Cycle Life

Name

Cycle Life

Legal name

Cycle Life

Website

https://cyclelife.com.my

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bicycle Accessories Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (45911)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Cycling & Micromobility Products Distribution (CRAOAJAF), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Bicycle accessories distribution
• Cycling components retail
• Premium cycling brands
• Cycling apparel distribution
• Bicycle parts wholesale

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Accessories Retail: Direct-to-consumer sales of bicycle accessories and components through e-commerce platform. Offers products across multiple categories including components, apparel, and maintenance items from premium cycling brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cycle Life is Malaysia's largest bicycle accessories distributor, selling premium international cycling brand products directly to consumers via a WooCommerce-based online store at cyclelife.com.my. The offering spans power meter pedals, cranksets, chainrings, brake systems, drivetrain parts (chains, spokes, nipples), stems and cockpit components, hubs, bearings, apparel, nutrition, transport bags, folding-bike accessories, and maintenance items across road cycling, mountain biking, gravel, triathlon, and indoor training disciplines.

Product overview

Cycle Life is Malaysia's premier bicycle accessories distributor and the largest in the country, offering a comprehensive portfolio of premium cycling components and accessories across multiple international brands. The product portfolio centers on high-performance bicycle components including power meter pedals (Assioma), cranks and chainrings (THM, EE Wings, CARBON-TI), braking systems (SWISSSTOP), drivetrain components (TAYA chains), cockpit components (DEDA stems, DARIMO carbon parts), and essential accessories (ZEFAL bottles/cages, XXF travel bags, CASTELLI apparel). Products are distributed through authorized brand catalogs with offerings spanning road cycling, mountain biking, gravel, and triathlon disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Assioma Power Meter Pedals Favero Assioma power meter pedals for road and mountain biking, available in single-sided UNO and dual-sided DUO, PRO MX, and PRO RS variants with Bluetooth/ANT+ connectivity and advanced cycling dynamics metrics. Sold to cyclists seeking ride data and performance measurement.
• Zefal Bicycle Accessories French-made bicycle accessories including water bottles, bottle cages, floor pumps, CO2 inflators, smartphone holders, locks, lights, frame protection, and puncture repair products for general cyclists.
• Deda Elementi Cockpit Components Italian cycling components including stems (Zero100, Superzero, Superleggero, Vinci, Superbox DCR, Murex, Zero2), handlebar accessories, computer mounts, and finishing kit components.
• Darimo Carbon Cockpit Components Spanish handmade carbon fiber components including IX2 stems, computer mounts for Garmin and Wahoo, SUB4 seat clamps, seatpost accessories, and spare parts.
• Swissstop Brake Components Swiss brake components including disc rotors (Catalyst Pro, Catalyst RACE), disc brake pads (Disc 15C-35C series, EXOTherm2), rim brake pads (FlashEvo, FlashPro, RacePro in Black Prince, BXP, Yellow King compounds), and rim cleaning blocks.
• Taya Bicycle Chains Taiwanese bicycle chains including Deca-101 (10-speed), Onze-111 (11-speed with GST anti-rust and UL ultra-light variants), and TOLV-121 (12-speed) with DHT treatment technology.
• Carbon-Ti Chainrings and Components Italian carbon-titanium chainrings including X-CarboRing (110 and 107 BCD in 4/5 arm configurations), X-Carboring Evo (DA9100 and DA9200 compatible), X-Rotor disc rotors, X-CAP headset caps, X-Fix bolt kits, and X-Plug expanders.
• THM Clavicula SE Cranks German-engineered top-line full-carbon cranks with integrated carbon axle, patented carbon-to-carbon interface, optional integrated powermeter (under 27g additional weight), available in 162.5mm to 172.5mm lengths and Gloss or Matte Black finishes.
• Cane Creek and EE Wings Cranks and Cockpit Components US cycling components including Cane Creek eeSilk compliance stems (up to 20mm tunable compliance), Universal Stem Front Mounts, Ancora Premium Expansion Plugs, headset spacers, and computer mounts; EE Wings American titanium cranks including All Road (395g, 3/2.5 Ti arms with 6/4 Ti spindle), Aegean Limited Edition (blue-green anodized finish), chainring spiders (BCD 110/80 for GRX), and preload assemblies.
• Dahon Folding Bike Accessories Accessories for Dahon folding bikes including waterproof saddle bags, landing gear, and ice silk arm sleeves with UV PF50 protection.
• XXF Bicycle Transport Bags Bicycle travel bags (N1080, N1602) made from 1680D nylon with auto-inflatable padding, 360-degree wheels, adjustable mounting brackets, and YKK zippers for road and mountain bikes.
• Chris King Hubs, Bearings, and Lubricants American precision components including RingDrive lube 2.0 (nano-particle lubricant), Silver Grease, front and rear hubs (ISO), and spare parts for hub and bottom bracket bearings.
• Castelli Cycling Apparel Italian cycling apparel including aero ribbed Bolero TT sleeves, undersaddle bags (Mini and XL), and gear duffle bags with water-resistant construction.
• Namedsport Nutrition and Lifestyle Accessories Italian nutrition and lifestyle accessories including ceramic mugs (microwave/dishwasher safe), luggage tags, and gym slack bags.
• Enduro Bearings, Seals, and Tools Bearing seals, bottom bracket tools, fork seal kits, and add-on kits for various headset and bottom bracket standards.
• Pro X (Ridea) Chainring Bolts and Small Parts Taiwanese chainring bolts and small parts for Shimano cranks (SH8000 and SH9100 series) in AL7075 material.
• Sapim Spokes and Nipples Belgian precision spokes and nipples for wheel building applications.
• Cycle Life E-commerce Retail Storefront Direct-to-consumer online retail store at cyclelife.com.my with login-gated pricing, category and brand catalog navigation, search, wishlist, and checkout, selling premium international bicycle accessories to Malaysian individual cyclists.
• Cycle Life Wholesale Distribution Service Wholesale distribution of premium cycling components, apparel, and accessories to bicycle shops, dealers, repair services, and cycling clubs across Malaysia, evidenced by login-based pricing and tiered wholesale accounts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Jenson USA: US online and brick-and-mortar cycling retailer carrying premium and mid-range cycling components, accessories, and apparel. Comparable to Cycle Life as a multi-brand premium cycling distributor with both DTC and dealer channels.
• Bike24: European online retailer specializing in cycling components, accessories, and apparel from premium and mid-range brands. Highly comparable business model to Cycle Life as a multi-brand cycling distributor serving cycling enthusiasts.
• Merlin Cycles: UK-based online cycling retailer with extensive catalog of premium cycling components and accessories from leading brands. Directly comparable to Cycle Life in operating model and product mix.
• Competitive Cyclist: US-based premium online cycling retailer focused on high-end road and mountain bike components, apparel, and accessories. Comparable to Cycle Life in its premium-product positioning and multi-brand distribution model.
• All4Cycling: European cycling retailer carrying premium and mid-range components, accessories, and apparel from major international brands. Directly comparable to Cycle Life in multi-brand premium cycling distribution business model.
• Wiggle: Major online cycling and triathlon retailer carrying premium cycling components, accessories, and apparel from leading international brands. Direct comparable to Cycle Life in business model (DTC e-commerce plus broad multi-brand premium cycling catalog).
• Probikekit: European online cycling retailer with broad catalog of premium cycling components and accessories. Comparable to Cycle Life in multi-brand DTC cycling distribution model and premium-product focus.
• Chain Reaction Cycles: Global online cycling retailer offering a wide range of premium cycling components, accessories, and apparel from major brands. Comparable to Cycle Life as a multi-brand distributor focused on premium cycling parts, though operating at significantly larger scale across global markets.

Regional players

• Rodalink: Major cycling retailer operating across Southeast Asia including Malaysia and Indonesia, offering bikes, components, and accessories. The closest direct Malaysian/SEA regional peer to Cycle Life, operating in the same geographic market with overlapping product categories.

Broad incumbents

• Decathlon: Global sporting goods retailer with significant cycling category presence including components, accessories, apparel, and complete bikes. Comparable to Cycle Life in cycling retail distribution, though Decathlon operates as a broad sporting goods incumbent rather than a cycling-specialist premium distributor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CycleLifeMSdnBhd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycle Life