Juiced Fuel
Juiced Fuel operates a mobile fuel delivery and franchising network serving consumers, commercial fleets, and boat owners across the U.S. via an iOS/Android app, subscription and per-delivery pricing, and community-rooted franchise operators in eight-plus markets.
- Company typePrivate
- Founded2020
- HeadquartersCharleston, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Juiced Fuel does
Juiced Fuel is a private mobile fuel delivery and franchising company founded by Korey and Caroline McDavid, headquartered in Charleston, South Carolina. The company delivers gasoline, diesel, and marine fuel directly to vehicles, boats, equipment, and commercial fleets via a fleet of branded trucks and a mobile application (iOS and Android) that supports on-demand scheduling, real-time delivery tracking, and automatic in-app payments. Core technology includes route optimization, usage-based reporting dashboards, Fleetio fleet management integration, and Asure Software HCM/payroll back-office systems supporting multi-state franchise operations.
The business operates a hybrid revenue model combining a $49/month Juiced VIP subscription (covering up to four vehicles), a $12 per-delivery Juiced Boost on-demand option, $12-$24 marine fuel delivery, and custom-priced commercial fleet contracts. Customer segments span individual consumers, construction and service fleets, boat owners, and disaster-response/emergency services, with the Fuel Forward Foundation providing emergency fuel relief after hurricanes. Distribution is anchored on a mobile app plus a franchise network spanning Charleston, NEPA, Wichita, Louisville, Rhode Island, Houston, Central Massachusetts, and Columbia (SC), enabling rapid geographic reach without proportional corporate headcount.
The company differentiates through direct-to-vehicle convenience, an app-first customer experience, community-rooted franchise operators, and integrations that embed Juiced Fuel into fleet management workflows. High-profile earned media (CNBC Small Business Playbook, GOBankingRates, Codie Sanchez YouTube) and recognition of co-founder Caroline McDavid among regional business awards (SCBIZ Top 100 Women, KNOW Women 100 Women to KNOW in America, Charleston Women She Shines finalist) support brand credibility as the franchise footprint expands.
Juiced Fuel firmographics
Firmographics- Name
- Juiced Fuel
- Legal name
- Juiced Fuel
- Website
- https://juicedfuel.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Juiced Fuel operates a mobile fuel delivery and franchising network serving consumers, commercial fleets, and boat owners across the U.S. via an iOS/Android app, subscription and per-delivery pricing, and community-rooted franchise operators in eight-plus markets.
- Ownership category
- akta.pro rank
Juiced Fuel industry classification
Industry- Product category
- Mobile Fuel Delivery Services
- NAICS
- Fuel Dealers (4572), Fuel Dealers (45721), Fuel Dealers (457210)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industries
- Fuel Card & Fleet Payment Programs (TLABAMAA), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)
Keywords
Where Juiced Fuel is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Juiced Fuel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Plans (Juiced VIP): Monthly subscription plan (Juiced VIP at $49/month) covering up to 4 vehicles with weekly scheduled delivery location. Recurring revenue model providing predictable income and customer lock-in.
- Per-Delivery Transaction Fees (Juiced Boost): Pay-per-delivery model at $12/delivery for on-demand fueling. Flexible, no-commitment option for customers who do not fill up weekly. Revenue recognized per transaction.
- Boat/Marine Fuel Delivery: Trailer delivery at $12/boat and dock delivery at $24/boat for marine customers. Provides specialized service for boat owners at marinas and docks.
- Commercial Fleet Fueling (Custom): Tailored fuel plans for commercial businesses with custom pricing. Revenue based on fleet size, fueling frequency, and volume. Land-and-expand model as fleet grows.
- Franchise Fees: Revenue from franchisees purchasing rights to operate Juiced Fuel in new territories. Franchisees receive the operational system, brand, technology, marketing playbook, and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Juiced VIP - Best Value subscription covering up to 4 vehicles with weekly scheduled delivery location |
| Per seat | Pay-as-you-go | Juiced Boost - Pay-per-delivery on-demand fueling |
| Unit Pricing | Pay-as-you-go | Juiced for Boats - Marine fuel delivery to boats on trailers or docks |
| Subscription | Multi-year contract | Juiced for Fleet - Custom commercial fleet fueling plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Juiced Fuel product offering
Product offeringCore offering
Juiced Fuel operates a mobile fuel delivery service that brings gasoline and diesel directly to customer vehicles, boats, and commercial fleet equipment at homes, offices, driveways, marinas, and job sites. Service is scheduled through a proprietary mobile app (iOS and Android) with real-time tracking and automatic payments. The company also operates a franchise model licensing its operating system, brand, and technology to local operators across multiple U.S. territories.
Differentiator
Problem solved
Functional benefit
Brands
- Fuel Forward Foundation: Nonprofit foundation providing emergency fuel relief for families, first responders, and communities recovering from hurricanes and natural disasters.
Products and services
- Juiced Fuel Mobile Fuel Delivery
Quantifiable outcome
- Over 1 million gallons of fuel delivered in Charleston Lowcountry market
- +2 more outcomes
Companies that use Juiced Fuel
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Juiced Fuel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature3 records
Juiced Fuel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Asure SoftwarecoreAsure Software provides Juiced Fuel with cloud-based HCM software covering HR, payroll, and compliance services. The partnership is described as strategic, enabling operational efficiency and scalable growth for Juiced Fuel as it expands across new franchise territories. Asure emphasizes Juiced Fuel's customer service and regulatory guidance as critical to operating in complex regulatory environments.
- FleetiocoreJuiced Fuel announced a partnership with Fleetio to deliver a smarter, more connected fueling experience for commercial fleets. The partnership provides improved tracking, reporting, and operational efficiency for fleet customers through enhanced integration and data connectivity between Juiced Fuel's delivery operations and Fleetio's fleet management platform.
- George Sink Injury LawyersminorJuiced Fuel partnered with George Sink Injury Lawyers for a 'Free Gas Friday' community event providing free fuel assistance to North Charleston drivers. Community partnership focused on brand goodwill and local engagement rather than commercial integration.
- Lowcountry Food BankminorCommunity partnership in which Juiced Fuel ran a can drive for Lowcountry Food Bank, helping raise 5,000 cans for families in need. Every dollar donated equated to 1 can; 100% of donations went directly to the food bank mission.
- Because We ClaireminorJuiced Fuel partnered with Because We Claire during a Charleston Daddy Daughter Dance event, donating 100% of event tips to support families impacted by blood cancer. Community charity partnership building brand goodwill.
- Holy City SinnerminorHoly City Sinner, a Charleston local publication, featured Juiced Fuel multiple times including the $1,500 Summer Fuel Giveaway, 1 Million Gallons milestone, and Teacher Appreciation Week coverage. Ongoing media partnership for local press coverage and community storytelling.
Scale indicators5 records
Recent moves13 records
Expansion highlights5 records
Juiced Fuel competitors and assessment
Company assessmentBroad incumbents
- Fuelman: Fleet fuel card program offering discounted fuel purchasing and reporting for small and mid-size commercial fleets. Comparable SMB fleet customer base.
- Comdata: Fleet fuel card and payment solutions provider serving commercial trucking and enterprise fleets. Adjacent incumbent in fleet fuel management and payments.
- WEX Inc. Public payments and fleet management company offering fleet fuel cards, telematics, and expense management. Provides fleet fueling payment infrastructure that overlaps with Juiced Fuel's commercial fleet offering.
- Trillium (Love's Travel Stops): Large-scale fuel retailer and EV charging operator under Love's Travel Stops. Broad incumbent in the downstream fuels ecosystem with fleet services that overlap with on-site fueling use cases.
- Mansfield Energy: Large established fuel distributor providing bulk fuel delivery, fleet fueling solutions, and fuel management services across the U.S. Comparable on fleet/commercial side but at significantly larger scale.
Direct peers
- Booster Fuels: Direct competitor offering on-demand mobile fuel delivery to vehicles at offices and homes via a mobile app. Closest comparable business model and customer base to Juiced Fuel.
- Yoshi: Mobile fuel delivery service focused primarily on commercial and residential fleet customers with scheduled recurring deliveries. Comparable subscription-style fleet fueling model.
- Filld: On-demand mobile fuel delivery startup serving consumers and fleets through a mobile app. Direct overlap in service offering, geography, and customer segment.
Regional players
- Shipley Energy: Regional fuel and propane distributor in the Mid-Atlantic offering residential heating oil, commercial fuels, and on-site fleet fueling. Comparable bulk fuel delivery model in a different geography.
Others
- GasBuddy: Consumer-facing fuel price comparison and station locator platform. Indirectly competes for consumer fuel-spend mindshare but does not deliver fuel itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Juiced Fuel social profiles
Digital presenceJuiced Fuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juiced Fuel leadership team
Management profileNumber of profiles
Profiles5 records
Juiced Fuel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Juiced Fuel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juiced Fuel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juiced Fuel
What does Juiced Fuel do?
Juiced Fuel operates a mobile fuel delivery service that brings gasoline and diesel directly to customer vehicles, boats, and commercial fleet equipment at homes, offices, driveways, marinas, and job sites. Service is scheduled through a proprietary mobile app (iOS and Android) with real-time tracking and automatic payments. The company also operates a franchise model licensing its operating system, brand, and technology to local operators across multiple U.S. territories.
Is Juiced Fuel a public or private company?
Juiced Fuel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juiced Fuel founded?
Juiced Fuel was founded in 2020. It employs 1 to 10 people.
Where is Juiced Fuel based?
Juiced Fuel is headquartered in Charleston, United States, in the North America region.
How does Juiced Fuel make money?
Five revenue lines are on record. Subscription Plans (Juiced VIP) is the primary driver. The others are per-Delivery Transaction Fees (Juiced Boost), boat/Marine Fuel Delivery, commercial Fleet Fueling (Custom) and franchise Fees.
Who are Juiced Fuel's main competitors?
Broad incumbents on record are Fuelman, Comdata, WEX Inc., Trillium (Love's Travel Stops) and Mansfield Energy. Direct peers are Booster Fuels, Yoshi and Filld. Shipley Energy is listed as a regional player. GasBuddy is listed as an others.
Does Juiced Fuel have an API?
No public API is recorded for Juiced Fuel.
What industry is Juiced Fuel in?
Juiced Fuel's product category is Mobile Fuel Delivery Services. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of TLABAMAA, Fuel Card & Fleet Payment Programs. Its NAICS code is 4572 and its SIC code is 5171.