Later (formerly Mavrck)

What Later (formerly Mavrck) does

Later (formerly Mavrck) is a private social revenue platform operating under Mavrck LLC, headquartered in Vancouver, Canada, with its primary US office in Boston and additional hubs in Chicago and Vancouver, WA. Founded in 2014 as Splashscore, the company rebranded to Mavrck in 2015, acquired Later in 2022, and unified both organizations under the Later brand in 2024. The company serves enterprise brands (Fortune 500 customers across retail, CPG, food and beverage, consumer goods, and tech such as Nike, Unilever, Wayfair, Chewy, Crumbl, and Walgreens), social media managers, and individual creators through three core product pillars: Later Influence (self-serve influencer marketing platform with the Later Influencer Index covering 16M+ creators and managed full-service campaign offerings), Later Social (SaaS scheduling, publishing, and analytics across Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads, Snapchat, and X), and Mavely (a creator affiliate commerce network acquired in 2025 enabling shoppable SmartLinks and performance-based affiliate campaigns). The platform tracks 1B+ Link in Bio transactions, 136B annual impressions from scheduled social posts, and $2B+ in verified influencer-driven purchases.

The technology stack centers on Later EdgeAI, a proprietary predictive intelligence layer powered by more than a decade of first-party campaign data, social listening, and the Mavely creator commerce network. Differentiated AI capabilities include AI Brand Suitability Insights for creator evaluation, Creator AEO for AI search optimization, computer-vision-based content classification, fraud and anomaly detection on engagement metrics, and a recommendation engine for creator-brand matching. Revenue derives from four streams: subscription SaaS for Later Social and Later Influence (monthly and annual billing), professional services for expert-led managed influencer campaigns, affiliate/referral commissions via Mavely, and Shopify-integrated commerce tracking. The company employs 251-500 staff, raised approximately $255M from Summit Partners in 2021-2022 across two rounds, and has been recognized as a G2 Leader in Mid-Market and Enterprise influencer marketing categories in 2025, alongside Digiday, Rakuten Golden Link, Shorty, and Inc. 5000 honors.

The go-to-market combines enterprise field sales for Fortune 500 brands, product-led growth with free trials and self-serve platform access for social media managers and mid-market customers, and community-led growth through the Mavely creator network. Distribution is global with direct sales, mobile applications on iOS and Android, and platform integrations including Shopify. The company reports enterprise business more than doubled year-over-year in Q1 2026, driven by Fortune 500 brands consolidating creator and social programs around the Later platform.

Name

Later (formerly Mavrck)

Legal name

Mavrck LLC

Website

https://later.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Later (formerly Mavrck) is a social revenue platform providing influencer marketing software, social media management, and creator commerce (Mavely) to enterprise brands like Nike, Unilever, and Wayfair, social media managers, and creators through AI-powered matching and campaign tools.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Affiliate & Performance Influencer Networks (Track/Pay) (MPACAGAD), Influencer Marketing Agencies (BPAFAHAA), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Influencer marketing software
• Social media management
• Creator commerce platform
• Affiliate marketing software
• Social media analytics

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Influencer Marketing Platform: Self-serve influencer marketing platform subscription enabling brands to independently manage campaigns, communicate with creators, and access the Later Influencer Index (Creator database). Billed monthly or annual subscription with tiered pricing.
2. Managed Campaign Services: Later manages creator marketing campaigns for brand customers including strategy, creator sourcing, content production, and performance reporting. Expert-led full-service programs for enterprise brands.
3. Later Social (Social Media Management): SaaS social media management tool for scheduling, publishing, analytics, and content management across major social platforms. Subscription-based with monthly or annual billing cycles.
4. Mavely Affiliate Marketing: Affiliate marketing platform that allows creators to generate shoppable SmartLinks for products from participating brands and earn commissions on resulting sales. Later earns transaction fees or commissions on affiliate sales.
5. Social Media Management Subscription: Victory Square Media Inc. dba Later provides social media management solution with subscription billing on monthly or annual basis depending on plan type selected.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Later operates a social revenue platform combining an influencer marketing platform (Later Influence), a social media scheduling and analytics tool (Later Social), and a creator affiliate commerce network (Mavely). Brands use the platform to discover creators, run campaigns, schedule content, and measure sales outcomes, while creators monetize through affiliate links and brand partnerships.

Product overview

Later (formerly Mavrck) offers a unified platform combining influencer marketing, social media management, and creator commerce. The core product portfolio consists of Later Influence (self-serve influencer marketing platform with creator discovery and campaign management), Later Social (social media scheduling and analytics tool), and Mavely (creator affiliate commerce network). These are complemented by AI-powered features including Later EdgeAI (predictive intelligence), Brand Suitability Insights, Creator AEO, and Later 360 (unified reporting). The platform also includes Link in Bio for shoppable landing pages, Social Listening for real-time brand monitoring, and Managed Campaign Services for full-service influencer campaign execution. Later processes data from 16M+ creators, 136B+ annual impressions, and 1B+ Link in Bio transactions, with $2B+ in verified influencer-driven purchases tracked.

Differentiator

Problem solved

Functional benefit

Brands

• Mavely: A network of high-affinity affiliate creators who share products they love to drive sales, and an affiliate marketing platform that allows brands to run performance-based affiliate campaigns.

Products and services

• Later Influence Self-serve influencer marketing platform enabling brands to independently manage campaigns, find and source creators, communicate with influencers, and access the Later Influencer Index (creator database) for creator discovery and matching.
• Later Social SaaS social media management tool for scheduling, publishing, analytics, and content management across major social platforms including Instagram, Facebook, Pinterest, TikTok, LinkedIn, YouTube, Threads, and Snapchat.
• Mavely Affiliate marketing platform allowing creators to generate shoppable SmartLinks for products from participating brands and earn commissions on resulting sales. Enables performance-based affiliate campaigns and real-time commission boosts.
• Managed Campaign Services Full-service influencer marketing where Later's expert team plans, produces, and manages creator campaigns for brand customers, including strategy, creator sourcing, content production, and performance reporting.
• Later EdgeAI Predictive intelligence solution that draws performance predictions from Later's proprietary first-party data across social listening, Linkin.bio, Mavely creator commerce network, and campaign intelligence to maximize influencer investment value.
• Later 360 Unified reporting suite providing brands complete visibility across influencer programs from top-of-funnel awareness to bottom-of-funnel sales, consolidating data from all Later platforms.
• Creator AEO Creator-first approach to Answer Engine Optimization giving brands a measurable path to winning in AI search results by optimizing creator content for AI-powered search responses.

Quantifiable outcome

• 136B annual impressions from scheduled social posts
• +5 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify integration for e-commerce brands to track influencer-driven sales and connect creator commerce with online stores. Enables brands to measure the direct impact of influencer campaigns on Shopify conversions and purchases.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Upfluence: Upfluence is an all-in-one influencer marketing platform with creator discovery, outreach, gifting, and affiliate commerce, comparable to Later's combined platform across self-serve and managed campaigns.
• Grin: Grin is a creator marketing platform built for DTC and ecommerce brands, with strong emphasis on affiliate/creator commerce similar to Later's Mavely offering.
• Traackr: Traackr is an enterprise influencer marketing platform focused on brand safety, performance measurement, and creator relationship management, overlapping with Later's Brand Suitability Insights and reporting.
• Tagger by Sprout Social: Tagger is Sprout Social's influencer marketing platform, offering social listening, creator discovery, and campaign analytics. Direct overlap with Later Influence and Later Social capabilities.
• CreatorIQ: CreatorIQ is a leading enterprise influencer marketing platform with creator discovery, CRM, campaign management, and reporting. It directly competes with Later Influence in serving Fortune 500 brands.
• LTK (rewardStyle): LTK is a creator-driven shopping and affiliate platform connecting influencers with brands for performance-based commerce. Comparable to Later's Mavely creator commerce network.
• Aspire (formerly AspireIQ): Aspire is an end-to-end influencer marketing platform offering creator marketplace, campaign management, and affiliate tools. It competes head-to-head with Later Influence, particularly for mid-market and enterprise CPG and retail brands.

Emerging players

• ShopMy: ShopMy is a fast-growing affiliate and creator commerce platform competing in the same performance-based creator economy space as Mavely, particularly with fashion, beauty, and lifestyle brands.

Broad incumbents

• Sprout Social: Sprout Social is a publicly-traded social media management and analytics platform that has expanded into influencer marketing via Tagger, overlapping with Later's social and influencer products.
• Hootsuite: Hootsuite is a large, established social media management platform. It competes with Later Social on scheduling, analytics, and listening for SMB and mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/latermedia
• Facebookfacebook.com/latermedia
• LinkedInlinkedin.com/company/later-official
• Instagraminstagram.com/latermedia
• TikToktiktok.com/@later.com
• Pinterestpinterest.com/latermedia
• Xx.com/latermedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds12 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Later (formerly Mavrck)