OTTO SPORT AI
- Company typePrivate
- Founded2026
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OTTO SPORT AI does
OTTO SPORT AI is a Minneapolis-based youth sports technology company, operating under legal entity AGT Sport, Inc., that has built an AI-driven intelligent operating system unifying club operations, tournament management, athlete recruiting, and AI-powered communications for youth sports organizations. The company launched in January 2026 with $16.5 million in seed funding co-led by Mamba Growth Equity and Rally Ventures, simultaneously acquiring three established platforms — SportWrench (volleyball tournament management and ticketing), University Athlete (volleyball recruiting serving 1,500+ college programs and 200,000+ recruitable athletes), and Demosphere (club management) — providing immediate distribution across 1,000+ clubs, thousands of tournaments, and nearly every US college volleyball program. The core platform consists of four products: OTTO SPORT (club and league management), OTTO PILOT (AI chat assistant for parent/admin communications), SportWrench (tournament operations), and University Athlete (recruiting), with a dedicated Athlete Intelligence Lab developing agentic AI tools for youth clubs, leagues, and tournaments.
The platform monetizes through SaaS subscriptions (OTTO SPORT and SportWrench paid tiers), freemium with All-Access athlete subscriptions (University Athlete), transaction-based event ticketing fees, and integrated services revenue from insurance (Vertical Insure), background checks (Yardstik), and team banking (Crowded). Distribution combines self-serve web onboarding with enterprise field sales targeting large club organizations, supported by native iOS and Android apps and a network of integrations including VolleyStation scoring, USA Lacrosse governing body data, and partner payment infrastructure. The go-to-market is vertical-specific across nine sports (volleyball, soccer, lacrosse, baseball, basketball, football, softball, hockey, ski) with initial emphasis on volleyball, soccer, and lacrosse. The company is led by CEO Luke Zaientz (former CEO of Reigning Champs) and staffed by veterans from SportsEngine, TeamSnap, NCSA, FloSports, NBC, and Deloitte, with 51-100 employees headquartered in Minneapolis.
Strategic positioning centers on consolidating the fragmented youth sports technology stack — replacing disconnected tools for registration, scheduling, payments, communications, scoring, and recruiting with a single AI-augmented platform. The company's competitive thesis is that the combination of proprietary recruiting data (University Athlete's athlete database), tournament operations data (SportWrench), club management data (Demosphere), and integrated financial/insurance/risk services creates a workflow-embedded position that is difficult for point-solution competitors to dislodge. AI capabilities are applied across use cases including parent communications automation, athlete-to-college matching, and planned intelligent scheduling and reporting features through 2026.
OTTO SPORT AI firmographics
Firmographics- Name
- OTTO SPORT AI
- Legal name
- AGT Sport, Inc.
- Website
- https://ottosport.ai
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OTTO SPORT AI industry classification
Industry- Product category
- Youth Sports Management Software
- NAICS
- Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industry
- Youth & Amateur Sports Tournaments (MPAGAMAF)
Keywords
Where OTTO SPORT AI is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OTTO SPORT AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Annual or multi-year subscription model for club management, tournament operations, and platform access, with tiered pricing based on organization size and feature usage.
- Recruiting Platform Subscriptions: University Athlete offers free base access for college programs with All-Access subscription options for athletes seeking expanded features and greater visibility.
- Event Ticketing: SportWrench provides ticketing services for junior and youth sporting events with transaction-based fees.
- Integrated Services: Revenue from integrated solutions including insurance (Vertical Insure partnership), risk management (Yardstik background checks), and team banking (Crowded partnership).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free base access for college programs |
| Other | Pay-as-you-go | VolleyStation integration at no additional cost |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
OTTO SPORT AI product offering
Product offeringCore offering
OTTO SPORT AI is an AI-driven intelligent operating system for youth sports organizations that consolidates club and league management, tournament operations, event ticketing, and college athlete recruiting into a single software platform. The portfolio includes OTTO SPORT (club/league management), SportWrench (tournament management and ticketing), University Athlete (volleyball recruiting), and OTTO PILOT (an AI-powered communications assistant), serving directors, coaches, families, and tournament operators across volleyball, soccer, lacrosse, and other youth sports.
Product overview
OTTO SPORT AI is a portfolio of intelligent technology platforms organized as a platform-plus-modules architecture. The core offering is OTTO SPORT, an AI-driven operating system for club and league management that handles registrations, scheduling, rosters, payments, and communications. This core platform integrates with or encompasses three key products: SportWrench (acquired brand for tournament management and ticketing), University Athlete (acquired brand for college volleyball recruiting), and OTTO PILOT (AI-powered communications assistant). The company operates under parent entity AGT Sport, Inc. and serves organizations across volleyball, soccer, lacrosse, baseball, basketball, football, softball, hockey, and ski.
Differentiator
Problem solved
Functional benefit
Products and services
- OTTO SPORT Complete club operations and team management platform functioning as an intelligent operating system for youth sports organizations. Handles registrations, schedules, rosters, payments, communications, and analytics for club directors, league managers, and sport organizations across volleyball, soccer, lacrosse, baseball, basketball, football, softball, hockey, and ski.
- OTTO PILOT AI-powered, always-on communications assistant for youth sports club admins. Connects to organization websites, registration details, and club documents to automate responses to repetitive parent questions, reducing administrative workload and improving family communication.
- SportWrench Tournament Management and Ticketing platform for junior sporting events. Provides tools for tournament registration, scheduling, bracket management, drag-and-drop rescheduling, and ticketing for tournament operators across volleyball and other youth sports.
- University Athlete Athlete recruiting platform connecting coaches and student-athletes for college volleyball recruitment. Includes AI-powered matching (FIT-Finder), direct coach-athlete communication, Camps & Clinics experience, and Club Account visibility tools, trusted by 1,500+ college programs with 200,000+ recruitable athletes across 350+ events.
Quantifiable outcome
- Up to 60% reduction in refund-related admin time after adopting refund protection
- +1 more outcomes
Companies that use OTTO SPORT AI
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
OTTO SPORT AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability13 records
Feature10 records
OTTO SPORT AI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VolleyStationcoreIntegration partnership delivering deepest scoring integration available in volleyball tournament software. Digitizes scorekeeping, replaces paper workflows, enables courtside roster verification via QR codes. Completely free to SportWrench customers. Future phases will share live scoring data with University Athlete for college coach recruiting visibility.
- SportWrenchcoreAcquired volleyball tournament management and ticketing platform at launch. SportWrench is a leading volleyball tournament management and ticketing solution serving thousands of junior and youth events annually.
- University AthletecoreAcquired volleyball recruiting platform at launch. University Athlete is the premier recruiting platform serving volleyball community for over two decades, trusted by 1,500+ college programs.
- DemospherecoreAcquired at launch as part of the platform foundation, providing additional club management capabilities and mobile app infrastructure.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
OTTO SPORT AI competitors and assessment
Company assessmentDirect peers
- LeagueApps: LeagueApps provides league and club management software for youth and adult recreational sports organizations, including registration, scheduling, payments, and communication. It competes directly with OTTO SPORT for the same league and club administrator customers.
- SportsEngine: SportsEngine (owned by NBCUniversal) is the leading youth sports club and league management platform in the US, directly competing with OTTO SPORT for club director and league administrator customers with registration, scheduling, and payment features. It is the most entrenched incumbent in OTTO's primary market.
- NCSA (Next College Student Athlete): NCSA is a leading college athletic recruiting platform connecting high school athletes with college coaches across multiple sports. It directly competes with University Athlete for athlete profiles, coach relationships, and recruiting subscriptions.
- PlayMetrics: PlayMetrics is a club-based youth sports management platform focused on soccer, basketball, and other select sports, providing registration, scheduling, and communication features. It is a direct competitor in OTTO's core club-management segment with overlapping sport coverage.
- TeamSnap: TeamSnap is a widely adopted team management platform for youth and recreational sports, offering registration, scheduling, and communication tools. It directly competes with OTTO SPORT at the SMB club and team level and shares many of the same target customers and use cases.
Emerging players
- Jersey Watch: Jersey Watch is a youth sports management platform focused on registration, scheduling, and websites for leagues and clubs. It overlaps with OTTO SPORT's club-management offering but operates at a smaller scale with a narrower feature set.
- Stack Sports: Stack Sports is a youth sports technology company offering club management, registration, and tournament tools, with growing AI-assisted features. It competes with OTTO across multiple product surfaces and is an emerging consolidator in the space.
Broad incumbents
- Active Network: Active Network (part of Global Payments) is a broad registration and activity management platform serving sports, camps, and community programs. It is an incumbent with overlapping club and event registration capabilities but does not specialize in youth sports club operations like OTTO.
- Hudl: Hudl is a dominant sports video and performance analysis platform serving high school, collegiate, and club teams across many sports. While its core focus is video, it increasingly overlaps with OTTO in athlete development, recruiting, and team-level workflows at the youth and amateur level.
Others
- Genius Sports: Genius Sports is a sports data and technology company providing officiating, scoring, and data infrastructure for leagues and federations. It is adjacent to OTTO via the SportWrench/VolleyStation scoring integration theme, but operates at the professional/governing-body tier rather than directly competing in youth club management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
OTTO SPORT AI social profiles
Digital presenceOTTO SPORT AI compliance and trust
Trust signalCompliance1 record
OTTO SPORT AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
OTTO SPORT AI leadership team
Management profileNumber of profiles
Profiles9 records
OTTO SPORT AI subsidiaries and ownership
Company hierarchySubsidiaries3 records
OTTO SPORT AI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OTTO SPORT AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OTTO SPORT AI
What does OTTO SPORT AI do?
OTTO SPORT AI is an AI-driven intelligent operating system for youth sports organizations that consolidates club and league management, tournament operations, event ticketing, and college athlete recruiting into a single software platform. The portfolio includes OTTO SPORT (club/league management), SportWrench (tournament management and ticketing), University Athlete (volleyball recruiting), and OTTO PILOT (an AI-powered communications assistant), serving directors, coaches, families, and tournament operators across volleyball, soccer, lacrosse, and other youth sports.
Is OTTO SPORT AI a public or private company?
OTTO SPORT AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was OTTO SPORT AI founded?
OTTO SPORT AI was founded in 2026. It employs 11 to 50 people.
Where is OTTO SPORT AI based?
OTTO SPORT AI is headquartered in Minneapolis, United States, in the North America region.
How does OTTO SPORT AI make money?
Four revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are recruiting Platform Subscriptions, event Ticketing and integrated Services.
Who are OTTO SPORT AI's main competitors?
Direct peers on record are LeagueApps, SportsEngine, NCSA (Next College Student Athlete), PlayMetrics and TeamSnap. Emerging players are Jersey Watch and Stack Sports. Broad incumbents are Active Network and Hudl. Genius Sports is listed as an others.
Does OTTO SPORT AI have an API?
No public API is recorded for OTTO SPORT AI.
What industry is OTTO SPORT AI in?
OTTO SPORT AI's product category is Youth Sports Management Software. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of MPAGAMAF, Youth & Amateur Sports Tournaments. Its NAICS code is 713940 and its SIC code is 7373.