Emmiera Group
- Company typePrivate
- Founded2004
- HeadquartersBrierley Hill, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Emmiera Group does
Emmiera Group is a UK-headquartered, independently owned furniture repair and restoration specialist founded in 2004 and operating from Brierley Hill, West Midlands. The company runs a nationwide network of 150+ technicians delivering on-site furniture and property repairs across the UK and Ireland, supported by an 8,000 sq ft central workshop and distribution centre. Its service portfolio is organized into three divisions: Furniture Repairs (re-upholstery, bed repairs, leather repair, cabinet repair, fabric repairs, rise and recline mechanisms, mobility equipment repairs, and flatpack assembly), Property Repairs (surface, electrical, plumbing, painting, carpentry, building and structural, landscaping, plastering, door restoration, and flooring), and Commercial Services (wood restoration, dining chair and bar stool repairs, leather and fabric re-upholstery, site surveys, design/manufacture/installation, and independent inspection for hospitality clients such as Aston Villa F.C.). Service delivery is enabled by a Technician Tracking System that sends text and email updates with arrival tracking links to customers, and quality control is enforced via a proprietary 136-point skills-set check applied to all technicians.
Emmiera serves three primary customer segments: domestic homeowners (primary segment, served direct-to-consumer via on-site visits and a quote-based inquiry system), commercial and hospitality clients (restaurants, pubs, hotels, leisure), and furniture retailers, manufacturers, and wholesalers who require warranty, insurance, and post-delivery fault resolution services. Named enterprise clients include DFS, Dunelm, Dreams, Sofology, Bensons for Beds, and Furniture Village for warranty work, plus Aston Villa F.C. for stadium seating restoration. Revenue is generated through professional-services fees for repair work; pricing is quote-based and not publicly disclosed. The company is regulated by the Financial Conduct Authority (registration 502001) for insurance claim handling and holds ISO 9001, ISO 27001, SafeContractor, NBF, FHIO, and Guild certifications.
The business model is asset-light field services with a contractor-heavy technician base (headcount is reported as 11-50 employees versus 150+ technicians, suggesting the technician network is largely contracted rather than employed). GTM is direct-to-consumer on-site service supplemented by channel partnerships with major furniture retailers and a commercial/hospitality sales motion. The company maintains a digital presence through its website, LinkedIn, Instagram, and Facebook, and relies on Trustpilot reviews for customer acquisition. There are no disclosed funding rounds, no M&A activity, and no parent company — Emmiera is an independently owned private limited company registered in England and Wales (company number 5042667).
Emmiera Group firmographics
Firmographics- Name
- Emmiera Group
- Legal name
- EMMIERA GROUP LTD
- Website
- https://emmieragroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Emmiera Group industry classification
Industry- Product category
- Furniture Repair and Restoration Services
- NAICS
- Reupholstery and Furniture Repair (81142)
- SIC
- Services-Miscellaneous Repair Services (7600), Services-To Dwellings & Other Buildings (7340)
- akta.pro industry
- Furniture Repair & Minor RestorationFurniture & Built-In Wood Repair (Shelving, Mantels, Built-ins)Leather Repair (Tears, Holes, Seam/Panel Repair)Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Leather, Suede & Fur Cleaning / Restoration
Keywords
Where Emmiera Group is headquartered
LocationHeadquarters
- HQ city
- Brierley Hill
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Emmiera Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- On-site Furniture Repair Services: On-site furniture repair and restoration services provided to domestic and commercial customers. Services include re-upholstery, bed repairs, leather repair, cabinet repair, and property repairs. Revenue generated from repair service fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Emmiera Group product offering
Product offeringCore offering
Emmiera Group provides on-site furniture repair and restoration services for domestic customers, commercial and hospitality clients, and furniture retailers, manufacturers and wholesalers. Its services cover re-upholstery, bed and mattress repairs, leather, cabinet and fabric repairs, property repairs, inspection services and insurance-related repair support delivered through a nationwide technician network.
Product overview
Emmiera Group is a furniture repair and property maintenance service provider operating a multi-service model with three interconnected divisions: Furniture Repairs (including re-upholstery, bed repairs, leather and fabric restoration, and mobility equipment repairs), Property Repairs (covering electrical, plumbing, painting, carpentry, building works, and landscaping), and Commercial Services (specializing in hospitality industry furniture restoration and contract furniture solutions). The company also offers Quality Assurance, Inspection Services, and Insurance-related repair support as supplementary services. With over 150 technicians nationwide, the company provides on-site repairs for domestic and commercial clients across the UK and Ireland.
Differentiator
Problem solved
Functional benefit
Products and services
- Re-Upholstery
- Furniture Repairs
- Property Repairs
- Commercial Services
- Inspection Services
- Furniture Insurance
Quantifiable outcome
- Preserves furniture value and extends furniture lifespan significantly
Companies that use Emmiera Group
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Emmiera Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Emmiera Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DFScoreDFS is one of the major furniture retailers that Emmiera Group works with to provide repair services to DFS customers. Emmiera Group handles furniture repairs and after-sales service for DFS products.
- DunelmcoreDunelm partners with Emmiera Group for furniture repair services provided to Dunelm customers.
- DreamscoreDreams works with Emmiera Group for bed and mattress repair services for their customer base.
- SofologycoreSofology partners with Emmiera Group for sofa repair and re-upholstery services.
- Bensons for BedscoreBensons for Beds partners with Emmiera Group for bed repair services.
- Furniture VillagecoreFurniture Village works with Emmiera Group for furniture repair services.
- National Bed FederationcoreEmmiera Group holds NBF certification, indicating membership and certification in the National Bed Federation trade organization.
- TrustpilotminorEmmiera Group maintains a Trustpilot review profile for customer reviews and ratings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Emmiera Group competitors and assessment
Company assessmentBroad incumbents
- Homeserve: Homeserve is a large UK home emergency, repair and maintenance provider serving utility and insurance partners with a national engineer network. It is comparable as a scaled home-repair platform, though its core focus is plumbing, heating and electrical rather than furniture.
- ServiceMaster Restore: ServiceMaster Restore is a UK-wide franchise network providing commercial and residential restoration, cleaning and repair services across multiple categories. It overlaps with Emmiera's property and commercial repair work but operates at significantly broader scope.
- Domestic & General: Domestic & General is a UK leader in warranty and after-sales service plans for appliances, electronics and furniture, administering repair and replacement for major retailers. It is comparable because it sits in the same warranty-driven repair supply chain that Emmiera serves.
Others
- Checkatrade: Checkatrade is a UK marketplace that connects consumers with vetted local tradespeople across repair, maintenance and home improvement categories. It is an adjacent channel that both sources demand for Emmiera's services and routes customers to competing local tradespeople.
Direct peers
- Plumbs: Plumbs is a long-established UK specialist in made-to-measure loose covers, reupholstery and furniture recovery, serving domestic customers nationwide. It competes head-on with Emmiera's reupholstery and sofa restoration services in the UK.
- Furniture Medic: Furniture Medic is a ServiceMaster franchise network offering on-site furniture repair, restoration and upholstery services to residential and commercial customers. It is the closest direct international analogue to Emmiera's on-site, multi-trade furniture repair model.
Emerging players
- The Leather Repair Company: The Leather Repair Company is a UK specialist in leather furniture and automotive leather restoration, repair and recolouring. It is a focused sub-segment competitor to Emmiera's leather repair services within the broader furniture restoration market.
- Fantastic Services: Fantastic Services is a UK-based tech-enabled home services platform offering cleaning, handyman, plumbing and related on-demand repairs via an app and large contractor network. It is an emerging competitor in property and household repairs, with partial overlap to Emmiera's property repairs line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Emmiera Group social profiles
Digital presenceEmmiera Group compliance and trust
Trust signalCompliance6 records
Emmiera Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emmiera Group leadership team
Management profileNumber of profiles
Profiles5 records
Emmiera Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emmiera Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emmiera Group
What does Emmiera Group do?
Emmiera Group provides on-site furniture repair and restoration services for domestic customers, commercial and hospitality clients, and furniture retailers, manufacturers and wholesalers. Its services cover re-upholstery, bed and mattress repairs, leather, cabinet and fabric repairs, property repairs, inspection services and insurance-related repair support delivered through a nationwide technician network.
Is Emmiera Group a public or private company?
Emmiera Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emmiera Group founded?
Emmiera Group was founded in 2004. It employs 101 to 250 people.
Where is Emmiera Group based?
Emmiera Group is headquartered in Brierley Hill, United Kingdom, in the Europe region.
How does Emmiera Group make money?
One revenue line is on record: on-site Furniture Repair Services.
Who are Emmiera Group's main competitors?
Broad incumbents on record are Homeserve, ServiceMaster Restore and Domestic & General. Checkatrade is listed as an others. Direct peers are Plumbs and Furniture Medic. Emerging players are The Leather Repair Company and Fantastic Services.
Does Emmiera Group have an API?
No public API is recorded for Emmiera Group.
What industry is Emmiera Group in?
Emmiera Group's product category is Furniture Repair and Restoration Services. Its primary akta.pro industry code is HSAGAAAI, Furniture Repair & Minor Restoration, with a secondary code of HSAGABAK, Furniture & Built-In Wood Repair (Shelving, Mantels, Built-ins). Its NAICS code is 81142 and its SIC code is 7600.