What Bio District does

Bio District is a residential property development project located in Cilenggang, Serpong, Tangerang Selatan, adjacent to BSD City, Indonesia. It is operated by PT Cipta Harmoni Lestari (CHL Group), the boutique real estate development division of diversified conglomerate Harita Group, and was launched in 2024 as the developer's latest project in the BSD-Bintaro corridor following prior schemes including Banara Serpong, Mazenta Bintaro, Naraya Serpong, and The Sanctuary Collection. The project consists of 64 two-storey residential units across three product families (Type A, B, and C) with multiple sub-variants including Standard, Standard Up Value (rooftop), Corner, and Corner Up Value configurations, differentiated by land area (60-108 m²), building area (80.5-140 m²), and bedroom/bathroom counts.

The underlying product is built around a biophilic design philosophy developed with Jakarta-based architecture firm Atelier Bertiga, integrating natural lighting, cross ventilation, organic materials, indoor-outdoor transitional "Terrace Inside the House" spaces, and proximity to a natural river and curug. Each unit ships with a standardised smart home package featuring a Paloma digital lock with face recognition, concealed AC and drainage provisions, centralised water heater connections, and optional add-ons including Google Nest, smart switches, automatic curtain controllers, and indoor/outdoor CCTV. On-site communal facilities include a clubhouse with swimming pool and indoor gym, outdoor gym, riverside jogging track, BBQ area, and children's playground.

The revenue model is a one-time unit sale to individual end-user buyers, with starting prices from Rp 1.8 billion for Type A units. Distribution is direct-sales led, with a single named marketing representative (Yessy) handling all lead conversion via WhatsApp and on-site show unit visits. Mortgage financing is facilitated through a KPR Instant Approval programme with nine partner banks (BCA, Danamon, Permata, UOB, Mandiri, BNI, BRI, BSI), and the developer has activated the 2025 government housing incentive stack (DP 0% and Free PPN up to 100%) to lower buyer upfront costs. Target customers are young urban families, commuting professionals, and high-net-worth professional buyers in the South Tangerang / BSD City geography.

Name

Bio District

Legal name

PT Cipta Harmoni Lestari

Website

https://biodistrict.id

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Bio District is a 64-unit biophilic-design residential cluster in Serpong, BSD City corridor, developed by CHL Group (Harita Group), selling two-storey smart-home units from Rp 1.8B to young families, commuters, and professional buyers via direct sales and nine-bank KPR financing.

Ownership category

akta.pro rank

Product category

Residential Property Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential property development
• Landed housing estate
• Biophilic design homes
• Smart home housing
• Suburban cluster housing

Headquarters

HQ city

Serpong, Tangerang Selatan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Property Sales: One-time sale of residential units (Type A, B, and C) to individual buyers. Revenue is generated as a single transaction at the point of purchase or upon KPR approval and handover. The developer also offers optional upgrades such as rooftop completion with canopy and storage room, carport canopy, centralized water heater (Ariston smart heat pump), extended smart home features (CCTV, Google Nest, curtain controller), and RO water system, which represent additional ancillary revenue at the unit level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bio District develops and sells 64 two-storey landed residential housing units in a single cluster at Serpong, Tangerang Selatan, with three primary unit types (Tipe A: 60 m² land / 80.5 m² building; Tipe B: 72 m² land / 92 m² building; Tipe C: 84 m² land / 112 m² building). Each unit features biophilic design, smart home technology, and access to shared facilities including a clubhouse, swimming pool, gym, riverside jogging track, BBQ area and playground. Units are sold individually to end-buyer families and professionals, with mortgage financing arranged through nine partner banks and a 2025 government incentive of DP 0% and Free PPN up to 100%.

Product overview

Bio District BSD Serpong is a residential housing development by Cipta Harmoni Lestari (CHL Group), located in Tangerang Selatan near BSD City. The project consists of 64 two-story units across three main product types — Tipe A (60 m² land / 80.5 m² building), Tipe B (72 m² land / 92 m² building), and Tipe C (84 m² land / 112 m² building) — each available in Standard, Standard Up Value (with rooftop), Corner, and Corner Up Value variants. Every unit incorporates biophilic design principles, smart home technology (Paloma digital lock with face recognition, Google Nest, CCTV, smart switches), cross ventilation, and natural lighting. The development is supported by on-site communal facilities including The Clubhouse (swimming pool, indoor gym, meeting rooms), outdoor gym, riverside jogging track, BBQ area, and children's playground. Starting prices begin at Rp 1.8 billion per unit.

Differentiator

Problem solved

Functional benefit

Products and services

• Bio District BSD Serpong Residential Cluster Master residential housing development project located at Jalan Raya Serpong, Cilenggang, Serpong, Tangerang Selatan, Banten, comprising 64 two-storey landed units across three main types with biophilic design, smart home integration, clubhouse, outdoor facilities, and 24-hour security. Targeted at Indonesian end-user families and professionals buying a primary residence or investment property, with starting prices from Rp 1.8 billion and KPR financing available through nine partner banks.
• Tipe A Residential Unit Entry-level two-storey landed housing unit with approximately 60 m² land area and 80.5 m² building area, featuring 3 bedrooms, 2 bathrooms, 1 kitchen, 1 inner court, 2 carports, 4,400VA electricity capacity, and integrated biophilic design and smart home features. Targeted at first-time landed-house buyers and small families purchasing a primary residence with KPR financing.
• Tipe B Residential Unit Mid-tier two-storey landed housing unit with approximately 72 m² land area and 92 m² building area (floor area ~114 m²), featuring 3 bedrooms, 3 bathrooms, 1 kitchen, 1 service area, 1 inner court, 2 carports, 4,400VA electricity capacity, biophilic design and smart home features. Targeted at mid-market families and professional buyers seeking a balance of space, location, and price.
• Tipe C Residential Unit Largest two-storey landed housing unit with approximately 84 m² land area and 112 m² building area (floor area ~137 m²), featuring 4+1 bedrooms, 3+1 bathrooms, 1 kitchen, 1 service area, 2 inner courts, 2 carports, 4,400VA electricity capacity, biophilic design and smart home features. Targeted at larger families and high-net-worth professional buyers (doctors, notaries, lawyers) seeking premium space and a prestige investment property.

Quantifiable outcome

• 64 total residential units in the cluster, creating an exclusive community environment
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Atelier BertigacoreTechnology or IntegrationArchitecture design consultant for Bio District. Jakarta Selatan-based firm founded in 2018, led by three principal architects (Andrea Daniswara, Dhidhot Bima, Mahadiyanto). Specialises in tropical architecture with emphasis on natural lighting and cross ventilation. Responsible for the biophilic design language, contemporary architectural style, and all residential unit layouts.
• PT Cipta Harmoni Lestari (CHL Group)coreOthersThe developer entity behind Bio District. Established 1 July 2015 as the boutique real estate development division of Harita Group. CHL Group has a portfolio of established projects in the BSD and Bintaro corridor including Banara Serpong, Merchand! Hype Station (Bintaro), Mazenta Bintaro, Naraya Serpong, and The Sanctuary Collection. Bio District represents their latest project in the Serpong/BSD area.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triniti Land: Indonesian boutique developer of mid-market landed residential clusters in Serpong, BSD, and surrounding areas, including projects that overlap directly with Bio District's buyer demographic and price band.
• Paramount Land: Long-standing BSD/Tangerang residential and mixed-use developer with a portfolio of landed housing clusters (e.g., Paramount Serpong, Gading Serpong) directly comparable to Bio District's cluster product, mid-market positioning, and BSD-area geographic focus.
• PP Properti: Indonesian listed residential developer of landed housing and apartments in Greater Jakarta and other cities; comparable mid-market housing product and developer-of-master-planned-communities model, though at larger and more diversified scale.
• Damai Putra Group: Tangerang-area residential developer (Bumi Serpong Damai vicinity) building landed housing clusters at similar price points and targeting middle-market families; comparable product format and competitive set within the BSD corridor.
• Adhi Persada Properti: Indonesian residential developer of landed housing clusters (often near transit corridors and toll access) at comparable price points; similar mid-market positioning and KPR-financed buyer acquisition approach.

Broad incumbents

• Intiland Development: Established Indonesian residential and mixed-use developer with landed housing products targeting middle-to-upper-middle families in Greater Jakarta; comparable cluster housing format and KPR financing-driven sales motion.
• Lippo Homes (Lippo Group): Residential development arm of diversified Lippo Group, building landed housing and township projects across Indonesia; comparable mid-market family housing segment and KPR-financed buyer base, though broader geographic reach.
• Sinarmas Land: Master developer of BSD City, the township in which Bio District is physically located. Comparable in terms of BSD-area residential cluster offerings, though Sinarmas Land operates at a substantially larger scale and broader product portfolio.
• Summarecon Agung: Major Indonesian township developer (Serpong, Bekasi, Karawang, etc.) with comparable landed residential clusters and an established KPR/cluster infrastructure; broader portfolio scale than Bio District but overlapping product and buyer demographic.
• Ciputra Development: Large Indonesian residential developer with cluster housing products across Greater Jakarta; comparable mid-to-upper-mid landed housing format and KPR-driven buyer base, though at significantly broader scale and geographic diversification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio District