ biomarkers, paired with 1-on-1 consultations with longevity experts and personalized action plans. The core offering, branded 'Baseline,' combines sample collection (via certified phlebotomists or self-collection kits), processing through NABL/CAP-certified partner laboratories, and a digital longevity dashboard that consolidates gene, gut, blood, and symptom data into actionable health insights. A catalogue of add-on diagnostic panels (gene test, toxic metals, omega profile, women's/men's health, thyroid, autoimmune, gut microbiome, stress cortisol, allergies, fertility) extends the testing portfolio.
Is Deep Holistics a public or private company?
Deep Holistics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deep Holistics founded?
Deep Holistics was founded in 2026. It employs 11 to 50 people.
Where is Deep Holistics based?
Deep Holistics is headquartered in Bangalore, India, in the Asia region.
How does Deep Holistics make money?
Four revenue lines are on record. Baseline Core Testing Package is the primary driver. The others are add-on Diagnostic Panels, deep Holistics for Business and DH Points Redemption.
Who are Deep Holistics's main competitors?
Direct peers on record are MyLab Discovery Solutions, Redcliffe Labs, Orange Health Labs, InsideTracker, Function Health and Healthians. Broad incumbents are Tata 1mg, Metropolis Healthcare and Thyrocare Technologies. Thriva is listed as a regional player.
Does Deep Holistics have an API?
No public API is recorded for Deep Holistics.
What industry is Deep Holistics in?
Deep Holistics's product category is Preventive Health Diagnostics. Its primary akta.pro industry code is HLALAAAE, At-Home Lab Testing & Diagnostics-Integrated Virtual Care, with a secondary code of HLAAAMAC, Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays). Its NAICS code is 621511 and its SIC code is 8071.