Prime Pizza

Name

Prime Pizza

Legal name

Prime Pizza

Website

https://primepizza.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Prime Pizza is a privately held Southern California pizzeria chain operating 13+ locations in Los Angeles and Orange County, serving New York-style round and square pies, gluten-free and vegan options, sides, catering, and branded merchandise to individual consumers, families, and event organizers.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE), Restaurant Meal Delivery Platforms (TLAAAHAA)

Keywords

• New York-style pizza
• Pizzeria chain
• Pizza catering
• Casual dining
• Gluten-free pizza

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Pizza Sales (In-Store/Takeout/Delivery): Core revenue stream from selling round and square pizza pies, slices, and sides directly to consumers at 13+ physical locations and through online ordering. The company offers 18-inch round pies (8 slices), 18x12 inch square pies (8 slices), gluten-free options (10-inch, 4 slices), and vegan pies. Same-day and scheduled delivery available.
2. Catering Services: Catering revenue from pre-ordered party packages (Party Pack, Team Pack, Feast Pack starting at $8.50/person) and individual catering trays. Orders require 24-hour advance notice and $300 minimum for catering pre-orders. Delivery available within 18 miles for orders over $300 starting at $30.
3. Merchandise Sales: E-commerce sales of branded merchandise including hats ($25-$32), t-shirts ($30), jackets ($85), and accessories through the online merch store.
4. Loyalty Program: Prime Perks loyalty program drives repeat purchases through point accumulation (1 point per dollar spent). Members receive 75 bonus points upon signup and $5 off at 100 points, plus birthday rewards and exclusive offers.
5. Fundraising Partnerships: Fundraising program for schools and youth nonprofit organizations where Prime Pizza donates 20% of net event sales back to the group. Available both in-store and online.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Prime Pizza is a Southern California pizzeria chain serving New York-style pizzas in round, square, gluten-free, and vegan varieties. The chain operates more than 13 dine-in and takeout locations across Los Angeles and Orange County, with in-house and third-party delivery, catering services, branded merchandise, and a customer loyalty program (Prime Perks).

Product overview

Prime Pizza is a restaurant chain offering authentic New York-style pizza with multiple product lines. The core products include Round Pies (18-inch traditional pizzas) and Square Pies (18x12 inch Brooklyn-style). Specialty variants include Gluten-Free Pies (10-inch) and Vegan Pies made with The BE Hive Vegan Cheese. Supporting products include Sides (garlic knots, wings, salads, desserts) and Hot Subs + Baked Pastas at select locations. Additional services encompass Catering with package options starting at $8.50/person, Merchandise (apparel and accessories), the Prime Perks loyalty program, Fundraising for schools and non-profits, a Mobile App for ordering, and limited-edition Restaurant Collaborations with L.A. partners. The company operates locations across Los Angeles and Orange County with expansion planned for 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Round Pies Traditional New York-style round pizzas in multiple varieties sold to dine-in, takeout, and delivery customers.
• Square Pies Square-cut New York-style pizzas in multiple varieties, available across all ordering channels.
• Gluten-Free Pies Gluten-free crust New York-style pizzas for diners with gluten sensitivities or preferences.
• Vegan Pies Fully vegan New York-style pizzas for plant-based diners.
• Sides Complementary side items (appetizers and accompaniments) sold alongside pizzas.
• Hot Subs and Baked Pastas Hot sub sandwiches and baked pasta dishes offered as non-pizza menu options for dine-in, takeout, and delivery.
• Catering Services Group catering service providing pizza and complementary items for events, parties, and corporate functions.
• Branded Merchandise Prime Pizza branded apparel and accessories sold to consumers.

Quantifiable outcome

• 13+ locations serving Los Angeles and Orange County with expansion to 3+ additional cities planned for 2026

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• BadmaashflagshipStrategic or Co-development Partner · 1 January 2026Annual pizza collaboration featuring Badmaash's iconic butter chicken on a Prime Pizza pie with mozzarella, bell peppers, and pickled onions. The 2026 Butter Chicken Pie was available May 14-25 at all Prime locations.
• Earl SweatshirtflagshipGTM or Marketing Partner · 1 January 2025Celebrity collaboration with rapper Earl Sweatshirt featuring the 'Heat Check' pie with provolone, grandma sauce, jalapeno, Ezzo beef pepperoni, Bludso's beef hot link, house-made spicy beef sausage, and roasted jalapeno-cilantro ranch. Available January 9-23 at all Prime locations with limited-edition co-branded merch.
• GgiatacoreStrategic or Co-development Partner · 1 January 2024Pizza collaboration featuring 'The Masterpiece' with tomato sauce, mozzarella, roasted eggplant, hot cherry peppers, stracciatella, prosciutto, and arugula.
• JitladacoreStrategic or Co-development Partner · 1 January 2023Thai-inspired collaboration featuring 'Panang Curry Pie' with mozzarella, lime leaf, mushrooms, red bell pepper, roasted green beans, fresh jalapeno, Jitlada panang curry, peanuts, thai basil, and lime.
• LasitacoreStrategic or Co-development PartnerFilipino-inspired collaboration featuring 'Longanisa Garlic Crisp Pie' with garlic mojo, mozzarella, longanisa, cabbage, red onion, pepperoncini, pickled fresno chili, coconut green goddess, and garlic crisp.
• Tacos y Birria La UnicacoreStrategic or Co-development PartnerMexican-inspired collaboration featuring 'Quesabirria Pie' with roasted garlic sauce, pizza sauce, beef birria, mozzarella, monterey jack, cilantro, red onion, served with consummé and salsa de arbol.
• Champion's CurrycoreStrategic or Co-development PartnerJapanese curry collaboration featuring 'Wagyu Meatball Curry Pie' with wagyu patty, curry, pickled shallot, mozzarella, and chives.
• Bludso's BBQcoreStrategic or Co-development PartnerBBQ collaboration featuring 'BBQ Chicken Pie' with tomato sauce, mozzarella, cheddar, Bludso's smoked chicken, jalapeno, red onion, and Bludso's BBQ sauce, cilantro.
• Boon's SauceminorStrategic or Co-development PartnerHot sauce collaboration featuring 'General Boon's Honey Wings' - wings tossed in Boon Sauce Chili Oil and honey, dusted with panko, parmesan, and sesame mix.
• Ugly DrumminorStrategic or Co-development PartnerDeli-inspired collaboration featuring 'Papa Pastrami Pie' with Ugly Drum pastrami, provolone and mozzarella mix, garlic sauce, cabbage, honey, whole grain mustard, and everything seasoning crust.
• UberEatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership for standard online orders. Delivery available within 5-mile radius of any location for a $5.50 fee.
• Toast TabcoreTechnology or IntegrationPoint-of-sale and online ordering platform powering website ordering, loyalty program, gift cards, and marketing signups across all locations.
• The BE HivecoreTechnology or IntegrationVegan cheese and meat supplier for Prime Pizza's full line of vegan pizza options, including vegan cheese, pepperoni, sausage, and Italian crumble.
• LA LGBT CenterminorGTM or Marketing PartnerPride Month partnership where 100% of proceeds from Pride Hat sales ($25) go directly to the LA LGBT Center, supporting housing, healthcare, and community programs.
• Susan G. KomenminorGTM or Marketing PartnerBreast Cancer Awareness Month partnership where portion of proceeds from limited-edition Prime Pink Hat and Prime Pink Lemonade sales are donated to Susan G. Komen in LA.
• Local Shelters and Food BanksminorGTM or Marketing PartnerHoliday giving program where Prime Pizza matches $5 donations with one pizza donated to a family in need through local shelters and food banks.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Blaze Pizza: Fast-casual build-your-own pizza chain with strong SoCal presence and comparable per-pie pricing. Competes for the same California fast-casual pizza customer with dine-in, takeout, and delivery channels.
• Pieology: Fast-casual custom pizza chain with significant California footprint. Directly comparable on pizza-only menu, premium per-pie pricing, in-store dining, and digital ordering.
• MOD Pizza: Fast-casual individual-pie pizza chain with West Coast concentration. Direct comparable on menu architecture (signature pies, dietary options, loyalty), pricing tier, and dine-in/takeout/delivery model.
• 800 Degrees Pizza: LA-founded fast-casual artisanal pizza concept. Closest peer on LA heritage, premium Neapolitan/wood-fired style, dine-in plus delivery, and similar price-per-pie positioning.
• California Pizza Kitchen: California-originated premium pizza casual-dining chain. Closest peer on California heritage, premium pricing, and dine-in-plus-catering model; broader menu but same demographic and occasion set.

Broad incumbents

• Domino's Pizza: National QSR pizza incumbent with massive delivery infrastructure. Competes primarily in the off-premise/delivery occasion in Prime Pizza's trade areas; relevant as the dominant alternative for delivery-driven customers.
• Papa John's: National QSR pizza chain competing in delivery and digital ordering. Relevant peer for digital/loyalty program design and delivery channel dynamics; lower price positioning but directly competes for delivery occasions.
• Pizza Hut: National QSR pizza incumbent with dine-in/takeout/delivery. Indirect competitor on value-tier pizza occasions and catering, but operates at lower price points with broader menu.

Regional players

• Woodstock's Pizza: California-based pizza chain with deep Northern California presence expanding in SoCal. Comparable on California heritage, dine-in casual model, and catering operations; primary overlap in SoCal trade areas.
• Mountain Mike's Pizza: West Coast-focused family pizza chain (140+ locations, primarily California/Oregon/Washington). Comparable casual-dining pizza model, family-oriented positioning, and similar AUV; competes in overlapping California markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/PRIMEPIZZALA
• Xx.com/primepizzala

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Pizza