BluePlus
BluePlus is a privately held Newry, UK-based supplier of refilling barrels and emission-control fluid handling solutions for vehicles and industrial machinery, founded in 2017.
- Company typePrivate
- Founded2017
- HeadquartersNewry, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What BluePlus does
BluePlus is a privately held UK industrial supplier founded in 2017 and headquartered in Newry, Northern Ireland. Per the firm's stated description, it supplies refilling barrels and emission-control fluid handling solutions for vehicles and industrial machinery, placing it in the consumables and fluid-management segment of the broader emissions-control aftermarket (e.g., AdBlue/DEF-type replenishment for diesel-powered equipment subject to emissions regulation). The company operates as a for-profit private entity with no public ticker and no disclosed parent or subsidiary structure.
At the product level, BluePlus appears to be a physical-goods supplier serving both vehicle and industrial machinery end users; specific product specifications, materials, capacity ratings, certifications (e.g., ISO 9001, emissions-relevant compliance marks), and any proprietary technical features are not described in the source material. No information was disclosed regarding underlying technology, manufacturing approach, or platform architecture, and no software, API, or digital product surface is documented.
On the commercial model, the input data does not record pricing structure, contract terms, distribution channels, customer segments, or named accounts. The firm's primary web property (blueplus.co.uk) returned a Cloudflare-style verification/loading page at capture rather than substantive content, eliminating the standard source for go-to-market and revenue mechanics visibility. As a result, revenue model, customer mix, and channel strategy are not extractable from the available data.
BluePlus firmographics
Firmographics- Name
- BluePlus
- Website
- https://blueplus.co.uk
- Company type
- Private
- Founded year
- 2017
- Short description
- BluePlus is a privately held Newry, UK-based supplier of refilling barrels and emission-control fluid handling solutions for vehicles and industrial machinery, founded in 2017.
- Ownership category
- akta.pro rank
BluePlus industry classification
Industry- Product category
- Industrial Fluid Handling Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Pumps & Pumping Equipment (3561), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)
- akta.pro secondary industry
- Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)
Keywords
Where BluePlus is headquartered
LocationHeadquarters
- HQ city
- Newry
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
BluePlus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
BluePlus product offering
Product offeringCore offering
BluePlus supplies refilling barrels and emission-control fluid handling solutions intended for use with vehicles and industrial machinery. The company provides physical equipment designed to support fluid transfer, refilling, and emissions-related fluid management for these applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Refilling Barrels Physical refilling barrels supplied for use with vehicles and industrial machinery to support fluid transfer and refilling operations.
- Emission-Control Fluid Handling Solutions
Companies that use BluePlus
Customer profileIdeal customer profiles1 record
BluePlus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BluePlus competitors and assessment
Company assessmentDirect peers
- Piusi: Italian manufacturer of fluid handling equipment including AdBlue/DEF pumps, tanks, and dispensing systems for vehicles and workshops. Directly comparable to BluePlus as a specialist in emission-control fluid handling hardware for fleets and industrial end users.
- Altecnic: UK-based fluid handling and components specialist serving heating, plumbing, and industrial fluid systems. Comparable to BluePlus in being a UK fluid-handling equipment supplier with overlapping distribution channels into trade and industrial buyers.
- GreenChem: European AdBlue/DEF producer and distributor that also supplies dispensing and storage equipment to fleets and dealers. Comparable to BluePlus as a one-stop supplier of AdBlue fluid plus refill-barrel and handling hardware, particularly across the UK and EU.
- Cenex: UK-based supplier of AdBlue/DEF and associated dispensing equipment to commercial fleets and agricultural operators. Closely matches BluePlus' product offering and UK geographic footprint, competing head-to-head for similar fleet and dealer customers.
Broad incumbents
- Yara (Air1): Global AdBlue producer through its Air1 brand and a major force in the DEF supply chain, including dispensing infrastructure partnerships. Comparable to BluePlus as the dominant fluid-side player whose hardware partners overlap with BluePlus' refill-barrel offering.
- BASF: Global chemicals major that produces AdBlue/DEF and supports downstream dispensing solutions. Comparable to BluePlus via the AdBlue fluid value chain, although BASF operates at far larger scale and across multiple chemistries.
- Shell AdBlue: Shell's AdBlue/DEF offering bundled with its forecourt and B2B fuel business, including dispensing solutions for fleets. Comparable to BluePlus as a large incumbent supplying both fluid and refill equipment into the same vehicle and industrial machinery end markets.
- Cummins Filtration (Fleetguard): Cummins' filtration and after-treatment division supplies DEF, SCR components, and fluid handling systems for diesel engines in commercial vehicles and industrial machinery. Comparable to BluePlus as a much larger supplier in the same diesel emission-control fluid value chain.
- TotalEnergies: Integrated oil major that markets AdBlue alongside its fuel and lubricant portfolio and supplies dispensing equipment to commercial fleets. Comparable to BluePlus as a competing supplier of emission-control fluid and refill hardware to similar fleet customers.
Regional players
- Power-Flo Technologies: US-focused distributor of fluid handling pumps, dispensing, and MRO equipment serving industrial and vehicle workshops. Comparable to BluePlus in product mix (pumps, dispensing, fluid management) though operating primarily in North America rather than the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
BluePlus social profiles
Digital presenceBluePlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
BluePlus leadership team
Management profileNumber of profiles
BluePlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BluePlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BluePlus
What does BluePlus do?
BluePlus supplies refilling barrels and emission-control fluid handling solutions intended for use with vehicles and industrial machinery. The company provides physical equipment designed to support fluid transfer, refilling, and emissions-related fluid management for these applications.
When was BluePlus founded?
BluePlus was founded in 2017.
Where is BluePlus based?
BluePlus is headquartered in Newry, United Kingdom, in the Europe region.
Who are BluePlus's main competitors?
Direct peers on record are Piusi, Altecnic, GreenChem and Cenex. Broad incumbents are Yara (Air1), BASF, Shell AdBlue, Cummins Filtration (Fleetguard) and TotalEnergies. Power-Flo Technologies is listed as a regional player.
Does BluePlus have an API?
No public API is recorded for BluePlus.
What industry is BluePlus in?
BluePlus's product category is Industrial Fluid Handling Equipment. Its primary akta.pro industry code is TLAKAOAK, Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners), with a secondary code of IMAHAGAL, Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling). Its NAICS code is 333914 and its SIC code is 3561.