Next Gen ATP Finals
Next Gen ATP Finals is an annual ATP Tour season-ending men's tennis tournament, owned by ATP Tour, Inc., featuring the world's top eight 20-and-under singles players. Held at King Abdullah Sports City in Jeddah, Saudi Arabia, since 2023 and presented by PIF, it monetizes through sponsorships, ticketing, and broadcast rights.
- Company typePrivate
- Founded2017
- HeadquartersJeddah, Saudi Arabia
- Headcount—
- GTM typeB2C
- OfferingServices
What Next Gen ATP Finals does
Next Gen ATP Finals is a single-venue, season-ending men's tennis tournament owned and operated by ATP Tour, Inc., a private Delaware-incorporated corporation headquartered in Ponte Vedra Beach, Florida. Established in 2017 (skipped 2020 for COVID) and held annually over five days, the event features the top eight singles players aged 20-and-under as determined by the PIF ATP Live Race To Jeddah. Since 2023 the tournament has been hosted at King Abdullah Sports City in Jeddah, Saudi Arabia, under the presenting partnership of Saudi Arabia's Public Investment Fund (PIF). The product surfaces are (a) the live tournament itself, with an innovative format including best-of-five sets played first-to-four games, no-ad scoring at deuce, in-match player coaching, a no-let rule, Hawk-Eye Live electronic line calling, and a free fan-movement policy; and (b) ATP Tennis IQ Powered by PIF, an in-arena and courtside analytics platform providing data-tagged video and rally-, shot-, and serve-level metrics to coaches and fans.
The business model combines four revenue streams: multi-tier sponsorship (presenting partner PIF, platinum Emirates, gold Dunlop/Genesis/Jeddah Hilton, and six silver partners), in-person ticketing at the Jeddah venue, global broadcast and streaming rights via ATP Tour's media deals (including TennisTV and the official ATP app), and merchandise through the ATP Shop marketplace. The event positions itself as the ATP's innovation testbed — the world debut of Hawk-Eye Live occurred at the 2017 inaugural edition — and as a showcase for emerging talent that has historically produced future Grand Slam champions such as Carlos Alcaraz and Jannik Sinner. Strategic customers are corporate sponsors seeking global tennis-audience reach and tennis fans globally; strategic suppliers are the player roster whose participation is governed by the broader ATP Tour ranking calendar.
Operationally, the event is event-driven rather than SaaS or product-software driven: it generates revenue over a five-day annual window, with year-round qualification tracking via the PIF ATP Live Next Gen Race and content distribution via ATP Tour's owned channels. The tournament is one product within ATP Tour, Inc.'s broader portfolio, and its standalone revenue, headcount, and operating metrics are not separately disclosed.
Next Gen ATP Finals firmographics
Firmographics- Name
- Next Gen ATP Finals
- Legal name
- ATP Tour, Inc.
- Website
- https://nextgenatpfinals.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Next Gen ATP Finals is an annual ATP Tour season-ending men's tennis tournament, owned by ATP Tour, Inc., featuring the world's top eight 20-and-under singles players. Held at King Abdullah Sports City in Jeddah, Saudi Arabia, since 2023 and presented by PIF, it monetizes through sponsorships, ticketing, and broadcast rights.
- Ownership category
- akta.pro rank
Next Gen ATP Finals industry classification
Industry- Product category
- Professional Tennis Tournament Event
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- akta.pro primary industry
- Tennis Leagues & Team Competitions (MPAKAAAJ)
- akta.pro secondary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
Keywords
Where Next Gen ATP Finals is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Next Gen ATP Finals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Sponsorship Revenue: The event is supported by multiple sponsor tiers including a presenting partner (PIF), platinum partners (Emirates), gold partners (Dunlop, Genesis, Jeddah Hilton), and silver partners (Golden Scent, HMG, Oska, Richy, Sacoor, Technogym).
- Ticket Sales: The event generates revenue through ticket sales to attend the tournament held at King Abdullah Sports City in Jeddah, Saudi Arabia.
- Broadcast and Streaming Rights: ATP Tour event broadcast globally through various media rights agreements and streaming platforms.
- ATP Shop Merchandise: The ATP Shop on the website allows fans to order official merchandise from independent vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Tournament Prize Money Structure |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Next Gen ATP Finals product offering
Product offeringCore offering
The Next Gen ATP Finals is an annual season-ending professional tennis tournament organized by ATP Tour, Inc. that features the world's top eight 20-and-under singles players competing in an innovative format (best-of-five sets, first-to-four games, no-ad scoring, electronic line calling, player coaching, and free fan movement). The event is held over five days at King Abdullah Sports City in Jeddah, Saudi Arabia, with global distribution via broadcast, streaming, and the ATP app, supported by tiered corporate sponsorships and on-site ticketing.
Product overview
Next Gen ATP Finals is a premier season-ending tennis tournament produced by ATP Tour, Inc. that showcases the world's top eight 20-and-under singles players. The offering centers on the live tournament event itself, enhanced by the ATP Tennis IQ analytics platform for coaching and real-time in-arena statistics. The product portfolio includes the main tournament with its innovative format rules, the ATP Tennis IQ data analytics tool for coaches, comprehensive heritage/archive content, player performance tracking via the PIF ATP Live Next Gen Race, and a partner sponsorship program across multiple tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Next Gen ATP Finals Tournament An annual season-ending professional tennis tournament organized by ATP Tour, Inc. that features the world's top eight 20-and-under singles players competing in an innovative five-day format (best-of-five sets, first-to-four games, no-ad scoring, electronic line calling, player coaching, and free fan movement policy). Held at King Abdullah Sports City in Jeddah, Saudi Arabia, the event is open to global tennis fans through in-person ticketing, broadcast, and streaming.
- Partner Sponsorship Program A tiered corporate sponsorship program offered by the Next Gen ATP Finals to brands seeking association with the ATP Tour and global tennis audiences. Available tiers include Presenting Partner (PIF), Platinum Partners (Emirates), Gold Partners (Dunlop, Genesis, Jeddah Hilton), and Silver Partners (Golden Scent, HMG, Oska, Richy, Sacoor, Technogym).
- ATP Tennis IQ Powered by PIF In-match analytics platform deployed at the Next Gen ATP Finals, providing data-tagged video footage and real-time performance analytics — including traditional tennis statistics, rally-length analytics, and shot-quality metrics — to coaches courtside and visualized in-arena for spectators.
Quantifiable outcome
- 2025 winner Learner Tien earned $502,250 in prize money
- +1 more outcomes
Companies that use Next Gen ATP Finals
Customer profileSegments3 records
Ideal customer profiles3 records
Next Gen ATP Finals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Next Gen ATP Finals partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- PIF (Public Investment Fund of Saudi Arabia)flagshipPresenting Partner of the Next Gen ATP Finals presented by PIF. The tournament is officially branded as the 'Next Gen ATP Finals presented by PIF'. PIF is Saudi Arabia's sovereign wealth fund and serves as the title sponsor of the event.
- EmiratescorePlatinum Partner of the Next Gen ATP Finals. Emirates is the international airline of the UAE and a long-standing ATP Tour partner.
- DunlopcoreGold Partner and official tennis ball supplier for the event. Dunlop Sports provides tennis equipment and balls for tournament play.
- GenesiscoreGold Partner of the Next Gen ATP Finals. Genesis is the luxury vehicle division of Hyundai Motor Group.
- Jeddah HiltoncoreGold Partner providing hotel accommodation for the tournament. Located in Jeddah, Saudi Arabia.
- Golden ScentminorSilver Partner of the Next Gen ATP Finals. Saudi-based fragrance and lifestyle brand.
- HMG (HMG Group)minorSilver Partner of the event. Saudi-based business group.
- OskaminorSilver Partner. Saudi-based beverage brand.
- RichyminorSilver Partner. Saudi-based brand.
- Sacoor (Sacoor Brothers)minorSilver Partner. Premium fashion and lifestyle brand from Saudi Arabia.
- TechnogymcoreSilver Partner and official fitness equipment supplier. Technogym provides professional training equipment for player preparation.
- ATP LondonminorATP Tour's representative in the European Economic Area (EEA), located at 22 Worple Road, SW19 4DD in London.
- French Tennis Federation (FIT)corePartner for sending marketing emails about the Nitto ATP Finals and Next Gen ATP Finals. La Federazione Italiana Tennis is a key ATP stakeholder.
- ATP MediacoreATP's media arm that produces broadcast content, manages TennisTV streaming service, and provides marketing communications about ATP products and services.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Next Gen ATP Finals competitors and assessment
Company assessmentBroad incumbents
- Australian Open: Grand Slam tournament and one of tennis's four majors, recently expanding into a multi-week 'Super Slam' format with tech-led fan innovations analogous to the Next Gen Finals' experimental approach.
- Wimbledon: The oldest and most prestigious tennis Grand Slam. Relevant comparable for tournament economics (ticketing, hospitality, broadcast, sponsorship) at the highest end of the sport.
- ATP Masters 1000 (e.g., Indian Wells, Miami Open): The top tier of regular ATP Tour events above the Next Gen Finals in prize money, ranking points, and prestige. They compete for the same broadcast rights and global sponsor dollars but operate year-round and command significantly larger economics.
Direct peers
- Davis Cup: The men's national-team tennis World Cup, also organized under the ATP/ITF umbrella. Comparable as a marquee ATP-affiliated tournament event with multi-tier sponsorship and global broadcast distribution.
- Laver Cup: An annual exhibition team competition featuring top ATP players in a Ryder Cup-style format. Closely comparable as a premium, innovation-friendly tennis showcase event with similar broadcast-driven economics.
- Nitto ATP Finals: The men's ATP Tour season-ending championship for the top 8 players, run by the same parent (ATP Tour, Inc.) and sharing broadcast, sponsor, and operational infrastructure with the Next Gen Finals.
- United Cup: A mixed-team ATP/WTA season-opening event launched in 2023 with an innovative country-based format, sharing Next Gen's positioning as a newer-format tennis event backed by the tours and major sponsors.
- WTA Finals: The women's equivalent season-ending championship for the top 8 WTA players, structurally identical to the Next Gen Finals (round-robin → knockout, 5-day event, premium sponsors).
Emerging players
- Hopman Cup: A revived mixed-team national tennis event with a similar short-format, country-based competitive concept. Comparable as a smaller-format tennis showcase event targeting younger audiences.
- Next Generation Tennis (junior development circuits): ITF junior and under-18 development circuits that feed the talent pipeline into the Next Gen Finals. Comparable as a youth-elite tennis competition ecosystem targeting the same age cohort.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Next Gen ATP Finals social profiles
Digital presenceNext Gen ATP Finals compliance and trust
Trust signalCompliance1 record
Next Gen ATP Finals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Gen ATP Finals leadership team
Management profileNumber of profiles
Profiles2 records
Next Gen ATP Finals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Gen ATP Finals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Gen ATP Finals
What does Next Gen ATP Finals do?
The Next Gen ATP Finals is an annual season-ending professional tennis tournament organized by ATP Tour, Inc. that features the world's top eight 20-and-under singles players competing in an innovative format (best-of-five sets, first-to-four games, no-ad scoring, electronic line calling, player coaching, and free fan movement). The event is held over five days at King Abdullah Sports City in Jeddah, Saudi Arabia, with global distribution via broadcast, streaming, and the ATP app, supported by tiered corporate sponsorships and on-site ticketing.
Is Next Gen ATP Finals a public or private company?
Next Gen ATP Finals is a private company. It is classified as corporate owned and is currently operating.
When was Next Gen ATP Finals founded?
Next Gen ATP Finals was founded in 2017.
Where is Next Gen ATP Finals based?
Next Gen ATP Finals is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does Next Gen ATP Finals make money?
Four revenue lines are on record. Sponsorship Revenue is the primary driver. The others are ticket Sales, broadcast and Streaming Rights and ATP Shop Merchandise.
Who are Next Gen ATP Finals's main competitors?
Broad incumbents on record are Australian Open, Wimbledon and ATP Masters 1000 (e.g., Indian Wells, Miami Open). Direct peers are Davis Cup, Laver Cup, Nitto ATP Finals, United Cup and WTA Finals. Emerging players are Hopman Cup and Next Generation Tennis (junior development circuits).
Does Next Gen ATP Finals have an API?
No public API is recorded for Next Gen ATP Finals.
What industry is Next Gen ATP Finals in?
Next Gen ATP Finals's product category is Professional Tennis Tournament Event. Its primary akta.pro industry code is MPAKAAAJ, Tennis Leagues & Team Competitions, with a secondary code of MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics). Its NAICS code is 71121.